The rise of the prince

Chapter 186
Yan Kun went back to the palace in the afternoon, and he came to urge Li Ye to urge the General’s Brew. This was indeed unexpected, because all the General’s Brew in the restaurant was sold out, and there was a trend of skyrocketing sales after the year. The general wine in Yulou was sold out.
The backyard distillery is still under construction. Under Zhao Si's supervision, the progress of the project is more than half, but it will take time to put it into production. There is not much distilled wine left. After overnight packing, all [-] bottles are thrown out for him to take away. Chunsheng just went out and happened to help him.

If all these can be sold, it will be a huge sum of 7000 taels!If it is sold out, it is just right for hunger marketing before the next batch of wine is produced.

Sure enough, things are rare and expensive. The famous poem Jinzun Sake Dou Shiqian seems to be true now. Li Ye thought it was just a poet exaggerating. The best-selling brewed wine, coupled with the dishes ordered by various mansions, Ting Yulou earned thousands of taels in the few days of the Chinese New Year, of course, most of them were the one hundred taels of General Brew.

Although Ji Chunsheng went to the Wu De Division, his family lived in the palace with a separate courtyard. After all, he was the head of the guard back then, so he also went back to live in the palace, but he didn't have so much time to help him.

Yan Yan proposed to let Ji Chunsheng move out. After all, he had already entered the court as an official, so the emperor would be suspicious.

Li Ye didn't agree, so if Ji Chunsheng wants to live in the palace, he can live there, if the emperor wants to be suspicious, let him be suspicious, it's easy to do things if he doesn't clean himself up, as long as he has a good balance.

However, what pleased Li Ye the most was not the best-selling General Brew, but that many restaurants in Beijing began to imitate it because of the huge profits from Ting Yu Lou. At first, they only imitated the way of drinking green tea, and then began to imitate the way of pork.

After hearing what Yan told him, the next afternoon he went to Kaiyuan Mansion to find Sima Wei, and then took two girls to prepare for a field trip. He Qian also came to join in the fun. I tried it all, and sure enough, many restaurants already have pork dishes. Although I am still groping, and the method is not mature, it shows that pork has become more popular.

This is a good thing. To improve the physical fitness of the people, first of all, the standard of living must be improved, and the human body can absorb more fat and protein. Substituting pork for mutton is of great help to this.

Yan Kunke told him that the surrounding butchers thanked him several times and gave him some pork.

Generally speaking, this guidance is successful. The so-called popular trends often permeate from the upper level to the lower level. This is because the upper level has the right to speak. It will soon be possible to find out the real real power class of that era.

For example, during the period of the Three Kingdoms, many people believed that the real power was in the hands of various princes and warlords. However, if you look closely at the folklore and the preferences of the people, it is not difficult to find the problem. In that period, as long as the people who maintained the Han Dynasty had a good reputation among the people, otherwise it would be bad. .

This is because at the end of the Eastern Han Dynasty, there were many aristocratic families. To maintain the Han Dynasty is to maintain the aristocratic families, and the right to speak is in the hands of these aristocratic families. They are the ones who really control the world.

The recommendation system was used in the selection of officials in the Han Dynasty. To put it bluntly, it was based on recommendations and relationships. It was not based on examinations, but on status and status. up.

So it is natural that the aristocratic family monopolizes the upper class, but people like Cao Cao practice "only talent" to show that they can use their talents regardless of their status. This is simply against the aristocratic family. It has been scolded by the people for thousands of years.

When it came to Cao Pi, he was still not Cao Cao. He couldn't bear the pressure and could only compromise with the aristocratic family and implement the nine-rank Zhongzheng system.

But in the Song Dynasty, Zhao Kuangyin's Chenqiao mutiny, the addition of a yellow robe, and the release of military power with a glass of wine, obviously all kinds of records are full of doubts and very suspicious. Even fools think it is unbelievable. It is much more shameful than the original "Cao Cao stealing Han", but the people have nothing to scold His people were not as badly scolded as Cao Cao.

This shows that at this time the right to speak has been in the hands of the royal family, the central government is truly in control of the world, and the powerful families have declined, so the central government can guide public opinion.

The Jing Dynasty was also in a similar situation. At this time, the centralization of power was gradually formed as early as the Sui Dynasty. Now, the right to speak is in the hands of the emperor or the royal family behind him, and Li Ye, as the royal family, guides fashion trends from top to bottom. convenient.

During the Spring and Autumn Period, Duke Ling of Qi liked to let his concubines and concubines dress up as men. As a result, all the women on the street followed suit, and repeated punishments were useless. Some ministers advised him not to let women in the palace dress up as men, and Duke Ling of Qi obeyed. After that, gradually there will be no women in men's clothing in China.

This is the guidance of fashion trends, and the class with the right to speak will always have the upper hand.

Up to now, the Jing Dynasty has realized the centralization of power. The most representative thing is that the major families no longer have hereditary official titles and monopolize power.

The benefit of this to Li Ye is that it is easier for him to use and guide public opinion. In addition, he understands psychology. As a branch of psychology, he has also studied social psychology. Never expected.

But there was one thing that was really surprising. He didn't expect that after such a short time, the capital seemed to be full of people's voices.

He only went out of a few restaurants to try, and met several storytellers who told his stories, and several people on the road recognized him, and either hurriedly pretended not to know him, walked away with his head down, or pointed at him. , if it wasn't for him to follow the police, it is estimated that some people would "sacrifice their lives for righteousness".

To be able to use public opinion in such a short period of time and mobilize the emotions of the Ming people to attack him, this Lu Ming's method is also very clever. Li Ye couldn't help thinking in his heart, but judging by his performance that day, he didn't look like a smart person.
He was a little puzzled, but he didn't care, Mr. Sun Wenyan, the storyteller, came to the palace to "report on work" last night in the dark. He was indeed clever and tactful, and had good interpersonal relationships. He handled what Li Ye told him better than he imagined.

Originally, Li Ye only hoped that he would buy seven or eight fellow storytellers and talk about his and Lu Ming's stories, but he didn't expect that he was really capable, and he was so successful in the industry that he actually recruited thirty storytellers. Red Lane Tower in the west of the city, Wangjiang Tower, Yongyue Pavilion, Fumeng Tower, etc., all kinds of high-end and low-end entertainment venues have him.

This also surprised and pleased Li Ye. He directly asked Yan Yan to give him [-] yuan, and told him that the activity funds and his remuneration were all included in it, and how to use it was all up to him. out of the palace.

Buying people's hearts is necessary. Many great leaders in the past believed that Liu Bang was the greatest emperor in Chinese history, such as Cao Cao, Li Shimin, and Mao Zedong.

Liu Bang once did such a thing. He appointed Chen Ping, who came to him from Xiang Yu, and asked him to alienate the officials of the Chu State, and gave Chen Ping [-] catties of gold (yellow metal, made of brass at that time, which could be used to make money) , regardless of the source.It means that Chen Ping can spend whatever he wants, as long as the matter is settled, even if he is greedy for the huge sum of money, he doesn't care.Chen Ping just came over from Xiang Yu, but Liu Bang dared to treat him like this. This kind of bearing is indeed innate in a leader.

Li Ye is not that talented, but he can learn from it. Taking history as a mirror is his advantage.

Sun Wenyan did unexpectedly well, which means that the decisive victory is almost here, so he is not afraid even if the people are full of voices these two days.

(End of this chapter)