Shanghai is prosperous

Chapter 75

Not long after I arrived at the office on Xitai Road in the morning, and before I had time to sort out the business materials sent by Wang Liping on the table, Lao Hu from Xingda Shoes Wholesale Market on Qipu Road called.

As soon as he entered the big office, Lao Hu placed the two shoe boxes he was carrying on Wang Yiyuan's desk with a "boom".Wang Yiyuan asked Lao Hu, Lao Hu, what is this?
Old Hu looked mysterious, and said with a smile, Xiao Wang, you can open it and see for yourself.

Wang Liping brewed a cup of green tea and handed it to Lao Hu with both hands. Seeing that there was not much water in Wang Yiyuan's teacup, she refilled Wang Yiyuan's cup by the way.

Wang Yiyuan opened two shoe boxes, and saw two pairs of leather casual men's shoes inside.Wang Yiyuan looked at Lao Hu and asked him puzzled, what do you mean?
Lao Hu said, "Xiao Wang, that's it. I'm going to enter the casual shoes market."The method is still similar to that of sneakers.How about this idea, do you think it will have a future?

It has been nearly nine months since Lao Hu launched his own brand of sports shoes. His business has been very good in these few months. The monthly sales of this single item are basically stable at about [-] pairs.His brand has gained a certain reputation and influence in the north, especially among wholesalers in Shandong and Hebei.So Lao Hu wanted to make persistent efforts, thinking of taking advantage of this great opportunity to develop and promote his own brand of casual shoes.

Wang Yiyuan said, do you still want to use the same brand as sports shoes?

NO, this time is different.I want to separate them and redesign a brand.Lao Hu said with a smile, in this way, sports shoes and casual shoes do not conflict with each other, but can take care of each other.In case something happens one day, it's good that the east is not bright and the west is bright, so this time we don't put all our eggs in one basket.

What do we need to do?Design, brand planning, marketing plan, shoe box making, etc. all in one package?Wang Yiyuan asked Lao Hu.

Hahaha.You little Wang, you really know how to do business, that's what I mean.Old Hu smiled and said, the plans you made for me last time all worked out quite well, so this time I will ask you to make this plan for me.

Old nonsense, in fact, I still have another idea, which is to take this opportunity to build another brand, and I also want to compensate you in terms of money.I know the brand of sports shoes well, and I know that you don’t make much money. In fact, I also feel a little bit sorry.

Wang Yiyuan laughed and said, Lao Hu, you are so kind to us, you even thought of giving us money.Cooperating with people like you is open and bright.How about this, let me make an appointment with Hu Xue, find a time, let's meet and discuss.

Wang Yiyuan then called Hu Xue, and the ring rang for a long time before Hu Xue's voice came.Hu Xue seemed to be a little unhappy. She asked Wang Yiyuan coldly on the phone, "Quickly, what's the matter?"I am in my hometown Shandong.

For a period of time, Hu Xue had been treating Wang Yiyuan with such a lukewarm, even slightly negative attitude.Wang Yiyuan himself always felt baffled, and he didn't understand it. Anyway, he felt as if he always owed Hu Xue three hundred oceans.Is there a misunderstanding in the middle, or what happened?Wang Yiyuan recalled and remembered more than once, but every time he seemed to have no answer.

But Wang Yiyuan was still patient, and told Hu Xue in detail about Lao Hu's idea of ​​developing another casual men's shoe this time on the phone.After Hu Xue finished listening, there was only a simple sentence, oh, I see, I will talk about it when I come back to Shanghai next week.Then I hung up the phone.

Old Hu Chao Wang Yiyuan shook his head noncommittally, and said, Xiao Wang, have you had a conflict with this Miss Hu?Wang Yiyuan didn't explain, just laughed awkwardly a few times.Before leaving, Lao Hu put down the two pairs of shoe samples, saying that they were for Wang Yiyuan to try on for himself to see the quality of the shoes. Of course, if he didn't want to take them, Wang Yiyuan could also keep them for research.

After eating bean curd rice, I dealt with several business matters with Wang Liping.Ren Xueming and Du Jianfeng, students from the Jiaotong University seminar, walked in together.Everyone knew each other, Wang Yiyuan and Wang Liping greeted each other, and then led them to the cafe on the first floor.

Each ordered coffee, and the three sat down to drink and chat.Wang Yiyuan likes to drink white coffee and doesn't like adding sugar.This kind of white coffee is directly roasted at low temperature without adding caramel to the coffee beans, which removes the scorched and sour taste of general high-temperature frying and charcoal roasting, but it perfectly retains the natural flavor and rich aroma of the original coffee.Wang Yiyuan always feels that this kind of low-caffeine white coffee is fragrant and smooth, and it will leave a mouthful of sweet fragrance after drinking it.

The two of Du Jianfeng and the others came here this time. It turned out that Ren Xueming's consulting company had recently cooperated with a well-known real estate developer in Shanghai on a large-scale real estate development project. His consulting company was responsible for the preliminary market research and demonstration of the project. , the project address is far away, in a state-level economic and technological development zone in Nantong City, Jiangsu Province.

Ren Xueming asked Wang Yiyuan, have you ever heard of Ye Maozhong who was involved in planning?Wang Yiyuan smiled and said, if we are an enterprise, if we have not heard of the name of this planning and marketing master, wouldn't it be criticizing us for being ignorant?

Du Jianfeng smiled and said, if you say that, then it is the right thing for us to come to you this time.We came here today with two things, one is to give you a book, "Ye Maozhong's Marketing Plan", and the second is to let you participate in our project, specifically responsible for our Nantong project, the city brand Part of the research and writing work.

Du Jianfeng said that Ye Maozhong and others were the earliest urban planning scholars in my country, and they were the first to put forward the concept of "urban management".In my opinion, after years of real estate development, my country's urbanization will enter a historical period in which the development and construction of new urban areas will promote the development of urban agglomerations. Urban developers need to change from the past to only develop real estate and build commercial and residential buildings. Mainly transform to the construction of urban complexes, and transform to urban operations.

Ren Xueming said to Wang Yiyuan in a joking tone, Xiao Wang, let me tell you the truth, the real estate economy in our country is so hot now, if we don’t take part in it, wouldn’t it be disappointing and lagging behind this beautiful era? ?
After taking a sip of coffee, Ren Xueming went on to say that in the past few years, with the rapid advancement of our country's urbanization process and the in-depth development of the market economy, urban management, as a new urban construction and management method, has become more and more popular at all levels. government's attention.Many cities in China, such as Dalian and Qingdao, have already started the practice of urban management, and have achieved good results.

Wang Yiyuan asked Ren Xueming, so what is the concept of urban management, I am sorry, it is also my first contact, please tell me first?
Du Jianfeng introduced that, according to the more generally accepted arguments now, in simple terms, urban management refers to the optimization, integration and market operation of the city's natural resources, infrastructure and human resources through the use of market means starting from the government. Reasonable allocation and efficient use will ultimately realize a virtuous cycle of urban construction input and output, enhance urban functions, and promote sustainable development of urban society, economy, and environment.

Du Jianfeng went on to say that urban marketing, as an important means to improve urban competitiveness, has been valued by city governments around the world.With the increasingly fierce competition among cities, city brand strategy will become the key to city marketing and sustainable development.

Speaking of the joy, Du Jianfeng said confidently, it can be said that because of the uniqueness, extensibility, and practicality of city brands, building city brands must be an inevitable choice for sustainable urban development.

Ren Xueming said that at present, although some practical books on city branding issues have been published, there has not yet been a more comprehensive and in-depth theoretical discussion on city branding.The few of us, taking the opportunity of this Nantong project, can try to conduct some theoretical explorations in the field of city branding.

Du Jianfeng handed a handbag to Wang Yiyuan, and said, as for city management, the specific content of city branding, including this project in Nantong, we have collected detailed information, and Ye Maozhong's books are all in this bag, you Take it back and do your homework carefully.The time is one month, and before the end of next month, we must first finalize the article on the city brand management of this development zone.

(End of this chapter)