Military industrial hegemony

Chapter 564 Quality and Price

"Why, our sales are so good now, why don't we add production lines. The two I mentioned are already very few. According to the feedback from the marketing and sales department and the production department below, we need to add at least five more production lines to meet our needs. The current production and sales needs. Now is a very profitable stage, we can't just watch these orders go to waste because we can't produce them." Dongzi couldn't figure it out.This is also a point that he has been suppressing in his heart all the time. Why is it so good that the sales are blocked now? Why can't his eldest brother Jiang Chen, whom he trusts and admires the most, not see it.He insisted on controlling the scale and speed of production, saying it was to prevent the market from overheating.This makes me very aggrieved and puzzled.

Jiang Chen looked at the excited Dongzi, then picked up the teacup to gesture to him, drank a cup of tea and said, "Drink some tea, what are you doing with such a big fire, it's such a hot day."

"How can I drink tea in such a mood now, the ready-made money is rushing to give to us, why don't we want it, isn't this quack (fool, idiot)." Dongzi said anxiously with red eyes .

"You, the angle of looking at things is still not comprehensive enough." Jiang Chen said to Dongzi: "Have you calculated how much the number of motorcycle assembly lines under our company has increased in the past few years? In addition to the ten lines specially for exporting abroad, and two general-purpose production assembly lines, now our company alone has twenty assembly lines. In addition, we have newly expanded these parts factories and production units , Have you ever calculated how much money we have already invested here. Yes, you may want us to invest and earn back soon, but if you can’t transfer it back, have you ever thought about it.”

"How is it possible? The market is so good now. According to the estimates of domestic first-line experts, the boom period of our motorcycle market should be before the new millennium. There are still more than ten years of sales period. What's so scary?" Dong Zi retorted.

"Hehe, yes, what these experts said is not wrong. But you overlooked one point, that is, if we know the news, won't other people know the news? We know this to make money, so other people don't know it Have you made money? Well, since we can make money, why would other people let us make money like this? Think about it carefully, in the past two years, how many motorcycle factories have been established in our country, such as Sino-foreign joint ventures, public ownership Leading, small private workshops, I think there should be hundreds of them." Jiang Chen said with a smile.

"Can they compare with us? The quality of our motorcycles has reached the advanced industry in the world." Dongzi said unconvinced.

Jiang Chen shook his head and said, "You only think about them, have you ever thought about ourselves?"

"Ourselves?" Dongzi asked suspiciously.

"Yes, ourselves." Jiang Chen nodded and said, "Think about what we were like a few years ago, and what we are like now. People are not much stupider than us. I think there will always be some of these companies and manufacturers. Catch up with us. Then what should we do when the time comes, should we fight a market battle with them, or fight a price war with them. Then use this lowest-level business policy, and then we will lose both?"

"I,,," Dongzi couldn't say anything for a long time, and then angrily said to Jiang Chen: "Then what do you say?"

"This is one of the reasons why I told you not to rush to increase production." Jiang Chen looked at him and said with a smile, "You know that once we want to increase production, it will be difficult for us to Guarantee the production quality of our products. Although we have such a strict product quality inspection system, once the inspection traffic comes up, the workload of this production product quality inspection system will increase significantly. In this way, it The inspection standards presented will be greatly reduced. Once our products have this quality problem in use, it will be easy to shake the reputation and reputation we have accumulated among the public. Then we will give these An opportunity for emerging manufacturers."

Seeing that Dongzi was silent, Jiang Chen continued: "Do you know how many motorcycles these manufacturers produce in a year plus ours? According to the current level of economic development and the development of our motorcycle market Under the current situation, it is far from being able to digest so much production capacity in one year. So at this time, what are you fighting for? Those with reputation and reputation are companies like ours. And these newly established companies have no beliefs. Word of mouth, or there is no market, their motorcycles want to be sold, and to put it bluntly, they want to share food from our mouths. Then they have to find a way to get the public to buy them Motorcycles. There are only a few such methods. One is good quality and reputation. Even if this type of car is more expensive than motorcycles produced by other factories, because of its reputation, its Word-of-mouth is here, so public consumers will still buy our account. Then what is the other thing, that is, the price, when the price reaches a certain level, the public will also buy their account. A good product It’s nothing more than high quality and low price, but the reality is often not perfect, if you can’t achieve high quality, then you can only do low price, as long as you occupy one, there will always be someone who will buy it.”

"We have all the high quality and low price. Our cars are of very good quality in the domestic and even international markets. And the price is very cheap. When we first launched, there were few cars in China. This is the lowest." Dongzi said to himself.

"What about now?" Jiang Chen looked at him and asked.

"Now?" Dongzi paused for a while and then said: "Although our price is not the lowest now, our quality is indeed the best. The quality of those cars that are lower than ours is not very good, and they are even charged with a second charge. Good. Some cars, I heard they fall apart when you ride them."

"That's it." Jiang Chen said with a smile: "These manufacturers will do everything in order to sell their cars, or grab a share of food from us. Then in The quality is not as good as ours, so it can only be compared with this price. Didn’t you think of that company comparing prices, and others? In this way, the prices will become lower and lower when they compete with each other. At this time , Do you think it is appropriate for us to join in, or can we make money, how much money can we make? And now these newly established ones are the ones that we beat down before, the main competitor, or their biggest enemy is actually It’s us. They don’t want to tear a piece of meat out of our mouths all the time. According to your thinking, don’t we stretch the meat directly in front of them? You have to remember that a family wants or can grow A company, it never develops by quantity, it relies on its hard work, its innovation, and its quality. Cheap products, they can only use them for a while, and good things, they will remember them for a lifetime.”

(End of this chapter)