The rise of a small town in shoe country

Chapter 628 Talk about celebrity effect, use it as a brand

Jiang Zongyao told Jin Yunfei and other four people that there is a well-known business consulting company in the Chinese community in Southeast Asia, and one of its businesses is to investigate and analyze and study the situation of mainland entrepreneurs.

That is to investigate specific people, not enterprises, and one of them is specifically aimed at private entrepreneurs.

I don't know how they investigated, analyzed, and researched. Anyway, Jin Yunfei's celebrity effect index is [-]%.

Qiao Hongsheng said: "I heard about this consulting company from my friends. I heard that many foreign companies and investment institutions will consult this consulting company before investing in the mainland. Investors believe that the more famous a person, the more powerful they are. The value of cooperation is why we have this celebrity effect index.”

Jiang Zongyao said: "Old Wu, you understand quite well. You are right. When they are looking for partners, they will give priority to those who cooperate. Between people and enterprises, they value people more."

As he spoke, Jiang Zongyao drew a circle with his hand, and said with a smile, "Actually, the five present here are all honored to be included in their circle of celebrities."

Cao Dinggui immediately became interested, "Old Jiang, tell me about me, what is my index?"

"Haha...Old Cao, you are retired now, and you are no longer able to do it. When you were in power before, your index was [-]%. Now, you are only [-]%."

"Hey, what does this few percent mean?"

"[-] percent, that is, out of a hundred people, there are [-] people who know your name, Cao Dinggui. Now, only [-] people know you."

Cao Dinggui sighed, "Grandma, this is a bit like taking a cold tea."

Wu Chengjie said: "Old Jiang, tell me about me and Lao Qiao."

"You two are still on the rise. But the industry you are engaged in is a branch of the shoe industry, so you are at a disadvantage. Old Wu, you are [-]%, old Joe, you are [-]% Thirty-seven at zero."

Wu Chengjie and Qiao Hongsheng sighed with a smile, what kind of celebrities are they.

Jiang Zongyao said: "This is pretty good. One sells shoe materials and the other sells shoe-making equipment. How many people in the country know about you? You can have this index mainly because you set up a shoe technology research institute. I set up a trading company. Also, Yunfei’s shoe industry newsletter helps you publicize and the social roles you play. If you simply sell shoe materials and shoe-making equipment, I’m afraid it’s not even [-]%. Can not arrive."

Wu Chengjie asked: "Old Jiang, what is your index?"

"I, I can't. Before returning to China, of course I was zero. At the beginning of returning to China, the media reported that it was about [-]%. Later, I started a business in the Mainland, because the business of Peacock Company was booming, so I followed the tide and rose to [-]%. [-] per cent. Later, I cooperated with Yunfei and rented his Yunfei brand trademark, and the index also rose steadily. Later, Yunfei helped me do a wave of publicity, and the national media promoted me. The index used to be as high as [-]%. As for now, because there is no improvement, it has gradually retreated to the background, and it is only about [-]% left."

Cao Dinggui pointed to Jin Yunfei and said, "Lao Jiang, tell me about this guy, why is he [-]%, is he really that good?"

Jiang Zongyao said: "This guy is really powerful. When he only had Yunfei company, at least one person in every 100 people knew him, because his Yunfei brand shoes are famous brand products. Then he set up a shoe newsletter magazine , he became very successful in the industry, and the index rose to [-]%. Later, he opened a real estate company, entered the financial industry, and tried every means to promote himself, and his index rose to [-]%. Above. Before taking the college entrance examination, his index was stable at around [-]%, quite stable."

Wu Chengjie said: "Out of every 100 people in the country, there are [-] who know themselves, and this is the real celebrity."

Qiao Hongsheng asked: "Old Jiang, this guy has raised his celebrity index from [-]% to [-]% in an instant just by taking the college entrance examination?"

"Yes, it's that powerful. In the past, he was famous in three places. One is the shoe industry, the other is the province, and the third is the deferred effect of Yunfei brand shoes. Now, a successful college entrance examination, and a special status , and the positive energy in him, the celebrity effect has doubled and skyrocketed. Think about how shocking the effect is from the reports and publicity of the national media. The 100% is still a conservative calculation. If I want to calculate it , Out of every 20.00 people, at least [-] people know him. Even if it has cooled down a lot now, it should still be above [-]%."

Jin Yunfei laughed and said, "Lao Jiang, you nearly blew me out."

Cao Dinggui sighed: "It's not blowing at all. Yunfei, our street sweepers all know you, and they all know that you are my friend, and even I have become famous."

Jiang Zongyao said: "Let's put it this way. Among all the private entrepreneurs in the country, he is not the richest, nor the most capable, nor the most background. But absolutely, this guy is the most famous .”

Jin Yunfei laughed and scolded: "Damn it, people are afraid of being famous and pigs are afraid of being strong, that's not a good sign."

Wu Chengjie smiled and said, "Yunfei, as long as you don't get carried away, you're fine."

Qiao Hongsheng said: "Old Jiang, Yunfei has such a great reputation, we have to make good use of it."

"Haha, we don't need to use it, people have already used it. As far as I know, the overseas business circles are now paying attention to the name Jin Yunfei. Of course, they are also studying his growth process."

Cao Dinggui nodded, "Old Jiang, I understand what you mean."

Jiang Zongyao also nodded, "What we have to do is actually very simple. It is to push the boat along the way and send this guy to the top of the wave. Whenever we set up a new company, we have one premise, let this guy be the chairman. He can do nothing. But in his name."

"I know, just use him as a brand." Cao Dinggui smiled.

Jin Yunfei smiled wryly, "Damn it, I've been messing around for a long time, and I'm just a brand."

Jiang Zongyao said: "Yes, you are the brand, because this is enough. Yunfei, think about it, foreign investors entering the mainland, are they looking for an old man like me, or you who are in the prime of life, the conclusion is self-evident. .”

Qiao Hongsheng said: "Old Jiang is right. When someone comes to find a partner, of course they want someone like Yunfei. If they want to invest, Yunfei is the best investment object."

Jin Yunfei frowned at this moment.

Cao Dinggui asked: "Yunfei, is there any problem?"

"Yes, it's too much. If a tree is beautiful in the forest, the wind will destroy it. Being famous is a good thing, but being famous is also a bad thing. That is a double-edged sword."

Jiang Zongyao laughed, "You worry too much, Yunfei, you worry too much."

"Old Jiang, I would like to listen to your advice."

Jiang Zongyao said: "With your current reputation and influence, you can't be destroyed under normal circumstances. You are now a member of the CPPCC at both levels, and a representative of the Municipal People's Congress. Next, the Provincial CPPCC should have your place If you work hard, you may be able to become a deputy to the Provincial People's Congress, or even reach a higher level."

Cao Dinggui said: "In this way, with your social status, your back will be hardened. Yunfei, you will be safer."

Jin Yunfei sighed, "But, this doesn't conform to my principles of dealing with people."

(End of this chapter)