Military industrial hegemony

Chapter 811 Conspiracy to Dakar

Chapter 811 Conspiracy to Dakar

After a few days of delay in the wolf den, Jiang Chen finally wanted to go back.Because there are still many things that Jiang Chen needs to deal with.The first one is that the fat man and the glasses are leaving again.Fatty is going to Laomei to continue to prepare for the establishment of the North American branch and subsequent market expansion and sales work.As for Glasses, he studied in the past. Glasses also listened to Jiang Chen's words. He also set a goal for himself, that is, to learn more, so that he can help Jiang Chen when he comes back.In addition, Jiang Chen also asked Glasses and Fatty to go see Liu Yun more and help her.

Judging from the performance during the Chinese New Year period, Jiang Chen and his car sales in North America still encountered relatively large resistance.First of all, the influence of the brand is relatively small, and everyone does not agree with Jiang Chen and his car.Although Jiang Chen's car is much cheaper than other similar models, but out of the consideration of their own buyers, they are not willing to buy it.The other is that the traditional point of view is discrimination.They can't believe that such a backward country can produce cars, can the cars produced by such a backward country drive, is it safe?So although it is cheap, most people still hold a wait-and-see attitude.So this time Fatty's main task in the past was to open a breakthrough and strive for more orders.

In addition, Jiang Chen and the others also discussed a countermeasure, which is to spend some money on advertising to promote Jiang Chen's brand.Of course, the basic promotion, such as TV, newspaper, print and radio, these fat people will handle it by themselves.What Jiang Chen was talking about was a large advertisement on a global scale, in response to their promotion needs in the global market.This advertisement must not rely on media publicity, because it is expensive, and secondly, it will not have much effect, no attractiveness and impact, and consumers will naturally not buy it.So Jiang Chen and the others are thinking about how to make this brand have a certain influence among car lovers all over the world or people who want to know about cars or buy cars. The advertisement must be attractive enough to convince them. OK.After much deliberation, Jiang Chen focused his attention on Africa thousands of miles away. Perhaps only such a grand event can achieve this effect.

That's right, what Jiang Chen was talking about was the Dakar Rally, known as the game of the brave and the most difficult rally in the world.As the harshest and most adventurous motorsport, it is known all over the world and is eagerly watched by more than 80 million people around the world.The so-called Dakar Rally is a professional cross-country rally held every year.The competition has no restrictions on whether the vehicles and drivers are professional players, so about [-]% of the participants are amateurs. Such a low threshold has also attracted the likes and participation of former world car enthusiasts.Although it's called a rally, it's actually an enduro race away from the road.The terrain that needs to be passed in the race is more complicated and difficult than that of ordinary rally races, so the test for vehicles and drivers is huge.Therefore, most of the participating vehicles are real off-road vehicles, and only a few are modified cars to cope with the complex and dangerous race schedule.The reason it's so tough is because most of the rally's stages are off road, through sand dunes, mud, grass, rocks and desert.The distance traveled by vehicles every day varies from a few kilometers to hundreds of kilometers.This is why it has been widely reported on radio, newspapers and magazines, and has attracted the attention of more than [-] million people around the world.

This competition is a multi-vehicle competition, which is divided into motorcycle group, small car group (including cars and off-road vehicles) and truck group.So Jiang Chen planned to form a fleet of motorcycles and off-road vehicles they produced to participate collectively, which would save a lot of trouble.Although there is still this truck, Jiang Chen doesn’t plan to participate for the first time, because Jiang Chen’s truck market is still in China and has not been exported to foreign countries, so there is no need for this promotion.In addition, in fact, Jiang Chen and his motorcycles have already participated, but they were ridden by a group of motorcycle enthusiasts, and they only ran a stage or a few stages. Run the full distance.But this time Jiang Chen and the others belong to the official event, and according to Jiang Chen's plan, they will run the entire race this time.In addition, Jiang Chen and the others also plan to select some "machine friends" with excellent riding skills and interest in this competition from Jiangchen's motorcycle "friends" clubs all over the world to participate in this competition. Jiang Chen and the others are responsible for all of these people Logistical support.Jiang Chen and the others will also reward these people if they can finish the race and get the ranking.

As for cars, Jiang Chen still plans to find experts in this field in China.First of all, the veterans of the car transportation unit above the army, and the testers of Jiang Chen’s park test center. These are all experts in vehicle driving. Jiang Chen plans to give them special training for a period of time.For example, take them for a run in the northwest desert to practice and let them get acquainted with the general environment and schedule.In addition, Jiang Chen also planned to find a few people who had run this race to block the coach and train them.For these people, Jiang Chen may promise generous rewards, as long as they can complete the race and get a ranking.

And it should be, because the entire race is spread across the wide and even endless Sahara desert, Mauritanian desert and savannah.Compared with other rallies, there are basically no ready-made roads.In addition to relying on the route map of the organizing committee, drivers and navigators also rely on the orientation of the compass to reach and pass each assembly point.A race of thousands of kilometers, under such severe conditions, is a limitless test for both people and vehicles.Not to mention getting a ranking, even finishing the race is a kind of victory.

It is precisely because of this that this competition is so famous. Although it is less than ten years until this year (87), it is already well-known internationally.Not only in the racing world, it has an important position, but it also has a lot of weight in the hearts of ordinary people.So this is why so many car manufacturers are willing to launch some new cars and go to Dakar first.It is also because of its great reputation, so that some domestic manufacturers in later generations, in order to have a name, so they put money in it. The whole car is replaced with other parts except for the outer wagon, which is still produced by itself. up.For this reason, many jokes were made, so that the organizing committee later issued relevant regulations to limit these opportunistic behaviors.

However, because the Dakar Rally is held in January every year, this year's session will definitely not be able to catch up.Moreover, Jiang Chen and the others were not prepared for anything, even if they caught up, they would have no way to participate.So Jiang Chen and the others are actually preparing for the next tournament, and what they have to do now is to prepare for it.The domestic part was handed over to Jiang Chen, while the foreign part was handed over to Fatty.After all, this is a big event that requires all aspects of preparation.Jiang Chen and the others had to contact the foreign affairs department to handle the relevant documents and visas even for the countries that the race was going to pass through.Not to mention, the vehicles and drivers needed for the competition have not yet been obtained, so everything has to start from scratch.

(End of this chapter)

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