Rebirth of Rural Literary Life
Chapter 620 "Red Sorghum" Returns with Honor
Chapter 620 "Red Sorghum" Returns with Honor
In May, Hantun entered the rhythm of infrastructure construction every year.
What is a little different this year is that it was demolished first and then rebuilt. After the chicken farm and pig farm were relocated, the village entrusted a Xiangjiang design firm to plan and design the tourism industry in Hantun in the future.
It's not that Hantun has no scenery, and it's not too much to describe it with green water and green mountains, but this kind of scenery is not enough to call it outstanding.
He Ping mentioned this issue when discussing with the members of the village committee. Hantun does not have a beautiful natural landscape or a long history, so it is necessary to work hard in other places and make use of the existing conditions in Hantun To do tourism resource development.
For example, take advantage of Goodfarmer Group’s advantages in agriculture and animal husbandry to develop a large-scale comprehensive eco-tourism that integrates flower viewing, garden picking, rural food, vacation and leisure, farming cultural experience, fun parent-child paradise, and research base. resort area.
Another example is spending money to manually create recreational projects. There are too many cases for future generations to refer to such projects, such as bungee jumping, cliff swings, glass plank roads, and so on.These entertainment items may not be new in later generations, but in the 80s today, they are definitely a weapon to attract tourists.
The design firm in Xiangjiang had already sent people to Hantun once last year. At the beginning of this year, he brought the first version of the design plan to Hantun for discussion. He Ping picked out many problems and proposed many improvements, and went back to improve It is estimated that the overall planning and design of Hantun will not come out until the second half of the year.
The Guandong Film and Television City, located in the south of Hantun, has been developing while constructing. After the completion of the second phase of the project at the beginning of this year, the film and television city has begun to launch amusement facilities and performances. It is expected to open to tourists in September this year.
However, it was the scenic spot of Kanto Film and Television City that was opened before the amusement facilities and performances. The Kanto Film and Television City, which has been in operation for three years, finally implemented a ticket system at the beginning of this year, and it is no longer a place for ordinary people to come and go.
If you want to enter the film and television city, you need to spend ticket money. The price of 5 cents a piece is not expensive in this era, nor is it cheap.
As soon as the film and television city implemented the ticket system, the county organized a group of people to come and play.After all, the film and television city has the shares of the county government, which can be regarded as supporting its own industry.
Compared with two years ago, the facilities and scenic spots of Guandong Film and Television City have made great progress. The construction of the entire film and television city is more than half, and it will be fully completed in the next three years.
In February of this year, the film "Red Sorghum" won the Golden Bear Award at the Berlin Film Festival in Germany. As soon as the news spread to China, it caused a sensation among the people.
With this film, Lao Mouzi became the No.1 fifth-generation director in China in one fell swoop, and the two young actors Jiang Wen and Gong Li who participated in "Red Sorghum" also became the hottest movie stars in China.
Influenced by the overseas return of "Red Sorghum", the reputation of Guandong Film and Television City is growing.Coupled with the blessing of the popular broadcast of "Dream of Red Mansions" the year before, many film and television works filmed in it in recent years have also been broadcast one after another, forming a strong attraction for tourists from surrounding cities.
After May [-]st, spring is warm and flowers are blooming, and more people come to Kanto Film and Television City to visit and travel.
Due to the increase in tourists in the Guandong Film and Television City, the direct impact is that Hantun has become more and more lively, especially the market and shops at the entrance of Hantun Village, the business is much better than usual.
Lin Yanan couldn't help feeling anxious when he saw the restaurant at the entrance of the village was full every meal time. In the past two years, he had been working on the construction of the scenic spot, and many supporting facilities had not kept up. The needs of tourists are not taken into account at all.
Thinking about the catering expenses of hundreds of tourists every day, it is not a small income, and it will definitely increase in the future.
Fortunately, the expansion of the dining area at the beginning of the year has been put on the agenda, and a brand new dining area can be seen in October at the latest.
In order to better integrate into the style of the scenic spot, the dining area of the film and television city is composed of two two-story antique buildings, which are built opposite each other. There are 12 restaurants ranging from 100 square meters to 300 square meters planned inside.In the middle of the two seemingly buildings, there are [-] planned snack stalls.
You must know that the number of tourists in the film and television city is increasing every day, and there are also crew members, tens of thousands of people flow every day, and the income from catering in the future will definitely be huge.
He Ping, who returned to Ping County, has been busy with the business of Good Farm Group.
The Agricultural Research Institute has now been put into use, and the first-phase construction of the family area has come to an end.
The poultry industry chain of the agriculture and animal husbandry subsidiary has built two more chicken farms and one quail farm this year, and the number of poultry stocks will approach [-] million by the end of the year.
The pig industry chain has also begun to deploy in North China, and three pig farms have been built.
For the dairy industry chain, Longjiang Province and Mombasa-Nairobi Province have been selected as dairy breeding bases, and they have carried out in-depth cooperation with local farmers and herdsmen, cooperated with them in the form of employment, purchased milk sources, and established dairy companies.
The canning factory of the food subsidiary has been in operation for more than half a year, and the strategy of focusing on the gift market has proved the vision of the person in charge, Wei Feng.
The ad slogan "Give a gift and get canned food with true meaning" was broadcast on provincial TV stations in the north during the Spring Festival, and spread throughout the country's streets and alleys. The production line of the canning factory is running at full capacity every day.
The most troublesome thing for Wei Feng recently is the problem of raw materials for production. He did not expect such a huge feedback from the market.
The current main business of the meat factory is pork ham sausage and chicken ham sausage, and they don't have the worries of raw materials that the cannery has.With the group's poultry industry chain and pig industry chain, raw materials are not a problem at all.
But unfortunately, with the same advertisement, the sales of the ham sausages of the meat factory are not as good as those of the cannery.Because there is an opponent who started ahead of them in the market-Chundu ham sausage.
It is difficult for such a product with no technical difference to close the distance with the opponent all at once.
Wei Feng had a special discussion with He Ping on this, and finally came to the conclusion that it is necessary to work hard on channels, and only by cultivating channels deeply can they win the market.
The chemical and resources subsidiary also built a new feed factory this year, raising the production capacity to the million level.The construction of a feed factory is actually very simple, and it complements the construction of the industrial chain of the agricultural and animal husbandry subsidiary. Where there are chicken farms and pig farms, there are feed factories.In addition, the chemical and resources subsidiary also built a new fertilizer plant this year.
And the famous financial investment subsidiary company also ushered in its first task this year - reselling treasury bills.
If He Ping is allowed to resell treasury bills by himself, firstly he will lose face, secondly, the profit is too small for him to look down on, and thirdly, there is a risk of being caught as a speculator.
But handing over to a financial investment subsidiary to do it is different.
This thing is basically a lucrative business. Using a collective enterprise to do it, there is almost no risk of being labeled as a speculator, and it can generate income for the enterprise. Why not do it!
The five major subsidiaries of Goodfarmer Group have all entered the track of healthy development.
He Ping can also spare some of his time investing in Goodfarmer Group to care about other things.
(End of this chapter)
In May, Hantun entered the rhythm of infrastructure construction every year.
What is a little different this year is that it was demolished first and then rebuilt. After the chicken farm and pig farm were relocated, the village entrusted a Xiangjiang design firm to plan and design the tourism industry in Hantun in the future.
It's not that Hantun has no scenery, and it's not too much to describe it with green water and green mountains, but this kind of scenery is not enough to call it outstanding.
He Ping mentioned this issue when discussing with the members of the village committee. Hantun does not have a beautiful natural landscape or a long history, so it is necessary to work hard in other places and make use of the existing conditions in Hantun To do tourism resource development.
For example, take advantage of Goodfarmer Group’s advantages in agriculture and animal husbandry to develop a large-scale comprehensive eco-tourism that integrates flower viewing, garden picking, rural food, vacation and leisure, farming cultural experience, fun parent-child paradise, and research base. resort area.
Another example is spending money to manually create recreational projects. There are too many cases for future generations to refer to such projects, such as bungee jumping, cliff swings, glass plank roads, and so on.These entertainment items may not be new in later generations, but in the 80s today, they are definitely a weapon to attract tourists.
The design firm in Xiangjiang had already sent people to Hantun once last year. At the beginning of this year, he brought the first version of the design plan to Hantun for discussion. He Ping picked out many problems and proposed many improvements, and went back to improve It is estimated that the overall planning and design of Hantun will not come out until the second half of the year.
The Guandong Film and Television City, located in the south of Hantun, has been developing while constructing. After the completion of the second phase of the project at the beginning of this year, the film and television city has begun to launch amusement facilities and performances. It is expected to open to tourists in September this year.
However, it was the scenic spot of Kanto Film and Television City that was opened before the amusement facilities and performances. The Kanto Film and Television City, which has been in operation for three years, finally implemented a ticket system at the beginning of this year, and it is no longer a place for ordinary people to come and go.
If you want to enter the film and television city, you need to spend ticket money. The price of 5 cents a piece is not expensive in this era, nor is it cheap.
As soon as the film and television city implemented the ticket system, the county organized a group of people to come and play.After all, the film and television city has the shares of the county government, which can be regarded as supporting its own industry.
Compared with two years ago, the facilities and scenic spots of Guandong Film and Television City have made great progress. The construction of the entire film and television city is more than half, and it will be fully completed in the next three years.
In February of this year, the film "Red Sorghum" won the Golden Bear Award at the Berlin Film Festival in Germany. As soon as the news spread to China, it caused a sensation among the people.
With this film, Lao Mouzi became the No.1 fifth-generation director in China in one fell swoop, and the two young actors Jiang Wen and Gong Li who participated in "Red Sorghum" also became the hottest movie stars in China.
Influenced by the overseas return of "Red Sorghum", the reputation of Guandong Film and Television City is growing.Coupled with the blessing of the popular broadcast of "Dream of Red Mansions" the year before, many film and television works filmed in it in recent years have also been broadcast one after another, forming a strong attraction for tourists from surrounding cities.
After May [-]st, spring is warm and flowers are blooming, and more people come to Kanto Film and Television City to visit and travel.
Due to the increase in tourists in the Guandong Film and Television City, the direct impact is that Hantun has become more and more lively, especially the market and shops at the entrance of Hantun Village, the business is much better than usual.
Lin Yanan couldn't help feeling anxious when he saw the restaurant at the entrance of the village was full every meal time. In the past two years, he had been working on the construction of the scenic spot, and many supporting facilities had not kept up. The needs of tourists are not taken into account at all.
Thinking about the catering expenses of hundreds of tourists every day, it is not a small income, and it will definitely increase in the future.
Fortunately, the expansion of the dining area at the beginning of the year has been put on the agenda, and a brand new dining area can be seen in October at the latest.
In order to better integrate into the style of the scenic spot, the dining area of the film and television city is composed of two two-story antique buildings, which are built opposite each other. There are 12 restaurants ranging from 100 square meters to 300 square meters planned inside.In the middle of the two seemingly buildings, there are [-] planned snack stalls.
You must know that the number of tourists in the film and television city is increasing every day, and there are also crew members, tens of thousands of people flow every day, and the income from catering in the future will definitely be huge.
He Ping, who returned to Ping County, has been busy with the business of Good Farm Group.
The Agricultural Research Institute has now been put into use, and the first-phase construction of the family area has come to an end.
The poultry industry chain of the agriculture and animal husbandry subsidiary has built two more chicken farms and one quail farm this year, and the number of poultry stocks will approach [-] million by the end of the year.
The pig industry chain has also begun to deploy in North China, and three pig farms have been built.
For the dairy industry chain, Longjiang Province and Mombasa-Nairobi Province have been selected as dairy breeding bases, and they have carried out in-depth cooperation with local farmers and herdsmen, cooperated with them in the form of employment, purchased milk sources, and established dairy companies.
The canning factory of the food subsidiary has been in operation for more than half a year, and the strategy of focusing on the gift market has proved the vision of the person in charge, Wei Feng.
The ad slogan "Give a gift and get canned food with true meaning" was broadcast on provincial TV stations in the north during the Spring Festival, and spread throughout the country's streets and alleys. The production line of the canning factory is running at full capacity every day.
The most troublesome thing for Wei Feng recently is the problem of raw materials for production. He did not expect such a huge feedback from the market.
The current main business of the meat factory is pork ham sausage and chicken ham sausage, and they don't have the worries of raw materials that the cannery has.With the group's poultry industry chain and pig industry chain, raw materials are not a problem at all.
But unfortunately, with the same advertisement, the sales of the ham sausages of the meat factory are not as good as those of the cannery.Because there is an opponent who started ahead of them in the market-Chundu ham sausage.
It is difficult for such a product with no technical difference to close the distance with the opponent all at once.
Wei Feng had a special discussion with He Ping on this, and finally came to the conclusion that it is necessary to work hard on channels, and only by cultivating channels deeply can they win the market.
The chemical and resources subsidiary also built a new feed factory this year, raising the production capacity to the million level.The construction of a feed factory is actually very simple, and it complements the construction of the industrial chain of the agricultural and animal husbandry subsidiary. Where there are chicken farms and pig farms, there are feed factories.In addition, the chemical and resources subsidiary also built a new fertilizer plant this year.
And the famous financial investment subsidiary company also ushered in its first task this year - reselling treasury bills.
If He Ping is allowed to resell treasury bills by himself, firstly he will lose face, secondly, the profit is too small for him to look down on, and thirdly, there is a risk of being caught as a speculator.
But handing over to a financial investment subsidiary to do it is different.
This thing is basically a lucrative business. Using a collective enterprise to do it, there is almost no risk of being labeled as a speculator, and it can generate income for the enterprise. Why not do it!
The five major subsidiaries of Goodfarmer Group have all entered the track of healthy development.
He Ping can also spare some of his time investing in Goodfarmer Group to care about other things.
(End of this chapter)
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