The rise of the prince

Chapter 542 Bubble + Meet Yang Hongzhao
Shiyu complained softly, "It's all your fault."

"Hey, how can it be all my fault."

Shiyu nudged him lightly with an elbow: "Smelly rascal"

"We're all in the same family, so we can't see outsiders." Li Xingzhou smirked.

Shiyu retorted: "If I don't see you, I won't be able to work anymore. There are so many things to do during the day."

"That's great, you should take a rest, you are too serious, many things can be let go and let the people below do it."

"I'm not as bold as you. Now that the branches of the palace are just being built, the foundations are still very fragile, but nothing can go wrong. You must know that many people are coveting the business of the palace. Others in the court will be afraid of you, but businessmen will not be afraid of you because of you." It's King Pingnan who wouldn't dare to steal the business from the palace." Shiyu said seriously.

Li Xingzhou nodded. The poetic language is smarter and calmer than he imagined, and he also understands the truth of the market better. Why do people like to use gimmicks such as "hundred-year-old brands" to publicize? Because psychologically, human beings have a halo effect. Apart from using numbers, It is almost impossible to judge things completely objectively.

Once some things are deeply ingrained, it is difficult to change. It is precisely because of this peculiar psychology of human beings that the brand effect is so powerful. It is also because of this that veterans in shopping malls know that the best chance to defeat a brand is when it has just when starting.

Responsible Once it has loyal customers, it will be difficult to compete with it, and product quality will no longer be the first consideration.

The business of the Wangfu is booming, the life of the Wangfu is getting better and better, everyone is immersed in joy, but obviously the poetry is still sober, and now is the time when there is the least problem. The Wangfu has just gained a reputation, but it has not yet fully established itself.

Li Xingzhou hugged her and said in a low voice, "How about having hot pot tomorrow? It's early spring and it's still cold. I can still eat it, but I won't be able to eat it in the future."

"You make up your own mind, but remember to send something to Uncle Ji's house if you have something. Don't be careless all the time. Although Uncle Ji doesn't care about these things and knows it well, whether you do it or not is another matter." Poetry language.

"Then call your parents over too." Li Xingzhou posted a little more.

"You're pressing my hair." Shiyu said as she turned around, faced him in the dark, and straightened her hair: "My parents don't feel comfortable coming here, it's a waste of time, let's forget it."

"Then I'll send some wine and meat over there." Li Xingzhou said, before Shangyuan Festival, he took Shiyu's parents over, but the old couple couldn't adapt to the atmosphere of the palace full of big people, and they were so nervous that they couldn't even speak smoothly. .

Li Xingzhou actually understands very well that some people always have their own small environment, and it is difficult to change once the time goes by.It will soon be the era when the class is so solidified, and the upper-class nobles and ordinary people are very different.

So they specially arranged a separate room for them, and even brought poetry to accompany them, but in any case, it is not good to force others.

"No, there are only three people in the family. They can't eat that much. The sheep you sent last time are still there."

"As you said, there are some things that everyone knows, but whether to do it or not is another matter." Li Xingzhou raised his eyebrows.

The poetry was blocked by his own words, he was speechless for a while, and at the disadvantage of the debate, he could only gently pinch the soft flesh on his waist to vent.

"Sleep, I have to get up early tomorrow."

"You haven't told me what the Tulip Project is." Shiyu put her arms around his neck, her voice softened.

Li Xingzhou smiled, probably only a few people in the palace could understand what he meant, and the few people definitely included poetry.

Li Xingzhou sniffed the attractive fragrance, and whispered: "Someone told me before that capital is not. If a businessman has 50.00% profit, it will take risks; if it has [-]% profit, it will dare to trample on all laws in the world; With a profit of [-]%, it dares to commit any crime, even the danger of being hanged."

Shiyu nodded: "Otherwise, how can you say that businessmen value profits?"

"In fact, not only businessmen, but also many ordinary people. Everything has two sides. People's "greed" will promote the progress of the market and the development of commerce, but from another perspective, it may also lead to tragedy." Li Xingzhou said.

"What tragedy?" Shiyu was puzzled.

Li Xingzhou smiled: "Economic bubble." There are many laws in the market, which are created by people's hearts, but many market laws, if it is not for the lessons of many blood, humans will never learn.

For example, the ancient imperial court discovered a rule, that is, by making a large number of new coins and giving them a large face value, wealth can be exploited from the hands of the people.

They don't understand the reason, but many people have done this, some for their own selfish desires, some out of necessity, and the common feature is that if they do this, they will not be far from subjugation.

This is an economic law, but the ancients could not sum up the characteristics of the law, because the market is intricate, the situation is ever-changing, and the imperial court has always suppressed commerce and trade.

But Li Xingzhou understands that later generations of psychologists, economists, and sociologists have done a lot of research.

Knowledge is power and his greatest strength.

"Economic bubble?"

Shiyu still didn't understand, staring at him with big watery eyes in the dark.

Li Xingzhou gently hugged her waist and pulled her closer: "I'll make a hypothesis.

Suppose: the palace can produce a kind of goods, which looks like a rare treasure, but the production cost is actually very low, only one hundred dollars a piece.

But in the world, I have never seen such a product. I can sell it for about 1000 taels (1 tael = 1 string = 1000 texts). What do you think I can use it for? "

Shiyu replied without thinking: "You can get many people's money and silk."

"It's really smart." Li Xingzhou praised: "But this is just a low-level operation, and there are even more powerful ones."

"What's so great?"

"I'll tell you slowly later, the horoscope hasn't been written yet.

The first step of the Tulip Project is to recruit small traders. The second step is to find eye-catching products that look high-end and make people think they are valuable, but in fact the processing cost is not high.

After these two steps are completed, I will tell you the third step. "

Shiyu snorted dissatisfied, then turned his back to him, Li Xingzhou smiled, put his arms around her waist and closed his eyes.

The laws of the market are a collective phenomenon of human psychological laws, complex and changeable, and difficult to figure out, but there are still traces to follow at a macro level.

When it comes to what was the biggest thing in Europe in the seventeenth century, then one thing has to be said, and that is the decline of the Netherlands.

The decline of the Netherlands was caused by the superposition of many reasons, but one of the reasons is very interesting and typical, and it has been repeated in the future market. This event is called: the tulip economic bubble event.

After this incident, many economic bubble events occurred, each of which would lead to economic turmoil ranging from small regions to large countries, countless people went bankrupt instantly, and even the collective turned from victory to decline.

There are many such events, but coincidentally, in the 80s, an economic bubble event caused by flowers also occurred in Changchun, which is called: Changchun Clivia economic bubble event.

The occurrence of this kind of incident is because people blindly pursue interests and have no objective and independent views on the market and commodities themselves.

Although after the fact, from the perspective of hindsight, bystanders, and outsiders, the people involved in the incident were too stupid, but if only the word "stupid" can explain the problem, are people in a region or a country all fools?

As the famous saying goes, "If a capital merchant has a 50.00% profit, it will take risks; if it has a [-]% profit, it will dare to trample on all laws in the world; if it has a [-]% profit, it will dare to commit crimes." any crime, even at the risk of being hanged."

This is the law of capital. A person's blind pursuit may seem silly, but as the thesis says, almost everyone is profit-seeking!
When tens of millions of people chase blindly, this wave will be unstoppable, the higher the tower, the higher it will be, and it will not stop even if the bottom is hollowed out, because as long as it stops, the skyscraper will collapse instantly, and countless people will go bankrupt and lose everything.

And this kind of law, this kind of phenomenon with huge lethality in the mall, is the weapon that Li Xingzhou wants to use against Xia Guo.

How powerful can this bubble be?
During the Dutch tulip event, the most expensive tulip sold for as much as 6700 Dutch guilders!
What kind of concept is this, the money is enough to buy an independent mansion by the most prosperous Amsterdam canal at that time, and the average annual income of the Dutch at that time was only 150 Dutch guilders!
When the bubble burst, tulips fell to be cheaper than onions, and countless people from all walks of life went bankrupt and flocked to the court hoping that the country would decide for them.

But at the beginning, the purchase and sale were all based on the wishes of both parties. The reason why they were fooled was because many businessmen, from the rich, to the ordinary middle class and even ordinary people, believed that tulips would continue to rise, and buying them would make a lot of money!

Profit-seeking!
The buying and selling process is legal and there is a contract.

There is nothing the court can do. Facing the turbulent public sentiment, where can they get the money back?
This event indirectly led to the decline of the richest and most powerful Netherlands in Europe at that time.

This method can also be used against Xi Xia.
On the tenth day of February, Qifang and Yan Kun came back from the north. Taking this opportunity, Li Xingzhou invited Yang Hongzhao over.

Yang Hongzhao's glory this time is boundless, and he also has a huge responsibility. He is the commander-in-chief of this time, and he has added the General of the Fuguo, who is the same second-rank as the General of the Zhenguo, Li Xingzhou.

Going up, the military officer is only a first-rank Hussar general, and Zhong Daoyu's first-rank general is just an exception. Without his combat achievements, it would be impossible.

In fact, Li Xingzhou, the general of the town, is also sultry. Obviously, the emperor is trying to build up his momentum.

If it was just to suppress a bandit, it would be impossible to be added to the second-rank general, but the jade-faced fox just brought out the banner of the Han Dynasty, so the suppression of the bandits became a suppression of the rebellion. Taking the opportunity to add him as the general of the town, everyone has nothing to say.

Li Xingzhou's purpose is to introduce Qi Fang and Yan Kun to Yang Hongzhao. He is not going to go to Jiangzhou in person. He can't be in every detail. He also trusts Qi Fang and Yan Kun, so let them make some decisions by themselves.

Yang Hongzhao and him were also comrades in arms who fought together in the south. Although they hadn't seen each other for more than a year, they were not unfamiliar.

After exchanging pleasantries, Li Xingzhou directly introduced Yan Kun and Qifang to him, and explained his intentions.

When talking about Yan Kun, he said that he used to be the director of the three Wangfu restaurants, and later managed the business in the north of the Wangfu. Yang Hongzhao was very satisfied with this, and felt that Yan Kun was a capable person.

But when talking about Qifang, Yang Hongzhao glanced at him, his face was not very good, Li Xingzhou understood his scruples, and said directly: "General Yang, you need to worry too much, this king is not a person who is greedy for sex and has no principles.

Qifang is the daughter of the former prefect of Huaihua Prefecture. She once commanded the local Xiang army. When I was fighting in the south, tens of thousands of troops were in charge of supplying supplies, and taking care of the wounded and sick. She is very capable. You will know later. "

Qifang cupped his hands neither humble nor overbearing.

Only then Yang Hongzhao nodded hesitantly: "Well, since the prince recommends it, the old minister can rest assured. But speaking of it, whether the girl is capable or not will be decided after meeting. If the old minister's requirements cannot be met then, please ask the prince."

"Hahaha, if you can't reach it, I'll replace you." Li Xingzhou smiled boldly.

"In this way, the old minister is also relieved, and the prince's work is reassuring!"

The two talked for a while, mostly talking about the war situation in the north.

After all, the two have fought together and they agree with each other. In Li Xingzhou's view, although Yang Hongzhao has a smooth side, he has the demeanor of a general. Fighting, regular warfare is a good hand.

"Of course it's not up to me to give advice on General Yang's use of troops. I'm just a little worried. Judging from the information given by the merchants in my palace, the Kingdom of Jin now buys a large amount of grain from the Bohai Sea, and also from Korea, Xixia and other places. , The price has doubled by three or four times.

It shows that after more than a year of continuous fighting, the Kingdom of Jin has reached the end of its strength.

They can use the gold and silver inherited from the Liao Kingdom, but the food, cattle and sheep will not grow out of thin air. Without food, they have no choice but to use soldiers. "Li Xingzhou said.

"I think I'm afraid that after the capture of Xijing, the Golden State Council will suspend large-scale use of troops and stay in the north of Nanjing to take a rest."

Yang Hongzhao frowned upon hearing this: "What does the prince mean?"

"Nanjing must be captured before the Jin State stops using troops, otherwise, after the Jin State stops marching, the Liao Kingdom will be able to go all out to deal with our attack."

Yang Hongzhao thought for a while, then nodded slowly: "Thank you, my lord, for reminding me."

Later, he said: "Your Majesty, do you know that Yelu Dashi, the great king of the South Court of Liao Kingdom, and Yelu Dun, the new emperor of Liao Kingdom, sent envoys to say that as long as Jingguo helps them repel the Jinren, the future generations of Liao Kingdom Submit to Jingguo on behalf of Jingguo, and pay annual tribute to Jingguo."

"Is there such a thing?" Li Xingzhou was surprised. He had been wandering in the past few days when he went to the court, because the new army didn't go to war, so it didn't matter to him. None of them cared much.

"It's absolutely true. The old minister never thought that the Liao Kingdom would be subdued one day. They didn't give up when General Zhong Da fought against Nanjing City." Yang Hongzhao sighed.

Li Xingzhou shook his head: "What's the use of being submissive now? If they had come earlier, before the Jin people captured Shangjing, the emperor might send troops. Now that the Liao Kingdom has reached this stage, it is just a piece of fat on the desk. Meat, everyone wants to take a bite."

Immediately, he frowned again and said, "However... this Yelu Dashi must be careful, this person is not a good stubble."

"Yelü Dashi" Yang Hongzhao read the name silently in his heart.

(End of this chapter)