Mountain Village Chicken Tycoon

Chapter 524 Tsingshan Group's Money Path

Phoenix Chicken is positioned in the high-end market. It should be very appropriate to choose a star who has played the role of the emperor as the endorsement.Moreover, Phoenix chicken products are also high-end enough. The packaging alone has multiple patent applications, which is very tall.

The high-end food and beverage market is still very large in China. For example, the liquor market has a total market size of about 3000 billion, and the sales of Moutai alone accounted for 610 billion. What is even more exaggerated is Moutai. The profit of the winery reached 270 billion.Moreover, in addition to Moutai, there is also Wuliangye, a high-end liquor in baijiu.

It can be said that in the entire liquor market, more than one-fifth of the market is in the high-end liquor market.And the profit margin in this high-end liquor market is quite high.

But in this food, especially the appetizers on the wine table, it seems that a table of dishes is very expensive, but how many can be remembered?How many brands are there?

Everyone only knows that they ate sea cucumbers, abalones, shark fins, bear paws, bird's nests and other ingredients, but they didn't even understand the dish they ate.

why?

Because no one does publicity in this area and specializes in products in this area.

Now Zhao Qingshan's subsidiary company, Nanshan Phoenix Chicken Company, specializes in making Phoenix wooden barrel chicken.

It is precisely because no one makes high-end dishes for banquets, so this dish, this product of Zhao Qingshan, has received very good responses.

Is there really no one making mass-produced products for the dishes at the banquet?

No, in fact, everyone eats in the restaurant. Many meals are not processed and produced by the hotel itself, but are finished products bought from other places, and they are only responsible for serving them on the plate.For example, there are two common dishes on the dinner table, roast duck and sausage, and even the pork knuckle dish is specially prepared.

But those products that make roast duck, sausage and pork knuckle are only produced in small workshops, and the brand awareness is not strong.

As a reborn person, making Phoenix Chicken a must-order dish at high-end banquets, just like Moutai, is in line with his identity as a reborn person.

A bottle of Moutai is more than 1000, a barrel of Phoenix is ​​610, Moutai sells 270 billion a year, earning 50 billion, and its own Phoenix chicken sells 20 billion a year, earning [-] billion, it should not be a big problem.

And if Zhao Qingshan sells a phoenix chicken for 800 yuan, the sales volume is 500 billion, and 625 million phoenix chickens need to be raised.

Now the entire Lianhua Mountain and the mountains from Huangzhuang to Zhaizi can breed a total of 300 million Phoenix chickens, which is still a shortfall of 325 million.

The next step is to find a place to raise another 325 million Phoenix chickens. It will definitely not be too difficult.

Now in 2006, there is not much pressure to sell Phoenix chicken for 800 yuan. By 2018, it should not be a big problem to sell 2000 yuan.

That is to say, by 2018, it is not impossible for Zhao Qingshan to contribute more than 50 billion in profits to the head office just by relying on the phoenix chicken.

It should be very appropriate for Phoenix Chicken to find Mr. Chen Daoming to speak for it.The company earns 50 billion a year, and it is not too much to spend hundreds of millions on advertising alone, and then spend tens of millions to invite celebrities to endorse them.

The most important thing is that Zhao Qingshan understands that Mr. Chen has always been a star without any negative topics, and he will never cause damage to his brand because of this or that. Instead, he always appears in front of everyone with a positive image.And most importantly, Teacher Chen has always been relatively popular.

As for Qishan Fried Chicken, it’s okay to ask Mr. Chen to endorse, but Zhao Qingshan feels that the product characteristics of Qishan Fried Chicken are different from those of Phoenix Chicken.

Phoenix chicken, that is definitely a high-end product, and it must be endorsed by someone who has played the emperor.

As for Qishan Fried Chicken, it is just a home-cooked dish, and ordinary people can afford it completely, so when it is for the public, it is necessary to find a more down-to-earth star.

A down-to-earth star, that is to say, a star born from the grassroots. Speaking of this, Wang Baoqiang should be the first thing everyone thinks of.However, because he knew that something very unpleasant would happen to Wang Baoqiang in the future, Zhao Qingshan worried that asking him to speak for him would damage his brand in the next step, so he rejected this idea.

Later, everyone discussed and decided to choose the spokesperson of Qishan Fried Chicken from the perspective of family dinner.

Qishan Fried Chicken is delicious, nutritious, and vacuum-packed. One package of fried chicken is suitable for a family of three.

From this perspective, it is more suitable to choose a star with a harmonious family.

Zhao Qingshan thought of two people, that is Sun Li and Deng Chao.

In 2006, the relationship between the two should have been kept secret, but Zhao Qingshan knew that they would get married in the future.

Moreover, celebrity marriage has always been a topic that ordinary people talk about.

Zhao Qingshan thought about it, and directly invited them to speak for Qishan Fried Chicken, and printed their photos on the packaging bag.

Don't look at the two people who were not married at this moment in 2006, but in 2011, when the two announced that they were married, their brand awareness will suddenly rise to a very high level. Zhao Qingshan wants to laugh when he thinks about it now.

Moreover, in 2006, Zhao Qingshan will give the two people an undeniable endorsement fee, buying the two people's endorsement rights for 20 years at once.

Next, Zhao Qingshan's Qishan Fried Chicken is expected to sell [-] million pieces a year.

Of course, it doesn't mean that Zhao Qingshan will be rich next year, and then directly increase the production scale of [-] million. To meet the needs of this production scale, Zhao Qingshan's publicity team must expand the entire market to this level, and then Only our own group company can develop such a large scale of production.

Selling 100 million Phoenix chickens a year, the sales profit of one Phoenix chicken will reach 100 yuan, that is to say, the next step, Qishan Fried Chicken, will bring [-] billion in revenue to the group company.

The pre-net profit of Phoenix Chicken is 50 billion, and the pre-net profit of Qishan Fried Chicken is 100 billion. These two revenues alone can reach 150 billion.

In addition to these two incomes, the most important product of the entire group company in the next step is white feather chicken.

In the next step, Zhao Qingshan plans to build a production scale of 20 million to one billion white-feathered chickens in Laigang County, and then dig deeper into the product content to make the profit of a white-feathered chicken 30 yuan or even 150 yuan.At that time, the production of white feather chickens will bring about [-] billion profits to the entire group company in one year.

In addition to these three main businesses, feed sales, chick sales, chicken medicine sales, egg sales, etc., will also bring more than one billion profits to Zhao Qingshan.

Zhao Qingshan believes that the future of Tsingshan Group is worth looking forward to, and the goal of earning 400 billion a year will definitely be achieved.

At that time, looking at the entire Luzhong City, I will become a tycoon who can say nothing.

(End of this chapter)