The best director ever
Chapter 528 One word ten thousand gold
Chapter 528
Advertising script?
Han Qiu was stunned for a moment, but he didn't turn his head around.It’s okay to write a MV script by yourself, but how to write an advertisement script?
Because the advertising time is too short, and the movies Han Qiu plays are too long, the two are not of the same weight at all.
And there is a specialization in the art industry. Although Han Qiu remembers many classic commercials in his previous life, he has never played them.
This is no experience.
"Mr. Wu, I'm a film director, so I can't do anything about advertising scripts." Han Qiu shrugged.
"Director Han, is there really nothing you can do? Don't worry, remuneration is definitely not a problem." Wu Heng was very helpless. This time, Qianjiang Motorcycle has competed with another motorcycle brand. If the publicity is not in place, it will be very difficult Maybe this new product will be sold out by others.
"Mr. Wu, I'm a film director. The advertising time is too short. It's just a few tens of seconds or even just a few dozen seconds. How do you let me play?"
Han Qiuxin said that in fact, he still has awesome advertising ideas, but the time is a bit long.
If it's an online advertising video, that's another story.
really
"Director Han, I know this too. If it really doesn't work for TV commercials, I won't bother you. I hope you can help me write a script for an online promotional video."
Wu Heng also knew that with Director Han's directorial ability, it might be a bit difficult to shoot a commercial for tens of seconds.But online promotional videos are different, they can be shot as micro movies.Anyway, now that the Internet is so developed, the publicity is even stronger than TV!
He remembered that Director Han's first work was a microfilm called "The Tuner". It seems that it is still at the top of the Chinese suspense microfilm list.
No one surpasses.
"An online promotional video?" Han Qiu wondered.
"That's right, Director Han, you don't have to worry about the length of this one, just like "The Tuner"."
"Are you sure you want it to be as long as the tuner? That's about ten minutes." Han Qiu laughed.
"Uh..." Wu Heng gritted his teeth and made up his mind, "Director Han, as long as it's a commercial script written by you, no matter how long it is, I want it!"
Han Qiu glanced at Wu Heng in surprise. He fought like this without reading the script, which is rare these days. Could it be that his strength is so great that people can blindly obey him?
"Just trust me like that?"
"Believe it! Meeting is fate. Meeting Director Han in such a remote place is my blessing. If I don't take good care of it, I will definitely regret it." Wu Heng said straightforwardly.
Han Qiu didn't know whether Wu Heng was really so upright, or whether he used this to prevaricate to comfort himself.But no matter what, Han Qiu felt very comfortable after hearing it.
Moreover, Han Qiu didn't have so many worries because he was doing things with money.
"Okay, how about we walk and talk?"
Wu Heng looked at Han Qiu in puzzlement. How could he talk about Fa while walking on the Sichuan-Tibet line?
"Hehe, if you don't mind, let's chat in the car so that I can tell you what I think."
Wu Heng glanced at the huge RV and nodded.But I was still puzzled in my heart, da xian'er had an idea just as soon as she mentioned this matter?
Do you want to be so perverted!
Han Qiu greeted the elders, and Wu Heng also said hello to his own people.As a result, the two convoys set out on the road in a mighty way. Wherever they passed, "not a blade of grass grew", and the cyclists avoided one after another, watching the convoy leave with strange faces.
Wu Heng was a little worried about the two old men in front of the motorcade, "Director Han, these two old men."
"Oh, they are here to fulfill their wish of cycling. If you can't ride a bicycle, you can only ride a motorcycle."
"The old man has a lot of dreams! Disrespect, disrespect!" Wu Heng said with admiration from the bottom of his heart.If I were to do it myself, let alone riding a motorcycle, I would not be in the mood to drive a four-wheeler.
At this time, Han Qiu had already taken out a piece of paper and a pen, and began to write the outline of the script.
In 10 minutes, Han Qiu finished the outline and handed it over to Wu Heng. "What do you think of this story?"
Wu Heng: "."
Daxian'er, are you trying to play me off? Do you want to go so fast?
But he still read it carefully, for fear of missing any details.It is said that Daxian'er has deep routines and likes to play some reversals. Could it be that there is also a reversal in this?
After reading it, Wu Heng thought that the reversal was indeed a bit big, but it was reasonable.
The key is that it's so provocative.
After finishing it, Wu Heng took another deep look at the two old men in front of him, and finally understood why Director Han wrote the script so quickly.
"How?" Han Qiu asked.
"very good!"
The two were also baffled, because Han Qiu only wrote an outline and a narration, but didn't write the specific plot and lines. It is estimated that the total is only about [-] words.
Han Qiu smiled and said, "I've given you the idea, outline, and narration of the advertisement. Do you want me to write the rest of the details?"
"No, if you can, just talk to me about the details." Wu Heng said convincingly.
The two chatted for more than an hour, and when Wu Heng finally got out of the car, he only held a piece of white paper with less than a hundred words written on it.
Back in his motorcade, a middle-aged man greeted him, "Director Wu, how are you? Han Banxian agree?"
He is from Qianjiang Motorcycle Company, and he is in charge of this advertisement together with Wu Heng.
Wu Heng nodded: "No problem."
"Han Banxian agreed to write an advertisement script for our company?"
"It's not a promise, but it's already finished." Wu Heng handed the blank paper to the middle-aged man.
"."
The middle-aged man grabbed the white paper and spent a minute reading what Han Qiu had written in 1 minutes.
"It's a good idea."
"Our company's motorcycles have a high rate of camera exposure, and it's not intentional."
"The original shape can't be those two old men?"
Wu Heng shook his head, then nodded again: "There are shadows, but it's not exactly the same as those two old men, at least the number of characters is different."
Middle-aged people don't care about these, anyway, the story is here. "Director Wu, shoot well. When the time comes, add Han Banxian's name. He's the screenwriter. Try to defeat the Pentium Motorcycle commercial, haha!"
"This is fine." Wu Heng asked Han Qiu, and Han Qiu didn't mind.
At the end of the conversation, the middle-aged man finally asked the most critical question, "Director Wu, this script"
"Ok?"
"What price did you negotiate with Han Banxian?"
"100."
hiss~~~
The middle-aged man hurriedly counted the numbers, and found that the narration plus the outline were only 96 characters in total.
"This is really a million dollars!" The middle-aged man murmured.
But thinking of Han Qiu's celebrity effect, he felt that the 100W was worth it.At that time, make a good hype, and under the banner of Da Xian'er, you will definitely earn a lot of attention.
Not to mention the script itself is very touching.
Wu Heng knew best in his heart that what Han Qiu told himself was not only such a script, but also various ideas about the advertisement itself.
That's something that's priceless.
Looking back, only to find that the two old figures on motorcycles had disappeared.
On this side, Han Qiu's convoy stopped by the side of the road to rest after driving for an hour.
Uncle Sun came over with a bottle of salt water: "Han Qiu, were you talking about business just now?"
"Yeah, I helped someone write a script."
"So fast?"
"The advertising script is just an idea, it's very short."
"Let me ask, how much did you sell?" Uncle Sun was purely curious.
"100."
"Okay, I earned 100 million in such a short time!" Rao, a local tycoon worth hundreds of millions like Uncle Sun, was a little surprised.
Han Qiu shook his head with a smile. It was not just about the script, but he had talked a lot about advertising with others.
Speaking of which, even for commercials, Han Qiu likes the ones with a story background.Han Qiu doesn't like those advertisements that simply use a celebrity as a model to say what's so great about this product.
It's just that I don't like it, it's not a denial, after all, it's a trend.It's just that I play movies, and movies are stories, and I play a lot of stories. Han Qiu hopes to make a story when he shoots anything.
Whether it's long or short, it's like shooting a documentary on the two elders this time.
In Han Qiu's mind, Thailand is the one that plays this kind of commercial with a storyline.I don't know if it's because the Thai TV station gave a long time, anyway, many Thai commercials are very long.
So long that every advertisement is a story.Watching a Thai commercial is like watching a micro movie.
Either twitch with laughter, or cry with tears.
The top five advertising awards in the world, such as Clio, Cannes, Moby, and New York Advertising Awards, frequently appear in Thai advertising award-winning works, and Thai advertising has also taken away many golden pencils.
This is jointly certified by people in the industry, which is very powerful.
Han Qiu nothing more than bragging to Wu Heng about some of the more powerful advertisements in Thailand in his previous life.
Then Wu Heng willingly bowed down.
Daxianer, please accept the next bow!
Uncle Sun didn't know that Han Qiu wasted a lot of saliva, and he was impressed by Han Qiu's ability to make money.
This is much more profitable than my own group.
Admired in his heart, Uncle Sun said, "Don't talk about commercials, how about the documentary you made for me and your dad?"
"pretty good."
"That's good, that's good. Remember to show it to me after you make it, and then to your dad. I want to see if there is anything embarrassing in it. Your dad can't see it."
Han Qiu: "."
What an old naughty boy, there is still a fight for this.
Cough cough, my fault, said it was during the day, but it was delayed until night.
Three shifts.
(End of this chapter)
Advertising script?
Han Qiu was stunned for a moment, but he didn't turn his head around.It’s okay to write a MV script by yourself, but how to write an advertisement script?
Because the advertising time is too short, and the movies Han Qiu plays are too long, the two are not of the same weight at all.
And there is a specialization in the art industry. Although Han Qiu remembers many classic commercials in his previous life, he has never played them.
This is no experience.
"Mr. Wu, I'm a film director, so I can't do anything about advertising scripts." Han Qiu shrugged.
"Director Han, is there really nothing you can do? Don't worry, remuneration is definitely not a problem." Wu Heng was very helpless. This time, Qianjiang Motorcycle has competed with another motorcycle brand. If the publicity is not in place, it will be very difficult Maybe this new product will be sold out by others.
"Mr. Wu, I'm a film director. The advertising time is too short. It's just a few tens of seconds or even just a few dozen seconds. How do you let me play?"
Han Qiuxin said that in fact, he still has awesome advertising ideas, but the time is a bit long.
If it's an online advertising video, that's another story.
really
"Director Han, I know this too. If it really doesn't work for TV commercials, I won't bother you. I hope you can help me write a script for an online promotional video."
Wu Heng also knew that with Director Han's directorial ability, it might be a bit difficult to shoot a commercial for tens of seconds.But online promotional videos are different, they can be shot as micro movies.Anyway, now that the Internet is so developed, the publicity is even stronger than TV!
He remembered that Director Han's first work was a microfilm called "The Tuner". It seems that it is still at the top of the Chinese suspense microfilm list.
No one surpasses.
"An online promotional video?" Han Qiu wondered.
"That's right, Director Han, you don't have to worry about the length of this one, just like "The Tuner"."
"Are you sure you want it to be as long as the tuner? That's about ten minutes." Han Qiu laughed.
"Uh..." Wu Heng gritted his teeth and made up his mind, "Director Han, as long as it's a commercial script written by you, no matter how long it is, I want it!"
Han Qiu glanced at Wu Heng in surprise. He fought like this without reading the script, which is rare these days. Could it be that his strength is so great that people can blindly obey him?
"Just trust me like that?"
"Believe it! Meeting is fate. Meeting Director Han in such a remote place is my blessing. If I don't take good care of it, I will definitely regret it." Wu Heng said straightforwardly.
Han Qiu didn't know whether Wu Heng was really so upright, or whether he used this to prevaricate to comfort himself.But no matter what, Han Qiu felt very comfortable after hearing it.
Moreover, Han Qiu didn't have so many worries because he was doing things with money.
"Okay, how about we walk and talk?"
Wu Heng looked at Han Qiu in puzzlement. How could he talk about Fa while walking on the Sichuan-Tibet line?
"Hehe, if you don't mind, let's chat in the car so that I can tell you what I think."
Wu Heng glanced at the huge RV and nodded.But I was still puzzled in my heart, da xian'er had an idea just as soon as she mentioned this matter?
Do you want to be so perverted!
Han Qiu greeted the elders, and Wu Heng also said hello to his own people.As a result, the two convoys set out on the road in a mighty way. Wherever they passed, "not a blade of grass grew", and the cyclists avoided one after another, watching the convoy leave with strange faces.
Wu Heng was a little worried about the two old men in front of the motorcade, "Director Han, these two old men."
"Oh, they are here to fulfill their wish of cycling. If you can't ride a bicycle, you can only ride a motorcycle."
"The old man has a lot of dreams! Disrespect, disrespect!" Wu Heng said with admiration from the bottom of his heart.If I were to do it myself, let alone riding a motorcycle, I would not be in the mood to drive a four-wheeler.
At this time, Han Qiu had already taken out a piece of paper and a pen, and began to write the outline of the script.
In 10 minutes, Han Qiu finished the outline and handed it over to Wu Heng. "What do you think of this story?"
Wu Heng: "."
Daxian'er, are you trying to play me off? Do you want to go so fast?
But he still read it carefully, for fear of missing any details.It is said that Daxian'er has deep routines and likes to play some reversals. Could it be that there is also a reversal in this?
After reading it, Wu Heng thought that the reversal was indeed a bit big, but it was reasonable.
The key is that it's so provocative.
After finishing it, Wu Heng took another deep look at the two old men in front of him, and finally understood why Director Han wrote the script so quickly.
"How?" Han Qiu asked.
"very good!"
The two were also baffled, because Han Qiu only wrote an outline and a narration, but didn't write the specific plot and lines. It is estimated that the total is only about [-] words.
Han Qiu smiled and said, "I've given you the idea, outline, and narration of the advertisement. Do you want me to write the rest of the details?"
"No, if you can, just talk to me about the details." Wu Heng said convincingly.
The two chatted for more than an hour, and when Wu Heng finally got out of the car, he only held a piece of white paper with less than a hundred words written on it.
Back in his motorcade, a middle-aged man greeted him, "Director Wu, how are you? Han Banxian agree?"
He is from Qianjiang Motorcycle Company, and he is in charge of this advertisement together with Wu Heng.
Wu Heng nodded: "No problem."
"Han Banxian agreed to write an advertisement script for our company?"
"It's not a promise, but it's already finished." Wu Heng handed the blank paper to the middle-aged man.
"."
The middle-aged man grabbed the white paper and spent a minute reading what Han Qiu had written in 1 minutes.
"It's a good idea."
"Our company's motorcycles have a high rate of camera exposure, and it's not intentional."
"The original shape can't be those two old men?"
Wu Heng shook his head, then nodded again: "There are shadows, but it's not exactly the same as those two old men, at least the number of characters is different."
Middle-aged people don't care about these, anyway, the story is here. "Director Wu, shoot well. When the time comes, add Han Banxian's name. He's the screenwriter. Try to defeat the Pentium Motorcycle commercial, haha!"
"This is fine." Wu Heng asked Han Qiu, and Han Qiu didn't mind.
At the end of the conversation, the middle-aged man finally asked the most critical question, "Director Wu, this script"
"Ok?"
"What price did you negotiate with Han Banxian?"
"100."
hiss~~~
The middle-aged man hurriedly counted the numbers, and found that the narration plus the outline were only 96 characters in total.
"This is really a million dollars!" The middle-aged man murmured.
But thinking of Han Qiu's celebrity effect, he felt that the 100W was worth it.At that time, make a good hype, and under the banner of Da Xian'er, you will definitely earn a lot of attention.
Not to mention the script itself is very touching.
Wu Heng knew best in his heart that what Han Qiu told himself was not only such a script, but also various ideas about the advertisement itself.
That's something that's priceless.
Looking back, only to find that the two old figures on motorcycles had disappeared.
On this side, Han Qiu's convoy stopped by the side of the road to rest after driving for an hour.
Uncle Sun came over with a bottle of salt water: "Han Qiu, were you talking about business just now?"
"Yeah, I helped someone write a script."
"So fast?"
"The advertising script is just an idea, it's very short."
"Let me ask, how much did you sell?" Uncle Sun was purely curious.
"100."
"Okay, I earned 100 million in such a short time!" Rao, a local tycoon worth hundreds of millions like Uncle Sun, was a little surprised.
Han Qiu shook his head with a smile. It was not just about the script, but he had talked a lot about advertising with others.
Speaking of which, even for commercials, Han Qiu likes the ones with a story background.Han Qiu doesn't like those advertisements that simply use a celebrity as a model to say what's so great about this product.
It's just that I don't like it, it's not a denial, after all, it's a trend.It's just that I play movies, and movies are stories, and I play a lot of stories. Han Qiu hopes to make a story when he shoots anything.
Whether it's long or short, it's like shooting a documentary on the two elders this time.
In Han Qiu's mind, Thailand is the one that plays this kind of commercial with a storyline.I don't know if it's because the Thai TV station gave a long time, anyway, many Thai commercials are very long.
So long that every advertisement is a story.Watching a Thai commercial is like watching a micro movie.
Either twitch with laughter, or cry with tears.
The top five advertising awards in the world, such as Clio, Cannes, Moby, and New York Advertising Awards, frequently appear in Thai advertising award-winning works, and Thai advertising has also taken away many golden pencils.
This is jointly certified by people in the industry, which is very powerful.
Han Qiu nothing more than bragging to Wu Heng about some of the more powerful advertisements in Thailand in his previous life.
Then Wu Heng willingly bowed down.
Daxianer, please accept the next bow!
Uncle Sun didn't know that Han Qiu wasted a lot of saliva, and he was impressed by Han Qiu's ability to make money.
This is much more profitable than my own group.
Admired in his heart, Uncle Sun said, "Don't talk about commercials, how about the documentary you made for me and your dad?"
"pretty good."
"That's good, that's good. Remember to show it to me after you make it, and then to your dad. I want to see if there is anything embarrassing in it. Your dad can't see it."
Han Qiu: "."
What an old naughty boy, there is still a fight for this.
Cough cough, my fault, said it was during the day, but it was delayed until night.
Three shifts.
(End of this chapter)
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