The third emperor of the Sui Dynasty

Chapter 835

The emperor ordered, the big bosses in the court should hurry up.In just four days, the first newspaper in history was officially launched. With Yang Tong, a familiar person, the format of "Da Sui Yue Tan" was similar to that of later newspapers. It's just that due to the rush of time, there is no way to upload the picture.

It was daylight.The whole Daxing City began to make noise, and what was different from the past was that there was a new kind of shouting:
"You only need ten pennies to know everything in the world. If you want to know the world, please read "Moon Talk."

"One piece of "Month Talk", you can know all about the world."

"The Great Sui Yue Talk: The Holy One said: A strong young man makes the country strong, and a wise young man makes the country wise."

"Talk of the Great Sui Dynasty: Zuo Pu shot and said: In the prosperous Sui Dynasty, people-oriented."

"The Great Sui Moon Talk: Confucius Shangshu said: Education is the foundation of a century-old plan."

"Talk of the Great Sui Dynasty: Li Shangshu said: It takes ten years to grow trees and a hundred years to strengthen the army."

"Da Sui Yue Tan: Wei Shangshu said: There is no rule without rules."

"Da Sui Yue Tan: Pei Shangshu said: Fighting criminals is everyone's responsibility."

"Da Sui Yue Talk: Jiang Shangshu said: Compass..."

"Da Sui Yue Tan: Ling Shangshu said: Qingyan..."

"..."

Strong men with thick backs and waists held stacks of "Da Sui Yue Tan" and peddled them in the streets and alleys of Daxing City. These people were all official slaves in the city. Although they didn't know a few Chinese characters, speaking a few words of Chinese was naturally not a problem. However, their unique and blunt accents are more eye-catching than the hawking of the Han people.

More importantly, the "Da Sui Yue Tan" was misunderstood by people as the content and policies closely related to themselves that the bigwigs of the DPRK and China talked about within half a month. "A strong young man makes the country strong, and a wise young man makes the country wise", "a century-old plan, education-oriented"... etc. should be the decisions made by the monthly talks.

"What is "Da Sui Yue Tan"?" A middle-aged merchant stopped and looked at the guard with a sword next to the slave.

"The "Da Sui Yue Tan" is the content of the conversation between the Holy Majesty and the ministers of the court, and it is recorded on it in the form of an article. It is closely related to the people, related to everyone, and everyone's descendants. A copy only needs Ten pennies."

This "Da Sui Yue Tan" is the first published work, and all the big men in the court and China are eager to contribute. The content is extremely rich, with 32 pages. Ten cents is the price set by Yang Tong for "Da Sui Yue Tan". This price is not too much for urban people, even ordinary people can afford it.

"You said that the articles in this book were written by the Holy Majesty and the court ministers?" The middle-aged merchant pointed to "Da Sui Yue Tan", very moved.

"Exactly! "Da Sui Yue Tan" is equivalent to Di Bao. This is because the Holy Majesty has created this publication in view of the fact that the people of the world are suffering from out-of-context. Suffering from false news. In a sense, "Da Sui Yue Tan" represents the imperial decree of the emperor and the decision-making of the three provinces and ten ministries."

"Your Majesty is wise, Your Majesty's decision is too wise. I have suffered from fake news a few times, and almost lost my head. Little brother, give me one, no, no, three."

The middle-aged merchant immediately paid for it.What they businessmen care most about is the decision-making of the government. They are afraid that they will sell some prohibited items if they are not paying attention. Few, I can only ask my grandpa to sue my grandma, but many times, what I get out of my head is still false news, and I lose money and even end up in jail.

Thirty Wen is small money to him.But if you can buy a real court decision, it will be the most cost-effective business in the world.

The middle-aged merchants received the "Da Sui Yue Tan" handed over by the officials. Naturally, the first thing to bear the brunt was the title of "Flying and Flying Phoenix Dance", followed by His Majesty Emperor Shengwu's "Youth Sui Shuo".

This merchant was obviously a man of culture, so he began to read respectfully right away.

When he finished reading the text, a feeling of turbulence and need for catharsis overflowed his chest, so he read it aloud, which also attracted people to stop and watch.

When he saw the passage of the classic, he was even more energetic and cadenced: "So today's responsibility is not with others, but with my youth. The wisdom of the youth makes the country wise, and the wealth of the youth makes the country rich; the youth is strong, the country is strong, and the youth is strong. Independence means the country is independent; the youth is free, the country is free; the youth progresses, the country progresses... The red sun rises, and its way is bright. The river flows out and flows into the ocean."

After reading this, the merchant's voice suddenly rose, and he said in a majestic and loud voice: "It is beautiful that I am young in the Sui Dynasty, and I am not as old as the sky! I am a young man in the Sui Dynasty, so magnificent that I have no borders with the country!"

At this moment, the people who stopped by his performance felt goose bumps.

At this moment, the entire street was quiet, no one spoke anymore, just looking at this passionate businessman with such a shocked face, nearly a thousand passers-by, nearly a thousand pairs of eyes, a large area of ​​darkness, giving people a feeling A very shocking feeling.

These ordinary people may not understand the previous content, but they understand all the last few classic words, and they are all excited!

Some articles are so powerful at certain times. This article adapted from "Young China" is undoubtedly the best and most charming speech in the world. It resonated greatly.

"'Beautiful, I am a young man of the Sui Dynasty, not as old as the sky! I am a young man of the Sui Dynasty, I am a young man of the Sui Dynasty, and my country has no boundaries!'"

In the dead silence, the guard who sold the newspaper suddenly read aloud, he needed to vent.

Then, the onlookers shouted in unison.

They also need catharsis.

"'Beautiful, I am a young man of the Sui Dynasty, not as old as the sky! I am a young man of the Sui Dynasty, I am a young man of the Sui Dynasty, and my country has no boundaries!'"

"'Beautiful, I am a young man of the Sui Dynasty, not as old as the sky! I am a young man of the Sui Dynasty, I am a young man of the Sui Dynasty, and my country has no boundaries!'"

"..."

There are male, female, old and young voices.

It became more and more uniform, and finally all unified!

This scene and this sound are countless times more shocking than the silence just now.

The merchant who caused the commotion looked at it with a guilty conscience, and slipped away quietly for fear of being arrested by the patrolling guards as an illegal assembly. , Deeply hiding the identity and the name of the chivalrous demeanor.

He ran to a corner, wiped off his sweat, and then carefully read chapter by chapter.When he saw an article about green salt written by Ling Jing, Shangshu of the Ministry of Commerce, the salt businessman became even more excited.

Salt is the most important thing in any dynasty. On the one hand, it is related to thousands of households under the rule, and on the other hand, it is closely related to the taxation of the court.The Sui Dynasty suddenly had a major salt-producing area like the West Sea, which undoubtedly had a huge impact on the salt-deficient Northwest.

In particular, the article says that the Xihai Sea, where "green salt" is produced, has hundreds of salt lakes that are inexhaustible and inexhaustible, and has the convenience of the official road and the Yellow River. The two prefectures of Yongliang and Liangzhou are very close. Compared with the salt in other places, it undoubtedly has unique conditions.

However, the imperial court's policy of bringing green salt into the official system undoubtedly made those merchants who made huge profits from salt gnash their teeth.

These salt merchants knew that the grain merchants suffered a lot from the low-priced grain of the supply and marketing cooperatives, which caused some large grain merchants to almost go bankrupt. They used to gloat, but now, the green salt that has been included in the parity system has directly broken the salt merchants’ respect for table salt. Monopoly, their days of profiteering are coming to an end.

But this salt merchant cheered happily, because he didn't have his own salt well or salt lake. He used to get a little bit from some big salt merchants at a high price, and then distributed it elsewhere. Not to mention the meager profit, he was also popular with others. , Get stuck in the neck at every turn.

Well now, as soon as this green salt comes out, then these small salt merchants will be able to purchase directly from the supply and marketing cooperatives managed by the Ministry of Commerce like those small grain merchants, and then sell them to other places at the price set by the court. However, although the profits are similar, at least you don't need to look at people's faces, let alone be controlled by others, and you can make money easily and happily.

No more hesitation at the moment, he immediately ran home, took out most of his savings and the business license issued by the Ministry of Commerce, and then had the carriage driven away, and came to the Dongshi Municipal Office, intending to purchase salt bills.

This kind of bill has been put into use for grain before. Grain merchants first buy food stamps from the government, and then use the grain stamps to receive the corresponding amount of grain from supply and marketing cooperatives in various places without having to travel long distances.In this way, each grain merchant can take as much as it needs, which not only reduces transportation costs and storage costs, but also prevents grain merchants from hoarding, and allows grain merchants from all over the world to compete with each other to prevent them from raising prices privately.As a result, food prices have dropped sharply, and the ultimate beneficiaries are the people all over the world.

This set of plans is quite mature, so it is also used in terms of table salt.Of course, merchants who obtain this kind of bill must have a business license issued by the Ministry of Commerce, which is convenient for the Ministry of Commerce to supervise in a unified manner. If these merchants maliciously increase the price and exceed the floating standard set by the court, ordinary people can report to the government. If the report is accurate, The Ministry of Commerce will not only withdraw the business license, but also confiscate the illegal gains of such businessmen, and in severe cases, they will be sentenced.

When he arrived at the Municipal Office, he saw the green salt displayed on the plate at a glance. These green salts are natural high-grade table salt, and together with the purification technology implemented by Da Sui, they not only taste good, but also look very good. You can tell at a glance that it is high-quality table salt, so you don't have to worry about not being able to sell it.

After tasting it, he bought [-] catties of salt tickets without hesitation.

For a small salt merchant like him, not to mention that you can’t get so much salt from a big salt merchant, even if you get it, the other party will ask you to take it away at once. Moisture protection is not a small expense.Now doing business with the imperial court, these miscellaneous expenses will naturally be saved.Moreover, in order to open up the market as soon as possible and benefit the people all over the world, Yang Tong also gave enough profit margins to the 'distributors'. How could these small and medium-sized businessmen not be tempted?

This is the advantage of doing business with the imperial court. It is not only profitable, but also convenient and safe. You don't have to worry about overturning your car and losing your money.

In fact, this bill is the court's empty-handed white wolf. It first gets the money from the merchants, uses their money to make products, and then supplies them to them.But the credit system of the Great Sui court is now stronger than steel. With this living sign, these small and medium businessmen are not afraid of their money being stolen.

In this way, the imperial court can use the money invested by small and medium-sized businessmen to do other things, small and medium-sized businessmen can also get safe and convenient products, and make money easily, and because of the businessmen all over the world, the common people can make money in a short time. Eat cheap salt food within a short period of time.

It is no exaggeration to have the best of all three.

Of course, there are also groups whose interests are damaged, that is, big grain merchants and big salt merchants. They have hoarded a large amount of products before, and their status is as stable as Mount Tai, and they ignore small and medium distributors.

However, once this method of the imperial court appeared, not only the products were better than theirs, the price was lower than theirs, but they could also pick up the goods nearby, and the small and medium-sized distributors saved even the risk and the cost of transportation and storage, resulting in many large merchants directly smashing their goods. hands.what to do?You can only lower the price, but now that there are better options, who cares about them?I had no choice but to sell it in my own store. In order to avoid getting wet for a long time and losing everything, I gnashed my teeth to lower the price and engage in a big sale.

. . . . . .

The actions of these large and small salt merchants have been verified by large and small grain merchants before, so they are not in Yang Tong's attention.

What he cares about now is the sales volume of his "Da Sui Yue Tan", because it is closely related to his opening eyes to see the world.

"Your Majesty..." In the afternoon, Ling Jing, who was personally in command and ready for battle, ran into the Hall of Liangyi panting, and saluted, "My Majesty, Luoyang and Daxing's "Da Sui Yue Tan" are all sold out!"

Daxing and Luoyang were the places where the first copy of "Da Sui Yue Tan" was distributed. The printing workshops in the two cities worked overtime, and each urgently printed [-] copies. Jingzhao County with Daxing as the center had [-] copies distributed, and the other [-] copies were distributed to Beidi, Feng Yi, Fufeng, and Shangluo counties. Unexpectedly, they were sold out within two hours.

"This is really surprising." Yang Gongren was also very surprised.

"It's normal." Compared to everyone's excitement, Yang Tong seemed very calm and didn't take it seriously.

Although the news of the Sui Dynasty was blocked, it does not mean that the people of the Sui Dynasty were not eager for new news.Moreover, both Daxing and Luoyang were densely populated political, economic, and cultural centers in the Sui Dynasty. Businessmen, school students, restaurants, brothels, and Chu halls traveled from south to north. Every group is eager for the latest news. There are publications that open public 'knowledge', can everyone not buy it?
The key is that the content of "The Great Sui Moon Talk" was written by the emperor and the big shots in the court. This is the biggest selling point and gimmick, and this is the best advertisement and the top spokesperson for "The Great Sui Moon Talk".

Not to mention anything else, just the effect of this advertisement, this publication has completely exploded.

In addition, it is the novel method of the publication itself, the low price, and the violent news of Qingyan.

All kinds of factors add up, and it's not surprising if it doesn't sell well.

"It can be seen that the people of the Sui Dynasty are eager for knowledge and new news, like a baby waiting to be fed. Your Majesty, I suggest that you print it, greatly print it!" Kong Yingda said excitedly.

"Kong Shangshu is right." The servant of Shangshu shot Wei Yunqi and bowed his hands to Yang Tong, and also said: "My lord, judging from this posture, the supply of Luoyang and Daxing alone exceeds the demand. If it is placed in the whole world, then It’s terrible. We can completely let the printing workshops freely print, and a copy of "Da Sui Yue Tan" can be sold for half a month, and three or four million copies are not enough."

"The workshops in Luoyang and Daxing have been printing all the time, and now the layout has been arranged, and the printing speed will be faster and faster." Jiang Xingben said cheerfully.

Yang Gongren didn't think so, he analyzed very rationally: "The Holy Majesty is the supreme emperor of the Sui Dynasty, and his reputation is unparalleled in the world, and we are all officials of the central center of the Sui Dynasty. Every word and deed of our monarchs and ministers has a great impact on the world. And in this half month, there are both "Youth Sui Talk" written by the Holy Spirit and articles written by us. It is normal to have such a shocking effect, and it should not be a problem to sell 400 million copies as a whole. But "Da Sui Yue Tan" will be published in the future. Hand it over to the people below to operate, and the articles are also written by other people. When the common people get used to it, selling 80 million copies across the country is already quite remarkable.”

"Zuo Pushe is right. A momentary popularity is not enough to determine success or failure. The data that can support the survival of a publication is not the momentary sales volume, but the subsequent renewal." Yang Tong looked at Ling Jing, who was in charge of statistics, and asked: " Has anyone started renewing?"

"Yes!" Ling Jing took out a statistics and read: "The list of renewals for one year is less than 2508 copies, Daxing City has 3635 copies, and Luoyang City has [-] copies. However, Weichen thinks this is because of the first day of release. It should increase in the future.”

Hearing this poor data, the ministers clamoring to reprint were suddenly speechless. Although they also knew that there would be a renewal list, compared with the sales of 20 copies, it was really pitifully small.

"Who are the people who renewed their subscription?" Yang Tong asked again.

Ling Jing said, "They're all restaurants, inns, brothels, and so on."

Yang Tong nodded, restaurants, pubs and Qinglou Chuguan Liquor are usually the source of news, and judging from his personal experience, these occasions are indeed big distributors of newspapers.

"The number of government offices, schools, monasteries, and Taoist temples at all levels distributed free of charge, and the slowly increasing renewal data are the reference data for future printing." Yang Tong knew that the newspapers of later generations were mostly supported by advertising fees. It’s because the advertising fees are soft, and as for the income of the newspaper itself, it can be ignored. If he does this, someone will come to his door to place advertisements; but the official media is the media that represents the mouthpiece of the imperial court. ', let the people of the Sui Dynasty learn more about the outside world. If it is for profit, it will lose the authority and impartiality of the official media, and the loss outweighs the gain.

"Here." Ling Jing quickly responded.

Yang Tong thought about it for a while, and then said: "The supply of the first two issues is definitely in short supply, but we can continue to print them like crazy. Let's look at the data for the third issue."

"Here."

(End of this chapter)