The Situation of Merchant Killing

Chapter 219
Xue Ting's winning streak added another stroke, and the fourth company was rescued, which further enhanced his prestige among managers.

Because of Wang Annian's arrest, Lu Qian returned to Dumpling Emperor as the chairman.Under the leadership of Lu Qian and Xue Ting, Dumpling Emperor returned to the original track.

The products of Jiaohuang are divided into two brands: Jiaohuang and Wenxin.The Jiaohuang brand is the dumpling of the store, and the warmth is the quick-frozen dumpling.Although the difference between the tastes of the two is not as big as before, there is still a difference in taste between freshly cooked dumplings and quick-frozen dumplings.Xue Ting divides the dumplings into two brands, and there is also a gap in price.

Like the Pentium and Celeron (Intel's CPU).It's just that the focus of Dumpling Emperor and Warmth is not cost-effective.

Xue Ting has defined different routes for the two brands since the split.Jiaohuang's dumplings belong to the public food, delicious, and the price is fair. Because of the old brand, it also has brand effect.Warm is a series of advertisements that highlight the family atmosphere, between two people, a family of three and family reunion, which combines the warm series of dumplings with the concept of family.

Especially the solo ad.A young hard-working man from a foreign land cooked a bowl of Xinxin brand dumplings, and the steaming heat gradually revealed his mother's phantom, just like the dumplings made by her own hands.The mother with a kind smile caressed her son's head and said, "Mom is by my side." Many people who saw the advertisement broke down in tears.The warm advertisement brings warmth to the wandering people.

I have to say that Xue Ting still has a way.Long Mingyi thought so.He joined Jiaohuang after the successful development of the new product of Dumpling Emperor. With the increase in sales and the recovery of the brand, Long Mingyi earned 13% of the income on Dumpling Emperor.

In the small conference room of Zhan Dao Capital, the core three people had a meeting and chatted.

Long Mingyi didn't like this income very much, he thought it should be more.

Xu Chen asked him: "How much money do you need to be satisfied?"

"Good question." Long Mingyi said, "I think 20% is my bottom line."

"We entered late." Mi Ming said: "The yield will be less."

In order to avoid insider information and be careful of Xue Ting's backlash, Long Mingyi had to enter after the new product was announced.If Long Ming enters early, there will be more than 20% profit.

"So, I'm going to send them a better plan."

"What?" Mi Ming asked.

"A very good plan." Long Mingyi said.

Lu Qian is very busy now, he is now the Emperor of Dumplings, the factory and the house are three points one line.Long Mingyi made two appointments with Lu Qian before meeting at home.

As soon as we met, Lu Qian repeatedly apologized, "Mr. Long, I'm really sorry. I've been really busy recently."

"I understand." Long Ming could tell that Lu Qian was sincerely sorry.

It is extremely normal for a person like Lu Qian who has not received modern management training to be in a hurry when he ascends to a high position.From this point of view, without Xue Ting, Lu Qian would be in a mess.

Today Lu Qian really didn't have the strength to make dumplings, so he and Long Mingyi both tasted the warm and quick-frozen dumplings cooked.

"The taste is not as good as the one from Jiaohuangmen." Lu Qian was still very modest, "But compared to others, the taste is not bad."

"Very good." Long Mingyi said: "Actually, I originally had a plan. It's just that the timing was not right, so I didn't say it."

"what's the plan?"

"Stationed in Shangchao." Long Ming finished speaking.Lu Qian was taken aback.

"what happened?"

"How to play?" Lu Qian asked: "I'm quite interested after Mr. Long finished."

"Handmade dumplings, freshly made." Long Mingyi said.

Long Mingyi's plan is as follows: People from Dumpling Emperor enter some supermarkets, they wrap them on the spot, and people buy them and cook them at home.

"The dragon is always going to withdraw?" Lu Qian also understood that this was a plan.

"It depends on the effect." Long Mingyi said: "After all, I don't want to be caught as a pigtail."

"Honestly." Lu Qian thought this was really good. "After deducting the rent, the price of dumplings will drop a bit, and the dumplings of Jiaohuang will be introduced to thousands of households. However, it will impact the warm and quick-frozen dumplings."

Long Ming shook his head, "Quick-frozen dumplings are not meant to be eaten right away when you buy them, but to be stored for a while, otherwise you'll order takeout. The Dumpling Emperor that enters Shangchao is at most crowded with stores. dumplings. But in fact, with the same ingredients, Shangchao may earn more.”

Lu Qian was still a little worried, "The sales of each store basically have strict management and control, sanitation procedures, etc. It is quite difficult to do it in the food area of ​​the supermarket. The booth is small, there are too many people around, and there is no relatively closed space , as well as environmental sanitation and other factors. In terms of sanitary conditions alone, it may not be able to meet the requirements of Dumpling Emperor. If the rented space is too large, the rent will be high. At that time, there will be a profit gap between the dumplings of Shangchao and stores. It will be very small. The dumplings cooked at home may not be as good as those in Jiaohuangmen."

"It makes sense." Long Ming nodded, "It seems that we really need to think about it."

Lu Qian said: "Actually, I do have plans to enter Shangchao."

Lu Qian was stunned just now because Long Mingyi thought of going with him.

Lu Qian continued: "I think it would be better for the store of Dumpling Emperor to enter the supermarket. After shopping, people can choose to eat dumplings. They are delicious and the price is right. I believe it is very suitable for friends and family to eat together."

The target customers of Dumpling Emperor do not have lovers themselves.Unless the couple are very familiar, they will eat this type of fast food together when they are talking about marriage.

"Then the two of us have the same idea." Long Mingyi said, "Small boutique."

"A compromise plan." Lu Qian said.He's still fine with the idea.Instead of being a big store or a small stall in the food area, there is a "majong shop" in the dining area of ​​the shopping mall.Small but refined, with all internal organs.It not only solves the sanitation problem, but also reduces the high rent cost.

"And the takeaway business will also be better." Long Mingyi said.

Lu Qian nodded, he admired Long Mingyi's breadth of thinking.The delivery of Jiaohuang’s dumplings may become a new profit growth point.There are customers, shopkeepers, salespersons, and staff in the supermarket, which itself is a huge consumer market.The area where the supermarket is located can basically radiate a large area, including the commercial center and the surrounding residential areas, which is another huge market.

Lu Qian said excitedly: "I will ask the marketing department to study it carefully. This may bring the Emperor Dumpling to a higher level. Even if the rent is a little higher, it's okay."

"That's best." Long Mingyi said: "From today onwards, don't talk to me about this. Today, as a shareholder, I discussed with you how to make Jiaohuang better. The idea is yours! Yes You thought of this! If necessary, I can help you establish a relationship with Belle Mall."

Lu Qian was startled again, and then he understood one thing.Long Mingyi planned to enter the supermarket, but it wasn't the plan for the food section he mentioned at the beginning.That plan is the "brick," an introduction to the beginning.The purpose is to make Lu Qian think of it, or let Long Mingyi lead him to think of it.

"Boss Long really..." Lu Qian felt that Long Mingyi was very careful, and this carefulness could make his boat go longer.

"Everyone benefits, isn't it a good thing?" Long Ming ate the dumplings in front of him with a smile.

(End of this chapter)