Military industrial hegemony

Chapter 1427 You Can't Passively Defend, You Must Learn to Attack Actively
Hearing Fatty's words, Jiang Chen didn't react for a while: "You mean..."

"What I'm talking about is that if they come in with their brand advantages, they go directly to the high-end consumer market, and then gradually spread to mid-end and low-end cars. In this way, we can't compete with them in this respect, They can’t stop them. Second, they also cut off our development in high-end cars, and even trapped us in the field of low-end and mid-end cars.” The fat man worried.

Regarding what the fat man said, Jiang Chen was also silent, he knew that what the fat man said was true.Because of the entry of these foreign brands in later generations, it is true that the mid-range car and high-end car markets have always been dominated by these foreign brands. It is really very difficult for our domestic cars to enter.It is even said that through the deliberate management of these manufacturers, the public has an instinctive awareness.That is imported cars. Overseas cars must be high-end, while our domestic cars are relatively low-end.There are even a group of groups that are proud to drive that imported car brand.To put it bluntly, it is a kind of vanity, and these foreign businessmen also seized this opportunity.As for these domestic cooperative manufacturers, they have been reduced to the production factories of these overseas brands, earning only a little processing and production costs, and the real bulk is taken away by these foreign companies.

Jiang Chen glanced at everyone's eyes, and found that everyone was also dignified.Although he didn't have any idea in his heart, under such circumstances, he still smiled at everyone and said, "Okay, this matter is not as bad as you said. We are just thinking about it now. Specifically, It really depends on how people play their cards. However, we are not so reactive, we should take the initiative."

Seeing that everyone's attention was attracted, Jiang Chen breathed a sigh of relief and said, "Your President Chen was right just now, so you have to prepare for this situation. In the past, in order to occupy the market and the status quo of the domestic market, we We mainly take the route of low-end cars and mid-range cars. Now it seems that it is time for us to enter the field of high-end cars. Regarding the field of high-end cars, to be honest, we do not lack technology, but how should we develop and where should we go? In terms of development, I decided that we all need to think about it.”

"Brother Chen is right. We don't lack technology for high-end cars. In fact, our car research and development project department has come up with several prototype designs for high-end cars, but we haven't done it yet. .” Dongzi nodded.

The fat man nodded in approval and said: "If this is the case, I think we should enter this field as soon as possible, and it is best to rush to the market before them. In this way, we can take advantage of this temporary market advantage to conduct research on the new cars launched by these manufacturers. Sniping. At that time, the adverse effects of these manufacturers on us can be completely offset.”

"Then what aspects do you think we should start with?" Jiang Chen asked the crowd.

"I think we should start with high-end official vehicles, mainly for high-end business activities of enterprises and institutions." Du Yong said first.

The fat man nodded and said, "This is one direction, but I think we can add another direction, which is for these high-end people, high-end family cars or high-end personal cars."

"I think we can't ignore the young people's consumer market, or the market potential of young consumer groups. So I think we can open up some vehicles for young people, such as high-end youth sports series cars, which focus on youth and fashion. In addition I think we can develop our own sports car series with reference to motorcycles." Dongzi said with a smile to everyone.

The sports car caught everyone's eyes.The fat man immediately said excitedly: "The sports car is good. Brother Chen, this sports car will definitely attract the attention of young people. It can also be said to greatly improve our brand image. In addition, the market prospect of this field is also very good. I support it. You don't know , When I was in Laomei, I was very envious of these sports cars. But we are the ones who make cars, so we can’t leave our own use and buy other people’s sports cars to drive. So I can only be a ninja, that kind of mood is really true It's like being clawed by a cat."

Hearing this, Jiang Chen nodded at the fat man and scolded with a smile: "What a fart, let me see if you want this sports car yourself."

"Hey, by the way, by the way." The fat man said with a smile: "You said that such a big car brand like us can't live without our own high-end sports car. Am I also starting from the market demand? As for myself, I have endured it for so many years. , At worst, I will continue to be a ninja.”

"Hahahaha,,," everyone laughed, and then they started discussing this topic.

Looking at the excited expressions on everyone's faces, Jiang Chen said with a smile: "After you say that, I'm so excited. But I still have to discuss this matter with the Automobile R&D Project Department. Let's see how to play it. Seeing everyone's excited expressions, I can see how deeply this sports car has attracted everyone. I think so. If the sports car is launched in the future, it can be given priority to internal sales. As for the price, it is still the same as our previous products, and it is still an internal price.”

"Oh oh oh,,," everyone cheered and jumped up. Jiang Chen pressed his hands and continued: "In addition, I will also take out a few cars to reward our outstanding employees. Work hard."

"Yeah, thank you, Mr. Jiang!" Everyone cheered again, obviously very happy and looking forward to Jiang Chen's great generosity.

After the cheers of the crowd became much quieter, Jiang Chen pressed his hand to signal everyone to stop and said, "Okay, if you have any ideas about the development of new cars, you can talk about it."

Immediately, everyone began to speak freely, and one of Liang Qi's ideas was also approved by everyone.In her words, since it is aimed at so many users, why can't a car be designed for women? The spending power of women is no less than that of men.Then she described the female vehicle in her heart to everyone.First of all, this car should be small, delicate, and meet the aesthetic requirements of women.And the colors should be bright, such as green, pink, purple, red, etc., and the car interior and driving control facilities should meet the requirements or habits of women.In short, this is a vehicle specially designed for women.Regarding this, although everyone made fun of it, they all thought it was a good point, so they all gave their approval and support.

Of course, the male employees were not to be outdone, and immediately they proposed to design a vehicle for men.This car needs to look tough, handsome, and capable of conquering all terrains.So the design idea of ​​a high-end off-road vehicle specially for men was formed.

(End of this chapter)