Mountain Village Chicken Tycoon

Chapter 113 Inviting People from the TV Station to Dinner
After the preliminary advertising intention has been negotiated, the next step is to sign the contract.

Zhao Qingshan came to Laigang County TV station before eight o'clock in the morning, and was busy until 11:30 noon, and then he arranged everything properly.

At the beginning, Zhao Qingshan had a preliminary intention to talk to the director of the station. After that, the director Fang Jing called the owner of the advertising planning department of the TV station to discuss the contract with Zhao Qingshan.

Because it is a preliminary cooperation, they are not familiar with each other, so they are very polite when speaking.

After a busy morning, Zhao Qingshan told Zhao Wei, the young director of the advertising planning department, that he would invite them to dinner.Zhao Wei agreed, and then Zhao Qingshan went to the director.

The office of the advertising planning department is next to the director's office. Although it is said that all TV stations make money from advertisements, there are not many advertisements that can be received by Laigang County TV station.

To say that Laigang TV Station is the most impressive, it should be the three oral liquid advertisements that were broadcast every night.

Speaking of Sanzhu oral liquid, it is estimated that many young people do not understand that this early health drink company created a myth that is unbelievable in the eyes of later generations.

1992年，三株口服液老板吴总以30万资产创业，然后1995年的时候三株口服液的销售额就已经达到了23亿，1996年更是达到了顶峰的80亿。

At that time, Mr. Wu had 15 sales staff and a private sales team of 600 subsidiaries, building a sales network that was strong enough to rival China Post.

Mr. Wu also ranked 13th on the Forbes National Rich List back then, so it can be said that he is really awesome.

Mr. Wu's strategy is very simple, that is to vigorously bombard the county-level TV stations with advertisements during prime time.

There are more than 1600 counties in the country, and each county’s TV station contracts a year’s evening prime-time advertisement, which is only a matter of tens of thousands of dollars. After all, the annual advertising expenditure is only worth more than 80 million, compared with [-] billion The sales revenue is really nothing.

From the 90s to the early [-]s, television has begun to spread in rural areas, and county-level TV stations are often the main force for local viewing. It can be said that the effect of advertising on county-level TV stations is even better than that on CCTV. advertise.

However, later, with the popularization of closed-circuit television and the price reduction of satellite receivers for big pot lid TVs, the number of TV channels that ordinary people’s home TVs can receive increased, and the ratings of county-level TV stations dropped quickly. This phenomenon.

It is now the end of 2003, and Zhao Qingshan advertised on county-level TV stations, and it still has very good results.

Zhao Qingshan discussed with Zhao Wei from the advertising planning department all morning, mainly discussing the advertising copy.Since it was just a job advertisement, there was no need for location shooting. Just type subtitles on the TV screen and let the announcer broadcast it.

This advertisement is quite simple, and it can be produced by Laigang County TV Station alone. It is just some basic non-linear editing operations.

Zhao Qingshan delivered the money to the finance department according to the contract, and then Zhao Wei said that they will get the material out this afternoon and it will be online tomorrow night.

When Zhao Qingshan came to the secretary's office outside Fang Jing's office, he saw Liu Wendong sitting on the secretary's desk, talking about something, and the woman covered her mouth and smiled.

Hearing the sound of pushing the door, Liu Wendong hurriedly looked back and saw his boss coming, he immediately jumped off the table and asked, "Let's go?"

"Don't go, just wait a moment."

Zhao Qingshan and the male and female secretaries nodded with a smile, and then walked straight into Fang Jing's office.

Fang Jing was tidying up the documents on her desk, when she looked up and saw the young man who had just come to discuss the advertising business, she hurriedly smiled and said, "Is everything settled?"

Just now Fang Jing stamped the contract, and then Zhao Qingshan got the financial payment.

"The money has been handed over to the accountant, and everything is done. Director Fang, we met for the first time, and we have a pleasant cooperation. I booked a table at Xinxing Building at noon. I hope Director Fang will give me a favor. Let's sit together for a while." .”

Fang Jing admired the young man's politeness very much.

Laigang County TV Station is affiliated to Luzhong Iron and Steel Plant, and Fang Jing has a relatively well-known background in Luzhong Iron and Steel Plant.Her father was the old leader who directed the construction of the Luzhong Iron and Steel Plant back then, and her husband is now the director of the business department of the government office. red.

It can be said that if Zhao Qingshan can make friends with Fang Jing's family, the next step will be very useful.The Luzhong Iron and Steel Plant has 7 employees, plus [-] family members. If Zhao Qingshan can develop a product from his own chickens in the next step, and then make it part of the factory's year-end benefits, this is a very good deal. .

However, Fang Jing smiled: "Xiao Zhao, my daughter is in the third year of high school this year. I have to go back to take care of my daughter. I won't go for dinner. In this way, I will ask my two secretaries to accompany you to have a drink. If you have something to do, you will talk to me later." The same goes for the two secretaries."

"Is there really no time?"

"I really don't have time."

"Then, let's find another chance next time, and get to know your subordinates first today."

Fang Jing went out to the secretary's office and explained to the two secretaries that she would not come in the afternoon and asked them to accompany Zhao Qingshan and the others.

Fang Jing's two secretaries, the male surname is Cheng, named Cheng Kai, and the female surname is Zhang, named Zhang Fan.

Send Fang Jing downstairs, then Zhao Qingshan asked Liu Wendong to take Cheng Kai and Zhang Fan downstairs first, and then he went to the advertising planning department to find Minister Zhao Wei, and asked him if there is any relationship, it is better to call Get to know each other.

Zhao Wei guessed that it was the first time he had a drink with Zhao Qingshan, and he didn't call anyone else, but only called Zhu Tiantian, who was typing when drafting the contract just now.

In this way, Zhao Qingshan plus Liu Wendong, plus four people from the TV station, there are six people in total, sitting on an Audi A6, it seems a bit crowded.

So, Zhao Qingshan asked Liu Wendong and Cheng Kai to take a taxi to the hotel to order food, while he drove the car, followed by Zhao Wei and the others.

Zhao Wei was sitting in the co-pilot, followed by Zhang Fan and Zhu Tiantian.

Although Zhao Wei and the others are internal employees of the Luzhong Iron and Steel Plant, they don't usually have many opportunities to have a meal at the Xinxing Building.

When we arrived at Xinxing Building, Liu Wendong had already prepared the rooms and dishes. It was already twelve o'clock and everyone was hungry, so Zhao Qingshan ordered Liu Wendong to hurry up and serve the dishes.

They ate the highest standard seats in Xinxing Building, drank more than 200 Maotai liquor, and smoked Zhonghua cigarettes. Zhao Wei and the others felt that they had met the big boss today.

(End of this chapter)