The rise of a small town in shoe country
Chapter 172 Continue to Fight
Chapter 172 Continue to Fight
On the other side of the phone, Cao Dinggui pondered for a moment, then said with a smile: There must be some movement.First of all, your peers will definitely scold you, but they can only scold you behind your back. Whoever dares to scold you in front of you is looking for death.However, there are many people who praise you in your peers.
Lao Cao, I don't quite understand the last sentence.
Kudos to your peers, who are self-employed in our shoe-making industry, no matter how much you and I struggle, it will not affect their performance.On the contrary, we have hit the enthusiasm of mid-range and high-end shoe companies like you and me, but we have allowed the majority of self-employed people to have greater production and sales space.
Makes sense.You have been taught, Lao Cao, the younger generation has been taught.
Cao Dinggui said: Secondly, the management department will consider our troubles.In my experience, they tend to take a tacit stance and are unlikely to intervene.
Oh, so what?
This is a cliché, the threshold of the shoemaking industry is too low, and the technical content is too little, so that the shoemaking industry is chaotic and the competition is out of order.The storm we have blown can just clean up the chaos in the shoe industry.In a sense, the management department is happy to see you and I toss, and the world is in chaos, so that the world can be brought into order.
Lao Cao, you speak very philosophically, please continue.
Yunfei, it is our industry department, that is, the Footwear Association, who may come forward to find you.But you are a special case. You are a member of the National Footwear Association, and you are also a governing unit, so your status is not low.But you are neither a member of the Provincial Footwear Association, nor a member of the City Footwear Association and the County Footwear Association.What is this called? You guys are so prescient. It is not convenient for them to find you. They invite you to drink tea and talk to you. They have learned from no one.
Hehe, this is really interesting.
It is also possible that you are approached by your local management department.Because you disrupt the market, because you are fighting a price war, because you have seriously affected your peers.Your peers will report to the relevant department, and out of responsibility, the relevant department may come forward to find you.These relevant departments include the management committee of the industrial zone, the price department, the industry and commerce department, the taxation department, and so on.
Oh, then I have to prepare early, I can't speak good words, and if I don't prepare well, I may make mistakes.
Yunfei, it is possible that the media is looking for you.I estimate that as long as we persist in fighting for ten or eight days, it will not only affect the entire shoe industry, but may also drive other industries, and those reporters may come to our door.
Lao Cao, this is a double-edged sword.I'm a low-key person, it's against the principles of how I do things.
Go to your principles.It is no longer possible for you to keep a low profile. If you want to keep a low profile, you have to go back to life, become a self-employed person, and set up a street stall to sell cloth shoes.Yunfei, you can't go back.
Also, I can't go back.Then I, then I will continue to fight.
Of course, if we join forces, we can't turn the world upside down, and we can also turn the river upside down.
The price war continues...
Through a group of old customers, Jin Yunfei can keep abreast of market changes at any time.
Lao Cao really had the foresight. The price war lasted for three days, and the entire shoe industry participated in it. The main theme was price reduction.
There are more than 20 companies in the local area that have the same products as Yunfei's products. The price cuts are as low as one yuan and one yuan five, and as high as two yuan and two yuan five.
In a few days, self-employed people also joined the army of price cuts.
Only on the eighth day, companies that produce other styles of sandals are also involuntarily involved in the tide of price cuts.
The result is obvious, those who can bear life, those who cannot bear death.
On the morning of the ninth day, Jin Yunfei arrived at the office half an hour earlier.
As soon as he sat down, Cao Dinggui's phone "followed him".
Yunfei, how are you doing?How about it?
Hehe, what else can I do? Demand exceeds supply. Orders have already been scheduled until the day after tomorrow. Now I am worried about whether to expand production capacity.
So, I want to say that today I will chase down the remnants and beat the dogs in the water.
Lao Cao, you mean, you want to reduce the price by one yuan per pair starting today?
That's right, this is my established strategy. If you don't do it, you will be yourself. If you want to do it, you must do it.
Hey, if you drop another one yuan, you will be fighting at a loss.
Yunfei, don't come here.It turned out that the price was reduced by two yuan, and there was still a profit of [-] yuan.Now it has been reduced by one yuan, but the price of raw materials has also been reduced, and the drop is as high as one yuan and five per pair.After careful calculation, we still have a profit of [-] yuan per pair.
Yes, Lao Cao, have you made up your mind?
Yes, what about you?
follow.I will also reduce the price by one yuan for orders placed tomorrow and the day after tomorrow.
Yunfei, well done.Believe me, if you persist for another three or five days, you will see the result.
Well, keep fighting, keep going and keep going.
Another one yuan drop, this is not a game, but a real knife, a sword, and a sword.
Many shoe companies ended the sandal season ahead of schedule.
The Jiuding company next door is still insisting, but Xiaotan's Hongda shoe factory knows that it can't bear it, so it simply shuts down.As for Li Tengyun's Starlight Shoe Factory, there has never been a "starlight" in the entire sandal season.The second brother's shoe factory lasted until late June, but after listening to Jin Yunfei's advice, it also closed its doors and cut off power.
Yunfei company is another story.In the first half of the sandals season, the number of employees in the company did not exceed [-], but now it has increased to [-]. It can be said that the scenery here is unique.
There was fire in July, the shoe market was littered with corpses, and businesses were shut down in every case.
Finally, someone came to the door.
It was Su Renmao from the management committee who came.
Jin Yunfei was a little annoyed, and only sent a deputy director. This is too underestimating my boss, Jin Da.
But Jin Yunfei had to be polite to Su Renmao. Su Renmao was not only a leader, but also one of the few friends.
Old Su, if you have any instructions, just make a phone call, why bother to make this trip yourself.
Su Renmao smiled and said: Criticize me, Yunfei, you are criticizing me.
How dare I.Jin Yunfei said: "Old Su, you and I know everything. If there is nothing embarrassing, you will not come to our door."
Su Renmao nodded with a smile.It is true that he seldom visits the door of Yunfei Company, one is to avoid suspicion, because everyone knows their relationship.
Another reason, only Su Renmao himself knew, was that he was a little afraid of Jin Yunfei.Jin Yunfei is a formidable person. The shoes he designs can lead the trend of the shoe industry. Based on this, his colleagues dare not offend him, and Su Renmao doesn't need to ask for trouble.
What's more, Su Renmao had a problem with the Footwear Association last time, and always felt sorry for Jin Yunfei.
Su Renmao was embarrassed to speak, so Jin Yunfei had no choice but to take the initiative.
Old Su, if my guess is correct, you are here on behalf of leaders, associations and some enterprises.Commented education?Xingshi asked the crime?It's all right, you can spray it, I accept it, I have no complaints.
Haha, now that you know everything, what else can I say.
Wait, old Su.Jin Yunfei said: This boss is troubled and I will interview you.Has the business of your son's shoe sole factory been affected during this time?Is it good or bad?
(End of this chapter)
On the other side of the phone, Cao Dinggui pondered for a moment, then said with a smile: There must be some movement.First of all, your peers will definitely scold you, but they can only scold you behind your back. Whoever dares to scold you in front of you is looking for death.However, there are many people who praise you in your peers.
Lao Cao, I don't quite understand the last sentence.
Kudos to your peers, who are self-employed in our shoe-making industry, no matter how much you and I struggle, it will not affect their performance.On the contrary, we have hit the enthusiasm of mid-range and high-end shoe companies like you and me, but we have allowed the majority of self-employed people to have greater production and sales space.
Makes sense.You have been taught, Lao Cao, the younger generation has been taught.
Cao Dinggui said: Secondly, the management department will consider our troubles.In my experience, they tend to take a tacit stance and are unlikely to intervene.
Oh, so what?
This is a cliché, the threshold of the shoemaking industry is too low, and the technical content is too little, so that the shoemaking industry is chaotic and the competition is out of order.The storm we have blown can just clean up the chaos in the shoe industry.In a sense, the management department is happy to see you and I toss, and the world is in chaos, so that the world can be brought into order.
Lao Cao, you speak very philosophically, please continue.
Yunfei, it is our industry department, that is, the Footwear Association, who may come forward to find you.But you are a special case. You are a member of the National Footwear Association, and you are also a governing unit, so your status is not low.But you are neither a member of the Provincial Footwear Association, nor a member of the City Footwear Association and the County Footwear Association.What is this called? You guys are so prescient. It is not convenient for them to find you. They invite you to drink tea and talk to you. They have learned from no one.
Hehe, this is really interesting.
It is also possible that you are approached by your local management department.Because you disrupt the market, because you are fighting a price war, because you have seriously affected your peers.Your peers will report to the relevant department, and out of responsibility, the relevant department may come forward to find you.These relevant departments include the management committee of the industrial zone, the price department, the industry and commerce department, the taxation department, and so on.
Oh, then I have to prepare early, I can't speak good words, and if I don't prepare well, I may make mistakes.
Yunfei, it is possible that the media is looking for you.I estimate that as long as we persist in fighting for ten or eight days, it will not only affect the entire shoe industry, but may also drive other industries, and those reporters may come to our door.
Lao Cao, this is a double-edged sword.I'm a low-key person, it's against the principles of how I do things.
Go to your principles.It is no longer possible for you to keep a low profile. If you want to keep a low profile, you have to go back to life, become a self-employed person, and set up a street stall to sell cloth shoes.Yunfei, you can't go back.
Also, I can't go back.Then I, then I will continue to fight.
Of course, if we join forces, we can't turn the world upside down, and we can also turn the river upside down.
The price war continues...
Through a group of old customers, Jin Yunfei can keep abreast of market changes at any time.
Lao Cao really had the foresight. The price war lasted for three days, and the entire shoe industry participated in it. The main theme was price reduction.
There are more than 20 companies in the local area that have the same products as Yunfei's products. The price cuts are as low as one yuan and one yuan five, and as high as two yuan and two yuan five.
In a few days, self-employed people also joined the army of price cuts.
Only on the eighth day, companies that produce other styles of sandals are also involuntarily involved in the tide of price cuts.
The result is obvious, those who can bear life, those who cannot bear death.
On the morning of the ninth day, Jin Yunfei arrived at the office half an hour earlier.
As soon as he sat down, Cao Dinggui's phone "followed him".
Yunfei, how are you doing?How about it?
Hehe, what else can I do? Demand exceeds supply. Orders have already been scheduled until the day after tomorrow. Now I am worried about whether to expand production capacity.
So, I want to say that today I will chase down the remnants and beat the dogs in the water.
Lao Cao, you mean, you want to reduce the price by one yuan per pair starting today?
That's right, this is my established strategy. If you don't do it, you will be yourself. If you want to do it, you must do it.
Hey, if you drop another one yuan, you will be fighting at a loss.
Yunfei, don't come here.It turned out that the price was reduced by two yuan, and there was still a profit of [-] yuan.Now it has been reduced by one yuan, but the price of raw materials has also been reduced, and the drop is as high as one yuan and five per pair.After careful calculation, we still have a profit of [-] yuan per pair.
Yes, Lao Cao, have you made up your mind?
Yes, what about you?
follow.I will also reduce the price by one yuan for orders placed tomorrow and the day after tomorrow.
Yunfei, well done.Believe me, if you persist for another three or five days, you will see the result.
Well, keep fighting, keep going and keep going.
Another one yuan drop, this is not a game, but a real knife, a sword, and a sword.
Many shoe companies ended the sandal season ahead of schedule.
The Jiuding company next door is still insisting, but Xiaotan's Hongda shoe factory knows that it can't bear it, so it simply shuts down.As for Li Tengyun's Starlight Shoe Factory, there has never been a "starlight" in the entire sandal season.The second brother's shoe factory lasted until late June, but after listening to Jin Yunfei's advice, it also closed its doors and cut off power.
Yunfei company is another story.In the first half of the sandals season, the number of employees in the company did not exceed [-], but now it has increased to [-]. It can be said that the scenery here is unique.
There was fire in July, the shoe market was littered with corpses, and businesses were shut down in every case.
Finally, someone came to the door.
It was Su Renmao from the management committee who came.
Jin Yunfei was a little annoyed, and only sent a deputy director. This is too underestimating my boss, Jin Da.
But Jin Yunfei had to be polite to Su Renmao. Su Renmao was not only a leader, but also one of the few friends.
Old Su, if you have any instructions, just make a phone call, why bother to make this trip yourself.
Su Renmao smiled and said: Criticize me, Yunfei, you are criticizing me.
How dare I.Jin Yunfei said: "Old Su, you and I know everything. If there is nothing embarrassing, you will not come to our door."
Su Renmao nodded with a smile.It is true that he seldom visits the door of Yunfei Company, one is to avoid suspicion, because everyone knows their relationship.
Another reason, only Su Renmao himself knew, was that he was a little afraid of Jin Yunfei.Jin Yunfei is a formidable person. The shoes he designs can lead the trend of the shoe industry. Based on this, his colleagues dare not offend him, and Su Renmao doesn't need to ask for trouble.
What's more, Su Renmao had a problem with the Footwear Association last time, and always felt sorry for Jin Yunfei.
Su Renmao was embarrassed to speak, so Jin Yunfei had no choice but to take the initiative.
Old Su, if my guess is correct, you are here on behalf of leaders, associations and some enterprises.Commented education?Xingshi asked the crime?It's all right, you can spray it, I accept it, I have no complaints.
Haha, now that you know everything, what else can I say.
Wait, old Su.Jin Yunfei said: This boss is troubled and I will interview you.Has the business of your son's shoe sole factory been affected during this time?Is it good or bad?
(End of this chapter)
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