The story of a cook

Chapter 329 Gossiping at the Dumpling Tavern

The kitchen on the third floor took seven consecutive days to complete. During these seven days, I went home twice. Because I finished the work during the day, Mr. Huo had to touch each other when he came back from get off work at night, to study the work of the next day, and to study the kitchen utensils and tableware. Questions, and what new dishes are going to be served.At the same time, the chefs in the kitchen and the bosses of various stalls are doing cost accounting and calculating gross profit. Sometimes they have to sit down to solve problems that cannot be resolved. It was too far away from home, so I lived in a hotel and didn't go home.

The calculation of the cost of dishes was not very smooth at the beginning. Most chefs, including the boss of the stall, did not know how to calculate the gross profit. That is to say, they did not know the formula for calculating the gross profit of the dishes. Sloppy, not accurate.Later, the head chef went to the battle in person and led everyone to cook one dish at a time. The main and auxiliary ingredients of each dish were strictly weighed and recorded.After calculating the gross profit of the first three dishes, everyone has also learned it, so the progress is faster.

It took six days to complete the gross profit of the dishes. After the accounting was done, the accountant made statistics, and the final result was that the comprehensive gross profit of the dishes was 37%.

Through the analysis of the comprehensive gross profit of the dishes, Master designed the comprehensive gross profit of the dishes at 52%. This gross profit point has already been reached, and the comprehensive gross profit of the noodles is 68%. For dumpling restaurants, the comprehensive gross profit of dumplings is 68%. Yes, so the dumpling restaurant is a relatively profitable project. Now many people want to open a restaurant. I suggest that opening a restaurant can consider opening a small dumpling restaurant. Dumplings are a staple food that we Chinese people like to eat. They are very down-to-earth. Especially people eat dumplings every year and festivals, and now they even eat dumplings on Sundays and Sundays.If you want to eat dumplings at home, it is too much trouble to make them yourself, so most of them go to restaurants to eat, so dumpling restaurants are very popular among ordinary people.In addition, the gross profit of dumplings is high, making money.

There is a saying in China that "the more you drink, the more you drink the wine for dumplings." In Northeast China, as long as you eat dumplings at home, you have to drink two taels of small wine, which is called eating dumplings.Grasping the characteristic of people eating dumplings and drinking alcohol, opening a dumpling tavern, understanding dumplings, and then understanding wine, will definitely make money.

There should not be too many varieties of dumplings, five or six are enough, and they are all popular among the common people. Don’t make them fancy, the common people just look at them, they don’t know how to eat them, and they don’t like to eat them.Just make some home-cooked ones. If you are in the Northeast, the common people will recognize and like it if you understand the sauerkraut stuffing.If you are in the south, you can cater to the eating habits of the local people and make a filling that the locals love to eat, but you must highlight the characteristics of "Northeast Dumplings". It's only good if you can eat and live the guests with just one bite.

At the same time, do not make small dumpling restaurants in the form of fast food like "Xijiade" and "Qinghe Chuanjia". They have formed a model and have a brand effect. If we can't compete with them, we should not learn from them. Making money, waiting for us to do it may not make money?why?The market has long been occupied by others, and the common people only recognize "Xijiade" and "Qinghe Heirloom" when they eat fast-food dumplings, and they don't recognize us at all, so don't follow suit.

What are we studying?Let's study the dumpling tavern to organically combine dumplings and wine.The dumplings are easy to talk about, set a good table, there are not many varieties, just five or six kinds, and the waiting wine needs to be studied carefully.Since it is called a "tavern", except for the prominent word "small", the article is all in the wine.

The concept of a tavern is to drink some wine in it, and the word "dumpling" in front means to eat some dumplings and drink a little wine. This is the most intuitive perception of the "dumpling tavern" by ordinary people and understanding.In fact, as long as we have this understanding, we will lock in primary customers, that is to say, people will come in to eat and consume.This is the charm of "dumplings".

Of course, this is not possible, and this is not the original intention of Lao Tan. The "Dumpling Bistro" I designed, in addition to the dumplings must be "homemade", "boutique" and "mother's taste", there are also articles on "wine", and there are Connotation.

Since it is a tavern, alcohol is an essential part.Nowadays, when people drink alcohol, they drink beer besides liquor. Regardless of beer, let’s just talk about liquor.Lao Tan is a person who loves to drink. To be honest, I am afraid of drinking until now, and I dare not drink anymore. Why?There are too many fake wines, and after drinking it, it will hurt your body, you will have a headache after drinking it, your intraocular pressure will soar, your eyes will bleed, your stomach and intestines will be bad, and if you continue to drink, you will have cirrhosis and alcoholic liver, which is too scary.

Is there any good wine?Of course there are good wines. Wuliangye and Moutai are all good wines, but they are too expensive to drink.We ordinary people like to drink a little wine. After a day of work, it is a pleasure to eat a plate of dumplings and drink two or two small wines.This small wine is okay if it is cheaper, but if it is Wuliangye or Moutai, who can afford it?

Now there are too many counterfeit wines, so I don’t dare to drink them. To be honest, I don’t dare to drink those bottled wines that cost 50 to [-] yuan. It’s not as good as Laosan.Sometimes it’s better to drink a small boil made of pure grain, at least it’s burnt with grain, not blended, and it won’t overwhelm you when you drink it, and it’s less harmful to your body, so you can drink it at ease.

This is how I designed the "Dumpling Tavern" to make a fuss about wine. It doesn't sell bottled wine. Guests can bring their own if they want to drink, and only sells loose liquor.Choose a winery with wine-making qualifications to cooperate with, buy pure grains of various degrees in his house, put them back into wine jars, paste your own house wine logo, and sell loose liquor.Don't sell it by catty, but by pot.Buy some small clay pots with the logo of your own shop, two for one pot, sell by pot, buy as much as you drink, and don't waste it, so as to save customers from ordering a bottle of liquor and not waste it.This is not only convenient for the guests, but also guarantees the quality of liquor, and at the same time makes money.Selling liquor by jug or bottle makes a lot of money.

Large black wine jars are lined up, ranging from 38 degrees to 55 degrees. The real pure grains are small-boiled. Guests don’t believe that they can open the jars and taste them, and drink them after they are tasted.

It’s just that loose baijiu is not enough. Now people pay attention to health preservation, and they also start to pay attention to health preservation when drinking. There is such a good loose baijiu that we can’t waste it. We make more than a dozen kinds of health-preserving wine for guests, and the guests promise to accept it.For example: Yangyuan wine (to strengthen the body and strengthen the kidney and tonify yang), double ginseng wine (to nourish qi and blood), cistanche wine (to warm and tonify kidney yang), safflower salvia wine (to warm and tonify qi and blood), wild chrysanthemum wine (to clear the lungs) Remove heat), snow lotus wine (nourishing yin and tonifying kidney), rose wine (delicate face), etc. These health wines are prepared and placed on a separate wine cabinet in a transparent wine jar. There is a row of large wine jars, which have the momentum of a small tavern. On them are all kinds of health-preserving wines, with various efficacy marks, exaggerating the wine culture of the tavern.The first is to catch the attention of the guests, attract them to watch, and then try to taste to further attract them. The premise is that the health wine must be soaked and prepared well, and the taste should be good. The effect must be basic within 5 minutes. Response is the only way to make the guests have the desire to try to drink something, which is an initial success.

In terms of health wine, there are not only health wine for men, but also health and beauty wine for women.

Health-preserving wine is also sold by the jug, indicating the appropriate amount for each person to drink each time.Do not drink too much health-preserving wine. It is not good to use too much of anything, and sometimes it is counterproductive.When you specify how much you drink, customers will think that your health wine is good. You are a store with a conscience and truly consider customers. This is artificial "word-of-mouth" creation.Therefore, money is not earned by selling things hard, but earned with conscience. Only money earned with conscience can be reassuring, stable, and long-lasting.

In addition to health-preserving wine, some low-alcohol ice wines suitable for young people have to be prepared, not too many, four kinds are enough.The preparation of ice wine must be stable, and the drinking must be refreshing. You have to drink cold beer, and then it will be considered a success.Ice wine needs to be displayed in a transparent wine jar, and it is also sold by jug. The jug for serving ice wine needs to be transparent, so that the color of the wine can be seen. At the same time, it should be paired with an ice bucket, so as to have a stylish and icy effect.

At the beginning, the guests may not immediately accept any health wine, Yangyuan wine, or ice wine, it’s all fine.Customers are guided and guided. 80.00% of the current customers don’t know what they want to eat or drink when they order food when they go to a restaurant. They all need to be guided.What we sell is not what we want to sell, but what customers need. What customers drink is wine, what they need is health, and a good body, so we will guide customers how to maintain health and what to drink Only the best wine will not hurt the body. What kind of wine he drinks is what his body needs. This is the purpose of our marketing and we can make money.

"Dumpling Bistro" has dumplings and wine, but also food, how can you drink without food?That's no longer a fast-food "Xijiade".The menu design of the bistro does not need too much, a total of twenty dishes is enough.The dishes do not need to be high-end, just ordinary home-cooked dishes, but they must be refined and tasteful.To what extent?In the customer's opinion, it is like "this dish is well-made, once you eat it, it tastes like home, and it tastes like my mother's, and I haven't eaten it for many years", and it must reach this level.Don't follow the path of social restaurants. Once you eat it, it tastes like seasoning, and customers don't like it, and they don't accept it.

There are six cold dishes, all of which are high-quality home-cooked cold dishes. They look simple, but they are full of taste, and the common people love them.Serve four to six casserole dishes, which are made on-site at the Ming stall, and only need a clean sister-in-law. It is purely home-cooked and tastes at home. Guests can directly see the entire production process, allowing guests to have a sense of participation and experience. ,So much the better.You can wait for the eight dishes of stir-fried dishes. All the fried stir-fries that the common people like to eat are made on-site in the Ming stall kitchen. It is clean and hygienic, and the guests can rest assured that they can eat.

Such a "dumpling tavern" has a reasonable design and does not need many people. There are four dumpling workers in the kitchen, one chef, one cold dish, and one dish washer. There is a cashier and waiter in front, a standard waiter, plus A cleaning lady will do.The store is between 120-150 square meters, and the total investment is within 30 yuan. It is still very easy to recover the cost within ten months.

Now is the post-epidemic era. The common people have experienced nearly half a year of "economic" troubles, and their spending power is not as good as before. At the same time, through this epidemic, the consumption concept of the common people has changed.Although going out to eat and spending is not fussy, but I have begun to plan carefully.Don't go to big restaurants, you can't afford it, and you can't eat delicious food, and it's not sure if it's unhygienic.It's not easy to go to small restaurants, and the sanitation item can't pass the test, so I don't feel at ease.what to do?Just choose a restaurant that is clean, hygienic, open and transparent, with reasonable and cheap prices, and some special features. It doesn’t cost much, and the food is pretty good. There are even food and drinks, and it’s quite enjoyable.Such restaurants are the most competitive.

So now that the "street stall economy" is open, many friends who want to invest in catering can choose to be such a "dumpling tavern", which is safer.

It’s hard to earn money now, but it’s easy to spend. The main reason is that you can earn it back after you spend it, or you’ll have to drink the northwest wind.

People in the post-epidemic era all want to make money and invest in something. Before investing, you must think about it. What are you going to do with your investment?Is it beneficial to the common people?Can it last for more than ten years?Because making money may seem simple, but it actually says a lot.The money earned by speculation is not yours, and you will have to pay it back sooner or later, and it is guaranteed to return to its original shape one day.

If you want to make money, you must do business that is beneficial to all living beings. What does it mean to be beneficial to all living beings?I can't explain other big truths, just take the catering industry as an example, I think so.In the current form, when ordinary people don’t have much money in their hands, we need to earn conscience money to make money. At the same time, many people rely on part-time jobs to maintain their family life, and some even live at the bottom. From experience, some families can't even afford the money for their children's middle school and college entrance examinations.If a child is admitted to high school or university, what will be provided for the child to go to school?There are also some families, when there is no epidemic, the main labor force in the family can only maintain the household by going out to work, and earn money for sick parents to treat the disease. Now there is no job and no money, and the sick elderly at home can only eat some cheap pills To maintain, there are not a few families like this, they are struggling——
In a person's life, there is something to do or not to do, and it is the same for being a person and doing things.

I have always believed that if a shampoo shop employs three shampoo girls, then there are three families who have hope for life in this shampoo shop; if a barber shop employs five waiters, then there are five families who are interested in this haircut shop. The restaurant has hope for life; if you open a small dumpling restaurant and employ eight people, eight families have hope for the dumpling restaurant.

This is doing meritorious deeds and accumulating blessings.

For those who have meritorious deeds and blessings, can money go far?

(End of this chapter)