That's how I became famous

Chapter 414 Smile.JPG
The film screening rate has not yet been determined. The theater may increase the film screening rate based on the fact that Li Xiao and other leading actors have a fan base, but more is the pre-sale of the movie, the popularity of ordinary audiences, etc. Propaganda preheating is a very important thing.

Instead of worrying about various problems after the movie is released, they should now deal with the issue of publicity.

The most urgent thing is to think about how to use the publicity fee. In fact, Li Xiao is very puzzled. Isn't this kind of special work handed over to a professional team?

When will the way of publicizing and releasing need some creators to come up with a solution!

In fact, he also knows very well that professional teams actually come and go in the same marketing methods, such as advertisements in various subway stations, bus stop signs, on buses, in taxis, etc.
Wait, the bus?

Li Xiao thought of a price bodyguard he saw by chance a few days ago, the charging standard for bus body advertisements.

"What are you going to do?" Wu Hao was taken aback by Li Xiao, and said depressingly.

Li Xiao stood up abruptly and pushed Wu Hao to the side, and then began typing on the computer keyboard with his fingers, making people puzzled.

"These 300 million will be used to advertise on the bus!"

Li Xiao sat on the swivel chair and turned to look at the two of them and said.

"Isn't this a common publicity method? There's nothing to make a fuss about." Wu Hao was speechless, thinking that Li Xiao had come up with some earth-shattering publicity method.

For example, the kind that spends little money but gains a lot
"Now we are not good at publicity, we are just thinking about how to use the 300 million in the right way." Li Xiao explained.

"Advertisements in subway stations are more expensive, but now that many taxi-hailing apps are prevalent, there are not as many taxis as before. After all, the most cost-effective is to advertise on the body of the bus. The price of the bus in Beijing is about 1000 a month on each side, and 300 a month on the back. A total of [-] yuan for a car may not be much cheaper in other smaller cities, but it will definitely not cost more, so [-] million is enough can be in three thousand buses”

No, Li Xiao made an analysis, but in an instant he doubted his IQ. The average second-tier city may have more than [-] buses.
300 million, it seems that there is really nothing to do.
Wu Hao sneered, knowing Li Xiao for so long, it was the first time he had a sense of superiority in IQ.

Li Xiao silently stopped talking, feeling like he was stupid.

Now he finally understands what it means to specialize in the art industry. If a layman wants to do an expert's thing, there are too many things to consider.

However, they have determined that online promotion is the main method of publicity, and they have decided not to invest too much extra money. The rest of the matter is much simpler. They only need to consider how to use the 300 million.

It turns out that spending money is also a problem.
"Actually, what Xiaoxiao said has some truth."

Yu Cai touched his chin and thought for a moment: "The traditional way of publicity is nothing more than these. What we should think about now is how to spend this money and at the same time maximize its effect."

Can this help him speak?
Sure enough, I am an outsider!
Wu Hao was taken aback, he wanted to laugh at Li Xiao, but Yu Cai's mother's love is like a mountain.

So the three started a brainstorm and discussed for half an hour!
nothing was discussed
The more Li Xiao and the three discussed it, the more they felt that it didn't matter whether the 300 million was spent or not. They couldn't discuss it for half an hour.
They know that the most important position for publicity is still the Internet. No matter which traditional publicity method is used for 300 million, the expected effect is a bit unsatisfactory.

In the end, he decided to follow Wu Hao’s previous method, spending money to find big Vs to promote, but not too many, only two or three with good reputation at most, estimated to spend less than 50, and the rest of the money will be Place advertisements in areas with a large number of people in some cities with a large number of moviegoers, and vote for as many as you can
Now that everything has been decided, Yu Cai left first to contact and communicate about publicity matters.

Yu Cai kept pressing her temples with her hands as she walked out. She spent a lot of effort to establish a good relationship with people from various courtyards. This is the first time since she became Li Xiao's manager that she felt Tired.
From the beginning of filming to the present, although she is not on the set most of the time, she is almost responsible for arranging many big and small things.

Some people may wonder, why not hire professional personnel to take care of it.

The answer is simple. Yu Cai has been so busy since she became Li Xiao's agent, so it's like finding something for herself to do. After the filming started, she got what she wanted, and her head hurts from being too busy.

There is no problem with the promotion of the film in the early stage, and the next most important thing is to release the promotional film.

Wu Hao contacted the staff in charge of the official account of "Youth in Youth" and asked them to announce the news of the film's finalization. Li Xiao used his mobile phone to post the promotional film he had prepared on Weibo and Kuaiyin respectively. Aite everyone in the star group.

"Brother's movie will be released on January 1th, brothers and sisters, please help to promote it, and my brother will report to you in the future!"

Soon someone replied to the message in a group called 'Love and kill each other, but we are all singers'.

"I always feel that you brat has other meanings."

It is yellow and white.
A proper old driver can think about anything.

This is the "Singer" group, and the first singers and the singers who have remained in the singer for three or more periods are included.

Mo Wan: "No problem!"

Chen Xiaotong: "Hey, you've lived a long life, someone has cheated on your corpse!"

Zhang Jie: "Sure, your sister Na knows it too!"

Fang Yao: "Understood."

Queen Luo: "."

Li Xiao: "Thank you bosses.JPG"

Li Xiao didn't expect that Huang Bai, an old man, would be the first to reply to the message. He replied with a kneeling thank you emoji and went to see the situation in other groups.

What made him speechless was that he saw Huang Bai's reply in the second group, which was the group of "Singer and Composer", and there were five singers, hosts and directors in the group.

"I saw the same message in other groups, have you been hacked?"

"."

Li Xiao replied with an ellipsis, thinking, maybe this is the bad taste of the elderly.

Although Li Xiao, Yu Naijia and Weng Xuening were not very familiar with each other in "Singer and Composer", both of them expressed that there was no problem.

The last thing I looked at was the group of mushroom houses.

"Congratulations, I wish Xiaoxiao's first movie a big hit at the box office!"

From Teacher He's words, Li Xiao could feel that he was happy for himself.

Peng Peng: "No problem, brother, let's take care of him!"

Li Xiao: "Touch your dog's head.JPG"

Fengmei: "Brother Xiaoxiao, I want to spend money for you, I want to book the venue!"

Li Xiao: "Madam Feng!"

Huang Lei didn't reply to the message, it seems that he should be busy, but the chat in the Mushroom House group was also very happy.

Li Xiao returned to the main interface of WeChat with a smile on his face, and as if thinking of something, he sent a circle of friends.

"Brothers and sisters, my brother's movie will be released on January 1th. I beg for publicity and forwarding. After the publicity and forwarding, you can come to me with relevant screenshots to get one!"

Someone replied almost instantly, it was Fang Bianmian.

"Really? Smile.JPG"

(End of this chapter)