money trouble

Chapter 482

Regarding Guardiola's suggestion, Wu Qian thought about it seriously.

In Europe and the United States, many twelve-thirteen children look like adults. Compared with the Chinese teenagers, they mature too quickly and too early, and their physical function, muscle strength, and physical fitness are indeed better than the Chinese teenagers of the same period.

This has something to do with race and genes, and also with the diet environment.

According to Guardiola, if the whole set of European standards is copied to select football seedlings, it may not be applicable and talents will be missed.

Messi is the best example. Messi, who suffered from dwarfism since he was a child, would have been buried if he hadn’t met a good teacher, and there would be no briquette king today.

"Well, you are right to remind me that the physical fitness test standard should be lowered according to the actual situation, but I am still quite confident. In recent years, children in our country have grown up very well, and I feel that they are no better than those in Europe and the United States. Difference."

"If you insist on saying it's bad, it's because of the environment. There's no time for physical exercise..."

Nowadays, most parents educate their children by putting cultural test scores first, then cultural test scores second, and finally cultural test scores third.

What are your sports interests?Can I take care of the meal?Can you make money?
At eleven o'clock in the morning, Guardiola took the new instructions from his boss and got on the plane to the UK.

French time is six hours ahead of New York in the United States. In New York, Woodward, who is sitting firmly behind and strategizing, is still asleep.

Perhaps it was due to the excessive mental work during this period, you can see a lot of hair loss on the pillow, and his Mediterranean Sea is getting wider and wider.

The faint scent of burning cigars wafts through the quiet room, and the clock on the wall ticks, clicks, clicks.

Suddenly, there was a rapid ringing of the phone, which scared Woodward into a jolt.

"The boss is calling?"

Woodward rubbed his eyes, touched the phone and answered it quickly.

"Boss, hello...huh? Who are you?"

Although Woodward was not very sober, when the other party spoke, he recognized that it was not Boss Wu. He was too familiar with Boss Wu's unique English accent. The most important thing was that the gender was wrong. The caller was a woman.

"Mr. Woodward, I'm sorry to interrupt you. Allow me to introduce myself. I'm the marketing director of Nike Group Europe, Schlaughter."

Woodward got up from the bed, found a bottle of water to drink, and continued, "I don't know what's the matter?"

"That's right, Mr. Woodward, Nike Group wants to regain the sponsorship rights of Manchester United Club." Schlaughter said straight to the point.

She heard Woodward seem to have just woken up, which made her wonder that the chief executive of Manchester United would sleep in on such an important day.

(There was a mistake before. The current sponsor of Manchester United's home stadium is not Nike, but Adidas, including jerseys.)
Woodward's face was four points circled, three points surprised, two points tired and one point impatient. He didn't understand what tricks Nike was playing.

Nike and Manchester United had worked together for 13 years, but they broke up in 2015 because of money matters, and then Adidas took the opportunity to hold hands with Manchester United.

Woodward clearly remembers that he personally talked about the breakup with Nike and the hand in hand with Adidas.

He then proposed a new bill-sharing plan to Nike, and at the same time demanded that the annual sponsorship fee be increased to 500 million pounds.

In the view of Nike Group, these two demands are unreasonable to the extreme. Leaving aside the distribution of merchandise sales, the annual sponsorship fee of 500 million pounds is more than twice that of other top giants!
During the same period, Adidas sponsored Real Madrid 100 million pounds a year, Nike sponsored Barcelona 700 million pounds a year, and Puma sponsored Arsenal 3000 million pounds a year.

The Nike Group didn't understand who gave Woodward the courage to ask for 500 million pounds, and he didn't want to know. Anyway, he decisively rejected Woodward's request.

Unexpectedly, as soon as the Nike group refused, Adidas immediately extended a hand of friendship to Manchester United, no, a hand of money...

Seventy-five million pounds a year, no problem, take it!

Peripheral products are divided [-]-[-]?No problem, sell it!
The Nike Group was very upset at the time, but did not fight for sponsorship rights again, because in the eyes of their group's top management, Manchester United Club is not worth the group's annual investment of more than 7000 million pounds for sponsorship.

In the four years from 2015 to 2019, it turned out that Nike Group’s original decision was not wrong. The more Manchester United’s performance declined, the more Nike Group rejoiced at the original decision.

Until this morning, this happiness was completely shattered.

As the main spokesperson of the Nike Group in football, Ronaldo was traded from Juventus to Manchester United, along with the image rights.

This means that after Ronaldo arrives at Manchester United, he needs to give up the endorsement of the Nike brand, because the team has already endorsed Adidas.

Otherwise, Manchester United can only give up the advertising sponsorship of Adidas. Anyway, because of the contract, it cannot achieve the best of both worlds.

The Nike Group held a special meeting to discuss a solution to Ronaldo's endorsement, but before the meeting had a result, following Ronaldo, Neymar, another superstar spokesperson of their group's football, was also bought by the owner of Manchester United!
Under the Nike brand, there are quite a few football endorsement stars, but Ronaldo and Neymar rank first and second!
This is a big deal!
Stars are not the kind of traffic stars that can be produced one by one...

If entertainment stars were robbed, Nike Group would not be so nervous, but they couldn't turn a blind eye to superstars being robbed!
A very considerable proportion of Nike Group's annual sales in South America is based on Neymar. If Neymar's endorsement is lost, it means losing part of the South American market!

Ronaldo is even more terrifying. Ronaldo is not only a superstar, but also a star with countless fans. Nike Group can't calculate in detail how much turnover is based on Ronaldo. It only knows a lot, a lot...

When this happened, the head of Nike Group Europe couldn't sit still.

Take action!
"Oh, Ms. Schlaughter, to be honest, Manchester United and Adidas are getting along very happily, I'm afraid..."

Woodward knew nothing about the outside world. He didn't understand the reason for the 180-degree turn of Nike's attitude. Woodward, who was very confused, did not give an affirmative answer.

　Thanks to the book friend 20180304082246185 for the 400 tip, lianghongyua for the 100 tip, and the recent book friend for the 100 tip.

　　
　
(End of this chapter)