basketball purple front
Chapter 452 AND1
Chapter 452 AND1
After the All-Star curtain ended, Tang Qian returned to Los Angeles, because on the 20th, they will face the arrival of the Celtics.
But just after arriving in Los Angeles, he noticed something different.
The head of Old Buss is posted in many places, especially for Lakers fans, it seems that there is a silent atmosphere that is quietly spreading and spreading the air.Tang Qian only met that "old man" once, but he still admires his temperament and conversation from the bottom of his heart.And when he proposed to "press the palm print" for himself in the collection corridor, Tang Qian was indeed shocked.After all, he has seen the "palm prints" in that place, all of them are big names of the Los Angeles Lakers, once famous hot stars.Although he thought he had great potential, he hadn't "realized" it yet, so the act of meeting Old Buss for the first time still made him irresistible, and he felt a feeling of "grateful".
This is the normal situation of any normal person. When you are unknown and not very good, if someone appreciates you or encourages you, the feeling will be completely different from the appreciation and encouragement after becoming famous.To use an ancient Chinese idiom, it is the difference between "sending charcoal in the snow" and "icing on the cake".Although he didn't know why Old Bath was treating him like this, but a sense of gratitude and warmth was unavoidable, and suddenly came to him.
It's like a college student who has just stepped into the society and suddenly gets the affirmation and appreciation of his immediate superiors. Naturally, there is no need to say more about this feeling.And this is also the original intention of Old Bass to "press his fingerprints" on Tang Qian. It can not only win people's hearts, but also stimulate the desire of this oriental young man to fight. Why not kill two birds with one stone?He was able to create the most powerful team in the league from his status as a "poor boss in the NBA". Needless to say, he has the art of leadership and management.
You can't say that old Buss is "scheming" or "cunning", because he has to do it in public and private.The public aspect is to pave the way for the future of the Lakers, and in the last stage of his life, he will not forget this team that has devoted countless efforts.What about private matters?He did it for his own family and future generations, and as a father, there is nothing wrong with doing this.Of course, the most important thing is that he also gave Tang Qian a hand by the way, so that this lonely oriental boy had inadvertently developed feelings for the Lakers. Coupled with the role of motivation and encouragement, he was already very worried. Thoughtful and personal too.
If it is pure self-interest at the expense of others, it will be inferior to the old Bass by countless levels.
Why is it said that he is one of the strongest helmsmen in NBA history?Apart from other money and vision factors, his leadership and management philosophy are also the top priority for success.Looking at the random arrangement of this move, the cost is not high, but for the team and players, it has all played an upward force, so the success of Old Bath is definitely not accidental.
To put it simply, he is not an upstart, nor is he a stupid local tyrant, he is a real leader.
Any decision is based on a win-win situation for the team and the players. In the NBA, few owners have this.It's not that other bosses are all fools, who can become a rich man, who is the master without IQ?It's just the NBA team, it's just their sideline business, and it's completely different from the level of painstaking efforts that old Buss put into it.
And it was this "hard work" that made the old Buss and the Lakers have a much closer relationship than other teams.
This is one of the core reasons why the Lakers are so successful in the league.
This emotion was especially evident in the team training on the 19th.
There is no joy in the whole, only seriousness and silence dominate.
For this situation, Mike D'Antoni didn't intervene much, because with the death of Old Bath, he just happened to be able to beat some "restless factors" that didn't obey the command.However, there are still people who are "special", and he is the "Happy Beast" Dwight Howard. Originally, he also pretended to be "sad", but after a long time, he revealed his secrets. Smiles, jokes, pranks, presented one by one.Usually, people don’t hate this kind of communication mode, because Americans are also a group of people who claim to be humorous, but during this time, it is obviously inappropriate, and it is obviously a bit too much.
Kobe even stared at him from behind for a long time, but didn't say much.
But Tang Qian saw that look, gave up, cold, and ruthless.
This……
At noon on February 2th, US time, Tang Qian came to a coffee shop in Los Angeles with Zhou Zhiru after training, because today, there was an important contract in Tang Qian's career to discuss.The original agreed time was 20:13, but when Tang Qian and Zhou Zhiru arrived 15 minutes earlier, they found that several people were already sitting on the reserved seats.
So sincere?Tang Qian said in surprise, but in any case, AND1's negotiating attitude left Tang Qian with a good first impression.At least compared to Nike and Adidas, their sincerity is fully displayed.
Everyone is eager to be respected, especially in a foreign country. Tang Qian's interest in this company suddenly increased a little due to the attitude of the opposite party.Of course he didn't know that AND1 had no choice but to make such a bad decision. A few years ago, the latter would not have been so "friendly to the people". Stimulation, perhaps there is only one way to completely sell off and go bankrupt.
"Hello, Mr. Seth Berger, this is my client Tang Qian, this is Mr. Seth Berger, the founder and chairman of AND1." Zhou Zhiru introduced both parties familiarly from the beginning, It can be seen that her professional ability has also become stronger and more proficient. "Hi Mr. Berger, I'm Tang, nice to meet you~" Tang Qian stretched out his hand politely.
"You too~ China Hot~ We have heard your story a long time ago~ You are a Chinese warrior~" Seth Berger knew his task today, so he didn't have any pretensions of a rich man, smiling all the way, It seemed like an old friend Tang Qian hadn't seen for many years.
To be honest, when Zhou Zhiru said that the founder and chairman of AND1 came in person, Tang Qian was still a little proud in his heart.Because no matter what state AND1 is in right now, if the big BOSS can come in person, it will be regarded as full of sincerity.Compared with Nike and Adidas, because they don't have the support of the Chinese market, they don't care about themselves at all. The attitude here is undoubtedly much better.
Tang Qian really didn't play basketball for money in his life, that's why he dared to fight to the end with the basketball management and basketball association. Therefore, if he wants to get his "favor", the first point is to make him see each other right, and let him Feel comfortable.Perhaps for some players who are good at calculation, it is very unprofessional and immature for Tang Qian to do so, but they have no experience of living again, so they don't understand Tang Qian's spirit and thoughts at all.
Money is something that you don't bring with you when you live or die. After Tang Qian had a personal experience, he gradually lost his mind about money.
For him, as long as he can earn what he needs in life, that's fine. For the rest, he will not go against his own heart and intentions to flatter or compromise.Besides, he is not someone who spends a lot of money on everyone. The salary of his career alone is enough for him to live for ten lifetimes, so he does not have high requirements for this kind of advertisements and endorsements.
In a word, you can meet your eyes and go with your heart.
It was Tang Qian's mentality that gave AND1, which was about to collapse, a new chance.
Since Zhou Zhiru had already contacted AND1 several times before, the general direction was basically finalized. Today is mainly to communicate and negotiate on some details and special notes.
"By the way, Tang, why did you specifically specify not to go to Japan for promotional activities? You know that Japan is one of the top three economic powers in Asia? If you lose this market, I'm afraid it will have a big impact on global sales." Seth Berger pointed to a special note for Party B and said doubtfully.Tang Qian knew that many Americans were not proficient in history, even the history of their own country, so asking such a question was not intentional.After thinking for a while, he said: "First of all, Mr. Berger, I am not trying to ban the sale of signature shoes in Japan. My original words are not to go to Japan for promotion and activities, that's all. Secondly, if you are an American, you may I don’t know much about the historical relationship between China and Japan. I dare to say that if I often go to Japan to do promotional activities, then I will never get AND1 in the Chinese market. Although it is impossible for me to bring AND1 to the Chinese market now, but in the future Maybe there is still a chance. I accepted your proposal. I am afraid that not only the Chinese market, but the entire Chinese market will reject me, and maybe even close the door to sales. This is definitely not my joke, you go Ask any Chinese casually, and you will know whether what I say is true or not."
"This? So serious? Zhou, is Tang really telling the truth?" Seth Berger asked in disbelief after hearing this, because in his investigation, the Chinese market does not have much racism and xenophobia.Zhou Zhiru nodded and said: "Yes, Mr. Berger, Tang is right. Other countries are easy to talk about, but as long as they have relations with Japan, they will become the target of public criticism, and it will be difficult to clean up or turn over."
"Really, really?" Seth Berger originally meant that since Tang Qian's domestic market is temporarily closed, it is always right to start from the Great Eastern region. After all, the Asian face should be enough. Gain a lot of popularity and support.And since we want to focus on attacking the Greater Eastern region, it is impossible to avoid Japan, an economic powerhouse. Nike and Adidas make a lot of net profits from Japan every year. It is a great pity and waste.However, seeing what the other party said was righteous, Seth Berger suddenly hesitated, because just like Tang Qian thought, he was not familiar with the history of the United States, let alone a country far away across the ocean. Ancient Eastern Country?Being able to do market research and market research is already very professional and good. As for historical factors, he really didn't take them into consideration.
This is the key to why AND1 has gone from glory to decline. Their research on some aspects is blank.Moreover, their development has a huge limitation of vision, thinking that they can make a lot of money by specializing in the street, comparable to Nike and Adidas, so the signing of professional basketball players has always been dispensable and the effort is extremely small.But the development of history has proved that the growth of the NBA has far exceeded the imagination of AND1, while the path of street basketball has become narrower and narrower. In the end, even the streets cannot be fully controlled.At the beginning, due to the weak foundation of AND1 and the short establishment time, it is normal to avoid professional basketball courts and compete with Nike and Adidas. The way of the street, without increasing his involvement in professional basketball, so he was eliminated by history in the end.
AND1 has forgotten that people always go to high places, and water always flows to low places. No matter how street basketball develops, its influence will always be limited, and it is impossible to reach the level of professional basketball leagues.And countless actual battles have proved that even if he is a top streetball player, he is not an opponent of a second- or third-rate professional player.Even the legendary "streetball king" can only be an ordinary main force in the NBA, and can't compete for the core and leader positions at all.In this way, the stark difference between streetball and professional basketball comes out. In the modern age where the Internet is prevalent, who would believe in some "street legends" that are illusory and unsubstantiated?In this way, the mystery of street basketball in people's hearts gradually decreased until it completely became a vassal of professional basketball.
A really good basketball player should go to play professional basketball, go to the NCAA and NBA to fight, and those who can’t play professional basketball will go to the streets and become "second-class talents".This kind of atmosphere only began to rise in the 21st century, and even Rock Park in New York, which is known as the "mecca of catching", cannot avoid such a fate.The previous brilliance has long since disappeared with the growth of the NBA.Especially after the "streetball king" Alstom hit a wall in the NBA, American fans were disappointed with the myth of street basketball. Since then, few people have believed in the "stories of street legends".For AND1, this is undoubtedly a major blow. You are defined as a "second-class talent" by the fans for special basketball equipment. How can you expand the market and increase revenue and profit?Still want to compete with Adidas and Nike?Isn't that an idiot's dream?So within a few years, the aura of AND1 quickly came to an end and became history.
This is certainly related to its innovation and design, but the wrong business philosophy and future direction are the core problems.
However, in this space, Seth Berger made the most important decision in his life, and the future is also known as "AND1 rebirth".
"Well, we will seriously consider this request. Is there anything else that needs to be discussed?" Seth Berger continued to ask regardless of the winks of the people behind him. "There is one more question." Tang Qian didn't speak, and Zhou Zhiru said first: "I wonder when AND1 can design and produce sneakers after the contract is signed? What is the expected launch cycle? Another very important point is that we need If the top sneaker designer comes to design sneakers, if there is a problem like that of Puma, we will definitely refuse to use it. I have mentioned this to you before, and it is a condition that cannot be compromised.”
Hearing this, a manager behind Seth Berger was not happy, and opened his mouth and said: "We have given you such a high price and additional terms, what else do you want? Why are there so many demands? People or Don't be too greedy!" "Really?" Hearing this, Zhou Zhiru actually pulled Tang Qian to stand up, then bent down to pick up the small satchel, turned and left.
Tang Qian couldn't help being dumbfounded by this scene, and Seth Berger was also dumbfounded. The latter stood up quickly and shouted: "Zhou, Ms. Zhou, what are you doing? What are you dissatisfied with?" Can we sit down and have a good talk?" "There is no need to talk." Zhou Zhiru said lightly: "You AND1 don't even have the minimum respect, and you want to enter the professional basketball world? This is not just a satire on me, It's an insult to my employer."
Seth Berger was a little stunned when he heard the words, because he didn't expect this oriental woman to speak so fiercely, directly involving "respect", "sarcasm" and "insult".With these hats off, even Seth Berger was a little dazed.
"Oriental woman, are you going too far? We can sign an All-Star player at such a high price, aren't you satisfied? You are really greedy Orientals!" Seeing that his subordinates were still doing a disservice, Seth Berger really wanted to shoot him to death, but before he could speak, Zhou Zhiru said: "All-star player? Isn't my employer an All-star player now? And 'greedy', you I used a rather indecent word, dare to ask Mr. Berger, is this the company culture and company professionalism of your AND1?"
"Of course, of course not, Ms. Zhou, listen to my explanation..."
"Is he still an All-Star player like him? It just depends on the large number of Chinese people. If I were Chinese, even if I was 90 years old, I might be able to easily enter the NBA starting lineup, right?" Before Seth Berger finished speaking, The executive of AND1 laughed again, the contempt in his words was clear at a glance.
"Okay, then you AND1 will spend your whole life holding street basketball, we will not accompany you." Zhou Zhiru didn't bother to argue with him, and led Tang Qian to the door of the coffee shop.This made Seth Berger impatient. He stared at the executive angrily, then strode after him and said, "Mr. Tang, Ms. Zhou, don't go, listen to me, listen to me!" talk."
However, Zhou Zhiru didn't intend to turn her head and stop, as if she was determined to leave.
This makes Seth Berger even more anxious, because he knows better than others that there is not much time left for AND1. If this move fails, then he can only declare complete bankruptcy and sell all the original shares , so that AND1 will never have anything to do with him again.Where was the meaning of him being alone for so long then?So I immediately asked loudly: "Mr. Tang, Ms. Zhou, what do you want to do to stay? Can you tell me about the conditions and give me a chance to make amends?"
After hearing these words, Zhou Zhiru finally stopped in her tracks. She turned around and said slowly, "It's easy for us to stay, Mr. Berger, just fire this guy." These words The voice is not loud, but it makes people feel sharp like a sharp knife when they speak. "This..." Seth Berger also fell into hesitation, because the guy behind him is a senior management with fair ability, and he has done a lot of work for AND1, so he is fired, and the former is a bit helpless arrive.
"Ms. Zhou, is this condition... can I change it?" Seth Berger was talking here, and that guy tried to kill himself: "Mr. Berger, why do you still care about them? They are a bunch of greedy people. The Eastern Wild Dogs! If we don’t talk to them, we can talk to other players!”
What a fool! ! !
At this moment, Seth Berger was also a little angry, because he was obviously helping him, but he didn't appreciate it, and continued to make trouble for himself. "Okay~ Did you hear that too, sir? If that's the case, we don't need to talk anymore~ Goodbye~" Zhou Zhiru turned her head and left without stopping.
In just four or five seconds, Seth Berger made the most difficult and successful decision in his life, that is...
"Okay, Benjahan, let's go, the company will pay you the remaining salary in the contract."
W, what?This AND1 executive named Benjahan thought he heard it wrong, opened his mouth and asked, "Mr. Berger, what are you talking about? Are you joking?" After all, Seth Berger was also a former business tycoon and a successful person. , so once the decision was made, he became neat and tidy, saying: "I'm not joking with you, Benjahan, from now on, you will be fired by AND1 company, you can go."
After the audience was quiet for a few seconds, Benjahan was furious and shouted with a flushed face: "Seth Berger, I think you are crazy!!! I have spent a lot of thought on AND1 in the past few years, right? You actually treated me like this for an oriental guy? You are such a stupid boss!!!" But Seth Berger didn't change his mind, and said directly with a cold face: "AND1 thank you for your hard work and hard work over the past few years. Pay, but I'm sorry, AND1 will not have your seat in the future, you should go to other sports companies to try your luck."
"shi.t~ you idiots, idiots, shit~ I will make you suffer and pay the price~ I will go to Nike and Adidas, and then I will trample you down!!!" Hearing Benjahan say anything After speaking, the most basic apology on Seth Berger's face disappeared. He pointed to the glass door of the coffee shop and said, "Get.out!!!"
"fuc.k~ You headless ducks~ You are so stupid~ You are so stupid~ Seth Berger~ Trust me~ You will definitely regret it~ At that time, don't beg me to come back~~ ~" With a series of cursing voices, Benjahan left the coffee shop angrily.
"Now Mr. Tang, Ms. Zhou, can you sit down and talk again?" Seth Berger asked.
"Of course no problem, I'm very happy, Mr. Berger." After Zhou Zhiru nodded, she and Tang Qian returned to their seats to continue the negotiation. Looking at her calm expression, it was as if nothing had happened just now Same.
This oriental woman is not simple.
This is Seth Berger's inner judgment.
"Okay, Ms. Zhou, can you tell me, why are you so angry?"
Facing Seth Berger's question, Zhou Zhiru slowly replied: "As a large company specializing in the production of basketball equipment, don't you really know why we are angry?" , just tell me." After thinking for a while, Seth Berger shook his head and smiled wryly.
"Okay~ The reason is very simple. Basketball shoes are athletes' on-court protectors, or talismans. If you can't even do the basic protection performance well, how can we trust your sincerity?" Zhou Zhiru said: "Know your health, It's the second life of an NBA player."
"The managers of your company don't care about this issue. Isn't that just saying that they don't care about my employer's sports career? Professional longevity? Do you think this is insulting and disrespectful?" Zhou Zhiru's words are very closely related, and they are all in one go , making Seth Berger feel ashamed for a while.
In the end, the contract intention was preliminarily finalized, and the specific signing time was set in three to five days.
When the backs of Tang Qian and Zhou Zhiru gradually disappeared, the rest of the executives of AND1 couldn't help asking: "Mr. Berger, are you so optimistic about him? What if he can't fight? Then we will completely It's over." After hearing this, Seth Berger said silently: "You don't understand the current situation of the company? If you don't take a gamble, you will lose. If this is the case, I might as well let go of my hands and feet and be bold again. Maybe so, there will be more A miracle favored AND1."
"Of course, I'm also full of confidence in this oriental man." Seth Berger said, "Because I saw an aura in him, that's... the aura of a champion."
PS: Chapter 1 is here, please recommend the big chapter, today I will not break my promise~
(End of this chapter)
After the All-Star curtain ended, Tang Qian returned to Los Angeles, because on the 20th, they will face the arrival of the Celtics.
But just after arriving in Los Angeles, he noticed something different.
The head of Old Buss is posted in many places, especially for Lakers fans, it seems that there is a silent atmosphere that is quietly spreading and spreading the air.Tang Qian only met that "old man" once, but he still admires his temperament and conversation from the bottom of his heart.And when he proposed to "press the palm print" for himself in the collection corridor, Tang Qian was indeed shocked.After all, he has seen the "palm prints" in that place, all of them are big names of the Los Angeles Lakers, once famous hot stars.Although he thought he had great potential, he hadn't "realized" it yet, so the act of meeting Old Buss for the first time still made him irresistible, and he felt a feeling of "grateful".
This is the normal situation of any normal person. When you are unknown and not very good, if someone appreciates you or encourages you, the feeling will be completely different from the appreciation and encouragement after becoming famous.To use an ancient Chinese idiom, it is the difference between "sending charcoal in the snow" and "icing on the cake".Although he didn't know why Old Bath was treating him like this, but a sense of gratitude and warmth was unavoidable, and suddenly came to him.
It's like a college student who has just stepped into the society and suddenly gets the affirmation and appreciation of his immediate superiors. Naturally, there is no need to say more about this feeling.And this is also the original intention of Old Bass to "press his fingerprints" on Tang Qian. It can not only win people's hearts, but also stimulate the desire of this oriental young man to fight. Why not kill two birds with one stone?He was able to create the most powerful team in the league from his status as a "poor boss in the NBA". Needless to say, he has the art of leadership and management.
You can't say that old Buss is "scheming" or "cunning", because he has to do it in public and private.The public aspect is to pave the way for the future of the Lakers, and in the last stage of his life, he will not forget this team that has devoted countless efforts.What about private matters?He did it for his own family and future generations, and as a father, there is nothing wrong with doing this.Of course, the most important thing is that he also gave Tang Qian a hand by the way, so that this lonely oriental boy had inadvertently developed feelings for the Lakers. Coupled with the role of motivation and encouragement, he was already very worried. Thoughtful and personal too.
If it is pure self-interest at the expense of others, it will be inferior to the old Bass by countless levels.
Why is it said that he is one of the strongest helmsmen in NBA history?Apart from other money and vision factors, his leadership and management philosophy are also the top priority for success.Looking at the random arrangement of this move, the cost is not high, but for the team and players, it has all played an upward force, so the success of Old Bath is definitely not accidental.
To put it simply, he is not an upstart, nor is he a stupid local tyrant, he is a real leader.
Any decision is based on a win-win situation for the team and the players. In the NBA, few owners have this.It's not that other bosses are all fools, who can become a rich man, who is the master without IQ?It's just the NBA team, it's just their sideline business, and it's completely different from the level of painstaking efforts that old Buss put into it.
And it was this "hard work" that made the old Buss and the Lakers have a much closer relationship than other teams.
This is one of the core reasons why the Lakers are so successful in the league.
This emotion was especially evident in the team training on the 19th.
There is no joy in the whole, only seriousness and silence dominate.
For this situation, Mike D'Antoni didn't intervene much, because with the death of Old Bath, he just happened to be able to beat some "restless factors" that didn't obey the command.However, there are still people who are "special", and he is the "Happy Beast" Dwight Howard. Originally, he also pretended to be "sad", but after a long time, he revealed his secrets. Smiles, jokes, pranks, presented one by one.Usually, people don’t hate this kind of communication mode, because Americans are also a group of people who claim to be humorous, but during this time, it is obviously inappropriate, and it is obviously a bit too much.
Kobe even stared at him from behind for a long time, but didn't say much.
But Tang Qian saw that look, gave up, cold, and ruthless.
This……
At noon on February 2th, US time, Tang Qian came to a coffee shop in Los Angeles with Zhou Zhiru after training, because today, there was an important contract in Tang Qian's career to discuss.The original agreed time was 20:13, but when Tang Qian and Zhou Zhiru arrived 15 minutes earlier, they found that several people were already sitting on the reserved seats.
So sincere?Tang Qian said in surprise, but in any case, AND1's negotiating attitude left Tang Qian with a good first impression.At least compared to Nike and Adidas, their sincerity is fully displayed.
Everyone is eager to be respected, especially in a foreign country. Tang Qian's interest in this company suddenly increased a little due to the attitude of the opposite party.Of course he didn't know that AND1 had no choice but to make such a bad decision. A few years ago, the latter would not have been so "friendly to the people". Stimulation, perhaps there is only one way to completely sell off and go bankrupt.
"Hello, Mr. Seth Berger, this is my client Tang Qian, this is Mr. Seth Berger, the founder and chairman of AND1." Zhou Zhiru introduced both parties familiarly from the beginning, It can be seen that her professional ability has also become stronger and more proficient. "Hi Mr. Berger, I'm Tang, nice to meet you~" Tang Qian stretched out his hand politely.
"You too~ China Hot~ We have heard your story a long time ago~ You are a Chinese warrior~" Seth Berger knew his task today, so he didn't have any pretensions of a rich man, smiling all the way, It seemed like an old friend Tang Qian hadn't seen for many years.
To be honest, when Zhou Zhiru said that the founder and chairman of AND1 came in person, Tang Qian was still a little proud in his heart.Because no matter what state AND1 is in right now, if the big BOSS can come in person, it will be regarded as full of sincerity.Compared with Nike and Adidas, because they don't have the support of the Chinese market, they don't care about themselves at all. The attitude here is undoubtedly much better.
Tang Qian really didn't play basketball for money in his life, that's why he dared to fight to the end with the basketball management and basketball association. Therefore, if he wants to get his "favor", the first point is to make him see each other right, and let him Feel comfortable.Perhaps for some players who are good at calculation, it is very unprofessional and immature for Tang Qian to do so, but they have no experience of living again, so they don't understand Tang Qian's spirit and thoughts at all.
Money is something that you don't bring with you when you live or die. After Tang Qian had a personal experience, he gradually lost his mind about money.
For him, as long as he can earn what he needs in life, that's fine. For the rest, he will not go against his own heart and intentions to flatter or compromise.Besides, he is not someone who spends a lot of money on everyone. The salary of his career alone is enough for him to live for ten lifetimes, so he does not have high requirements for this kind of advertisements and endorsements.
In a word, you can meet your eyes and go with your heart.
It was Tang Qian's mentality that gave AND1, which was about to collapse, a new chance.
Since Zhou Zhiru had already contacted AND1 several times before, the general direction was basically finalized. Today is mainly to communicate and negotiate on some details and special notes.
"By the way, Tang, why did you specifically specify not to go to Japan for promotional activities? You know that Japan is one of the top three economic powers in Asia? If you lose this market, I'm afraid it will have a big impact on global sales." Seth Berger pointed to a special note for Party B and said doubtfully.Tang Qian knew that many Americans were not proficient in history, even the history of their own country, so asking such a question was not intentional.After thinking for a while, he said: "First of all, Mr. Berger, I am not trying to ban the sale of signature shoes in Japan. My original words are not to go to Japan for promotion and activities, that's all. Secondly, if you are an American, you may I don’t know much about the historical relationship between China and Japan. I dare to say that if I often go to Japan to do promotional activities, then I will never get AND1 in the Chinese market. Although it is impossible for me to bring AND1 to the Chinese market now, but in the future Maybe there is still a chance. I accepted your proposal. I am afraid that not only the Chinese market, but the entire Chinese market will reject me, and maybe even close the door to sales. This is definitely not my joke, you go Ask any Chinese casually, and you will know whether what I say is true or not."
"This? So serious? Zhou, is Tang really telling the truth?" Seth Berger asked in disbelief after hearing this, because in his investigation, the Chinese market does not have much racism and xenophobia.Zhou Zhiru nodded and said: "Yes, Mr. Berger, Tang is right. Other countries are easy to talk about, but as long as they have relations with Japan, they will become the target of public criticism, and it will be difficult to clean up or turn over."
"Really, really?" Seth Berger originally meant that since Tang Qian's domestic market is temporarily closed, it is always right to start from the Great Eastern region. After all, the Asian face should be enough. Gain a lot of popularity and support.And since we want to focus on attacking the Greater Eastern region, it is impossible to avoid Japan, an economic powerhouse. Nike and Adidas make a lot of net profits from Japan every year. It is a great pity and waste.However, seeing what the other party said was righteous, Seth Berger suddenly hesitated, because just like Tang Qian thought, he was not familiar with the history of the United States, let alone a country far away across the ocean. Ancient Eastern Country?Being able to do market research and market research is already very professional and good. As for historical factors, he really didn't take them into consideration.
This is the key to why AND1 has gone from glory to decline. Their research on some aspects is blank.Moreover, their development has a huge limitation of vision, thinking that they can make a lot of money by specializing in the street, comparable to Nike and Adidas, so the signing of professional basketball players has always been dispensable and the effort is extremely small.But the development of history has proved that the growth of the NBA has far exceeded the imagination of AND1, while the path of street basketball has become narrower and narrower. In the end, even the streets cannot be fully controlled.At the beginning, due to the weak foundation of AND1 and the short establishment time, it is normal to avoid professional basketball courts and compete with Nike and Adidas. The way of the street, without increasing his involvement in professional basketball, so he was eliminated by history in the end.
AND1 has forgotten that people always go to high places, and water always flows to low places. No matter how street basketball develops, its influence will always be limited, and it is impossible to reach the level of professional basketball leagues.And countless actual battles have proved that even if he is a top streetball player, he is not an opponent of a second- or third-rate professional player.Even the legendary "streetball king" can only be an ordinary main force in the NBA, and can't compete for the core and leader positions at all.In this way, the stark difference between streetball and professional basketball comes out. In the modern age where the Internet is prevalent, who would believe in some "street legends" that are illusory and unsubstantiated?In this way, the mystery of street basketball in people's hearts gradually decreased until it completely became a vassal of professional basketball.
A really good basketball player should go to play professional basketball, go to the NCAA and NBA to fight, and those who can’t play professional basketball will go to the streets and become "second-class talents".This kind of atmosphere only began to rise in the 21st century, and even Rock Park in New York, which is known as the "mecca of catching", cannot avoid such a fate.The previous brilliance has long since disappeared with the growth of the NBA.Especially after the "streetball king" Alstom hit a wall in the NBA, American fans were disappointed with the myth of street basketball. Since then, few people have believed in the "stories of street legends".For AND1, this is undoubtedly a major blow. You are defined as a "second-class talent" by the fans for special basketball equipment. How can you expand the market and increase revenue and profit?Still want to compete with Adidas and Nike?Isn't that an idiot's dream?So within a few years, the aura of AND1 quickly came to an end and became history.
This is certainly related to its innovation and design, but the wrong business philosophy and future direction are the core problems.
However, in this space, Seth Berger made the most important decision in his life, and the future is also known as "AND1 rebirth".
"Well, we will seriously consider this request. Is there anything else that needs to be discussed?" Seth Berger continued to ask regardless of the winks of the people behind him. "There is one more question." Tang Qian didn't speak, and Zhou Zhiru said first: "I wonder when AND1 can design and produce sneakers after the contract is signed? What is the expected launch cycle? Another very important point is that we need If the top sneaker designer comes to design sneakers, if there is a problem like that of Puma, we will definitely refuse to use it. I have mentioned this to you before, and it is a condition that cannot be compromised.”
Hearing this, a manager behind Seth Berger was not happy, and opened his mouth and said: "We have given you such a high price and additional terms, what else do you want? Why are there so many demands? People or Don't be too greedy!" "Really?" Hearing this, Zhou Zhiru actually pulled Tang Qian to stand up, then bent down to pick up the small satchel, turned and left.
Tang Qian couldn't help being dumbfounded by this scene, and Seth Berger was also dumbfounded. The latter stood up quickly and shouted: "Zhou, Ms. Zhou, what are you doing? What are you dissatisfied with?" Can we sit down and have a good talk?" "There is no need to talk." Zhou Zhiru said lightly: "You AND1 don't even have the minimum respect, and you want to enter the professional basketball world? This is not just a satire on me, It's an insult to my employer."
Seth Berger was a little stunned when he heard the words, because he didn't expect this oriental woman to speak so fiercely, directly involving "respect", "sarcasm" and "insult".With these hats off, even Seth Berger was a little dazed.
"Oriental woman, are you going too far? We can sign an All-Star player at such a high price, aren't you satisfied? You are really greedy Orientals!" Seeing that his subordinates were still doing a disservice, Seth Berger really wanted to shoot him to death, but before he could speak, Zhou Zhiru said: "All-star player? Isn't my employer an All-star player now? And 'greedy', you I used a rather indecent word, dare to ask Mr. Berger, is this the company culture and company professionalism of your AND1?"
"Of course, of course not, Ms. Zhou, listen to my explanation..."
"Is he still an All-Star player like him? It just depends on the large number of Chinese people. If I were Chinese, even if I was 90 years old, I might be able to easily enter the NBA starting lineup, right?" Before Seth Berger finished speaking, The executive of AND1 laughed again, the contempt in his words was clear at a glance.
"Okay, then you AND1 will spend your whole life holding street basketball, we will not accompany you." Zhou Zhiru didn't bother to argue with him, and led Tang Qian to the door of the coffee shop.This made Seth Berger impatient. He stared at the executive angrily, then strode after him and said, "Mr. Tang, Ms. Zhou, don't go, listen to me, listen to me!" talk."
However, Zhou Zhiru didn't intend to turn her head and stop, as if she was determined to leave.
This makes Seth Berger even more anxious, because he knows better than others that there is not much time left for AND1. If this move fails, then he can only declare complete bankruptcy and sell all the original shares , so that AND1 will never have anything to do with him again.Where was the meaning of him being alone for so long then?So I immediately asked loudly: "Mr. Tang, Ms. Zhou, what do you want to do to stay? Can you tell me about the conditions and give me a chance to make amends?"
After hearing these words, Zhou Zhiru finally stopped in her tracks. She turned around and said slowly, "It's easy for us to stay, Mr. Berger, just fire this guy." These words The voice is not loud, but it makes people feel sharp like a sharp knife when they speak. "This..." Seth Berger also fell into hesitation, because the guy behind him is a senior management with fair ability, and he has done a lot of work for AND1, so he is fired, and the former is a bit helpless arrive.
"Ms. Zhou, is this condition... can I change it?" Seth Berger was talking here, and that guy tried to kill himself: "Mr. Berger, why do you still care about them? They are a bunch of greedy people. The Eastern Wild Dogs! If we don’t talk to them, we can talk to other players!”
What a fool! ! !
At this moment, Seth Berger was also a little angry, because he was obviously helping him, but he didn't appreciate it, and continued to make trouble for himself. "Okay~ Did you hear that too, sir? If that's the case, we don't need to talk anymore~ Goodbye~" Zhou Zhiru turned her head and left without stopping.
In just four or five seconds, Seth Berger made the most difficult and successful decision in his life, that is...
"Okay, Benjahan, let's go, the company will pay you the remaining salary in the contract."
W, what?This AND1 executive named Benjahan thought he heard it wrong, opened his mouth and asked, "Mr. Berger, what are you talking about? Are you joking?" After all, Seth Berger was also a former business tycoon and a successful person. , so once the decision was made, he became neat and tidy, saying: "I'm not joking with you, Benjahan, from now on, you will be fired by AND1 company, you can go."
After the audience was quiet for a few seconds, Benjahan was furious and shouted with a flushed face: "Seth Berger, I think you are crazy!!! I have spent a lot of thought on AND1 in the past few years, right? You actually treated me like this for an oriental guy? You are such a stupid boss!!!" But Seth Berger didn't change his mind, and said directly with a cold face: "AND1 thank you for your hard work and hard work over the past few years. Pay, but I'm sorry, AND1 will not have your seat in the future, you should go to other sports companies to try your luck."
"shi.t~ you idiots, idiots, shit~ I will make you suffer and pay the price~ I will go to Nike and Adidas, and then I will trample you down!!!" Hearing Benjahan say anything After speaking, the most basic apology on Seth Berger's face disappeared. He pointed to the glass door of the coffee shop and said, "Get.out!!!"
"fuc.k~ You headless ducks~ You are so stupid~ You are so stupid~ Seth Berger~ Trust me~ You will definitely regret it~ At that time, don't beg me to come back~~ ~" With a series of cursing voices, Benjahan left the coffee shop angrily.
"Now Mr. Tang, Ms. Zhou, can you sit down and talk again?" Seth Berger asked.
"Of course no problem, I'm very happy, Mr. Berger." After Zhou Zhiru nodded, she and Tang Qian returned to their seats to continue the negotiation. Looking at her calm expression, it was as if nothing had happened just now Same.
This oriental woman is not simple.
This is Seth Berger's inner judgment.
"Okay, Ms. Zhou, can you tell me, why are you so angry?"
Facing Seth Berger's question, Zhou Zhiru slowly replied: "As a large company specializing in the production of basketball equipment, don't you really know why we are angry?" , just tell me." After thinking for a while, Seth Berger shook his head and smiled wryly.
"Okay~ The reason is very simple. Basketball shoes are athletes' on-court protectors, or talismans. If you can't even do the basic protection performance well, how can we trust your sincerity?" Zhou Zhiru said: "Know your health, It's the second life of an NBA player."
"The managers of your company don't care about this issue. Isn't that just saying that they don't care about my employer's sports career? Professional longevity? Do you think this is insulting and disrespectful?" Zhou Zhiru's words are very closely related, and they are all in one go , making Seth Berger feel ashamed for a while.
In the end, the contract intention was preliminarily finalized, and the specific signing time was set in three to five days.
When the backs of Tang Qian and Zhou Zhiru gradually disappeared, the rest of the executives of AND1 couldn't help asking: "Mr. Berger, are you so optimistic about him? What if he can't fight? Then we will completely It's over." After hearing this, Seth Berger said silently: "You don't understand the current situation of the company? If you don't take a gamble, you will lose. If this is the case, I might as well let go of my hands and feet and be bold again. Maybe so, there will be more A miracle favored AND1."
"Of course, I'm also full of confidence in this oriental man." Seth Berger said, "Because I saw an aura in him, that's... the aura of a champion."
PS: Chapter 1 is here, please recommend the big chapter, today I will not break my promise~
(End of this chapter)
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