empire superstar

Chapter 442 Advertising Investment
Not dreaming.

Liao Yuan was very sure of this point. Everything that happened just now was so real that in that world, Liao Yuan thought that everything he had done in the past few years was just a dream.

Could it be that he can travel through two parallel spaces?

This is not a good thing, it should be said that this is a very terrible thing.

Liao Yuan suddenly had some fear in his heart, but he could only pretend to be calm at the moment, looking at the outline of the story tree about "Inception" written in front of him, and fell silent.

After a long time, he forced himself to calm down and continued to sort out "Inception", hoping to forget the nightmare just now.

"Inception" tells the story of a group of dream builders.

The actor Cobb fled China for two years because he was accused of murdering his wife. During these two years, Cobb missed his children very much but could not go home.

In order to be able to go home and see his children as soon as possible, he decides to put all his eggs in one basket and help the chaebol tycoon Saito who can let him be released and let him go home, to destroy his opponent Robert Fisher and disintegrate his father's company.

Cobb is a dream builder himself, and a very good one at that, but his wife always appears in his dreams and gets in the way of his mission.

In order for this mission to be successful, he needs to find someone else to play the role of dream builder.

For this reason, Cobb found three new team members, the dream builder Ellie, the pretender Li Si, and the pharmacist You Zhuo.

Dream Builder is a magical profession. They can design dreams and bring the target person into their dream, and the target person will enter with their own subconscious mind;
When the dream builder designs a safe place, the important information of the target person will be automatically stored in it;

The time in dreams is 12 times longer than in reality;
After setting the dream time, if the dreamer dies in the dream, the dreamer will wake up in reality earlier;
But if the dreamer who built the dream dies, the dream will collapse;
It is worth mentioning that the more outrageous the reconstruction of the dream, the sooner the reflected environment and characters will notice the dreamer, and then start to attack the dreamer.

Because of the hidden dangers in his dreams, Cobb recruited the genius dream builder Ellie to give her the task of building dreams.

They intend to create three layers of dreams to increase the success rate of the mission.

But the third layer of dreams is very unstable and requires strong sedatives.

This potion will make people's brain work faster, and the time is 20 times that of reality!
But this potion may make people unable to distinguish between reality and dreams, and it is very likely that they will be lost in dreams forever.

Under the effect of this powerful sedative, if you want to wake up from your dream, you can only rely on [falling].

So they planned that in the dream state of the first floor, the car would fall from the bridge to lose weight, the second floor would use explosives to produce weightlessness, and the third floor would blow up the hospital to produce weightlessness.

In the three-story dreamland, use the music countdown to perform [Falling] simultaneously.

Every floor needs a person, that is, the dream master of this floor, to wake up and play music and perform [falling]...

At the end of the story, Cobb and others returned to reality, and Cobb also returned home as he wished, and saw the child he missed day and night.

But whether Cobb is still in a dream or not depends on the imagination of the audience to discover the truth.

The overall story of the script is perfect in the end, but the production process is destined to be very brain-intensive, and if the director's skill is not deep enough, the set layout is not detailed enough, and the actors' understanding is not deep enough, "Inception" will also be a difficult production.

At the moment when the script was officially completed, Liao Yuan suddenly felt palpitations. He couldn't tell what the palpitations were like. There were worries, fears, confusion, doubts, bewilderment, and loss.

A week later, when Liao Yuan put the [-]-[-] pages of script in the meeting room, the film "Inception" project was officially established.

It was the first time for Lin Weiyin to attend such a company meeting. She was sunny and smiling, but she looked very serious. The notebook she carried was filled with meeting points.

No one in the room could ignore such an existence, so they deliberately slowed down when expressing their opinions and speeches, so that Lin Weiyin could record the key points. It can be said that they took care of the work of this "lady boss" in all aspects.

This somewhat slowed down the progress of the meeting, but Liao Yuan didn't say anything.

After the meeting, the first task arranged was to attract investment.

"Inception" requires a huge investment to complete this project. After specific accounting, Liao Yuan found that "Inception" is not an ordinary expense, it needs more than 13 billion RMB to fill the entire project progress.

After some calculations, Xinyuan Productions finally decided to invest 50% of the funds. Except for the 50 million yuan settled by "Sea Pianist", Xinyuan Productions will raise the rest of the funds through advertising placement, except In addition, Liao Yuan's personal actors' remuneration, director's remuneration, screenwriter's remuneration, etc. will also be integrated to fill in the [-]% funding gap.

Because of the success of "The Pianist on the Sea", the recruitment of advertisements for "Inception" was smooth at the very beginning. However, when these advertisers learned that "Inception" was a commercial blockbuster, and the investment was as high as more than one billion, when it was completely comparable to Hollywood masterpieces, everyone retreated.

Where is the value of advertising reflected?

Naturally, it is traffic.

The ticket price of sci-fi blockbusters is usually twice as expensive as that of ordinary movies. Even so, as long as the film has the production level of Hollywood blockbusters, the audience will still buy it, and it can still attract traffic.

But Liao Yuan has never made a sci-fi film, and he has never had a record in the field of commercial films. What's more, he can only be regarded as a fledgling in making literary and artistic films.No one is sure, or in other words, no matter how powerful he is, is Liao Yuan's step a little too big?

If it fails and the movie doesn't have a box office, then the advertising dollars they invested will be wasted.

People questioned in their hearts, and seemed a little timid.

Of course, the most important reason is that the advertising placement cost of this project is too high.

Just for the cost of implanting a can of Coke, Zhangkou asked Coca-Cola and Pepsi for 4000 million yuan, and it was still guaranteed. The final price required the two beverage companies to open their own mouths to quote.

This is simply a lion's mouth.

Therefore, many advertising investors started to invest, and their quotations began to shrink. It is normal to have a few million yuan, and occasionally it is considered high.

But these scattered funds are just a drop in the bucket for "Inception", which requires an investment of 13 billion yuan, and are not of much use, so SGD Productions doesn't even have the desire to discuss with them in detail.

These investors didn't care too much, and felt that Liao Yuan was definitely going to fail this time, and it was naturally the best choice to be conservative and reduce investment.

But not long after, their jaws dropped in shock. Coca-Cola won a scene in "Inception" that only appeared for two seconds at a price of 1000 million US dollars, a total of about 7000 million yuan.

"It's too profitable to make a movie..."

Many people outside the industry couldn't believe it when they heard the news.

But the investment circle scoffed: "Thousands of money are hard to buy. People are willing. Coca-Cola has a lot of money. It's only 1000 million U.S. dollars. They can afford to gamble. You know, last year, Coca-Cola invested more than 40 billion U.S. dollars in global advertising expenses." , so the 1000 million dollars is nothing more than a fish for them.”

Coca-Cola's quotation made many domestic advertising investors red-eyed.

Not long after, Jiling Automobile, the leader in the domestic auto industry, directly announced that it would invest 1.2 million yuan in the movie "Inception", contracting all the cars that appeared in the movie.

The quotations from the two industry giants one after another made the advertising value of "Inception" skyrocket, making it even more noisy inside and outside the industry.

Whether it is Jiling Automobile or Coca-Cola, there are professional advertising value evaluators in their own companies. In their evaluation system, most people think that this investment can earn back their capital. This is a very important issue for other investors. valuable signal.

Therefore, in the following period of time, there was an endless stream of advertising investors coming and going from Little Yellow Fish Company and Xinyuan Production Company.
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Thank you Shan Qingying for your reward, please recommend a monthly ticket

(End of this chapter)