The rise of a small town in shoe country

Chapter 52
Qiu Zelin and his wife brought dozens of pairs of sample shoes, all collected from all over the country, and they should be the more popular styles this winter.

The group of people in the business department of the county supply and marketing company had such an advantage that they traveled all over the country for many years. Compared with Jin Yunfei, they knew the market conditions best.

Yue Xiuqing had already taken her pregnancy leave and was resting upstairs, so Fang Mulan naturally wanted to talk to her best friend.

As in the past, Jin Yunfei took out [-] yuan as the shoe model of the sample shoes.

Qiu Zelin was also polite, and took the money according to the price, and returned the extra 50 yuan to Jin Yunfei.

It happened that a few customers from Luoqiao came to the door. Qiu Zelin asked Jin Yunfei to receive the customers first, and went to the factory area by himself.

When Qiu Zelin returned to the office, Jin Yunfei had already sent those clients away. He invited Qiu Zelin to sit down and asked, "Old Qiu, how do you feel after the visit?"
Qiu Zelin said: Well-organized and well-managed, it means that you and your family have made great progress.However, I always feel that the factory area is too small and a bit crowded, which is not conducive to long-term development.Another point is that your whole family lives upstairs, mixing production and life together.

Jin Yunfei said: I am also considering this issue.I plan to put the blanking workshop, auxiliary workshop and stepping workshop in the back warehouse I bought.The rear warehouse is divided into two halves, and the other half is used as a staff dormitory. Male staff dormitories and female staff dormitories are also set up separately.As for this side, there are only raw material warehouses and finished product warehouses in the house, and the kitchen and dining room are also moved into the house.Then transform the entire backyard into a helping workshop and packaging workshop.

Qiu Zelin smiled and said: Yunfei, this is another big project.

Jin Yunfei also laughed and said: There is no way.Lao Qiu, I won’t hide it from you. So far, I have made a lot of shoes and made a lot of money, but most of the profits have been invested in infrastructure construction.

Qiu Zelin said: At the start-up stage, after you complete the vision you just mentioned, you can put the money in your pocket in the future.

Jin Yunfei said: Lao Qiu, I have a few questions for you.

Qiu Zelin said: I know everything.

First, winter in the north has almost arrived. I am now preparing to produce winter shoes, which will take at least half a month to go into production. It will be at least 20 days after the launch. Is this a bit late?
It's not too late, Yunfei, remember that other shoes have to be produced one month in advance, but winter shoes are not used.The winter in the north is more than ten degrees below zero or even dozens of degrees below zero. The winter shoes made of raw materials here cannot be worn by northerners at all.My salesmen all said that winter shoes can cross the Yangtze River, but it is best not to cross the Yellow River. You understand this truth.

Second, what shoes should I do after winter shoes?It's spring, how can I do a good job of changing seasons in footwear production?
Yunfei, you should know that if your production is for the entire national market, the seasons are actually blurred and mixed.For example, it is autumn here, but winter is approaching in the north, while summer is still in the south, and there is no winter in the south.The production time of spring shoes is very short, and spring shoes are often produced together with summer shoes.So you don't have to deliberately design, just take out last year's autumn shoes and make a few changes.

Three, why are the sample shoes you gave me popular?In other words, why can it sell well?

Well, this question is more important.Yunfei, let me ask you first, what is the essential difference between the shoes you make now and the shoes you made before?
Qiu Zelin's rhetorical question made Jin Yunfei think for several minutes: How should I say it.In the past, making shoes was like a blind man feeling an elephant. He had no initiative and had to find the market by himself.But now, because my shoe factory is not small in scale and has a little reputation, I feel that I am very proactive. The market is looking for me. Both those who buy shoes and those who sell materials will come to the door. Dare to owe me.All in all, I feel that I have grasped the context of the market, and I can control my shoe factory with ease.

Qiu Zelin said: That's right.Yunfei, with the current status of your shoe factory, at least you can lead the shoe-making enterprises in Hengfeng Street.That is to say, if you make shoes now, as long as you make a slight change in the pattern and style, customers will rush to buy them for test sales.What is fashion and what is fashion, your shoes are fashion and fashion.In a word, leading can be popular.

Four, do you and your men still order my shoes?

Well, this problem is complicated.Your customers buy your shoes directly and sell them directly in the market.But my people and I first take samples to the market to find orders, and then order from you according to the orders.In short, the sales methods of the two are different. I will definitely order your goods here, but I personally think that within a few years, our sales methods will gradually be eliminated by the market.

Fifth, the last question, do you have any suggestions?
Suggestions, there are a few, just for your reference.One is that you have to take the initiative to go out to grasp information and grasp the development of the shoe industry.There will be less and less useful information on my side. The shoe industry in Wenzhou is relatively developed. You must at least establish a relationship in Wenzhou.The second is to do a good job in all aspects of the relationship.Regardless of whether you are in the same industry or in the village, as well as in business and taxation, you must establish a good relationship.The third is to establish long-term cooperative relationship with customers.You have regular customers in every major city and market, which is very good.But on the premise that you have sufficient funds, you might as well give them some credit.Also, at the end of the year, you might as well give them some profit.The fourth is to continuously upgrade the shoe factory.Production, sales, style, quality, etc., as long as you become fast, others will not be able to keep up, and you will be invincible...

After lunch, after seeing off Qiu Zelin and Fang Mulan, Jin Yunfei sat in the office and pondered over dozens of samples of winter shoes.

Yue Xiuqing, eldest sister Jin Xiaoling, and second brother Jin Yunxing also walked in.

Jin Yunfei first asked his elder sister and younger brother for their ideas: Tell me, how do we make these winter shoes?
The eldest sister said: Brother, you decide.

The second brother said: Brother, I must make winter shoes, but I have to make new shoe lasts, which cost several thousand yuan.

Yue Xiuqing said: Second brother, a few thousand yuan for a shoe last is a lot, but once invested, it can be used many times, and it can be used next year or the next year.

Jin Yunfei smiled and said: Third, if you talk nonsense every time, then I will remove you as the deputy factory director.

Jin Yunxing hurriedly said: pretend I didn't say it, pretend I didn't say it.

Yue Xiuqing didn't know how to make shoes, the eldest sister never had her own ideas, and the second brother always came up with unreliable ideas, so Jin Yunfei could only make a decision on his own: Third, you go to Luoqiao tomorrow and bring some sample shoes.On the one hand, look for samples of shoe soles, and on the other hand, make the samples last.Tomorrow night, I want to see the results you bring back.

Jin Yunxing said: Brother, one day is not enough.

Jin Yunfei glared at his second brother, and reminded him: You have to go home even if you get stabbed.Remember, sleepovers are not allowed until you have a girlfriend.

Jin Yunxing didn't dare to violate his elder brother's rules, so he obediently rushed home the next night.

However, Jin Yunxing not only brought back the two achievements that Jin Yunfei wanted, but also brought back a problem that caused Jin Yunfei a headache.

Someone is imitating and using the trademark of Yunfei Shoes Factory.

(End of this chapter)