Eighth year of Chongzhen

Chapter 748 Changes brought about by information dissemination

As soon as the Huangming Weekly was published, it received widespread attention and welcome from all walks of life. This newspaper, which costs [-] cents, instantly became a must-read for many officials in the Gyeonggi area.

Officials will analyze and judge the will of the emperor and the direction of the court through the content published in the newspaper, so that they can keep up with it, and will not make mistakes due to misjudgments and delay their bright future.

In addition to the official group, all interest groups, including honorable groups, wealthy families, and literati, also regard the weekly newspaper as a must.

Due to the huge audience base, Huangming Weekly only printed [-] copies of the first issue, and then began to edit and proofread the content of the second issue.

Unexpectedly, on the third day after the publication of the newspaper, after two days of fermentation and dissemination, the fame of Huang Ming Weekly suddenly became known to everyone.

First, the officials who didn’t buy the newspaper either came to the door in person or sent their subordinates to ask for a purchase. Suddenly, Huangming Weekly became very popular, and [-] copies of the newspaper were sold out within five days.

According to Zhu Youjian's plan, besides the distribution of [-] copies of these two thousand newspapers in Gyeonggi, the rest is to distribute another [-] copies of newspapers to various places in Ming Dynasty through the channels of Sihai Commercial Bank, in order to quickly occupy the entire Ming Dynasty. The position of public opinion, to expand the influence of the newspaper, did not expect to develop into this situation.

Zhu Shunshui and others were busy with the visits of various people, and had no free time to discuss the relevant content of the second issue. In desperation, the newspaper office had to turn on the lights and work overtime at night to complete the work.

No matter how dignified and upright Zhu Shunshui is, as long as he comes to visit, he is confident that he is acquainted or acquainted with several editor-in-chiefs, and his identities are all court officials. Although the grade may not be high, everyone is an official of the same dynasty , come to ask for a newspaper, can you not give it?
In desperation, Zhu Shunshui and the others had no choice but to change the original plan and withhold the newspapers that were intended to be released outside, in order to deal with this situation, which led to the fact that the first issue of the newspaper was sold out before it even came out of Beijing.

After Zhu Youjian heard the news, he immediately issued an order to ask the Ministry of Rites, the Ministry of Industry, and the General Bureau to deploy relevant personnel to support the newspaper office. The printing workshop also began to expand, and strive to complete all processes within one month to upgrade the newspaper as soon as possible. quantity of finished products.

During this period, the first issue of the weekly report was also being printed. All those who participated in the overtime work at night were given extra bonuses, including dinner.

The material incentive policy is the method that can produce the most benefits and stimulate the subjective initiative of the laborers.

Especially for the craftsmen and apprentices in the printing workshop, they can get a bonus of [-] Wen for working overtime every night. This kind of good thing has never been heard of since ancient times.

Working for the imperial court is a matter of course, not to mention being able to get a full monthly salary every month, which is already a great kindness. I didn't expect there to be such a thing as overtime pay.

I heard that this is the will of the emperor's grandfather himself. If we lowly people don't use all our strength, I'm afraid God will strike us to death with lightning.

The craftsmen and apprentices in the printing workshop had already accumulated a lot of experience when they printed two thousand copies of the newspaper, so the subsequent reprinting work went very smoothly. On the night of receiving the order, they printed a thousand more copies of the newspaper, and the next day , Some of these reprinted newspapers appeared in restaurants and teahouses in the capital, and the follow-up reprinting work is also underway.

The factory guard has received instructions to find and organize storytellers and singers in various tea houses and restaurants, provide appropriate material subsidies, and arrange for them to read newspapers in the original business places, in order to expand the audience of the newspaper and make the newspaper a part of people's life. An indispensable spiritual level demand in life.

In Daming, apart from officials and literati, many artists were also literate because of their different industries.

For example, Zhou Kui, Zhou Hou’s father, set up a fortune-telling stall on the street when he first came to the capital. If someone tested the characters and you didn’t know what they wrote, how would you do it for others?Can people believe the calculated hexagrams?
The method of reading newspapers ordered by Zhu Youjian is not new, but it does not find the wrong group.

It is absolutely impossible for a literati to read newspapers to ordinary businessmen in public. This kind of thing is not only insulting to politeness, but also compromises one's own identity.

Artists engaged in the daily work of "literary and art propaganda" do not have this kind of concept. It has become a habit to show their faces in public. For the sake of their wives and children at home, they can accept any means to earn money.

However, at the beginning, those artists were very repulsed by such mandatory measures, for fear that after they were forcibly changed careers, their income would not be able to support their families.

But the arm can't twist the thigh after all, the factory guards are not something they can compete with, and there is a certain amount of money subsidies, so the artists can only bite the bullet and wait in the restaurants and teahouses that have been greeted by the factory guards. This new business was launched, but most people generally did not like this new form.

However, it turns out that the vision and insight of the bottom-level personnel are shallow after all.

Himin Weekly appeared in various public places, and the effect was unexpectedly good.

Because of the rapid spread of the previous incidents of officials scrambling to buy newspapers, the curiosity of many civilian merchants in the capital has been aroused for this new thing, but because the circulation of newspapers is too small, they know about it. A star and a half, and curiosity is irresistible for most people, especially for people with small assets.

In the era of extremely slow information circulation, people's spiritual life is extremely scarce, and the desire for knowledge of the wealthy people is unimaginable in later generations.

The people of the capital are living at the root of the imperial city. Compared with other places, there are still more sources of information. After all, many of the middle- and lower-level officials in the six departments and yamen are natives of Beijing. It is inevitable that some major affairs and small affairs of the court will be disclosed to relatives and friends, and then these so-called gossips will start to spread.

However, although there are many sources of information, the specific details and details are not clear.

For example, the last time two guards of the Spanish mission were shot and killed in Tianjin Port, there have been many versions of the rumors about this incident. The most outrageous version is that the Spaniards robbed the women of the people, which aroused public indignation , A fight broke out between the two sides, resulting in many casualties. Jin Yiwei calmed down the dispute after hearing the news and arriving.

However, the Huangming Weekly reported by the artists is completely different from the information that everyone received before.

Because the amount of information brought by newspapers is too large, it is far from comparable to the kind of gossip.

Whether it is travel notes or specific reports on land reclamation and resettlement of refugees in various places, they are all described from the first perspective of those who have witnessed it. Some things have a more intuitive cognition, which has changed everyone's big and vague imagination and views on some things in the past.

According to Zhu Youjian's arrangement, the Huangming Weekly specially set aside half a page to announce the prices of various markets in the capital.

In addition, there are many market information such as what kind of materials are in short supply in the capital at present and in the next period of time, what kind of goods are in excess of demand, which shops have what kind of goods need to be traded, etc. These are extremely valuable Business information, naturally, has been warmly welcomed by the majority of businessmen.

The rapid dissemination of commodity information has also greatly improved the prosperity of the capital's markets.

Merchants from all walks of life with a keen sense of smell immediately searched for clues, referring to the business information published in the newspaper to purchase and sell, and this triggered that, in the following time, many large merchants came to the newspaper office, and after inquiring about the regulations, they asked to spend money in the newspaper office. y Newspapers publish product information in order to obtain more benefits. So far, the economic attributes of newspapers have also been initially demonstrated.

　Thanks for the rewards of Xian Kanxian and the egg bakery robber.

　　There was a big bug, and my mind was confused, but it seems that everyone didn't realize that I should admit my mistake, or should I make a mistake.

　　
　
(End of this chapter)