Rebirth of Rural Literary Life

Chapter 608 Marketing Genius Zhao Xinxian

It is actually a helpless thing for Global Investment to extend its investment tentacles abroad.

What He Ping originally thought was that he could use Global Investment to invest in some industries in China, but the skinny reality made him understand that it is difficult to invest in China in this era.

the reason is simple.

At this time, domestic companies with potential are basically state-owned enterprises and collective enterprises. They also want to invest, but what they want is investment that can help them in industrial upgrading or technological improvement, such as Shanghai and the public. Cooperation, simply throwing money is not easy to invest in potential enterprises.

Of course, domestic investment is also welcome in fields with little technical content, but the problem is that He Ping is not willing to waste money on this. In it, I can disgust myself to death.

The most important point is that at this time, there are many well-known companies in later generations, but at the same time there are many pitfalls, and many of them collapsed within less than three to five years.

Affected by various unfavorable factors, He Ping gradually changed his attitude.

Domestic industries still need to invest, and they need to invest in companies with potential, technological content, and long-term vitality.In addition, we must also focus on foreign markets, especially those emerging industries, such as games, semiconductors, computer software, life and health and other fields.

Capcom is the first foreign investment case of Global Investment. This investment should be considered good. After all, Capcom has been successfully listed in the future, with a market value of tens of billions. It is a good business for Universal.

In addition, the Southern Pharmaceutical Factory (Sanjiu) invested by Global Investment took only half a year from construction to production.

Nanfang Pharmaceutical Factory started with Sanjiu Weitai.

This recipe was obtained by Zhao Xinxian from a fellow villager in the countryside of northern Guangdong a few years ago. The raw materials are the unique samya bittern and jiulixiang, which are very effective in treating stomach problems.

At the beginning of 86, after completing the construction of the factory, Zhao Xinxian did not sell products around like other manufacturers. Instead, he chose to put on neat and dignified military uniforms and went to major central cities to hold "academic lectures".He invited health bureaus, medicinal material companies, major hospitals and news media from all over the country to talk about the pathology and pharmacology of "Sanjiu Weitai".He traveled to 10 cities in a month, held 10 academic reports, and there was a "three-nine whirlwind" wherever he went.

Zhao Xinxian is a marketing prodigy. In addition to relying on his military background and that of the Southern Pharmaceutical Factory, he is also very pioneering in advertising and marketing.

When he was watching an American movie, he occasionally noticed a taxi with an advertising light box on its roof passing by.The next day, he negotiated with the taxi company in Yangzhou City, and installed the top box advertisement of "King of Stomach Medicine, Sanjiu Weitai" on more than 400 taxis.These cars run around the urban area, and the spread effect is surprisingly good. This form of advertising quickly became popular all over the country.

In another case, he persuaded Mr. Li Moran, a well-known performing artist in China, to advertise his product: "In our line of work, life is irregular and often suffers from stomach problems... Sanjiuweitai is a good medicine for stomach problems. Manufacturing fake Stomach medicine is immoral and should be condemned by society."

Once this semi-functional, semi-public celebrity advertisement was broadcast on national television, it immediately caused a sensation.

For more than a year, the reputation of "Sanjiu Weitai" has become more and more popular.

In just half a year in 86, Nanfang Pharmaceutical Factory achieved sales of 1100 million yuan.

In 87, the development of Nanfang Pharmaceutical Factory can be described as rapid development. In one year, the sales volume increased from 86 million yuan in 1100 to 3 million yuan, and realized profits and taxes of 5000 million yuan. The most well-known and most profitable Chinese medicine company.

Zhao Xinxian, the leader, has indeed made great contributions to the development of Nanfang Pharmaceutical Factory. Jiang Yongan praised the strongman attitude he showed in the process of leading Nanfang Pharmaceutical Factory.

"Old Zhao is by no means the kind of character who is complacent when he has some achievements. He has huge ambitions, and at the same time has decisive execution and genius marketing capabilities. Under his leadership, the pharmaceutical factory can definitely become the leader of the domestic pharmaceutical industry. .”

It is inseparable from Zhao Xinxian's super ability that Nanfang Pharmaceutical Factory has achieved such brilliant results in just two years.

Jiang Yongan's appreciation shows his appreciation for Zhao Xinxian, and also shows Zhao Xinxian's ability.

Compared with many emerging entrepreneurs in this era, Zhao Xinxian's ability and structure are enough to beat them.

Investing in this kind of thing is often investing in people.With the right voters, any industry can do it.

Having tasted the sweetness of making rapid progress in the domestic blue ocean market, Jiang Yong'an hoped unrelentingly to find a second company like Nanfang Pharmaceutical Factory.

He Ping has no objection to this, and he really wants to find it. It's just that the actual conditions are here. It would be better if Jiang Yongan can find it.

Chen Jiadong was the last subordinate to call He Ping. From this aspect, we can also see how close everyone is.

This year's clothing wholesale center has become the new Yuejiang Commercial Real Estate Company, and new clothing wholesale centers have been established in Hujian and Fubei respectively. The business of the clothing wholesale center has been planned as a separate business segment.

In addition, Yuejiang Commercial Real Estate Co., Ltd. has newly established a supermarket segment, and plans to acquire the first piece of land in Nanshan next year and build the company's first commercial real estate.

Chen Jiadong has been investigating this for more than a year, and now everything is ready, and he is negotiating with the Nanshan Municipal Government on this matter.

With the surplus funds from the original two phases of clothing wholesale centers, plus the funds accumulated in the operation of the clothing wholesale centers in the past two years as the basic working capital, it is not a big problem to leverage two clothing wholesale centers and a commercial real estate.

Zhao Bo called He Ping on the 29th of the twelfth lunar month, and the call lasted 3 minutes. This kid is now doing his best like a dog chasing him.

The Bomei home appliance store achieved a turnover of 9300 million yuan this year, not to mention the profit. Zhao Bo invested in the expansion of the store. This year, the number of Bomei home appliance stores has expanded to five, all of which are concentrated in Yangdong Province.

On the other hand, Camry obtained a turnover of 840 million yuan and expanded its product categories. After obtaining the authorization of Double Happiness Pressure Cooker Factory, the cookware business developed by Camry is booming, and one-third of the turnover is brought by cookware products.

With Zhao Bo, an expansion madman, don't expect the company to make any profits.

Before the phone call ended, Zhao Bo also mentioned that he had a girlfriend this year.

This can be regarded as fulfilling his promise to He Ping.

He Ping could only smile wryly at this, this kid really regarded talking about marriage as a business.

(End of this chapter)