The Situation of Merchant Killing

Chapter 519 Crisis Transformation
The idea of ​​bringing OD back on track got everyone excited.It was a feeling of confronting Yin Shidan head-on.

Only Xu Chen and Mi Ming were worried about this.

"Are you sure?" Xu Chen asked, "I think you know the difficulty of this matter."

Long Mingyi said: "Of course I know that it is very difficult to solve the problem in the short term."

"Then you still decide to do it?"

"Fight Yin Shidan back. Let him know, I won't even give a warning."

Mi Ming said: "We have almost no positions on OD. It seems that there are still two hands, and we can't get out of the limit today. You won't take action to save these hundreds of dollars, will you?"

Long Mingyi said: "I want Yin Shidan to know that he has no threat to me. I can turn a 'dead horse' into a 'live horse'."

Mi Ming asked: "What are you going to do? Buy, and then make a profit? Acquisition, or research and development?"

Xu Chen said: "I have to remind you that OD is now recalling products with mercury exceeding the standard, and the loss will be a lot. It is really not certain whether the company will survive in the end."

"So we're going to play a thrill ride."

In the afternoon, Wang Qiwen started buying according to Long Mingyi's request. OD's drop limit was briefly pried open, and then sealed again.

Han Huan set off.

She is one of Long Mingyi's surprise soldiers. OD companies have become a mess.The public relations department is trying its best to quell the negative comments on the company, and the result is more and more bad comments.

Han Huan's arrival made OD's senior management even more confused.

Zhan Dao Capital, is it the savior?Or a robber?
"What is your purpose?" OD's top management really didn't understand.

"A 'game'." Han Huan smiled brightly. "The company can be sold to us if you want."

"Invitation to buy?"

"Anything you want to sell is fine. It's just that you have to announce and do a lot of things. It's very troublesome!" Han Huan said: "Or, there is a faster way to get out of the quagmire."

OD people, have great doubts about it.

Han Huan said: "We bought a lot of stocks in the afternoon. No one wants to lose money."

"What are you going to do?"

"If you listen to us, don't ask why." When Han Huan spoke, the people over there didn't even dare to breathe.

Because my life is already under the control of others.

In Zhandao Capital, Long Mingyi said to the landline phone: "Han Huan, tell them. First, issue an announcement to permanently shut down this problematic mask project, and destroy all the recalled masks. Then use the company's leading products, A good mask is replaced with a one-to-one mask with a problem, and the original prepared cash repurchase is replaced. Second, the mask used for replacement is sent for inspection to determine the efficacy. It must be inspected in all directions. The authoritative department will issue a certificate."

As an OD of a listed company, its brand mask itself is certified, and its sales are very hot all year round, and its products are quite good.It has a good reputation among middle- and high-income groups.This incident also dragged down the reputation of the brand mask.

After hanging up the phone, Han Huan also had doubts in his heart.Is this brand of stuff okay?Will anyone accept it?
But she could only do what Long Mingyi said.

Li Xuerong was also worried about Long Mingyi's actions.

"Boss, the confidence in this brand cannot be restored in a short period of time. What if the customer does not agree with this recall method?"

"I will agree." Long Mingyi said: "The product spokesperson of OD company is a celebrity."

Xu Chen next to him smiled. "Fang Min."

"It's exciting to think about it." Long Mingyi said: "Anyway, Pei Shang is not one of us anymore, and Yin Shidan doesn't care. What we have to do is let Fang Min lead this matter."

"Fan effect." Li Xuerong said in admiration: "The boss sees it clearly. Even if Fang Min endorses a fake product, the fans will think that he has been cheated. They even help her clean up."

Long Mingyi said: "Fang Min will be very happy to accept cooperation. What we want is Fang Min and OD to help each other."

Fang Min received a fax from Zhan Dao Capital, and hurriedly passed it to Fang Min who rushed back to the company overnight.

After OD had a problem, Fang Min knew that it would definitely affect him.She asked for leave from the crew, and immediately rushed back to the studio, ready to think of a solution to the problem.

On the studio side, Fang Min's team came up with several proposals without OD, but none of them passed.

The email from Zhan Dao came a little strangely.On the square table of the team, Fang Min couldn't help laughing while holding the fax. "Why do you want me to help him? This Long Mingyi is really interesting. He made a mess, and he wants me to come in too?"

After Fang Min received a message on her mobile phone, she couldn't help but change her expression.This number belongs to Liu Xiangdong.There are only two words in the message sent: follow suit.

"Asshole." Fang Min, who made an excuse to go to the bathroom, sat on the toilet and couldn't hide his anger: "This is to take my shortcomings and not let go. These men are really cheap."

Fang Min called Liu Xiangdong back, but Liu Xiangdong refused to answer.Fang Min knew that this was to ask him to find Long Mingyi.The aggrieved Fang Min had no choice but to call Zhan Dao Capital's landline.

A good actor is a good actor after all.The phone changed for a second.

"What does Mr. Long care about?" Fang Min said enthusiastically.

"I hope Ms. Fang can help and tide over the difficulties with OD."

"This is difficult for me."

"At that time, I will definitely not lose Miss Fang."

"Then I understand Mr. Long's thoughts. I hope Mr. Long will fulfill his 'promise'."

"Yes." Long Mingyi said: "This is an accident. After the incident is over, I will compensate you."

"You're welcome." Fang Min said, "I just hope everyone is 'calm'."

Long Mingyi said: "Yes, we will get through the crisis, 'everyone is happy'."

Fang Min said, "What do I need to do? How do I do it?"

Long Mingyi said: "Support the OD brand, explain the problems of the OD sub-project, and then continue to use other OD products."

Fang Min said: "I need to know how the OD will handle it before I can respond."

"They will make an announcement." Long Mingyi said, "Tonight at the earliest, tomorrow at the latest. If not, you can handle it yourself."

"Thank you, Mr. Long." Fang Min hung up the phone and changed his face in a second. "Damn Long Mingyi. He already knew everything."

As soon as Long Ming put down the phone, he said to Li Xuerong: "Communicate with Han Huan and see if they understand the meaning."

Li Xuerong said: "I'll get in touch right away. This way of saving the brand is really unique."

Once Long Mingyi's method is successful, it retains cash, retains dealers and customers, and disposes of branded products in the warehouse, and the short-term losses are actually reduced.Because the price of the goods in the warehouse is the cost price for the company, but it is the market price for the customer.

If customers can accept the replacement of the problematic mask with a high-end mask that is twice the price, then it means that there is a high probability of retaining the customer and the market for the brand mask.If you use a high-end mask, you may continue to use a high-end mask.Even if the customer does not continue to use it later, this is an opportunity for brand promotion.What's more, it is difficult for people to downgrade after using good products.

Mi Ming asked: "Boss, there may be a kind of 'middleman'. Buy the mask in question at a premium, and wait for a good mask."

Long Mingyi said: "At that time, you will find that OD's problem masks are in short supply."

"Aha." Mi Ming suddenly realized. "If someone buys it in the market, it must be advertised, which is free OD brand promotion. These people have changed to a good mask, and they have to increase the publicity to say that the product is good before they can be sold. At that time, Moments and various forums will be everywhere. It’s a good review of OD’s stuff.”

Once the plan is formed, the price difference of 100 yuan between the high-end mask and the problematic mask becomes very attractive.Some people will increase the price to buy problem masks, even if they earn 50 yuan, they are still making money.There will be fire in the market.

Long Mingyi said: "Because it's a new product, how much can it sell? Maybe there will be people robbing it. You know, maybe this brand won't be rotten."

Xu Chen clapped his hands and said, "It's beautiful. Preparations for 'human-to-human transmission' have already begun."

"That's how business is done." Long Mingyi said, "The following is the way to deal with the crisis."

(End of this chapter)