Military industrial hegemony

Chapter 1420
"Okay, I understand." Fatty's eyes lit up when he heard Jiang Chen's words, and then continued with a smile: "Okay, this is the situation in South Asia, and I will introduce the situation in the adjacent West Asia. Of course, this area also includes North Africa, which is mainly divided according to the attributes of various countries in this area. Compared with some other regions and countries, it is easier for us to enter the markets of these countries, and the revenue There are also relatively few restrictions. Once our mobile phones entered the market in this area, they were wildly sought after by the people in this area. The sales volume is also increasing rapidly. Even in the first month after entering the market, we The sales volume in one region has already reached 20 pre-sales, which can be said to be very amazing. However, as time goes by, we found that our mobile phone sales in this region have gradually declined.”

"Isn't this normal? It should be because the market is saturated." Dongzi interjected.

The fat man shook his head and said: "At the beginning we were also because of this situation, but when we got to know more about it, we found that we hadn't tapped out the market potential of this area. To be honest, after some investigation and Understand, the reasons we came up with make us laugh and cry, but it is indeed the problem we are facing at the moment."

Seeing everyone's curious eyes, the fat man continued: "That's right. Although our mobile phones have various models and are relatively cost-effective, they are not suitable for all places. For example, in this area, the social classification is more obvious. From the king, the royal family, to the poor, there is a big gap. But generally speaking, the people in these countries, especially the oil exporting countries, are relatively rich, or the economic situation is relatively good. So in terms of pursuit, they are different from other countries. The regions are different.

Because of the special historical background and special customs, people in this area have formed a general hobby and pursuit of gold and gemstones.Because they love gemstone gold, they usually use these gold and gemstones on some daily necessities.It may be some bowls and dishes, tables and chairs, jewelry, clothing, or it may be a faucet or a toilet. "

"Using gold and precious stones for the toilet?" Dongzi asked in surprise.

"Hehe, what's so curious about this, there are more things than this."Fatty laughed.

"This is really,,, the usual style of a big dog!" Dongzi was surprised and then complained.

"Okay, let's get down to business." Jiang Chen knocked on the table and said.

Yes, the fat man said with a smile: "It is also because of this situation that these rich people look down on or even dislike our mass-produced mobile phones. And it is said that after our mobile phones entered these markets, A profession has sprung up in this area, which is to make gold mobile phone cases for our mobile phones, inlaid with gemstones, etc. Because of these situations, our local agents are responding to us. See if we can specialize for Those special needs users in this area design and manufacture a high-end mobile phone. They even say that it doesn't matter how much it costs, as long as they are satisfied."

"Big dog!" Everyone groaned silently in their hearts again.

To be honest, Jiang Chen couldn't help but laugh at Fatty's words, complaining again and again.But this is still a problem that still needs to be solved, so Jiang Chen said to the fat man, "What do you think of the marketing department?"

The fat man smiled and replied: "After receiving this feedback, to be honest, we were quite helpless at the beginning, and our worldview almost collapsed for a while. However, after careful discussion and analysis, we think this matter is still very feasible. Our mobile phones have always been on the road of high quality, low price, and high cost performance. But in fact, although the profit in this area is not bad, it is far lower than the high-end market. So, I think we can take advantage of this opportunity To enter the high-end consumer market. Design and develop several high-end mobile phones to meet the needs of high-end users."

Hearing Fatty's words, Jiang Chen nodded and said, "There is a demand in the market, and we naturally have to satisfy it. This is indeed a special problem we have encountered, but we can also look at it from another angle and see it as an opportunity for us. What Fatty said That's right, we have been working on occupying the mobile phone market before, so our mobile phones are known for their high cost performance, which has achieved very good results for us. Now, it is also time to improve the grade and taste of our mobile phones, Give it a new image and connotation so that it can adapt to the needs of users from all walks of life."

"I think this thing can be done, not only do it, but also do it well. I have a few ideas about this, and I will tell you about it below."

Hearing Jiang Chen's words, Fatty hurriedly beckoned people to start recording.Everyone was looking forward to Jiang Chen's thoughts.Because Jiang Chen's whimsical ideas, or even a single sentence, often have a great effect on promoting the entire project, so people call him "Golden Finger" over time.

Jiang Chen smiled when he saw this, and then continued: "Next, we should have a clear positioning of the mobile phone market. We not only want to occupy the mass mid-end market, but also occupy the low-end and cheap market, and the high-end luxury We also want to occupy the high-end product market. I won’t say anything about the low-end market. The main thing is high cost performance, so as to adapt to those low-income groups and expand the consumer market. The high-end market also needs to be very clearly positioned. To adapt to different classes and users."

"For example, the first is the business user group. Compared with ordinary users, this part of users has higher income, so they pay more attention to practicality and taste. For these characteristics, we can design and develop a special Mobile phones used by business-class users. The design of these mobile phones should be relatively restrained, but they are not lacking in aesthetics and taste. And the ones with a higher ratio are enterprise managers or some high-end users. This part Users can also be divided into two layers. The first is high-end users. We can launch this high-end mobile phone. Its preparation is higher than that of ordinary mobile phones. The material can choose copper, silver, gold and other materials as the body, and it can also be Various gemstones are used as embellishment inlays. Therefore, according to various materials, different models are available for these users. Of course, some limited marketing strategies can also be adopted, such as designing a mobile phone model, and how much is sold in a limited number in the world or in a certain region Department, to increase its added value."

Seeing everyone's obsessed looks, Jiang Chen continued with a smile: "The last one, which I think can be positioned as the most high-end, or supreme, is the personal customization machine. For these users, we can provide them with High-end customization service. They can choose the mobile phone shape, mobile phone material and related requirements they want, and we will meet them. Of course, because of technical reasons, they can only be limited to the appearance. I think that once this service comes out, It must have caused a wave of customization in the international luxury market.”

"Brother Chen, this, this is really great, how did you think of it." The fat man was surprised at first, and then excitedly said.

"Hehe, I thought of it from a different angle, don't worry about these details." Jiang Chen said with a smile.

(End of this chapter)