struggle in a small town

Chapter 127 What is Your Brand Positioning?

Qi Yun put down the teapot and cup, took some materials, and sat opposite Zhang Xuejiao.

Zhang Xuejiao was a little uncertain at the moment, so she could only quietly wait for her to speak.

"Miss Zhang, I have deliberately got to know you and know that you are a"

Qi Yun turned his head and asked a colleague in Cantonese.

Zhang Xuejiao just listened to her colleague reply in such a vivid way: "Happy."

Qi Yun repeated it twice before continuing: "I know you are a happy person, let's reduce unnecessary temptations and make a cooperation plan as soon as possible."

Zhang Xuejiao was very curious: "How did you know me?"

"To be honest, I'm in your No. 21 group."

Zhang Xuejiao was shocked, oh my god, it's already open until the 21st?

She didn't care about it during this time, it was all Lin Tiantian's doing, and it developed so fast?

It seems that Lin Tiantian's salary will be increased.

No matter how surprised she was in her heart, Zhang Xuejiao's face was steady: "I really don't like deviousness, let's just talk about business."

"The competition in the clothing industry is fierce. I have entered a shopping mall and opened a direct-sale store, and the income is far from what I expected."

Zhang Xuejiao nodded.

She agreed with Qi Yun's words.

It is definitely not an easy task to open a store, she is just a distributor, the clothes of this store are not easy to sell, just change to another store.

But Qi Yun is selling his own things.

The price is set high, and customers are not willing to pay.

If the price is set low, profits will definitely be affected.

Qi Yun stretched out his hand to say hello: "Miss Zhang drinks tea."

"Ah."

"Miss Zhang"

Zhang Xuejiao's cell phone rang, and she hurriedly took it out, seeing that it was Yin Kun calling, she quickly stood up: "Excuse me, I'll answer the call."

Walking quickly outside the company, she quickly connected: "Hello?"

"The platform replied that the store has been closed."

"and then?"

Yin Kun paused, and then replied: "There is no more."

"Huh?" Zhang Xuejiao was depressed: "Is this the end?"

"Compensation is definitely useless, and the platform is unwilling to disclose the registration information of the other party."

"But, but, aren't you a lawyer?"

Yin Kun couldn't laugh or cry: "You also know that I'm just a lawyer, and I'm not a god."

"Then what if this kind of thing happens again in the future?"

"It can only be the same as this time." Yin Kun mentioned: "Did Brother Lin tell you? About the exclusive agency."

"Well, I'm in Guangzhou right now, and I'm here to talk about this."

Yin Kun raised his voice: "Are you in Guangzhou?"

"Yeah, I came here last night."

"Brother Lin went with you?"

"Myself."

Yin Kun didn't know what to say.

Zhang Xuejiao sighed: "The cost for bad people to do bad things is really low, and the only thing left for good people is bad luck."

Yin Kun had nothing to say.

Zhang Xuejiao cheered up: "Okay, I'm still talking about something here, I'll contact you when I get back."

"Success, you pay attention to safety and be careful in everything."

After hanging up the phone, Zhang Xuejiao patted her face, trying to make herself look normal.

Back in front of Qi Yun, she sincerely apologized: "I'm sorry, there are some things at home."

"It's ok."

Zhang Xuejiao picked up the cup, put it down without drinking: "Mr. Qi, to be honest, I like your design very much, but there are too many kinds of fabrics used in the album, and the prices are also very different."

Qi Yun wanted to speak, but Zhang Xuejiao waved her hand: "Listen to me first. The women's clothing I sell is already a high price of 500 yuan in winter, and dozens of yuan in summer. Do you understand?"

Qi Yun was thoughtful.

Only now did Zhang Xuejiao pick up the cup and drink tea slowly.

After a while, Qi Yun asked, "Are you worried that my price is too high and customers won't accept it?"

"Not at all."

Zhang Xuejiao looked at her seriously: "I don't understand design, and I have some experience in business. Mr. Qi, I want to ask, which class of consumers is your brand positioning aimed at?"

The answer was within Zhang Xuejiao's prediction, and it could be seen from the album that Qi Yun wanted it all.

"If you want everything, you can't just rely on one brand." Zhang Xuejiao talked eloquently: "If your store has clothes that cost thousands of dollars and short sleeves that cost tens of dollars, you will lose a lot of customers instead."

Qi Yun didn't quite understand: "Customers are free to choose a suitable price."

"No, no, no." Zhang Xuejiao kindly reminded her: "Rich people don't go in because they feel inferior. Poor people don't go in because they think the clothes are too expensive. If you go to both ends, the little lump in the middle will just follow you." Rich people go, let alone go in."

Qi Yun thought silently.

Zhang Xuejiao gave her an example: "It's like a supermarket. Ordinary supermarkets have everything and the price is close to the people. Membership in these supermarkets is not only free of charge, but also rewards points for consumption. However, some supermarkets that require membership fees never rely on people. Traffic to make profits, understand?"

Qi Yun realized.

She finally understood why the direct sales store could not continue.

Just like Zhang Xuejiao said, she has no clear positioning of her own brand. She has been in high-end shopping malls, but there are too few customers and the profit is not enough to maintain.

In civilian shopping malls, although there are many people entering the store, there are very few people buying, and it is still unsustainable.

Zhang Xuejiao silently lowered her head and drank tea.

At least the first confrontation left a strong impression on Qi Yun.

Qi Yun sighed and said, "Miss Zhang would have known you earlier."

"You're welcome."

Zhang Xuejiao put down her teacup: "Let's be honest, I only sell clothes at the right price."

"Understood, I need time to adjust my business strategy."

"It's okay." Zhang Xuejiao smiled relaxedly: "Cooperation doesn't happen overnight."

It was still early, Qi Yun took her to visit the garment factory.

To be honest, Zhang Xuejiao was still shocked when the car drove into the industrial park.

Large and small factories stand next to each other, and large trucks coming in and out can be seen everywhere, which is enough to prove that the place is busy.

Moreover, there are many industrial parks like this one.

Zhang Xuejiao looked eagerly, if such a scene happened in her hometown, maybe the income of the people in the whole city could be doubled.

Unfortunately, my hometown is just an agricultural city.

The garment factory cooperated with Qi Yun is small in scale, with only two factories and more than 30 employees.

Under the leadership of the person in charge of the factory, Zhang Xuejiao took a tour and gained a lot of knowledge.

I have never seen it before, so I don't know how the clothes are made.

After walking around, she heard the names of various equipment: flat machine, double-needle machine, hemming machine, knotting machine, round eye machine, flat eye machine, belt pulling machine, cutting edge machine, buckle smashing machine, electric scissors, ironing table, pocket machine, waist machine
There are all kinds of different styles, each showing their special abilities.

Workers also have their own responsibilities: sewing, overlaying, small ironing, cutting, dragging, sticking, numbering, ironing, buttonholes, buttonholes, packaging, quality inspection, proofing, plate making.
Zhang Xuejiao is like Grandma Liu who has entered the Grand View Garden, she rarely sees anything.

Coming out of the industrial park, Qi Yun explained the next arrangement: "Miss Zhang, I'll take you to have your hair done after lunch."

Zhang Xuejiao wanted to go back in the afternoon. Anyway, she had seen everything she needed to see and said everything she needed to say.

"I plan to go back in the evening, and there are many things at home."

Qi Yun hurriedly asked to stay: "Give me a chance to entertain guests. I know a very good hair stylist, and I guarantee you will be satisfied."

Zhang Xuejiao still refused, Qi Yun added: "You haven't had morning tea yet, it's super delicious."

(End of this chapter)