The rise of a small town in shoe country

Chapter 37 Understanding the Market
Jin Yunfei said: If his set of molds only produces more than 3 pairs of soles, then a dime will be added to the cost of each pair of soles.Conversely, if more people buy his shoe soles, for example, to produce [-] to [-] pairs of shoe soles, the cost of each pair of shoe soles will only increase by five cents.

Brother, I understand.Jin Yunxing said.

Jin Yunfei said: Let me give you another example.If we were the only shoe factory on Hengfeng Street, those vendors in Luoqiao would not be willing to come.But if there are ten, dozens, or even hundreds of shoe factories on Hengfeng Street, those vendors in Luoqiao will come one after another, and our business will be better.Second brother, the birds in the sky will look for trees to perch, you are a tree, I am a forest, do you think the birds are looking for you or me?

Jin Yunxing scratched the back of his head and said with a smile: Brother, I am completely convinced by you once you say that.

Jin Yunfei gave his second brother a push and said: "Take a step back, with our brother's strength and ability, we are not afraid of competing with others at all."

Jin Xing said: That is.Brother, let them come, it's a mule or a horse, let them pull it out for a walk.

Taking advantage of the pursuit, the shoe factory has increased manpower and wages, and the daily output has rapidly increased from more than 550 pairs to more than [-] pairs.

As a result, sales have become a problem again, and there are hundreds of pairs of shoes produced every day.

Jin Yunfei discussed with Yu Beiyang, and Yu Beiyang helped to invite a few new vendors, and the inventory also dropped accordingly, basically maintaining the balance of production and sales.

At the same time, Jin Yunfei also took the initiative to take profit-making measures. The transportation from Hengfeng to Luoqiao was by water, and the freight was not expensive. Jin Yunfei decided to bear it himself.

This move is unprecedented and has won the appreciation and trust of traders.

Several vendors, including Yu Beiyang, didn't even come to Hengfeng, but ordered by phone.

Of course, Jin Yunfei's principle of "pay for the goods and deliver the goods" will not be changed easily.

Regarding the payment method, the vendors also have a solution. They directly hand over the payment for the goods to the owner of the ship, and the owner of the ship will be responsible for the payment after the goods are on board.

Qiu Zelin from the supply and marketing company also came several times, each time bringing different subordinates.It turned out that there were seven salesmen in the business department he was in charge of, including himself, each with their own territory and business.

Just for Qiu Zelin and the others, the order was scheduled until the end of July in the Gregorian calendar, and the average daily purchase volume reached [-] pairs.

But for August, Qiu Zelin didn't speak up, and Jin Yunfei was a little puzzled.

Just in time, on Children's Day, Qiu Zelin called Jin Yunfei and asked about the delivery time of the next batch of shoes. Jin Yunfei took the opportunity to express his doubts.

Brother Zelin, I don't know one thing.Why is your order only until the end of July, but not in August?
Haha, brother Yunfei, it seems that you still don't understand the importance of seasons.

Just about to ask Brother Zelin for advice.

I dare not advise.My brother should know that the cloth shoes you used to make basically can be sold 360 days a year regardless of the season, but the business is not good in summer.

Brother Zelin is right. I just know a little more about cloth shoes. It is the first time for me to make other shoes, and I really don’t understand the secrets.

Brother, other shoes can be called industrial shoes.The so-called industrialized shoes are large-scale production, with large quantities and fast speed, and the needs of the market must be fully considered.For you, the most important thing is to pay attention to the changes of the seasons. All kinds of footwear should change with the changes of the seasons, that is, to know the market.

Brother Zelin, please continue.

For example, I ordered your sandals and the last batch is at the end of July.After we get the goods, it takes about one to two weeks to send them to the sales place, and another week or two to reach the consumers, that is, the users.That said, once the process is complete, it's almost September.What's going on in September?It is the day when students across the country start to go to school. If you change your shoes at this time, it is the best and best time.

Brother Zelin, I understand a little bit.

Brother, autumn footwear generally starts production from the end of July to early August, goes on sale in mid-August, and arrives on users' feet at the end of August, just in time to connect with sandals.

Brother Zelling, I know what I should do.However, I don't know what kinds of colors are available for autumn shoes, so I would like to ask brother Zelin for advice.

This is no problem. After a while, my salesman will bring you sample shoes from the shoe factory in the south one after another. I will give you a pair of each for you to choose.

Brother Zelin, thank you, come here when it is convenient, and I will treat you to a drink.

After the phone call, Jin Yunfei suddenly became enlightened, and the next step was also formed in his mind.

Those old classmates and good friends, except for Wang Jiudan, followed Jin Yunfei's "instructions" and started working in a decent manner.

Chen Donghua's family has two street-facing houses, one used to be rented out, and the other was a fat rice cake shop. Now his parents continue to sell rice cakes, so he took back the rented house and became a small owner of a shoe material specialty store.On the opening day, Jin Yunfei, Lin Heping and Yang Qingliu went to congratulate.

With Chen Donghua, Jin Yunfei had an unexpected harvest.

Chen Donghua welcomed the three old classmates into the store, and after sitting down, he said to Jin Yunfei: Dafei, the back warehouse of the supply and marketing cooperative is going to be sold, do you want to buy it?If you buy it, we will cooperate to buy it all.

Jin Yunfei's eyes lit up, but he remained calm, instead he asked Lin Heping and Yang Qingliu: Do you two have any ideas?

Lin Heping said: I have no idea. My home is only a few hundred meters away from Hengfeng Street.

Yang Qingliu said: I want to buy it, but I don't have the money, so let's wait until the economic conditions improve.

Jin Yunfei asked Chen Donghua: How many square meters?how much?Chen Donghua said: 320 square meters, including two two-story buildings and four bungalows, the bid is [-] yuan.My dad said that there is a fence, no need to repair it, you can use it if you buy it.There are also disadvantages. It is not a street house, it can only be used as a warehouse or a residence.

After thinking about it, Jin Yunfei said: I bought it, I bought it all.

Chen Donghua was taken aback for a moment, and then shouted: Da Fei, I mean I bought it with you, you can't take it all alone.

Jin Yunfei chuckled: Stinky wax gourd, what's the use of buying it?I promise you, after I buy it, if you want to use it, I will provide it for free.

After all, Jin Yunfei got up and left, looking for Chen Donghua's father, Chen Xiaoqiu. Chen Donghua just passed on a message that he had to find his father when he was working on Hengfeng Street.

As the saying goes, nights are long and dreams are many, Jin Yunfei understands this truth deeply, so he acts vigorously and resolutely.

The price of [-] yuan was cut down to [-] by Chen Xiaoqiu, Jin Yunfei continued to cut it down, and finally it was sold at [-].

This is also because of the helplessness of the supply and marketing cooperative. The unit has to lay off half of its employees, urgently needs relocation expenses, and is seriously ill and goes to the doctor.

Jin Yunfei is also tough-backed, with money in his hands, and he is straightforward and tough in doing things.

It took a whole day to complete such a major event, and Jin Yunfei returned home excitedly.

As soon as he entered the house, Jin Yunfei saw a familiar yet unfamiliar figure, two ten-year-old children, and several luggage beside him.

Jin Yunfei snorted and shouted: Miss, why are you here?

(End of this chapter)