Chapter 334
Mi Li really didn't understand why Yang Mu, who had said that he would not participate in other competitions for the time being, suddenly became interested in this competition.

Based on her understanding of Yang Mu, she certainly didn't really think that Yang Mu was blind to money.

There must be a reason for this!

But since Yang Mu expressed her opinion, she didn't feel pretentious anymore, and readily agreed to Xie Miaorong.

But after Xie Miaorong left with satisfaction, she was going to ask what happened.

"Say, why did you go back on your word?"

"I'm wronged, it's not that I'm going back on my word, it's that it's really necessary to participate in this competition."

Yang Mu began to explain.

To be honest, if it is really for money, Yang Mu might as well accept one or two endorsement advertisements, and the money will be more.

But he feels that one must have a dream to be a human being, and one cannot live purely for money.

And his dream is to toss up the Canine Sports Association as soon as possible, and then think about making money.

Of course, the main reason why he didn't accept those endorsement ads was that he hadn't found a good brand worthy of endorsement yet.

The main reason why he is interested in the Shanghai Pet Expo is for the sake of the Canine Sports Association.

As we all know, because of the late start, in the field of dog sports, the most influential competitions are abroad, and few important competitions will be held in China. The competitions in China must attract well-known foreign players. Not so difficult.

Now is the chance.

Since so many well-known foreign players wanted to compete with him, Yang Mu gave them this chance.

Yang Mu knows that if the future dog sports association wants to gain influence, it is not enough to do a good job in the domestic business operation, and it must also gain influence in the international arena.

There are two ways to gain influence internationally, one is to go out, and the other is to invite in.

Comparing these two methods, the latter method is naturally more influential, and it has a great driving effect on the domestic dog movement.

Regarding this point, just think about why China bid to host the Olympic Games twice.

Because of this, since foreign players intend to come to China to compete with him, how can Yang Mu not satisfy them?

This is definitely a good thing!

In addition, there is another reason that makes Yang Mu interested in this pet expo.

He wants to make friends with Dark Horse Company.

In his view, in order for the future canine sports association to operate successfully and form an influence, in addition to a well-regulated and powerful internal operation, necessary commercial operations are also indispensable.

So far, Yang Mu has participated in three competitions, one is the All-Breed Competition, one is the Shenzhen Pet Expo, and the other is the previous Hainan Station competition.

In these three times, what left the deepest impression on him was the Shenzhen Pet Expo.

In his opinion, the Shenzhen Pet Expo is a perfect combination of dog sports and business. In this event, businesses not only made money, but also successfully promoted the influence of dog sports.

There is no doubt that the future of the Canine Sports Association will inevitably take the road of commercial operation. Yang Mu feels that it is not harmful to make friends with more businesses like Black Rice Company. Maybe there will be a lot of opportunities for cooperation in the future .

After listening to Yang Mu's explanation, Mi Li was finally relieved.

The operation ability of Dark Horse Company is really powerful.

After getting the exact answer from Mi Li, they quickly finalized the specific time of the competition with USDAA and USDDN, and then distributed invitation letters to well-known international frisbee dog and agility dog ​​players through these two associations.

At the same time, Dark Horse Company also simultaneously launched a long-awaited publicity campaign.

Because it has held various exhibitions for many times, Dark Horse Company has established a good cooperative relationship with the domestic mass media. After a short period of communication and preparation, many heavyweight news were immediately released by a large number of Internet, newspapers, and TV media. .

"At the end of April, world-renowned sports dogs will gather in Shanghai, intending to fight Lao Hei in two battles of the century."

"The magical Lao Hei, who broke three records at the Shenzhen Pet Expo and picked hardware, will attend the Shanghai Pet Expo again to challenge the world's top sports dogs."

"Mysterious old black speaks loudly again: Are you convinced? Come to fight if you don't agree!"

……

Undoubtedly, Dark Horse Company knows where the key points and gimmicks of this expo are. In order to make the Shanghai Pet Expo a great success, they spent a lot of money on the early stage publicity.

This effect is very obvious.

After a lot of heavy news was released, the Shanghai Pet Expo quickly became very popular, and a large number of businesses began to seek dark horse companies to book booths at the expo, and the tickets for the expo were sold out in a small amount as soon as they were released.

Immediately afterwards, the Dark Horse Company released a list of internationally renowned sports dogs that are about to race in Shanghai.

These are really two world-class games.

Because Lao Hei agreed to take part in the competition, coupled with the unprecedented prizes, the international sports dogs who had been suppressed for a long time began to sign up one after another. For a while, no matter it was the Frisbee Dog International Invitational or the Agility Dog International Invitational, they attracted nearly all the top-ranked dogs in the world. Eighty percent of sporting dogs.

The influence of these two international invitational competitions is already close to the formal international competitions of dog sports.

Obviously, for the dog sport in China, a competition with such a large influence has never been seen before.

The media soon learned that the reason why those foreign players were so interested in these two international invitational tournaments was because of Old Hei.

They are really dissatisfied with Lao Hei!

After learning about this situation, the domestic media and self-media people began to focus on Lao Hei, preparing to dig deeper into his deeds.

Soon, Lao Hei's miraculous performance at the Shenzhen Expo last time was dug out again, and was once again widely reported by the media.

Three records and five championships, such a result is really amazing.

Old black fire.

And it's far hotter than before.

But because of the fire, the media people wanted to get more information, so they found Mi Li and asked for a separate interview with Lao Hei.

This annoys Mi Li a bit.

"Look at you, you have to participate in this competition, are you okay now? You can't live anymore!"

Faced with Mi Li's complaints, Yang Mu was very helpless.

He found that he was still too young and underestimated the hype ability of the dark horse company.

This is really not what Yang Mu wanted.

Because of concerns, neither Mi Li nor Yang Mu wanted Lao Hei to be too famous.

It's easy to go wrong that way.

In desperation, in order to avoid overexposure, Mi Li sternly rejected the media's interview request.Moreover, in order to avoid the harassment of media reporters, she simply took Yang Mu out early and returned late, and stayed in the brother dog farm all day to conduct closed training for the dogs.

But once Lao Hei gets angry, can Mi Li cover it up if he wants to?

It's a bit difficult!
Lao Hei's fire once again gave Tang Yan'er, who had been waiting for an opportunity, an opportunity.

It's time to release those scoops!

(End of this chapter)

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