The story of a cook

Chapter 261 Marketing of juice machine
I want to install a homemade juice drink machine in Heyuxuan.

If you have a good idea, think it is feasible, calculate the cost, and design a cost recovery model, then do it without hesitation.Because there is no successful model for restaurant business that can be fully applied, only the model that suits your own restaurant is the best.

What is the model suitable for your own restaurant?It means that I am very familiar with my restaurant and know everything about the hotel, such as dishes, customer sources, area, characteristics, marketing, services, etc., and I design my own business model according to the basic situation of my restaurant. It's your own pattern.

Find Boss Cao and say to him: "Brother Cao, let's buy an automatic juice machine, the kind that can directly cool down."

Boss Cao asked a little puzzled, "Why buy that?"

I said, "Put it at the booth and sell juice."

Boss Cao was still a little puzzled, and asked: "Sell juice? Our house has drinks, including Sprite and Coke, but also sell juice? Does selling juice not affect drinks?"

I said, "Look, Brother Cao, it's not a problem for our family to sell an average of 5000 yuan a day, and 15 yuan a month is not a problem." I asked him, "Is it?"

Boss Cao nodded and said, "Yes, very good."

I said: "Now we don't need to talk about weekends. We can sell more than 500 yuan, and we can sell it for [-] yuan. It is not enough from Monday to Friday. If the sales amount increases by [-] yuan from Monday to Friday That's good, then our family can sell an average of five thousand five thousand a day."

Boss Cao said: "It is almost difficult for our family to have customers anymore, and it is a little difficult to sell five thousand and five."

"It's a bit difficult." I said, "The problem now is that the guests are okay at night, but there are not many customers at noon, and sometimes only half of them are seated."

Boss Cao said, "Yes, it would be great if there were three or four more tables at noon every day."

I said: "Yes, I've been thinking about it for the past two days. If you offer a 500% discount in the dining hall at noon, I'm sure there will be more guests, but that's not a good way. When you don't make a discount, the guests will stop coming immediately. If you don’t do it well, you’ll kill yourself.” I went on to say, “It’s definitely impossible to cut prices, and there’s nothing to dig out from the dishes. Our dishes are basically formed, and it’s only a matter of adding new dishes. It can be fresh seasonal dishes when the seasons change. These dishes are already full of people and cannot be moved. Now the service in front of our house is also very good, and the customers are also very satisfied. If there is no increase every day, we will sell them for an additional [-] yuan The amount is still about the same.”

Boss Cao said, "Then you mean to buy an automatic juicer—"

I said: "Brother Cao, this is what I think. Isn't the utilization rate of the scattered tables in our hall low now? Let's not start with the dishes. It's okay if our dishes don't adjust for a year. Take a break. Isn’t it hot in summer now? When guests come, they drink cold beer and iced drinks to quench their thirst comfortably. We make iced drinks in the lobby, which can attract some children and women. Let’s start with the children and put them here Some customers are attracted, and then the adults are pulled through the children, and now the guests sometimes listen to the children when they come out to eat, and they can eat wherever the children say, right?"

Boss Cao said, "That's what you said, but I don't see much effect."

I smiled and said: "The effect depends on how we operate it. I checked it out. The price of a fruit juice machine is about 500 yuan. Wait for a bag of fruit powder for more than 30 yuan. Four barrels of fruit juice, one barrel of juice can produce ten cups, if we sell one cup for two yuan, it is 20 yuan, that is to say, one bag of fruit powder produces four barrels of juice, and sells for 80 yuan, excluding the cost, electricity, and cup costs , we earn one yuan per cup. We sell forty cups a day, and all the costs are returned in more than a month.”

Mr. Cao said, "That's true."

I said: "But we don't sell it like this, we sell it at a profit, there is no charge for the first two glasses of each table, and we will charge after the two glasses, because our purpose is not to make money with juice, but to attract customers with juice, don't put the purpose Don't make it upside down. Listen to me, our family's benefits are good, and our guests recognize our family. Now it's summer, when the restaurant is at its busiest. If we can't let guests in at this time, it will be even more difficult to come in during the off-season. Now, if we can attract some customers now, our house won’t be too busy when the off-season comes in November, will it?”

Boss Cao said, "Tan Zi, you mean to plan ahead."

I said, "That's what it means. I want to see if our family can sell for five thousand five thousand a day on average."

Boss Cao said: "Then let's try it. A juice machine doesn't cost much. If it doesn't work, let's buy it for ourselves and make juice for ourselves. It doesn't cost much."

It seems that Boss Cao also has some snack activities.

"Yes, there is no cost." I said, "There are not enough private rooms upstairs in our house now. Many guests see that the private rooms are full, and they don't want to sit in the terraces, and then they leave. In case we really Grab the child, maybe the child likes to drink juice, so he will stay."

Boss Cao said: "It's all a matter of chance. In this way, Tan Zi, I will buy the machine and Guozhen powder tomorrow. There is also a place in the exhibition stall. I will try it first. I think it will be very good. The main thing is now. In summer, the weather is hot, and the customers can order iced drinks when they see the ready-made iced drinks.”

"Then try it. I don't think any other restaurants have this kind of thing, only amusement parks and large karaoke halls." I said, "Actually, I'm thinking about recovering the cost. If I'm bold, I'm going to call guests If you drink it for free, the strength is strong enough to attract people's attention."

When Boss Cao heard this, his eyes lit up, and he said, "If you can't do it, we'll give it to you for free."

I said: "Let's charge first, a symbolic two yuan per cup, let's see how the effect is, and then we can see what it looks like."

Boss Cao thought for a while, then nodded and said, "It's fine, isn't our first two drinks free?"

I said: "Yes, but in order to achieve the effect, it is recommended to put a banner on the booth, saying 'Taste He Yuxuan's homemade dumplings, taste Fengtian City's boutique old dishes, free iced juice, and give back to cool down for a summer', what do you think? "

Boss Cao said: "Write it quickly, I can't remember it, and I will make the banner in a while."

After finishing the juice arrangement with Boss Cao, I called Zhou Xiaomei.

I said: "In two days, our family will serve iced homemade juice, what do you think?"

Zhou Xiaomei said: "Okay, it's good, but don't sell it too expensive at our house, customers won't order it if it's too expensive."

I said, "We'll sell it in the lobby and put it at the booth. The first two drinks for each table are free, and the third drink will be charged at two yuan per glass."

Zhou Xiaomei said: "Okay, two yuan is fine." Then said: "If it's just two people, if you don't drink after two drinks, then you won't be compensated."

I said, "We don't make money from fruit juices, we just want to increase the attendance rate of the hall and increase the popularity of the hall. Do you think it will work?"

Zhou Xiaomei said, "I think it will work."

I said: "If you think it's okay, then talk to the waiter. Make it clear, you must guide the guests to drink juice, and send a signal to the guests that the dumplings at Heyuxuan are delicious, the dishes are delicious, and the juice is free. In the future, if you eat dumplings, come to Heyuxuan, not only is it affordable, but you can also take advantage of it."

Zhou Xiaomei said, "It's still cheap? Juice is cheap."

I said: "It's fine if there is one thing that is cheap. Guests have the psychology of taking advantage. As long as they feel that they are taking advantage, they will always come. Not only will they come by themselves, but they will also bring relatives and friends. This is called making full use of the customer's psychology of taking advantage of the front desk management. , Zhang Li didn't tell you? It seems that she still has a hand."

Zhou Xiaomei smiled and said, "You smoke that smell every day, and it's not enough to sell every day. It's 'hunger marketing'."

I said, "You're so smart!"

After talking with Zhou Xiaomei and returning to the kitchen, the phone rang, and it was the second eldest brother calling. As soon as he got through, he heard the second eldest brother's voice: "It's through, here you are, you tell him yourself."

Then came a woman's voice, saying: "Xiao Tanzi, I'm your sister Wang."

I said, "Oh, hello, Miss Wang."

Sister Wang asked, "Tanzi, where are you doing now?"

I said, "What are you doing on Yalujiang Street, Heyuxuan Dumpling Restaurant."

Sister Wang said: "It's at Heyuxuan Dumpling Restaurant, my family lives there, it's close to my home."

I said, "Really, someday Miss Wang will come over to eat dumplings."

Sister Wang said: "I don't know what you're doing there. I always go there before, but I haven't been there for several months. When I have time, I will go there with your eldest brother."

I said, "Okay, you two are welcome, so I can have a drink with my brother."

Sister Wang said: "You two know how to drink, let me tell you something, Tanzi."

I said, "Say it, Miss Wang."

Sister Wang said: "A classmate of mine opened a restaurant in Dadong. It's quite big. It's been several years, and the benefits have been good. Two days ago, a chef in her family came home and got married. She asked me to help. Find a chef, I thought you didn’t work, I wanted you to go there, but you have worked, see, can I help you find a better chef.”

I said, "It's okay, I'll help find one."

Sister Wang said: "There are four chefs in her family cooking, and the one who left is cooking home cooking. Just find someone who cooks home cooking."

I said, "No problem, how can I contact your classmate after I find it?"

Sister Wang said, "I'll give you my classmate's phone number, and you can just call her when the time comes."

I said, "Okay, Miss Wang."

Sister Wang gave me the phone number of her classmate, and I hung up after writing it down.

It's really convenient to have a mobile phone. If you don't have a mobile phone, you have to go out to find a phone booth to call back, which is laborious.

High technology is good.

(End of this chapter)