The rise of a small town in shoe country

Chapter 152

Tan Yandeng dared not start.

Liu Yulan stopped at the door and yelled at Tan Yandeng again: You didn't hear me when you got home.

mom.Tan Yandeng shouted timidly.

Liu Yulan glanced at Wu Caiyun: and you, come home with me.

Wu Caiyun let out an excited "Hey".

This stunned Jin Yunfei, the development of the plot was different from what he had imagined.

The mother and son and Wu Caiyun disappeared at the door.

Before Jin Yunfei came back to his senses, Liu Yulan went back and forth, stood at the door, and sternly said to Jin Yunfei: "Boy, if you want to talk about my family everywhere, I swear I won't stop with you."

Jin Yunfei was so stupid that he couldn't close his mouth from ear to ear. He didn't expect this ending, his imagination was too weak.

Yue Xiuqing laughed and said: You are stupid, you didn't expect that.Tell you to do good deeds, tell you to be a matchmaker.Hee hee, they crossed the river and demolished the bridge, leaving you alone on the river east.

It took Jin Yunfei a long time to come back to his senses, he shook his head and smiled wryly: What, what is this?

Husband, will you still be nosy in the future?

Wife, it's not that I'm nosy, it's that you came to me.

You deserve it, you should learn your lesson.

Well, you learn a lot from a pit.Jin Yunfei sighed: "One family is happy and one family is sad."There are one and a half more people in this family, which is worthy of joy.But Lao Li is miserable, and the one who celebrates the Chinese New Year will be divorced, which is pitiful.

But Yue Xiuqing said: "Li Tengyun has nothing to be pitiful about. Besides, with his virtue and deeds, you're afraid that he doesn't have a woman."

Jin Yunfei nodded, but it's true, Li Tengyun's flirting ability is greater than his ability to make shoes.

Suddenly, Jin Yunfei laughed badly.

Hey, what are you holding back?Yue Xiuqing asked.

Jin Yunfei laughed and said: Now, the Li family is busy, and Lao Li wants to chase women.But the Liu family will be more lively, because the two strong women get together and they will definitely make a mess.

Not always.Yue Xiuqing said: "If Wu Caiyun has a son, the mother is more expensive than the son, and she will be the boss."Only when Wu Caiyun gave birth to a daughter, the relationship between mother-in-law and daughter-in-law will be in trouble, and the needlepoint will be lively.

Wife, you are still amazing, and your analysis is clear.

Husband, let go of other people's mess, you should also consider your own affairs.

Jin Yunfei asked: "The Chinese New Year is almost here, what else is there to do in our family?"
Summarize, summarize this year's production and sales, and plan next year's production and sales. Isn't this your old habit?

Wife, I want to hear your analysis and judgment first.

Yue Xiuqing said: From the surface, our production is normal and sales are still booming.Moreover, the total number of employees and total output have both increased by a lot compared with the previous year, and even the gross profit has increased by 20.00% compared to last year.

Talk about questions, wife, I like to hear questions.

Question, I don’t know if you have noticed that our customers used to make reservations. They often placed orders a few days or a week in advance, and some even paid huge sums of money in advance to book the entire shoe season.But this is not the case this year. The way customers place orders has changed significantly. They dare not stock up and place orders in advance.I think there is a problem here.

Well, I also feel it, there are hidden worries behind the popularity, and the hidden worries are not small.

Husband, why do you think this is?
Jin Yunfei said: I think there are two main reasons, one big and one small.The big thing is that the footwear industry is booming, the market is becoming saturated, competition is intensifying, old companies are being impacted by new companies, and the market share is further diluted.This reason is independent of human will and is an inevitable trend.

What about the small reason?

It is our own reason.The biggest feature of our shoes is their high quality and high price.This is normal at first, but our price may be set a little higher, and other people's shoes of the same kind as ours often lower the price in order to avoid us.In this way, we have become a mere few, and sales will naturally be affected.

Yue Xiuqing said: I have the same feeling.Customers and consumers are two categories. Customers know that the price of our shoes is high because of their high quality, but consumers do not know that for the same style of shoes, consumers tend to choose cheap shoes first.

Yes, the average price of our shoes is more than [-] yuan per pair, which is too high.Husband, I suggest that we will make a fuss about the price of shoes next year.

Jin Yunfei nodded and said: All in all, the era of huge profits is over.

Yue Xiuqing smiled and said: I agree, but it's your fault, you are too greedy.

what? What?Jin Yunfei said: Wife, you say I'm greedy?Where am I greedy?
Yunfei, you have a famous saying, you only earn three cents in your life, don't be greedy for four cents and five cents.You explain, what do you mean by three points, four points and five points?
Hey, wife, you know.It means that a business with a profit of less than 30.00% can be done, but once the profit reaches more than 30.00%, or even 40.00% or fifty, the risk will be very high, so it should not be done.

So, what is the profit margin of your Mike shoes this year?
Well, in terms of gross profit, men's shoes, women's shoes and children's shoes have reached 30.00% five, 30.00% nine and 40.00% three respectively.

You see, you have planted a hidden danger.

Well, I'm getting carried away a bit.Jin Yunfei nodded and said: Next year, I will reduce my desires, change our business strategy, and make a fuss about the price.

Yue Xiuqing said: Actually, my dad also saw the problem.

Oh, what's your father-in-law's opinion?
My dad said that for the same pair of shoes, even if sold at the same price, our profit is more than [-]% more than others.Because we have three advantages.One, the soles are produced by ourselves.Second, the raw materials are imported directly from the manufacturer.Three, our labor productivity is high.

Jin Yunfei nodded his head and said, "It seems that your father also thinks that I set the price too high."

Yue Xiuqing said: "My dad means that we have an advantage in the price war."

Price is only one factor. Jin Yunfei knows that the threshold of the footwear industry is too low and the technical content is not high. If you want to stay ahead of the trend, innovation is the eternal theme.

Just like the "Mike shoes series" and "plastic-coated fine grain canvas", both are innovative, have won the market, and defeated their peers.

But just because the threshold is low and the technical content is not high, within a shoe season, Mike shoes are blooming everywhere, and there are as many as 120 manufacturers of plastic-coated fine-grain canvas.

Jin Yunfei understood that innovation in the shoe industry can only last for one season at most, and innovation is always on the way.

After the Spring Festival, it is the beginning of another year.

As in previous years, one or two months before the arrival of the sandal season, Yunfei Company continued to produce last year's "old shoes", and the price was reduced by two yuan per pair.

This month or two is not about making money, but about recalling employees and getting ready for sandal season.

There is a temporary change in Yunfei's company. The company's power is handed over to the eldest sister Jin Xiaoling. Jin Yunfei and his wife Yue Xiuqing have gone on a trip.

Only ghosts believed that Jin Yunfei was traveling.

Several of his neighbors did not believe it.Yu Kefei and Li Tengyun got together and guessed where Jin Yunfei had gone.

(End of this chapter)