basketball purple front

Chapter 608 Hot is indispensable!

Originally, Tang Qian wanted to fully adopt Li Qiuping's suggestion, but what happened later caused some changes in his attitude.Leaving aside the "age gate" and "false certificate gate", just this shit gossip website TMZ released a "hot video" at noon that day because the "comments" on Twitter exceeded 1.

The name of the video is very simple: China Hot Parking Lot vs. Kanye West.

Everyone knows who Kanye West is, not to mention that he himself is doing well in the music field, but the current relationship with Kim Kardashian is enough to make him active in various perspectives across the United States.This relationship is undoubtedly a win-win for both of them.

But this video at night increased Kanye West's Google search index dozens of times, which shows the subconscious enthusiasm of the American people for "violence" and "fighting".Only one hour and 27 minutes later, Kanye West directly issued an official statement: This is just a duel with hot men in China!But the two of them had an agreement in private that this video was not allowed to be made public, but now everyone knows that No. 29 of the Lakers is an Asian who doesn't know how to spell "reputation" by nature!

Starting today, I am at odds with this number 29!
These are the words of Kanye West.

In fact, he can't help it, because the scene of him being violently beaten in the video is extremely clear, and it is clear that "many people bully few people".In this way, his public image, commercial image, and music image will all be hit hard.The first time he saw this video, Kanye West smashed a TV and an air conditioner at home, and he kept yelling words such as "broken promises" and "despicable" , It can be seen that this will be a dead end for Tang Qian.

After a little discussion with the public relations team, he decided to make a positive "confrontation" and "turning face" voice. At least in this way, he can also make himself appear more manly, so that he will not bear all the "blame" by himself.After Tang Qian saw this video, he also felt turmoil in his heart and was extremely annoyed. After all, this was not his "meaning".

Yes, he had conflicts with Kanye West, even to the point of fighting, but this "video recording", the latter spent 1000 million US dollars to "bought it back" from himself.He collected the money himself, and of course destroyed the video.

This is tantamount to "clearing the two".

Tang Qian is also not interested in being the kind of person who "just takes money and does nothing".

But now that the video of the fight came out, Tang Qian not only completely angered Kanye West on the surface, but also his own "conscience" was not good enough.Why do you say that?It's very simple, people paid according to their requirements, and I have no reason to take this thing to "black" people.It's a matter of reputation and credibility.

But there was one more thing that was wrong.

So how did this video get out?You obviously deleted the original video file yourself?Wait, no, this shooting angle and location are not like the video I deleted, this...

Tang Qian thought for a moment, and said: Are there any outsiders at the scene? ? ?
This was the first time Tang Qian felt that he was being watched. He used to have an "ordinary mentality" and didn't think much about it at all.Now that I think about it carefully, it seems that no matter what happens to me, someone will record a video, take a photo, and then release it from the gossip website TMZ every now and then!Could it be a coincidence?
So it is normal for Kanye West to be so annoyed and furious.

He spent 1000 million U.S. dollars in "hush money", but it didn't help at all, and he was slapped hard by someone. How could he be in a good mood?Therefore, this official statement is truly infused with the anger of Kanye West himself!

This quickly brought a series of chain reactions in the United States.

For example, first of all, Kim Kardashian angrily reprimanded Tang Qian through Twitter, since she took the money, she must keep her promise, this is a man!

Anyway, Kanye West and Kim Kardashian know that things have come to this point, and they can no longer "hide their clumsiness", so diverting the attention and direction of the American people has become what their public relations team came up with this time The "Number One PR" strategy.How to transfer?It is to make a fuss about integrity.

Anyway, the oriental is now in a "crisis of trust" across the United States, and they can easily win the sympathy and understanding of the public by transferring in this way.Sure enough, this method soon took effect.On every American website, forum, and blog, accusations about Tang Qian's "integrity problem" appeared.

The most ruthless is ESPN. They teamed up with American sports columnist Jason Whitelock to publish a not-so-long article:

Looking at the recent exposure of Dongfang Tang's series of incidents, how much is left about his "integrity"?That's all for the off-court, anyway, his occupation is a professional athlete, but what if this inferiority also extends to the on-court?For example, about the occasional "big explosion" of hotness, don't you think it's a bit strange?He has a precedent of "suspected taking banned drugs" in the U17 World Youth Championship!
This is an extremely vicious article, which is full of words such as "maybe, suspect, maybe, suspect", or "according to relevant people", "according to insiders" and "according to insiders". Looks like an example."Anyway, looking at it, it is a feeling that the Lakers' illogical "big explosion" in the 29th game obviously exceeded the limit of his strength, which is likely to be due to the use of some "prohibited drugs".

Once this kind of topic was brought up, Tang Qian was once again pushed into an infinite war of words. In order to "get the heat", TNT TV's "TNT Tiantuan" program and ESPN's "First. Take" program both started on this topic. A column "topic".But most of the calibers are, "a slap can't make a sound" or "a hole can't make a sound" and so on.

For Tang Qian now, this is tantamount to "adding fuel to the fire", and his "integrity crisis" in the United States has intensified.

Many people even said with great certainty that the reason why Tang Qian was able to "explode so outrageously" occasionally was definitely due to taking XXXX brand banned drugs, and this kind of message that obviously contained a little "implanted advertisement" was also included in this kind of message. Under the general trend, the "credibility" has become extremely high.

It was equivalent to all of a sudden, Tang Qian was caught in a double attack from home and abroad, and the biggest crisis in his life seemed to erupt quietly.

Under such circumstances, Tang Qian was also annoyed. He is not a "stunned young man" who came to the United States for the first time. He has experienced so many things, and he has gone through many finals in the "60s" and "70s". .The mentality and temperament of the whole person have changed a lot earlier than in the beginning.So in a rage, Tang Qian announced to hold a personal press conference.

After a brief breath with Zhou Zhiru, Tang Qian spoke through the Orange County Chronicle:

do you know?I'm actually 50 years old this year! ! !

As soon as these words came out, there was an uproar immediately.

Of course, few people believed the nonsense that Tang Qian was "50 years old", but his attitude made many young people gradually change their positions.At least I think, oh~, this Oriental has a personality!In this case, dare to say so!Kinda!

That's a good sign.

When you can't win over everyone at all, it's better to win over some people selectively than to lose everything.

Tang Qian's "seemingly reckless" speech is also the product of a certain amount of thinking.

And at this moment, AND1's "God Assist" came.

The "god assist" mentioned here is a "god assist" in the true sense, not the kind of "a disservice".

I am 50 years old!This is the cry of the first generation of "do it your own way" basketball shoes!He is hot!It belongs to all of you who have the rebellious, uninhibited, alternative, and incomprehensible genes of "doing your own way"!The expected release time is around October this year! "I do my own way", waiting for you! ! !
Coupled with a very luxurious, good-looking and slightly mysterious "preheating advertisement", the brand AND1 once again appeared in the eyes of the public across the country!
It has to be said that this time the "use of the opportunity to publicize" was very successful, at least the cost of publicity alone was more than ten times lower than usual.

Otherwise, it would be impossible to reach the point of "everyone knows" without smashing advertisements like crazy.

You must know that the current AND1 is a company on the verge of bankruptcy, and it simply cannot spend so much cash on advertising.

Soon, some people on the Internet became interested in this advertisement and this sneaker, saying:

"I do my own way"!I go!Not bad for this signature shoe title!Much better than before! Has AND1 company changed its advertising plan?

I feel like I want to order a pair and try them out!Because I have all the factors described in it!
Have all of them?Dude, you must be a bad guy, aren't you?
Haha~ Isn't this pair of shoes tailor-made for "bad guys" like us? "I do my own way"!hey-hey!This is a good slogan!
Seeing the increasing reservation intentions on the Internet, Seth Berger, the general boss of AND1 Company, nodded with satisfaction and said: "Not bad! It seems that the momentum is good at present! Only such a small amount of publicity expenses have been used to achieve this level! LOL~ Will Nike and Adidas be jealous?" "Mr. Berger, now is not the time to relax!" Dana, a beauty executive standing beside him, said, "Our next step is to add hot 'guide' It works! We must know that in the Internet age, endorsement stars can’t do without “selling themselves and boasting”!”

"That's right! Do you have any plans for the next step? Dana?" Seth Berger nodded and asked.

Dai Na, who has been appointed to take full charge of this business, said: "My current idea is three steps. The first step is to continue to increase the use of hot negative news. This opportunity is very rare. I want to catch up next time. I don’t know when this kind of good opportunity will wait, so the advertising bombing must keep up, at least for a while, and can’t let it go. The second step is to let Tang consciously guide this negative aspect, strengthen and shape him to "do his own way" The third step is to open Twitter and use this software to interact with us, often arousing people’s impression of our stars. For now, these are the three points. I don’t know if Mr. Seth Berger still has Anything you want to improve and add?"

"You have planned well." Seth Berger said with a slight smile: "But don't overlook one point, that is, to increase the popularity of Dongfang Hot, otherwise the real big-name players cannot be bundled with just a few dollars. We can live with it. After all, we are no longer the same as we were in the past, and we don’t have the ability to wrestle with Nike and Adidas, so the favor card is particularly important.”

"You mean we should always support Dongfang Hot's opinions and remarks?" Dana asked.

"Yes. This is what we currently have the most advantage over other big companies. Wouldn't it be a waste if we don't use it?" After finishing speaking, Dana nodded and said, "Mr. Berger added It’s reasonable. Favor cards are said to be the cheapest, because you don’t have to pay a penny, but sometimes, favor cards are also the most expensive, because favors can’t be given just as you want. I will follow up and operate more in the future. Pay attention to that."

"Hmm." Seth Berger had just expressed his affirmation when he heard a question from the beautiful subordinate: "It's just that sir, are you really optimistic about him? What if what's said outside is..." Dana hasn't said anything yet. After finishing speaking, the former interrupted with his hand: "What time is it, do you still think these things are useful? Nike was dying back then, and it was almost driven crazy by Converse. Didn't it be a big gamble, so the overall situation was reversed?" ? Doing business? If you want to be at the top of the industry, you can’t do it without gambling.”

"Even the stability most of the time is essentially for that 'gambling', Dana, can you understand what I mean?" Seth Berger looked out the window and said: "I don't know how hot will be in the end. No matter where you go, but the game of gambling has begun, how can there be any reason to stop before the winner is determined?"

"In a sense, he is our AND1's big gamble, and it is also my Seth Berger's big gamble."

"I can't turn back, you know that, don't you?"

But this is just an "episode". The overall public opinion of Tang Qian is still getting worse and worse, so that radical people shouted "the Lakers get out of the NBA on the 29th".For Tang Qian, this is no less than worse.

At this time, the Lakers management did not say a word and did not take any action.

But at this moment, in this situation, if there is no action, it is acquiescence to "not support" and prepare to "stand by and watch".

Mike D'Antoni is very worried about this point of the management. After all, Tang Qian's potential, he thinks is still very good.Now that there is a lack of insiders, what is the concept of a super blue-collar?Almost equivalent to the previous "super center"!He doesn't want to be unable to coach such "excellent youngsters" next season.

But soon, someone replaced the management of the Lakers, "Shot."

PS: I worked overtime yesterday, I'm sorry, I didn't have time to ask for leave at all~ Sorry~
(End of this chapter)