The rise of a small town in shoe country

Chapter 482 Discuss the general situation and prepare to cross the century

Jin Yunfei said: "The economist said that most of the failures of small and medium-sized enterprises have nothing to do with the so-called economic crisis, but are mainly caused by their own factors. I followed what he said and looked at the closed-down small and medium-sized enterprises around. His words are in line with the actual situation."

Yu Kefei said: "In the past few years, in our industrial zone alone, about a hundred companies have closed down. On the surface, the reasons are various, but in fact most of them are self-inflicted. Of course, Xiao Tan may be an exception. , He doesn’t want to do it anymore, he just wants to live a more relaxed life.”

Cao Dinggui said: "Yunfei's second brother is also an exception. This young man is a pity. Although he is not as good as Yunfei, he is still a shrewd person. If he devotes himself to running a business, his achievements will definitely be extraordinary."

Jin Yunfei said: "Old Cao, there is something wrong with what you said. My second brother's business was actually destroyed by him himself. If he didn't look at the high mountains from one mountain to another, and didn't go out to hang out, he wouldn't be able to get along with those people. If they get mixed together, nothing will happen to him and his wife..."

Yu Kefei said: "Yunfei is right."

Cao Dinggui said: "Yunfei, I understand what you mean. You mean that my company should not expand for the time being, but should maintain the current situation first."

Jin Yunfei laughed, "Hey, I didn't say that."

Cao Dinggui said: "That's what you mean. No, you have to explain something, convince me first, so I can go back and convince those little things in my family."

Yu Kefei said: "Yunfei, just talk about it."

"I can only take my own company as an example. First of all, the talents in my company, including my third sister and third brother-in-law, did some research and found that the shoemaking industry is different from the high-tech industry. It is impossible to have monopolistic corporate giants. They say that those high-tech industries can form a monopoly at a certain stage by virtue of certain technologies, killing most of their peers in seconds. But the shoe industry cannot. You launch a new shoe sample today , People can imitate them tomorrow. The same shoes, if you sell them for 15 yuan a pair, even if you are a famous brand, but they sell you 14 yuan or 13 yuan a pair, it won’t take long to get you down."

"Secondly, those talented people made a thing on the computer called the extended model of the shoe industry. Anyway, I can't understand it at all. Based on this model, they came to two points of view. One is that shoe companies cannot For restricted expansion, the maximum scale cannot exceed 500 people. Second, the best shoe companies should have a scale of 1000 to 1000 or [-] people. That is to say, the annual production capacity is around [-] million pairs.”

"Also, they went to various markets across the country to do research and brought back a lot of data. Then they came to a conclusion that a company like mine, with such a market share, is now just at the balance point. Also That is to say, maintaining the current scale of production and sales will have no impact on the peers.

"Another factor, they think there is a possibility of expansion, is the overseas market. The financial crisis in Southeast Asia has passed, and the international market is gradually returning to normal. They think that if possible, they can develop overseas markets. They divide the overseas markets into several parts. The first is Southeast Asia, the second is Africa, the third is Eastern Europe and Russia, the fourth is the Middle East and Central Asia, and the fifth is Europe and the United States. With our technical level, we can try it in other markets except Europe and America.”

"Old Cao, Lao Yu, you are all from your own family, and I will not hide it from you. My company has four new trends. One is to tap internal potential, improve labor productivity, seek profits from technology, and seek benefits from equipment. For example For example, when I was at the helm, each person produced an average of 33 pairs of shoes per day. I had to thank God. If I worked overtime to reach 35 pairs, I had to give rewards to the employees. Now the average production is 5.00 pairs, easy It’s necessary, the average production capacity of sandals in the first half of this year has reached [-] pairs, so I have to convince those talents, through internal potential, the profit margin can be increased by at least [-]%.”

"The second is to consolidate the domestic market share. I don't want to increase it, but I also want to maintain the status quo. This is what I don't understand. They are opposed to the ability to expand the scale. But I believe in their judgment and employ people. No need for suspects, since I have handed over the company to them, I have to really let go and not interfere. This point, Lao Cao is doing well, Lao Yu needs to be corrected, since you intend to train your daughter-in-law, you If you want to let go boldly, you can at most hold the rudder behind you.”

"The third is to enhance the brand effect. Scholars have done research. I am now producing Chick brand sports shoes as an OEM. With an investment of one yuan, I can reap at least [-] yuan in net profit. On the other hand, my Yunfei brand shoes are also sold in China. It can be regarded as one of the top five well-known brands in the industry, but with an investment of one yuan, the net profit can barely reach [-] yuan. Why? They think that the brand is not loud enough, because it is not well-known enough. Therefore, the talents are working hard in that direction. As for how to work hard, it has not been fed back to me yet.”

"The fourth is to try to develop overseas markets. In the past, we developed overseas markets with nothing more than three methods, either OEM, OEM, or order production. Scholars believe that the above three methods are no longer in line with the current market and trends. They are now building a website, my company's website, and are planning to cooperate with overseas websites to increase publicity. There is also a new model of developing the Haiming market. In the past, people placed orders and followed their requirements. Now It is agent sales, set up an agent in a region or a market. You can sell what shoes I produce. I am the upstream, just produce. On the premise of ensuring my profit, your agents will develop the market by themselves... ..."

Eloquent, Jin Yunfei talked a lot, and some parts were not clear, but Lao Cao and Laoyu listened intently, and he didn't know how much he listened to.

"All in all, I am now the shopkeeper, I don't care about anything, and I follow them to prepare to enter the new century."

Jin Yunfei's long speech was very inspiring to Cao Dinggui. He decided to change his itinerary and stay for two more days to investigate and study Jin Yunfei's Yunfei Company.

Dingyang Company and Liyunfei Company have a similar scale and an equal status in the industry, which indeed has a good reference value.

Jin Yunfei was busy, he arranged for Cao Dingyang to stay in the guest room, and he didn't bother to care about the others.

On the third morning, when Jin Yunfei went out, he saw Cao Dinggui, who got up earlier than him, was walking alone in the completed industrial square across the street, with his hands behind his back, looking around, as if thinking about something.

Jin Yunfei crossed the street and walked to the Industrial Square, "Old Cao, what are you doing?"

"Come here, come here, I have a new discovery, I have discovered a big secret of yours."

(End of this chapter)