Rebirth of Rural Literary Life

Chapter 604 Sponsorship of the Sixth National Games

In November, winter has already entered, and fewer and fewer people are willing to go out.

He Ping occasionally looks at the information collected by the Strategic Development Department in the CEO's office of Goodfarmer Group.

On November 11, KFC's first restaurant in China officially opened in Qianmen, Beijing. It appointed a staff member who was born in China, studied in America, and worked in KFC for many years as the general manager of the Chinese company. It can be seen that KFC is much smarter than many giant companies entering China these days, and has adopted a smart strategy of fully integrating into Chinese food culture from the very beginning.

Half a year before the opening of this KFC store, a fast food restaurant called Wallace quietly opened in Yangzhou and Nanshan.

If a KFC operator enters the store, he will find one thing. Except that the store is a little smaller than KFC, and the management method and equipment are slightly backward, almost all other products and services are in the store. Benchmark KFC.

This Western-style fast food restaurant, temporarily under the poultry industry chain of Goodfarmer Group, was created by He Ping.

For this reason, Hong Qi specially arranged personnel to conduct an investigation in Xiangjiang, and it took nearly a year to get familiar with the KFC set, and then returned to Yangdong, and opened two stores in Yangzhou and Nanshan for testing.

After half a year of experimentation, the two stores have been unanimously recognized by consumers for their quality close to KFC. The most important thing is that at this time, KFC and McDonald's, the two leading Western-style fast food restaurants, have not entered China in a large scale.

Knowing that KFC has already opened a store in the capital, Hong Qi felt that time was not waiting for him. He planned to open at least five Wallaces in Yangdong before March next year.

Goodfarmer, which has a complete poultry industry chain, has inherent advantages in Western-style fast food restaurants such as fried chicken and burgers, but they also have shortcomings.

The first is the cold chain system. The current cold chain technology in China is still relatively backward, and basically depends on foreign imports. If Wallace wants to go out of Yangdong, he must make cold chain technology cover a series of processes from the exit to the store.

The second is the talent reserve. According to his and He Ping's plan, Wallace's development speed will be exponential in the future, which will be a great test for the talent reserve of the management team.

It is not only necessary to take into account the expansion of the industrial chain, but also to check for gaps.

It can be said that Hong Qi should be the busiest person in the entire Goodfarmer Group this year.

The layout of the cold chain cannot be completed overnight. The agricultural and animal husbandry subsidiary has invested little by little, and a lot of money has been spent on equipment imported from abroad.

In terms of talents, Hong Qi aggressively recruited young people with junior high school and high school education in Yangdong, not afraid of too many people, but afraid of not enough people.

Many young people with this kind of education are not willing to engage in manual labor, but some truly competitive positions are not available to them. Wallace's recruitment is exactly what they are thinking.

The progress of the dairy industry chain is somewhat lagging behind. Good Farmers entered Longjiang Province later than Nestlé, and they are not in a hurry. Their real focus is next year. This year, Hong Qi will be busy with the preparatory work alone. up.

In November, another event of national concern happened. The Sixth National Games was held in Yangzhou City on November 11.The number of competitions and the scale of the current National Games surpass those of previous National Games.

It is worth mentioning that this year is the first time that a private company has sponsored the National Games since the Sixth National Games.

The sponsoring company was none other than He Ping's Laidi Sportswear, whose sponsorship fee was as high as 450 million yuan, setting a historical record for the sponsorship of domestic sports events.

Of course, there was very little sponsorship before.

The reason why the sponsorship fee for this National Games is so high is mainly due to the fierce competition from several manufacturers.

Jianlibao, which made a big splash at the Los Angeles Olympics two years ago, competed with Leidi sportswear in order to get the title of "designated drink for the Sixth National Games". 250 yuan for drinks.

Several other competitors retreated when they saw this posture. Only Leidi Sportswear, a reckless man, didn't care about Jianlibao's money offensive at all.

He Ping has never lost when it comes to spending money.When Han Zhaokun called to ask for his opinion, he blurted out: "I'm afraid of a dick, so I'll smash him. He offered 250 million yuan, and we offered 500 million yuan."

Then I thought about it again, 500 million is too unlucky, isn't this "two two hundred and five"?

He changed his tone again, "Forget it, pay 450 million, and see if he follows."

Laidi sportswear got the right to sponsor the Sixth National Games as it wished, while Jianlibao only got the right to designate functional drinks.

When He Ping saw the billboards of Leddy's clothing and the Leddy's sportswear and sneakers worn by athletes on TV, a gratified smile appeared on his face, and the 450 million yuan was not in vain.

The second brother is now more and more reliable in his work.

Recently, the news about Laidi's sponsorship of the National Games has become a wave of enthusiasm in some newspapers. During the games, in the newly built Tianhe Sports Center in Yangzhou, everything from the walls to the trash cans was printed all over the place. Advertisement for Leddy's campaign.

The most exaggerated scene appeared at the closing ceremony. At the entrance of the venue that day, more than 200 staff members were required to wear all the sportswear and sneakers with Leddy printed on them. Each person presented a Leddy's hat, looking at the circular sports field, all of them are Leddy's logo, which is spectacular.

As the first such large-scale sports sponsorship in China, Leidi's reputation spread like wildfire with the promotion of the National Games and the media.

It is conceivable that in the next few months, the sales of Laidi will usher in a big increase.

At the Sixth National Games, there was not only a tit-for-tat confrontation between Laidi and Jianlibao.

The advertising wars of many companies also started at this sports meeting.

Lipai men's clothing spent 200 million yuan in exchange for the advertisement on the back of the competition ticket.

Fujifilm provided 1200 journalists with a "space vest" with advertisements printed on it.

The work permit and press pass were taken away by "sponsored by Polaroid Corporation of America".

Convention vehicle passes advertised "Jelena Women's Clothing."

At the National Games this time, He Ping's apparel companies were mobilized collectively, which fully demonstrated the wealth and power of the companies. The only ones who can compete with them are several domestic multinational companies and Li Jingwei of Jianlibao.

It took less than 1000 million yuan to let all the clothing companies under it show a slap in the face in front of the national audience. No matter how you think about it, this business is a steady profit.

He Ping fully affirmed Han Zhaokun's coin throwing action.

During the National Games, I stayed with my wife to watch the National Games all day long.

When He Ping was watching the National Games with his wife, Wang Shi, who was far away in Yangdong, called him.

(End of this chapter)