Rebirth of Rural Literary Life

Chapter 649 Two-Level Reversal
This Time Magazine interview with Han Tun and He Ping was published in March 89.

He Ping appeared on the cover of the current issue of "Time Magazine", which was the first time that a Chinese entrepreneur appeared on the cover of the weekly magazine.

Prior to this, only important figures in China's military and political circles had won this honor, and He Ping created a precedent for the Chinese business community.

Interestingly, after Jay Matthews arrived in Hantun for an interview in early February, the People's Daily suddenly spoke up and published a commentary on the shareholding system reform, in which Hantun was cited as an example.

"The shareholding system reform of collective enterprises is a pioneering move in the domestic reform and opening up, which will help domestic enterprises move in a better direction in the future development. For business leaders and ordinary employees who benefit from joint-stock enterprises, we should Seeing its contribution to the development of the enterprise, treat it with a normal heart..."

The turmoil over Hantun's dividends lasted for more than a month. "People's Daily" did not speak out early, and did not speak out at night, but it did so after the interview with "Times Weekly". This timing is very intriguing.

The public voice of the authoritative central media has gradually weakened the criticism of Han Tun and He Ping from the outside world. Han Tun and He Ping, who have always been precarious in the public criticism, feel a little sense of security.

When the new issue of "Time Magazine" came out in March, the news spread across the country within a short period of time.

There is no doubt that Chinese people care so much about the word "foreign" these days, not to mention that this is an authoritative media in the most developed country in the world, and its status is comparable to that of the central media in China.

After the reform and opening up, what do Chinese people lack the most?
It's not money, it's not material. What's missing is national self-confidence, which is the re-establishment of national self-confidence that has been shattered for more than 100 years.

So whenever we achieve results that impress even foreigners, we are always extraordinarily proud and set off a frenzy across the country. Li Ning, women's volleyball team, and Jianlibao are all like this.

He Ping was interviewed by Time Magazine and became the cover character of the current issue!

As soon as this news came out, domestic public opinion was boiling!
Unlike the previous two months, when criticisms outweighed praises, this time all the praises were overwhelming.

"Leading Figure of Reform and Opening-up - He Ping"

"A breakdown of the top ten entrepreneurs in reform and opening up, He Ping tops the list"

"A good farmer for ten years, He Ping for a hundred years"

……

He Ping called it a good guy. It turns out that the urination of the media in the later generations came from here, and those who play face-changing are not as efficient as the media.

In the newspaper sent by the Public Opinion Section, He Ping felt ashamed to read one after another blatantly flattering articles.

Can this person still show some face?

Numerous newspapers and magazines extended olive branches to Han Tun and He Ping, and the group office kept calling for interview invitations. He Ping only used one word to express his feelings—丨.

Of course, not all the media didn't get a good face. After all, there were still a few media that supported him during the previous public opinion turmoil.

He Ping naturally wanted to reciprocate and meet the interview invitations of these friendly media.

This report by Time Magazine aroused the carnival of the domestic media, and at the same time made Good Farmer Group a well-known company brand in the whole country.

The reason is that among these overwhelming media reports, some good media translated the manuscript of "Time Magazine" interviewing He Ping into Chinese, replaced the more sensitive words in it, and published it in their own newspapers in a fair manner. No intellectual property awareness.

There was nothing else in the report, but at the end of the article, the reporters discovered something interesting.

He Ping told the weekly reporter that he would lead Good Farm Group to go public in America.

In the 80s, most people didn't understand the term "listing", but it didn't matter. It couldn't hold back the gossip of these reporters!
It was easy to find out the meaning of the word "listed", and the reporters erupted in an instant.

This is to lead Goodfarmer Group to go to America and go international!
What a breaking news, if this is not released, wouldn't it be a waste of the bullets He Ping gave?

Not only to publish, but also to emphasize and explain the meaning and significance of "listing" here.

While the general public is intoxicated by the feats of Chinese entrepreneurs on the cover of Time Magazine, the media gave us another assist.

"After ten years of intensive cultivation, Goodfarmer is about to go public"

"He Ping: My goal is to lead Good Farmers to the world"

"China's first listed company in the United States is about to be born? The government's attitude is very important"

……

Before the report by "Times Weekly", the nationwide popularity ranking of Hantun's people and affairs was like this - He Ping > Hantun > Good Farmer.

As a famous writer who has sold tens of millions of copies of his works and won the Mao Dun Literature Award twice, coupled with his deeds of leading Han Tun to become rich, He Ping is famous far and wide.

Because of Hantun's outstanding performance in economic development in recent years, it has been reported on a large scale by the domestic media many times. In addition, He Ping can always bring Hantun with him, so Hantun's reputation in China is also very good.

Good Farmer is the least famous one. Many people in China know about the collective enterprise in Hantun, but everyone is at a loss when it comes to Good Farmer.Because Goodfarmer was established for a relatively short period of time, and its image appeared as the parent company of the group, there were very few reports about Goodfarmer in the media. Some ordinary people knew about Goodfarmer because of the hot sale of Goodfarmer’s ham sausage.

If it hadn't been for the collective criticism of the media from all over the country last time, Good Farmer's name would not even appear in the media reports.

The large-scale and wide-ranging media reports this time made Good Farmer's popularity skyrocket, and it became a well-known brand across the country in one fell swoop. This is an advertising effect that can't be achieved even if it costs tens of millions.

The rejected media flocked again. This time, regardless of whether you, Han Tun, agree to the interview invitation, my buddies will accept it.

The reporter went directly to Hantun and asked questions without giving you a chance to respond.

Not to mention, such a trick really made these people dig out some news.

What?He Ping also set up a writer's village?This has to be seen.

What?He also set up a film and television city?This has to be seen.

What?His wife is pregnant?Forget it.

The large-scale domestic public opinion aroused by the distribution of dividends by Goodfarmer Group in the New Year of the Gregorian calendar went from interviews to Time Magazine to voices from People’s Daily, and to a wave of praise and praise from all over the country.

So far, it has completely become a carnival for the whole people. Journalists, officials, critics, the masses... everyone is a participant.

However, among countless figures, only one person was missing, the protagonist of this incident——He Ping.

(End of this chapter)