Rebirth of Rural Literary Life

Chapter 606 Brewing Clothing Group Reform
But after all, it was approaching the end of the year, and He Ping only occasionally had a leisure time secretly.

By the end of the year, there will be a summary of the work of each industry in the past year.

After Liang Yuejin, Han Zhaokun also came back. He did not return to his hometown for two years. This time Han Zhaokun chose to go back to his hometown for the New Year.

The current size of the garment factory in Yangzhou has occupied more than half of the area of ​​the Yangzhou Garment Industrial Park. There are thousands of workers in the entire garment factory, all of whom are working for the garment factory.

Han Zhaokun, the Northeast boss, has now become an important private entrepreneur in Yangdong Province, and is honored by the government as a guest of honor.

This year, due to the fierce competition from garment enterprises in many places including Hu Jian and Zhijiang, garment factories could only barely maintain their position in the domestic low-end garment market, and put most of their energy on the production of mid-to-high-end garments and brand building.

The total output value of the garment factory reached 3.9 million yuan, with a net profit of 1.7 million yuan.The growth rate of output value has dropped slightly compared with previous years, but the net profit has risen sharply. This is also the benefit brought by the deep cultivation of the mid-to-high-end market.

Among several clothing brands, the sales of Yi Lianna's women's clothing reached 7.1 million yuan, with a net profit of 2.5 million yuan.

Sales of Lipai men's clothing reached 1.6 million yuan, with a net profit of 2100 million yuan.

The sales volume of Laidi Sports is 4600 million yuan, and the net profit is 600 million yuan.

Due to time reasons, the power of National Games sponsorship has not yet been revealed, so the performance increase of Leidi Sports is not obvious.

Compared with the same period last year, several clothing brands have increased significantly, but their profits have not increased, but have shown a slight downward trend.

The main reason is that this year Han Zhaokun has effectively implemented the operation mode of direct sales stores.

Over the course of the year, there were 46 Yelena women's clothing stores, 35 Lipai men's clothing stores, and 21 Leidy Sports stores.

Deeply cultivating the field of mid-to-high-end clothing is not only the route implemented by garment factories, but also the route implemented by several clothing brands.

Han Zhaokun took advantage of the nationwide channel network of clothing wholesale centers, and began to seize the mid-to-high-end market where a large number of competitors emerged, such as Hu Jian and Zhijiang.

People abandon me and take it, and the way of the art of war is hidden, and the effect is quite good.

He plans to continue to increase investment next year, striving to establish a nationwide direct sales system for the three clothing brands relying on the clothing wholesale center within three to five years.

Although the construction of direct sales is difficult, the management is difficult, and the investment is large, he and He Ping are very consistent in their opinions. They must insist on doing so in the way of mid-to-high-end clothing brands.

For mid-to-high-end brands, quality and service are what they pursue, not high quality and low price.

Han Zhaokun even intends to create a luxury clothing brand that is comparable to international big brands, but after some investigation, he decided to postpone it for two years, because the domestic high-end market capacity is relatively small, which is not suitable for the survival of luxury brands.

He Ping is very happy that Han Zhaokun is so enterprising. The second brother is now more and more like a qualified boss.

He gave Han Zhaokun an idea.

"Second brother, a few years ago, a clothing brand called Uniqlo appeared in Nihong. Its business model is very special. I think you can check it out and see if we can learn from it."

Han Zhaokun became interested, "What kind of special law?"

He Ping recalled the operation mode of the later generations of UNIQLO, and said: "Their stores abandoned unnecessary decorations and directly transformed the store into a warehouse + store model, adopting a supermarket-style self-service shopping method, with relatively high quality and low price. The price sells goods. The clothing design is relatively simple and elegant, highlighting the concept of easy to wear and match, and it is said to be very popular.”

He Ping's introduction made Han Zhaokun very interested. First of all, the store's business model is very novel. It canceled the traditional shopping guide store and changed it to a self-service warehouse + store.Han Zhaokun imagined the scene in his mind, and it really made people have an urge to walk in.

As for the concept of clothing design that He Ping mentioned, Han Zhaokun has been working as a brand for several years now, and he has gradually realized that the style of this clothing brand should focus on the young people's market, and it does not conflict with their current clothing brand.

"The most important thing is that I think this novel model and design should be very popular in overseas markets. Our current scale is gradually expanding, and our domestic foundation is also very stable. I think we can go to Xiangjiang to try the water first. "

When He Ping said this, Han Zhaokun felt a little emboldened. The foreign market is something that he never even dared to think about before.

Then he thought that their current annual revenue has exceeded one billion, and they are considered a big company even in foreign countries, and their confidence has risen again.

"It is indeed time to test the waters in foreign markets."

He Ping added: "However, before testing the waters abroad, I think we must first cultivate our internal strength."

"What do you mean?"

He Ping then shared his thoughts, which were basically Goodfarmer Group's reform thinking.

He plans to put the garment factory, Elena, Lipai, and Laidi under one group company, and these companies will become subsidiaries of the group company.

He Ping also plans to connect the upstream and downstream industrial chains, control cotton planting, fabric production, printing and dyeing in his own hands, and invest in one or two parts production factories by the way.

In this way, the new group company will become an aircraft carrier of the domestic apparel industry in terms of configuration. As long as it develops steadily in the next 20 years, it will surely become the leading apparel group in the country and even in the world.

After hearing this, Han Zhaokun thought for a long time. After so many years of experience, he is no longer the ignorant peddler he was at the beginning. He is thinking whether He Ping's suggestion has a deeper purpose.

For example, restricting his status and rights in the group.

After thinking about it carefully, it seems that there is indeed such a possibility, but this kind of integration is of great benefit to the industries they are now fighting against each other.

After getting rid of the situation of fighting each other, everyone can work together and work together, and the development momentum will only be better than before.

After all, He Ping is the big boss, and his suggestions are also for the better development of the industry in the future. From the perspective of the company, Han Zhaokun should support it both emotionally and rationally.

Having figured out this joint, Han Zhaokun clapped the case and applauded: "He Ping, your proposal is good. Our current stage is big but not strong. Once the integration is completed, we can not only become bigger, but also stronger, paving the way for entering the international market in the future. road."

He Ping on the other end of the phone showed a smile on his face. Han Zhaokun's silence just now showed that he had thoughts in his heart, but He Ping believed that he was a smart person and knew what to do was right for him.

Sure enough, his reaction did not exceed He Ping's expectation.

"Okay, second brother, it's good that you can understand my painstaking efforts, then I will leave this matter to you."

"No problem, it's all my own business!"

(End of this chapter)