old black is a dog

Chapter 108

For urban residents, sales and junk advertisements are the most annoying thing for everyone, including but not limited to those selling insurance, real estate agencies, promotions, and financial management.

As soon as you receive such a call, you will directly hang up or even scold your mother, and as soon as you receive the relevant spam text message, you will directly delete it.

Yang Mu has a deep understanding of this.

Therefore, even if Mi Li has already obtained the client list, it is not so easy to turn them into her own clients. Maybe the phone will be hung up just before the call is finished.

There must be a trick.

Strange tricks can sometimes be bad tricks.

What Yang Mu did was a strange move, but to Fatty Xin, it was a bad move.

His suggestion to Mi Li is to type through the list one by one, tell everyone that the Yuanji Pet Store has been transferred, and ask each one if there is any unused card opening quota in Yuanji...

If Fatty Xin knew, he would definitely be furious.

It's absolute!
This is because Yang Mu came up with a bad idea.

He suggested that if the customer still has unused cards and it is inconvenient to come to Fatty Xin for a refund in time, he can entrust the matter to the Black Rice Pet Home. After the black rice is collected, the customer can come to consume at any time.

That's why Mi Li asked if it was a good idea to do so.

For the current life service merchants, the most favorite thing to do is to open a prepaid card, pet shop, beauty salon, education and training, body shaping... All kinds of shops, as long as there is a little reason to come Let customers open a card, they will use various tricks to persuade customers to open a card.

For merchants, the benefits of doing so are too many.

As a result, the money is already in the bag before the service starts, which is called money in the pocket.

Second, if the customer is not satisfied halfway through, I'm sorry, the money cannot be refunded, whether you love it or not.

The most important point is that after paying the money, many customers simply didn't come to enjoy the service because of laziness or other reasons, or they stopped midway.

Nowadays, most of the urban people, especially those living in the Lijing Garden Community, are not short of money, and prepayments of tens, hundreds, or even thousands of dollars are not taken seriously at all.

It’s like saying that a store like Fatty Xin has a bad reputation. Those pre-paid customers don’t want to come to serve them. Those who want to get a refund will admit it after arguing with Fatty Xin once or twice, and some of them don’t even bother to come. asked.

Now that Yang Mu's bad move is out, Fatty Xin will really vomit blood with anger.

Among other things, the loss of tens of thousands of yuan is the minimum.

Yang Mu continued to instigate Mi Li.

"Think about it, for unscrupulous businesses like the former boss, if you don't help those customers, then they will suffer in vain. We still have to have a sense of justice as human beings."

"Besides, you have already agreed on this with the former boss in the contract, and the final payment is still in your hands. If you strictly follow the terms of the contract, he will have nothing to do with you."

"Also, this method can help you establish a good reputation in the community. Why don't you do it to kill two birds with one stone?"

Mi Li was finally persuaded: "Okay, Daxian, I will listen to you."

Yang Mu's bad idea can be regarded as a successful plot.

Mi Li then asked another question: "Daxian, since you are a senior in this industry, can you give me some advice on what should I do to get my new store on the right track as soon as possible?"

This question caused Yang Mu to think deeply.

He understood what Mi Li meant.

After all, this store has invested so much money. What Mi Li is looking for is not to survive, but to make influence and fame, and to have a better profit.

So did he.

After a period of study, Yang Mu has already entered the pet shop industry, and according to his own understanding, he still has some specific ideas. What he needs to do now is to instill these ideas into Mi Li one by one.

Yang Mu began to instigate again.

"It goes without saying about pet grooming, pet foster care, and sales of pet peripheral products. I believe you should know how to do it well. The service in the community is all about word of mouth. As long as the reputation is not messed up, as long as the service is good Guarantee, it shouldn’t be bad.”

Mi Li replied, "I know this well."

For a pet store, there are several major services: pet grooming, pet foster care, peripheral product sales, live pet sales, etc. A capable store can also provide pet training services.

Among these major areas, pet grooming, pet boarding, and peripheral product sales are basically routine services, and the profits of these items can usually reach about 50% of the charges.

It can be said that if these few pieces are done well, there is basically no need to worry about the survival of a store.

Mi Li understands this truth, and so does Yang Mu.

But what can really bring profits to a higher level are the remaining two pieces: live pet sales and pet training.

Mi Li wants to make these two pieces well.

Yang Mu also seriously considered these two aspects.

"Let's talk about the sale of live pets first. Generally speaking, pet stores have two options. One is to sell bloodline dogs, and the other is to simply sell pet dogs. What do you think?"

Mi Li replied honestly: "I haven't thought about it yet."

Selling live pets is also risky.

Although the profits in this area are high, the risks are quite a lot.

One is the survival rate of larvae.

Puppies are much more delicate than adult dogs, and canine distemper and bacteria are two diseases that are prone to cross-infection, which can easily lead to the death of puppies in pieces.

The second is the risk of sales.

Heimi Pet Home does not have its own dog farm.

If you want to start the business of selling live animals, you have to purchase from the dog farm, but no one can guarantee whether the goods can be sold after the purchase. , epidemic prevention expenses, etc., will become a burden on the store.

So even though Mi Li wanted to do this, she was still not sure.

In this regard, Yang Mu has ideas.

"I have a few suggestions."

Yang Mu quickly started typing on WeChat.

"First, you are doing business in the community. Most people may not care about the pedigree certificate. Therefore, it is recommended to mainly use pet dogs. You can try to buy a few pedigree dogs."

"Second, since it is a community business, live body sales can gradually develop into a customized model."

The customized model that Yang Mu mentioned means that customers who have needs can make reservations in advance for what kind of dog they want, and the pet store can purchase according to the needs of customers.

And this model is related to Yang Mu's next suggestion.

"Third, if you want to really do a good job in live body sales, you have to make special features."

This last point is what Yang Mu most wants to instill in Mi Li.

For most pet stores, after they bring dogs into the store, they just sell the dogs and have no other services.Moreover, after the dogs are sold, they basically ignore them, or the services that can be followed up are very limited.

Yang Mu didn't want to do this.

He has a full set of dog skills, and what he wants to sell is a well-trained and expensive puppy!

(End of this chapter)