The rise of a small town in shoe country

Chapter 310 Corporate Culture
The third sister is asking too much, but she, like the elder sister-in-law, knows what the elder brother is going to do.

Facing the third sister's question, Jin Yunfei smiled and said nothing, letting her ask and answer by herself.

"Brother, your decision gave me an inspiration, which is about the issue of corporate culture. Large foreign companies have their own corporate culture. Let's give it a try."

"Sister, this time you are on the same channel as me." Jin Yunfei said, "When I was on a business trip last time, I heard a lecture given by a returnee doctor, and I heard him mention the word corporate culture. It's very important to business."

The third sister nodded and said, "Brother, let me do it, and take this material as the starting point and beginning."

"Brother approved. Third sister, I asked you to print one thousand copies and three hundred copies. I want you to put them in the reception room and give them to visiting guests for free, so as to expand the influence of our company. I think this can also be regarded as promoting our company. The corporate culture of Yunfei Company."

"Brother, what a great idea."

The eldest sister asked: "What is corporate culture?"

Yue Xiuqing didn't understand either, so she also asked questions.

"Third Sister, please explain." In fact, Jin Yunfei only remembered the word and didn't understand its meaning.

"Corporate culture, also called organizational culture, is an organization's unique cultural image composed of its values, beliefs, rituals, symbols, and ways of doing things. On the one hand. Staff culture, also known as corporate staff culture, is a cultural form corresponding to corporate culture. Staff culture is staff-oriented, which is a quality culture, and corporate culture is enterprise-oriented, which is a management culture. Corporate culture is Under certain conditions, the spiritual wealth and material form with the characteristics of the enterprise created in the production, operation and management activities of the enterprise. It includes cultural concepts, values, entrepreneurial spirit, ethics, codes of conduct, historical traditions, enterprise systems, Cultural environment, corporate products, etc. Among them, values ​​are the core of corporate culture. Corporate culture is the soul of the company and an inexhaustible driving force to promote the development of the company. It contains very rich content, and its core is the spirit and values ​​of the company. Here Values ​​do not generally refer to various cultural phenomena in enterprise management, but the values ​​that enterprises or employees in enterprises uphold in their business activities.”

The third sister finished speaking in one breath, and Yue Xiuqing and the eldest sister were overwhelmed with mist.

Jin Yunfei was also taken aback when he heard that, "Sanmei, I will leave this matter to you."

Do not understand, does not mean can not learn from.

Jin Yunfei's idea was simple, and he hoped that the materials produced by Sanmei would play its due role.

The effect came quickly.

Su Yuhai stayed in Hong Kong for five days, and when he came back, he brought three guests, one man, two women.

A man and a woman are foreigners from Europe, and the other woman is a Chinese student who works as an interpreter.

The man's name is very long, but Su Yuhai referred to him as Little Chick for short. He is the grandson of Old Chick, the founder of Chick Company.

The woman's name is Margaret, the wife of Chick.

The translator is Cao Ying, a native of Shanghai, in her twenties, who has been studying and working in Germany for seven years.

The reception staff sent by Yunfei Company are the third sister Jin Xiaohong and her husband Chen Haoxuan.

However, Little Chick is German and Margaret is Austrian. Both of them speak German, and they can read and write English, but their English is not very good. The fluent English of Jin Xiaohong and Chen Haoxuan is useless.

Little Chick and his party of three did not come to Yunfei Company immediately, but went to Peacock Company first.

It was only then that Jin Yunfei realized that Chick Company produces both sports shoes and sportswear, and its brand has a great status in the international sports industry.Su Yuhai not only wants to help Yunfei Company, but also for his own Peacock Company.

Jin Yunfei is not in a hurry, since Little Chick is here, the harvest season will naturally come.

On the first day and the second day, Little Chick and the others were at Peacock Company.

According to Jin Yunfei's arrangement, Jin Xiaohong and Chen Haoxuan also stayed at Peacock Company exclusively, using the name of accompanying guests to understand and grasp the movements of Little Chick and his party.

On the afternoon of the third day, Jin Xiaohong and Chen Haoxuan finally came back to report the situation to their elder brother Jin Yunfei.

Yue Xiuqing and sister-in-law Jin Xiaoling naturally also came to listen.

"Third sister, Haoxuan, what has that foreign devil been doing these three days? When will he come to our company for inspection and negotiation?"

The third sister and his wife couldn't stop laughing.

"Hey, what are you laughing at, what's the situation with you two?" Jin Yunfei asked, knocking on the large platform with his hands.

The third sister said: "In the past two or three days, Little Chick will do one thing and compete swords with Su Yuhai. Sword competitions in the morning, sword competitions in the afternoon, and sword competitions in the evening."

Jin Yunfei asked curiously, "What's going on?"

"Husband, you should tell the elder brother."

Chen Haoxuan said: "So it turns out. Su Yuhai and Xiao Chike are classmates at the same school, not students of the same department and major. Calculated, Su Yuhai is two years older than Xiao Chike. When Su Yuhai was studying for a master's degree, Xiao Chike was a junior. The two became rivals in a school-wide fencing competition, and in the final, Little Chick won, and the two became friends."

"Interesting." Jin Yunfei nodded repeatedly.

"What's more interesting is that Little Chick likes fencing, and his wife Margaret is also good at fencing, and she once represented Austria in the Olympic Games. The couple met because of fencing. The couple's hobby is sports, little Chick is best at boxing and has won the European lightweight boxing championship. According to Su Yuhai, Chick has participated in 56 professional fights, with a total score of 47 wins and nine losses."

"Well, Haoxuan, you continue to talk."

"Little Chick and Margaret have studied Chinese in Hong Kong, so they can speak some Chinese, and there should be no problem in normal communication. The main purpose of coming here this time is to enter the mainland market, and the specific direction is shoes and clothing. But, because Little Chick was obsessed with fencing, there was no talk of business or cooperation at all."

"Hehe, I don't even talk about business, I'm so obsessed."

"Yes, it's a real obsession. According to the regulations of the fencing competition, Little Chick and Su Yuhai have already competed dozens of times. The problem is that Little Chick loses more than he wins, and Little Chick refuses to accept it, because when he was studying, Su Yuhai was his subordinate. Defeated. Little Chick really doesn't understand where Su Yuhai learned it from, so the more he loses, the more he competes, and he loses again and again."

"Hehe, Su Yuhai's ability was taught by his wife, my cousin Xie Xiaocai. No, it was Xie Xiaocai who beat him up."

Chen Haoxuan said: "No wonder, no wonder why Little Chick asked, but Su Yuhai just refused to say, only saying that he practiced it himself."

Jin Yunfei asked: "This means that the two of them are just having fun, so when will we talk about business and cooperation?"

(End of this chapter)