The rise of the prince

Chapter 27 Literati and Warriors

One of the most well-known examples of the exploitation of social proof, or herd mentality, came in 2009.

At that time, the British government faced a big problem, that is, the national tax payment rate was only 57%, that is to say, only a little more than half of the citizens paid their taxes on time.

The HM Revenue and Customs tried various methods, but they were not satisfactory. Finally, they consulted a psychologist, and the psychologist gave an opinion. The clearance rate immediately soared from 57% to 86%, which is enough to imagine a developed country like the UK. , What does this increase in the clearance rate mean? Taxes are definitely increased in hundreds of millions of pounds.

But this change is very simple. It is to add a sentence at the end of the tax notice to write the real number of people who have paid taxes on time and let everyone know that many people have paid taxes on time.

Tiny changes, little added cost, and such a horrific payoff.This is the power of social identity, this is the power of knowledge.

But social identity also has a "reaction force". More in-depth research shows that people do not blindly "conform" and want to be consistent with all groups of people.

People tend to align themselves with groups they belong to or want to be part of, and conversely, people distance themselves from groups they don't want to be associated with.

This is the cleverness of the Samsung advertisement mentioned earlier: young people lined up to buy apples, and one of them said that he was standing in line for others, and the last person in line revealed that he was standing in line for his middle-aged parents.

The cleverness of this advertisement is that it captures the social psychology of the time. Young people don’t like to be with their old-fashioned parents, and Samsung associates Apple with their old-fashioned parents. This influence is subtle.

And what Li Ye is doing now is basically the same. If you want to ask how the Wu Dynasty divides people into groups that do not want to be with each other, it is very simple: literati and warriors.

They are two groups, even more exclusive of each other than most groups in later generations.

There is a famous psychological experiment like this: Give charity bracelets to two university dormitories.But one of the two dormitories is a good student dormitory, and the students in it are all passionate about learning; the other is a "bad student" dormitory, in which there are people who do not focus on learning.

In the beginning, only good student dormitories had wristbands, and almost everyone wore them.But two days later, the psychologists also distributed the same bracelets to the bad student dormitories. When the good students found out that the people in the "bad student" dormitories were wearing the same bracelets, more than half of the people in the good student dormitories stopped wearing bracelets. .

Now these literati are the people in the dormitory of good students, and the warriors are the people in the dormitory of the "bad students". Li Ye wants the literati to see that the warriors wear "the same bracelet" as himself.

"What are you thinking about? You're always in a daze." He Qian tapped the bowl with his chopsticks in dissatisfaction.

Li Ye came back to his senses: "I was thinking about why you are so stupid, you can't even warm wine, if you knew it earlier, I would call Yue'er over."

"You want Miss Ben to warm the wine for you? You're dreaming!" she said angrily.

In fact, Li Ye was listening carefully, listening to the voices in the Wangjiang Tower, he could still hear them clearly through the screen, and it was indeed similar to what he thought.

"Oh, why are there so many warriors in Wangjiang Tower?"

"This is a clean and elegant place, but recently there are so many vulgar people."

"That's not right. Not all restaurants in the world can be entered by anyone. There is no distinction between civil and military."

"That's right, warriors defending their homes and the country, how can they be vulgar."

"Oh, where were the Liao people when they went south?"

"Hey, brother Zhou, you said that too radically, and it was a last resort at that time."

"."

"The words of Prime Minister Yan are here. They can go anywhere, but it is an insult to politeness to come here to make a noise!"

"exactly."

"Whatever."

"."

There was a smirk on the corner of Li Ye's mouth.A poem written by Yan Xiang personally in Wangjiang Tower is their signboard, but such a signboard has advantages and disadvantages. At the same time, attracting guests also imprints the brand of writing and ink on this building.

As said, other Louwu people go to the literati casually and don't say anything, but this Wangjianglou is not
"What are you laughing at? What bad things are you thinking?" He Qian frowned at him.

Li Ye warmed the wine for himself, and then asked her curiously: "I didn't think about it, they said that men and women can't kiss each other, you follow me every day, won't your father scold you?"

"Hmph, don't worry about it." He Qian's face flushed slightly, she did sneak here, and her father repeatedly told her not to mess with Li Xingzhou, but she couldn't swallow that bad breath.

Li Ye didn't ask too many questions. This ancient time seems to be more open than expected.

The private room they were in was close to the stairs on the second floor, which was also the purpose of his coming here, to be able to observe the movements of most of the guests at all times.

Just as he expected, many literati dressed up left the table one after another.The later ones couldn't sit still for a while and left. Some frowned, some shook their heads secretly, and some whispered a few words, but they didn't dare to raise their voices. After all, they were literati, and they couldn't be beaten.

In the afternoon, Wangjiang Tower was still bustling, but [-]% of the guests were Wangfu Nursing Home, De Gong's Nursing Home, and government servants brought by He Qian.

The cold wind was blowing outside the door, and there were warm charcoal fires everywhere inside. The fat boss still greeted cheerfully. After all, there were a lot of customers, and he didn't see the problem yet.

"Good students have discovered that bad students wear the same bracelets as themselves, and they will take off their own bracelets next." Li Ye took a sip of his wine, feeling very refreshed.

As long as you persist for a few days, it is estimated that no literati will come here.

The next step is to attract these outgoing guests to Tingyulou.This is Qiu'er's job. Li Ye has taught her a lot and trusts her very much. He can't do it by himself, because it will be easy for someone with a heart to see through it.

The more times the information is transmitted, the more serious the distortion will be, but the distorted information is the most confusing, making people unable to see the truth, behind the scenes, and understand the intention. This is exactly what Li Ye wants.

As the source of information, it is impossible for him to release the news directly. The information conveyed in that way is too true, and people will not believe it. What Qiuer is responsible for is to distort the information. With Qiuer's intelligence, this matter is basically done.

I have endured for so many days, traveled for so many days, and hesitated for so many days. It is a lie that I am not depressed in my heart. It is still so cold that I freeze to death.

After all, it is up to man to make things happen.But now Li Ye knows that he has succeeded, and everything is under control. There are deviations in the subtleties, which are more disruptive than He Qian's, but the result is always good.

"Ah" stood up and stretched, feeling refreshed immediately, couldn't help laughing.

"why are you laughing?"

Li Ye filled himself with wine and poured it for He Qian: "I didn't expect you to be next to me at this time. Whatever you are happy, it is always good to have someone to accompany you."

"You don't know what to say, you don't know what to say." Even so, she took a sip carefully from her glass.

(End of this chapter)