Rebirth of Rural Literary Life

Chapter 589

He Ping's approachable performance made everyone here let go of their restraint. After all, he is a well-known writer in the country, the original author of "Red Sorghum", and one of the behind-the-scenes bosses of the film and television city that was filmed this time. It is impossible for everyone to say that they are not nervous. of.

With the catalysis of alcohol, coupled with He Ping's deliberately low-key, the atmosphere on the wine table gradually relaxed.

Zhang Yimou flattered He Ping, "Teacher He is really good at choosing actresses. I remember that Cong Shan became famous through your works. In recent years, she has become the hottest movie star in China. Gong Li can get you this time." It’s really a blessing to have a partner.”

Gu Changwei pointed out to Gong Li from the side: "How about giving a toast to Mr. He as a thank you?"

Gong Li, who hadn't been out of society yet, didn't understand these things. She stood up tremblingly, holding a glass of wine and didn't know what to say, showing embarrassment.

He Ping waved his hand and asked Gong Li to sit down, "Okay, don't embarrass the little girl. There is no such thing as support or not. I simply think that Jiang Wen and Xiao Gong are more suitable for Jiu'er and Yu Zhan'ao in my imagination. Speaking of it, it should be me thanking you all, I have to toast to you all, so that "Red Sorghum" that only exists in my mind can be concretized on the big screen. Come, I toast to everyone!"

He Ping raised his glass, and everyone in the room got up to cheer with dignity!
The embarrassment of Gong Li's toast just now was easily resolved by He Ping, which made the little girl feel good about He Ping.

Teacher He is really talented and self-restraint!
The little girl's eyes looked at him like autumn water, making He Ping's heart itch.

He Ping has long been known for the chaos in the aristocratic circle in later generations. The current aristocratic circle is still called the literary circle, which is relatively simple, but there are also many dirty things in it. Vanity Fair has always been a place for right and wrong.

Gong Li has not entered the society yet, so she knows very little about these things. If she understands, she should know that what Gu Changwei said just now seems to be a point. If it is placed a few years later, it is likely to be the prelude to a transaction.

It's a pity that Mr. He is a decent person, and he has set a flag with the book friends, so he can't make mistakes easily.

While he was still sober, he ended the banquet.

Zhang Yimou once expressed such emotion in later generations: "In the early days of the fifth generation's debut, they all fought in teams. It was a very memorable period of time, but that kind of team fighting is gone forever."

When China's fifth generation of directors made their collective debut in the 80s, someone once said: "This is a genetic mutation of Chinese cinema."

In 1982, Zhang Junzhao and Zhang Yimou graduated and were assigned to a film studio. The following year they filmed "One and Eight". The artistic innovation aroused strong social repercussions.

In 1984, "Yellow Earth", co-signed by Little Poetry Master and Zhang Yimou, updated the world's understanding of Chinese films.

In 1986, "Military Parade", the last film in which Little Poetry Master and Zhang Yimou collaborated, won the Special Jury Prize at the Montreal International Film Festival.

Subsequent "Qiu Ju's Lawsuit", "Farewell My Concubine", "Hero"...

It can be said that the birth of the fifth generation of directors has largely influenced the domestic film industry in later generations.

Although there are many criticisms from later generations, their contributions to the domestic film industry are indelible, and Lao Mouzi is one of the leaders.

So He Ping has always had a very good impression of Lao Mouzi.

His request to Lin Yanan is that he must do his best to ensure that the filming of "Red Sorghum" goes smoothly. After all, this is the first film in China to win awards at the three major European film festivals after the reform and opening up. It will have a great influence on Chinese films in the future. It is huge, and it will have a great impact on the development of Kanto Film and Television City in the future.

Recently, Han Zhaokun called He Ping, and he was a little distressed.

This year, clothing products from Hujian and other places appeared overnight, competing with them for the domestic mass clothing consumer market. The dazzling array of colorful clothing immediately drove the garment factory to a rapid pace in the country. status is interrupted.

"He Ping, you haven't seen the clothes they make many times. It's just deceiving and unconscionable! But they can't stand the cheapness of others, and the common people are willing to buy their things. Are you angry?"

Han Zhaokun said indignantly on the phone.

He Ping probably has some impression that the clothing and shoe industries of Hu Jian, Zhijiang and other places in later generations have captured a large number of markets across the country in the past few years, relying on nothing more than low prices.You get what you pay for, this kind of thing is cheap for ordinary people to buy, but if you really wear it on your body, it will break if you don't even wear it for a month.

This is the process of bad money driving out good money. After a few years, the common people finally reacted and voted with their feet to eliminate those low-quality goods.

However, the damage to the market and those businessmen who are serious about making products is already irreversible. It took countless years of time and effort for countless brands in later generations to restore word of mouth and brand.

He Ping is also a little helpless about this kind of thing. The low-end market cannot give up easily, but they are no match for those black-hearted small workshops when there is no bottom line.

"Let's subdivide the product positioning. There must be a clear dividing line between high-end, medium-end and low-end. Use low-end products to compete with them and keep production costs as low as possible. The mid-to-high-end market should not be affected by their price wars. , maintain our own pace, strengthen publicity and brand store construction.”

Han Zhaokun was a little disappointed. It seems that He Ping has no good way to deal with these black-hearted small workshops, and can only propose the idea of ​​subdividing products.

"Don't worry. This is a protracted battle. The common people are not fools. They can control the market in a short period of time because they have captured the psychology of the common people, but this is not a long-term solution. You also said, Surprised by the poor quality of their products, how can ordinary people support them for ten years.

As long as we have cultivated our internal strength well, the rest will be left to time.Don't be surprised if you don't see it, the blame will defeat itself. "

In fact, the main reason for Han Zhaokun's anger is because he has not adapted to the fact that there is an additional opponent in the market besides them. You must know that relying on the advantages of Yangzhou, a domestic clothing trade center and clothing wholesale center in the past few years, his manufacturers Garment factories and clothing brands are aggressively attacking cities and territories in China, which can be said to be invincible.

After several years of smooth sailing, Han Zhaokun was naturally a little uncomfortable when he suddenly encountered setbacks.

In He Ping's view, those black-hearted small workshops are just a case of scabies. As long as they hold on to the mid-to-high-end market and compete with them in an orderly manner in the low-end market, the lost market will return to them consciously after a few years.

Because they have one of the most fundamental weapons, which is the clothing wholesale center.

In the next few years, the clothing wholesale center will establish a complete set of clothing trade system covering the whole country in several major cities in China, and the clothing factories with unparalleled advantageous channels are fundamentally invincible.

(End of this chapter)