The rise of a small town in shoe country

Chapter 578 There is a problem with sales, the reason of Mr. Jin
Under the tutelage of the third sister and his wife, Jin Yunfei and his wife's English scores have improved steadily, though not by leaps and bounds.

By May Day, Jin Yunfei's English score was above [-], and Yue Xiuqing's was above [-].

For Jin Yunfei and his wife, this has been commendable.

What's more, Jin Yunfei has to deal with many matters of several companies, and has to participate in many social activities.

For any problems and difficulties, Jin Yunfei had to do it himself, and no one else could do it.

No, just after Labor Day, Yunfei Shoes Co., Ltd. encountered trouble in its sales channels.

In just a few days, the number of distributors in the domestic market suddenly decreased by more than 100, and the company's daily sales volume also decreased by more than [-]%.

Now it's all right, the English tutoring of the third sister and his wife has turned into a high-level meeting of the company.

In addition to the two couples, the elder sister Jin Xiaoling also participated in the meeting.

We first analyze where the problem lies.

This is the first time Yunfei has encountered such a situation since its establishment more than ten years ago.More than 170 large and medium footwear markets across the country and nearly [-] distributors are the key to Yunfei's long-term prosperity.If you lose the trust and support of the distributors, Yunfei brand shoes will be the most famous and of the best quality, and they will not reach the feet of consumers.

In fact, although Jin Yunfei no longer cared about the company's daily operations, he had already seen where the problem was. The reason why he didn't say earlier that he was willing to suffer some losses for the company was because he wanted to take the opportunity to educate and teach Sanmei a lesson.

There is a red letter in Sanmei's name. She is really popular now. She manages the company in an orderly manner, the business is smooth, and the profit is growing steadily.

Last year, the company's net profit was as high as 7000 and [-] million, which was the highest in history, and Jin Yunfei had to accept it.

But at the same time, Jin Yunfei also found that the third sister was a little "flying", the specific manifestation was that she was not down-to-earth, she was superior, and her relationship with the dealer had also changed.

Seeing it in his eyes and keeping it in his heart, Jin Yunfei wanted Sanmei to understand the problem by herself.

After brainstorming, Sanmei quickly realized that the problem lay in her website and online sales.

Looking at the eldest brother again, sitting on the boss's chair as if he was sitting on the Diaoyutai, he was not in a hurry at all, and he knew that the eldest brother knew it well, but he just used the trick of inducing but not saying.

"Brother, you must have seen the problem a long time ago. Brother, you are too bad."

Jin Yunfei smiled without saying a word.

Yue Xiuqing and her eldest sister also complained. They had seen the problem but didn't point it out. They lost more than 100 dealers in vain.

As a brother-in-law, Chen Haoxuan is not easy to criticize, but he admires his elder brother from the bottom of his heart.He has a master's degree in economics, but when it comes to doing business and gaining a foothold in the tide of the market economy, he can only be a student to his elder brother.

"Brother, just speak out. I know, there must be something wrong with our business thinking. The lesson now is profound enough, so you can educate us."

Jin Yunfei smiled and asked Third Sister, "Do you agree with your husband's statement?"

Sanmei said: "I don't agree, or partially disagree. I don't think there is a problem with my business ideas. Brother, I insist that creating a website and opening up online sales channels must be the future development direction of our company."

Jin Yunfei smiled and nodded.

"Brother, what I mean is that my thinking is correct. Maybe, maybe it's because my work is not doing enough, or it's because the dealers are temporarily unable to adapt to our new thinking."

"Third sister, you are still a little tender."

"Brother, so please open your mouth."

Yue Xiuqing said: "Yunfei, don't be a fool."

"Well, let me tell you my opinion." Jin Yunfei said: "Sanmei, Haoxuan, in my business philosophy, I always regard the distributors as my own people. Not rivals, nor collaborators, but my own people. The core of an enterprise consists of four factors, technology, capital, production and sales, all of which are indispensable. We often say that production and sales are booming, which shows that sales and production are juxtaposed, and they are indispensable for the daily operation of enterprises link."

After a pause, Jin Yunfei continued: "Our company's original business model is that we are responsible for the production and sales to the dealers. So our sales department, to put it bluntly, is a service organization that serves the dealers. Of course, my colleagues and I have also done one thing, which is to expand the scope of dealers, which is actually unfair to them.”

岳秀清解释道：“全国销售鞋类的市场，以地级市为标准，上规模的共有170几个。但大型市场只有50多个，咱们原来就是与这50多市场的200多个经销商对接。他们再把产品销往120多个中型市场和500多个小型市场及上万个零售商。现在咱们把产品批发给120多个中型市场，实际上就损害了那50多个大型市场的经销商们的利益。”

The eldest sister said: "I know this. At that time, more than 50 dealers in more than 200 large markets came to protest and threatened to stop cooperating. The eldest brother had to promise to give up profits and increase the discount of year-end rebates, so as to stabilize the situation. Later, the eldest brother united with dozens of colleagues across the country, and everyone did this, and the dealers accepted the reality.”

Chen Haoxuan smiled and said: "I have heard about this too. When we first took over the company, we went around the major markets across the country. The dealers all said that the big brother is amazing, and they love and hate the big brother because the big brother has changed. The original sales model."

Everyone laughed, love and hate, this is the real relationship between Jin Yunfei and the dealers.

After laughing, Jin Yunfei said: "Sanmei, I have been paying attention to your website and online sales, and I found a problem. The problem is that you want to create a new sales model, which is not a problem in itself. There are two aspects that are problematic."

The third sister asked, "Which two aspects?"

"On the one hand, the original sales model is still there, and now another sales model is added, that is, the two sales models coexist. On the other hand, the two sales models are in serious conflict, that is, a conflict of interest."

"Sanmei, the online sales you engage in, any dealer or any ordering consumer can place an order. In essence, it is a direct sales model that has long existed in foreign countries. This sales method is very beneficial to us, because we not only engage in Wholesale, but also retail, our profit margins will be greatly improved."

"However, Sanmei, have you ever thought that our sales volume remains the same, but the profit margin has increased. What do you ask the dealers to do? This means that we rob them of their business, and their sales volume will decrease, and their income will also decrease accordingly. Reduced. Because we are competing with them, selling directly to retailers, directly to consumers."

"I have analyzed it. Now the small wholesalers, retailers and consumers who order online are mainly Qike brand sports shoes. This is because Chick brand sports shoes have more profit margins and have more room for profit margins. I Dare to make two judgments. First, there will be more orders for Yunfei shoes in the future. Second, more distributors will give up cooperation with us.”

The third sister nodded and said, "Brother, you have hit the mark. There are more than [-] dealers who called me and told me that they want to order products from other companies."

Jin Yunfei asked, "Third Sister, how do you plan to deal with it?"

"Brother, I'm at a loss what to do now, you'd better tell me your solution directly."

(End of this chapter)