Rebirth of Rural Literary Life

Chapter 685 Youpin's Development Strategy

Ma Huateng said in his heart that you had discovered it, "What are you talking about? It was a gift from Uncle He."

"What is this?"

Ma Huateng pretended to be casual and said: "Oh, it's nothing, it's just an Apple laptop."

The family conditions of children who can major in computer science these days are not bad. Coupled with the study and influence in school for more than a year, they can be said to be very familiar with computers all over the world.

When everyone heard this, they immediately became interested. Although their family conditions are good, no one in the whole dormitory has their own computer. They only use the school computer when they go to school. When they are at home, they basically use the public office. Computers, this is the norm in this day and age.

"Open it and see it, open it and see it."

The roommates encouraged Ma Huateng to open the computer bag, Ma Huateng's vanity was satisfied, and he slowly opened the computer bag.

"Wow! This notebook looks much more advanced than the magazine."

"Hey, it looks better than Toshiba's T100."

"The T100 is rubbish compared to this."

Ma Huateng pouted and reported the parameters of this computer, and the roommates exclaimed again.

"Xiao Ma, your Uncle He is too generous, isn't he?"

"This computer must cost tens of thousands of dollars?"

"This thing just went on the market in America this month. Now you can't buy it even if you have money. Even if you buy it, you probably have to use foreign exchange certificates."

The roommates were noisily commenting on Ma Huateng's laptop, and within half an hour, the whole building knew that Ma Huateng, a computer professional, had a laptop just launched by Apple.

The students who came to see the excitement filled the dormitory with water, and even the dormitory teacher was alarmed. He reminded Ma Huateng: "Be careful with valuables and keep them by yourself."

Ma Huateng said obediently: "I see, teacher."

The laptop that He Ping gave to Ma Huateng allowed him to earn a lot of face in school. At the same time, he also had a handy learning tool, which made him more motivated to study.

Recalling what He Ping said to him yesterday, Ma Huateng feels that the future is bright and the future can be expected.

When He Ping came to Yangzhou, it was natural for him to visit Yawei Group and meet Han Zhaokun.

"Oh, my big boss, you are here." Han Zhaokun had a sad face after receiving He Ping.

He Ping smiled and said: "Don't come here to sell miserably, isn't the company good?"

"It's good, but I'm tired! Such a big company depends on me alone."

"That's a fool's errand, can you be the only one busy in the whole company?"

Han Zhaokun laughed aloud, "It's not that those who can do more work!"

"Virtue!" He Ping cursed with a smile.

Han Zhaokun brought He Ping to the Yawei Garment Industrial Park. With the continuous expansion of the Yawei Group, the industrial park has become the domain of the Yawei family.

Although calling it an industrial park is a bit of a misnomer, the government likes this tune, since it's all free land anyway, and the government can call it whatever it wants, and Yawei has no objections.

At a glance, He Ping saw that the industrial park covering an area of ​​more than 200 mu was full of continuous office buildings, production buildings, and factory buildings, and the gates on both sides of the road were hung with the signboards of various subsidiaries.

Elena, Lipai, Laidi, Youpin...

There are not only major clothing brands, but also subsidiaries such as garment factories, accessories factories, and printing and dyeing factories.

"That's right, it looks like a big company." He Ping nodded in satisfaction.

Walk into a production workshop of a garment factory at will, and you will see hundreds of sewing machines neatly arranged indoors. There is a hard-working female worker sitting in front of each sewing machine, and the clicking sounds of hundreds of sewing machines in the workshop converge. It is noisy together, but looking at the female workers who are immersed in their work without being disturbed at all, I feel that there is a special kind of tranquility here.

"The whole workshop is filled with female workers?" He Ping asked curiously.

Han Zhaokun replied: "The whole building has four floors. Except for the fourth floor where there are male workers, the other floors are all female workers. Now the garment factory implements a gender segregation system, trying to avoid contact between men and women. Garment factories are labor-intensive. In the industry, most of them are women. Add some male compatriots, it is easy to have some sexual incidents, and even cause major problems. Therefore, whether it is in the workshop, dormitory or cafeteria, male and female employees in the factory avoid contact."

"Has something happened before?"

Han Zhaokun nodded, "There have been two cases of jealousy between men and women, and they went to the police station, and two people went to the hospital."

He Ping nodded when he heard the words, Han Zhaokun's approach was right.

The implementation of the gender segregation system does not discriminate against employees. If there are employees who are in a relationship, they can go outside the park to talk. But in this workplace in the park, work is work. Minimizing contact between male and female employees is good for everyone.

After visiting the production workshop, He Pingyou went to the office building of Youpin.

"Youpin's production model is to subdivide clothing into more than a dozen categories. For each category, at least three sets of new products will appear in stores every month. A small amount of production will be produced in advance, and then expanded according to market feedback. From now According to the feedback from the store, this model is still in line with the appetite of consumers.

On the one hand, it promotes the repurchase rate of consumers entering the store, and on the other hand, it also controls the inventory rate very well. The only disadvantage is that the cost has increased a little, but after offsetting with the reduction of the inventory rate, this result is acceptable. "

He Ping looked at the design samples in the sample area of ​​Youpin while walking, and said: "In my opinion, Youpin has two core competitiveness. One is the sense of design. Our target group is young people between the ages of 15 and 30. Ethnic groups must be avant-garde and bold in design. Even if the clothes are ugly, they must not look mediocre. The second is fast turnover, fixed output, and zero inventory. We must continue to practice this way. I think this method has great potential. "

"I understand, we will continue to maintain this model." Han Zhaokun said.

"By the way, you can open a designer area in the store, the price can be more expensive, reduce the production and no longer produce the same style of clothes in the future."

Han Zhaokun frowned, and after thinking for a while, he understood the magical effect of He Ping's move.

"Rare things are more expensive!"

He Ping smiled calmly, "That's right."

To be precise, this approach is similar to the hunger marketing of the later generations. Many clothing brands in the later generations have operated in this way, and the effect is very good. Several clothing giants have even been born based on this method.

In fact, the current model of Youpin is different from Uniqlo, more like a combination of Uniqlo and ZARA.

"How many stores have you opened?"

"At present, in China, there are three stores in the Xiangjiang area, five stores in the Wanwan area, and one store in Nanshan, Yangzhou, and Shanghai. Now the stores in Beijing are being renovated. You also know that the decoration grade of our Youpin stores is The decoration of stores of other brands is of a higher grade, and the scale is also larger, so the progress is relatively slow.

In addition, Nibo's store in Tokyo is also being renovated, and the kid's economy is really fucking good, spending money like water. "

Speaking of the mud-booming store, Han Zhaokun had a pained expression on his face.

"If you want to make money, can you not invest in it? Don't be like a bunch of money."

"I'm just kidding! You still have to invest in what you should invest in." Han Zhaokun explained with a smile, and he said again: "You don't know how popular our premium products are now. There are one store and one store. The amount of goods is basically three days, and some stores exaggerate that they are sold out on the same day.”

He Ping laughed, "It seems that our celebrity strategy is still very useful!"

Youpin’s current brand promotion strategy is very simple. Everywhere you go, you must find the most popular young stars in the local area. Xiangjiang is looking for Ekin Cheng, and Wanwan is looking for the Little Tigers. The fans of these stars are the consumers targeted by the Youpin brand. The ethnic groups are very similar.

The cost of endorsement and advertising is naturally extremely high, but the effect it brings is also exceptionally good.It is a pity that the number of Youpin stores is still too small, and there is no way to maximize the star effect.

Han Zhaokun was a little worried when he talked about this matter. The effect of the money spent was good, but it should have achieved a very good effect, but because of the lag of the store sales network, it could only reach five points. Gold and silver were scattered.

He Pingdao: "In fact, we can try to join the partner system."

"How to say?"

"Recruiting partners locally, the other party is responsible for the money, and we are responsible for the personnel, management, goods, and decoration."

The set of things He Ping mentioned is the routine played by KFC in later generations.

Han Zhaokun said: "The co-author will only pay for it, and I can't control anything? Who wants to do it?"

"We're not taking his money for nothing, and we're going to get the profit according to the investment ratio. This is equivalent to a financial investment. We are afraid that no one will invest in a store like ours that explodes as soon as it opens?"

Han Zhaokun also thinks about it. The investment in each store of Youpin is not small, which directly restricts the development speed of Youpin.If this method can be used to speed up the pace of construction of excellent products, then it will be of great benefit to them.

After all, the other party only pays, and the management and operation of the store are still in the charge of Youpin. They are not afraid of problems at all, and the other party only needs to wait to get the money.

"How is it? Have you messed around?" He Ping asked.

Han Zhaokun did not make a statement, but talked about one thing: "Recently, the store has responded that many consumers will come to the store every few days, and they don't leave empty-handed every time. They often buy dozens of sets of clothes. .”

He Ping's eyes lit up, "Scalper?"

Han Zhaokun nodded, "It should be."

The two looked at each other and smiled, this phenomenon confirmed the current popularity of Youpin.

"The appearance of this kind of scene proves that consumers recognize our brand. If this idea works properly, it is indeed feasible, and the development speed of our stores will be greatly accelerated by then."

He Ping nodded and said: "You are responsible for the specific things, I just come up with an idea."

Han Zhaokun smiled wryly and said, "It's such a big shopkeeper, what about the tired idiot?"

"It's not in vain to tire you, call all the brothers tonight and get together."

"Got it!"

Counting He Ping and Han Zhaokun, there are exactly eighteen brothers who followed He Ping to Yangdong.

Over the years, everyone has followed He Ping in making clothing, building clothing wholesale centers, and opening clothing stores. They have made a lot of money, and most of them have a net worth of tens of millions.

During the party at night, more than a dozen private cars were parked at the gate of the white swan. It was a very first glance when private cars were just opened for two years in this country, and everyone had to take a second look.

It's still a familiar place, or a familiar group of people.

Not seeing them for two or three years, He Ping also felt very cordial when he saw them.

"Brother He Ping!"

"Brother He Ping!"

He Ping patted them on the shoulder one by one, "Why are they all gaining so much weight!"

Lin Zheng said with a smile: "He has a big heart and a fat body. I am busy with business all day long and have to drink and socialize. Can I not be fat?"

Everyone sits down and chats about the current situation while waiting for the dishes.

Over the years, everyone's net worth has gradually become richer, their businesses are all in Yangdong, and they gradually settled their homes in Yangdong, but some settled in Nanshan and some in Yangzhou. After a few words, they started arguing. Whose decision is right.

Finally, He Ping was found to be the referee.

He Ping said with a chuckle: "Nanshan and Yangzhou have different styles and different positions. It doesn't matter whether they are good or bad. They both have great potential for future development."

"Brother He Ping, you're getting mixed up now."

"Yeah, you analyze it for us!"

He Ping thought for a while and said, "Let's put it this way, if any of you want to start a business or do something, then go to Nanshan. If you don't have such a strong motivation, you can stay in Yangzhou."

"Why?"

"It's very simple. The city of Nanshan is a special zone designated by the state. His city background determines that it is impossible to develop step by step. The same is true for Nanshan people. On the other hand, Yangzhou is different. The history of hundreds of years of overseas business has given this city The city has left a profound foundation and accumulation, and the development of Yangdong will be much more stable than that of Nanshan.”

Everyone nodded knowingly.

After the dishes were served, the banquet officially began. He Ping, as today's guest of honor, was naturally the focus of everyone's discussion.

"Brother He Ping, this time you released another David satellite!"

"Yeah, it's 1000 million in one shot! Good guy, it's enough for us to work for many years."

After a few days, the news that He Ping donated 1000 million to Nanshan University has been spread in Yangdong Province through the media, and it is estimated that it will spread throughout the country in a short time.

He Ping said with a smile: "The poor have a plan, the rich have a conscience. For me, this is called responding to Comrade Xiaoping's call, and the rich first will lead to the rich later."

Everyone's flattery came one after another.

"Look at Brother He Ping's awareness!"

"It's true that people are more deadly than others. How about saying that he is a big boss?"

"That's right, uprooted hairs are thicker than ours."

The taste of flattery changed after patting and patting, and began to be yin and yang.

He Ping laughed angrily at these guys, "You guys are naked|naked jealousy."

Lin Zhengli said bluntly: "What's wrong with me being jealous? What's wrong with me being jealous? You are such a big boss, why don't you let us be jealous?"

His humorous tone caused everyone to laugh, and He Ping couldn't help laughing, and the atmosphere on the wine table was joyous.

This group of young people were poor and white when they came out to make a living.

Now that they have a lot of money, they will meet again, talk happily over wine, and be proud of the spring breeze!

(End of this chapter)