The story of a cook

Chapter 596 Continue to Struggle
The son fell in love in his hometown and didn't like to go home.

How nice it is to be in my hometown, with delicious food, delicious food, and grandma pampering everyone.Lin Yan was worried about her son's English failure. Her worries were unnecessary. The fifth sister gave her son extra lessons every day, and she was more responsible than the kindergarten teacher. She was also a nephew.

Lin Yan's unit began to expand its business, and she was transferred to the warehouse as a dispatcher.The warehouse is in Zhangshi, far away from home. It takes more than two hours to commute to and from get off work every day. She can rest easy if her son is not at home.She told me that she went back to Beipiao during the Chinese New Year and brought her son back.

I'm worried that she won't be able to get it back by then.

My son will go to elementary school for another two years, and Brother Li has already arranged the schooling. The mother of his comrade-in-arms is the principal of Taishan Road Primary School. Taishan Road Primary School is a key elementary school.

My life is very good. When I was at home, I had five older sisters to take care of me. When I came out to work, I met a good neighbor who helped me figure out everything.In the past three years in Binhai, Brother Li, Jiang Runping, and Li Jian have helped a lot with family affairs, and I really appreciate them when I have time.

Zheng Jiaqi's smoked tavern opened in the provincial capital in the first half of the year, and the business is very good.After opening, she stayed in the provincial capital to take care of it, and rarely went to Fuxin.In the second half of the year, I sat down with Sister Jiang and discussed it, and the two separated amicably.Sister Jiang works in Fuxin, and she works in the provincial capital.Although they are no longer working together, the two are still good sisters, each earning their own money.

Through the introduction of her family, she met a man from the provincial military region. He is widowed, five years older than her, and has a daughter who is studying in college.The two of them have been dating for a while and feel very good. Even if the relationship between them is settled, she has found her home.

Zhang Li's marriage did not last, and she left.She called and said that she would not look for her in the future, and she would live alone and be free.Knowing that this is an angry statement from her, it is impossible to live alone. 41 years old is a good age for a woman. She can start another family and finish the rest of her life.What she wants most is a child, for which she has to get married.A child can't live alone, unless he fights it out.

In a flash, I have known Zhang Li for ten years. Time is such a pig-killing knife, so fast.

The master and uncle of the fourth child created a catering company, and now he has left Gaode to work with his master.He was the head chef there and also the technical director.

The fourth child's development in the provincial capital is also very good. When it comes to Master Liang, everyone knows him, and everyone calls him Master Liang.

The master is famous, and the brothers are indispensable.The head chefs of many large restaurants in the provincial capital are his brothers.Sometimes he also complained, saying that the brothers always gather together, eat and drink, talk about useless things, waste money and delay things.

It's all like this, I have experienced it, but fortunately there are no senior brothers, so I don't have to hinder my face to accompany me to participate.

If people want to survive in society, social interaction is essential.But some fearless social activities can be avoided, not to mention a waste of energy, and it is easy to learn to compare and follow suit, and it is hard to forget what you do.

People should position themselves well, understand what they do, and don't know how capable they are, but they will always know how many bowls of dry rice they eat.

Some circles can enter, some circles cannot enter, do what you can.If you haven't mixed to that level, don't slap your face swollen to pretend to be fat, don't enter circles you can't get in, and no one will look down on you if you get in reluctantly, and you can't afford it anymore.We are just a part-time worker, a cook, and it’s okay to play with the chef who cooks, but don’t enter the boss’ circle, if you want to, let yourself be the boss first.

In [-], China's catering industry was booming. Several large catering companies emerged and became national star companies. Many restaurants and restaurants are vying to learn from them.

The most famous is Haidilao, known for its touching service.Haidilao's service has reached the extreme and cannot be copied.There is a saying in the industry - you can't learn Haidilao.

That's true, but if you can't learn it, you have to learn it. We have to learn it if they do well.There are many restaurants to learn from Haidilao. Some go to others to eat hot pot to experience on-site service, some send waiters to others to apply for internal employment, and some are more direct - poaching people.These methods undoubtedly ended in failure.

Mr. Zhang Yong, chairman of Haidilao, said a very inspiring passage: When I earn 200 million a year, I feel that it is enough to spend, so I set a standard for myself, earning 200 million a year, and the rest will be distributed to employees and business owners. Enterprise Development.All I do is to serve my employees well.I want those children in the mountains to work here with peace of mind and live the same life as children in the city.

When the employees who work with me get millions of annual salaries, Haidilao is developing and improving automatically. I don’t need to speak, because Haidilao is not owned by Zhang Yong, but by all employees.

A boss who knows how to divide money will make more money, and a boss who knows how to care will have more blessings.

It's not that Haidilao can't learn, it's that the pattern and mind of being a human being can't improve.

Xibei, a catering company representing Northwest China, has sprung up and swept the country with unstoppable momentum.

Xibei creates Northwest cuisine, famous for its oat noodles, and has made oat noodles into the United Nations, and is the number one brand of oat noodles in China.

Xibei is characterized by large stores and Northwest folk customs, focusing on dish structure and product research and development.In addition to making the oat noodles in the northwest region nationwide, it also made the traditional Bameng stewed dishes well-known and loved by the people.

Xibei took almost the same path as Haidilao. At the beginning, it was an inconspicuous small shop with an area of ​​less than [-] square meters. With a little persistence and a little bit of development, it finally became a well-known catering company in the country.

So you need to persevere in everything you do, and persistence is victory.But you can't stick to it blindly, you have to have a clear goal and a complete and feasible plan, otherwise it's blind persistence, it's better to give up early.

Mr. Jia Guolong, chairman of Xibei, said: When my wife and I opened the small noodle restaurant, we never thought that we would have what it is today. At that time, we wanted to make the noodle and our Bameng stewed dishes well. We didn’t think so much about anything else. .I keep improving, learning, upgrading, and strengthening oat noodles and stewed dishes. When I can’t do it, someone tells me to give up. I don’t, why?Because I like it, I want to make a cage of noodles that ordinary people like to eat, and a pot of braised vegetables that ordinary people like.So stick to it, until today.

Every successful catering person perseveres.

Go to Haidilao to learn service, what to learn in Xibei?Learning from other people's dish structure design and overall marketing model, Xibei has done very well in these two aspects, and it is a place for catering people across the country to learn.

Haidilao is a leader in the catering industry in Sichuan, representing the southwest of China, and Xibei is the representative of the Northwest.In the eastern part of China, Jinan, Shandong, Jingya is an outstanding representative.

Jingya brings Chinese food service to the extreme.Its service is fundamentally different from that of Haidilao.Haidilao's service is caring, warm and comfortable, which is touching.Jingya's service is standard and a model of Chinese food service.

There is a popular saying: "The traffic police all over the country look at Jinan, and the Chinese food service learns from Jingya."

Jingya has indeed achieved the benchmark of Chinese food service. The Oriental Gastronomy Institute has cooperated with Jingya in teaching, and has sent many excellent professional managers to the national catering industry.

Are there any famous restaurants in Northeast China?

This has to talk about Qinghua Pavilion and Fuji dumplings.Fuji is a dumpling restaurant with a century-old heritage, and it is also the longest-running dumpling restaurant in the world. It has been listed in the Guinness Book of World Records, and it is also known as the three century-old brands together with Li Liangui Quanjude.

Qinghua Pavilion was developed on the basis of Linjiangxuan, and Linjiangxuan is a branch of Fuji, and the teacher's wife was Fuji's stuffing master back then.

Now Fuji is not as fast as Qinghuage, but Fuji is stable and has a solid foundation. It is still the first brand of Chinese dumplings and has more than 180 chain stores across the country.Qinghua Pavilion has come from behind and has more than 230 chain stores.

It stands to reason that Fuji and Qinghuage belong to national chain brands and should be very powerful, but they are not as famous as Haidilao and Xibei.

The reason is simple. Haidilao and Xibei are managed in a unified and standardized manner, taking the road of conglomeration.Fuji and Qinghuage belong to brand chains, and they are taking the franchise route.The headquarters charges a franchise fee, and after teaching the dumpling technique, it doesn't care about anything, and franchise stores can develop freely.Haidilao and Xibei have only one boss, and Fuji and Qinghuage have one boss for each store. They cannot form a unified management, so they are not well-known.

The owners of Fuji and Qinghuage main stores make money well, and the annual franchise fee is as high as tens of millions.The annual income of the bosses of the two stores is not less than that of the bosses of Haidilao and Xibei, or even exceeds them.The bosses of the two stores are very relaxed, they don't care about anything, they travel around all year round, they can play however they want, they are carefree and live a wonderful life.This can't be eye-catching, because they have well-known brands across the country and even the world.

I envy these catering bosses, and at the same time admit that I have no business acumen, no economic vision, let alone being a boss.If you have a little bit of economic acumen, you won't be in management all the time, and you will be a boss long ago.

What kind of rice a person eats in this life is certain, and some things cannot be forced.

Someone can be Liu Bei, someone can be Zhuge Liang, Liu Bei is Liu Bei, Zhuge Liang is Zhuge Liang, they cannot be interchanged.

I can only be Zhuge Liang.

For example, smoked flavor is well done, relatively good at it, and can even be said to be the best, but it does not have the boss's thinking.When I was in Fuxin, I planned a tavern for Sister Jiang and Zheng Jiaqi, but I never thought of opening one myself.Yes, there was no money at the time, but lack of money is not a reason. If there is a boss thinking, borrow money and do it.Why does Zheng Jiaqi dare to do me wrong?What's more, it was planned by myself.Isn't it just that they don't have that head?

My mother told my fortune when I was a child, and the fortune-teller said that I would have no worries about food and clothing all my life, that I would suffer when I was young, and enjoy good fortune when I was old. Life.

Come to think of it this might be true.

It's [-], and I have to summarize and plan for myself.

I am an easy-to-satisfy person.It's not that there is no desire or desire, and there are desires even if you haven't reached that state, but you are easy to settle down with the situation, easy to be content, and don't have high desire for material things.There is a strong desire to earn money, but no desire to spend money, or not very good at spending money, including spending money on women.

People say what they say when they go, and take off their shoes when they cross a river.Taking the tavern as an example, seeing Zheng Jiaqi and Sister Jiang successfully opened a store, they were not very envious after making money, and they did not regret not opening a store.At that time, I really had no money, not even ten thousand.Sister Jiang and Zheng Jiaqi do intend to cooperate with me, and they are sincere, but I feel that they take [-] to [-] yuan as capital, how can we cooperate with them without taking a penny?

People make money because they invest, so don't be jealous if we don't invest.Although I earn less money from part-time jobs, it is no problem to support my family, as long as I am not hungry, and I enjoy it.

Have you ever struggled?

I have struggled, I have been struggling.Since I embarked on the road of being a chef, I have never stopped.From apprentice to water table, from water table to chef, from chef to head chef, and then to culinary director, step by step, it took a total of fifteen springs and autumns.The [-] best years of my life have been spent in the chef industry. When I first became a water chef, I told myself that I must be a director, and now I have achieved it.

Are you satisfied with your current situation?
Satisfied, what is not satisfied, what is not satisfied with the wife and child.He didn't have much money in his hands, and he didn't become a boss, but he still had no worries about food and clothing.Sometimes I'm quite lucky, thinking that if I had money to be the boss, it might not be the case, maybe I've changed my wife.

It is true that men learn to be bad when they have money.Once people have money, they will breed desires. In order to satisfy their desires, they will do many disgusting things under the control of money, such as abandoning their wives, spending money, spending money, etc. There are countless such examples. I have never eaten fat Pork hasn't seen the fat pig go yet.

Tell yourself not to compare yourself with others, it's useless, just live your own life.There are three meals a day, and the principle is to eat a full stomach. The delicacies of mountains and seas are good, and the simple tea and light rice are equally delicious.The lady is nice and considerate, but she can't do without money.Giving money to your wife can serve you for a lifetime, but giving money to a lady is just a moment of happiness.

A wine game worth tens of thousands of dollars may not be as enjoyable as drinking alone.

Although Moutai is good, it may not relieve worries. Although Xiao Shao is spicy, it can make you happy.

Drinking can't buy you drunk, know how to drink and be yourself.

People should be content, contented can always be happy.

In Binhai's catering industry, it is considered well-known. Everyone knows that there is a blue and white pavilion in Binhai, and there is a bald old Tan in the blue and white pavilion. The Northeast cuisine is good, and the kitchen management is in place.

Some people say that I am No. 1 in Northeast Binhai Cuisine, and this deserves my name. I have not reached that level, and I know it myself.

In [-], I set two tasks for myself. The first is to build the No. [-] brand of Binhai Dongbei Cuisine in one year, and the second is to break through the turnover of [-] million.

(End of this chapter)