Mingmen Family
Chapter 242 Shareholders' Meeting
Chapter 242 Shareholders' Meeting
"It's not the same." Ye Yaming said, "We have small-leaf tea trees here, and the middle-leaf tea trees are used to make Tieguanyin. The species should be grown alive, but the taste will be different. After all, tea trees grow in different soils and environments. The taste will be different."
"Oranges grown in Huainan are tangerines, and oranges grown in Huaibei are oranges?" Ye Hongsheng asked.
Ye Yaming gave him an approving smile: "Yes."
"What is Yaoqing?" Ye Hongsheng asked again.
Seeing that the father and daughter were about to hold an academic seminar, Ye Chongming quickly stopped: "Okay, don't talk about this for now. Drink tea quickly, everyone still has to discuss things."
The father and daughter looked at each other and smiled, and began to drink tea.
Everyone had already drank the tea when they got it, but the taste of Ye Yaming's tea was very different, and everyone couldn't help but admire it.
Ye Chongming asked, "How do you plan to sell this Tieguanyin?"
Ye Yaming said: "I discussed this matter with Mr. Qi on the way. Tieguan doesn't have many volumes, so it's only for giving away and not for sale. I will give it to big customers who bought more than 500 taels of silver in our teahouse last year. Make a name for yourself and go public next year.”
When Ye Yaming was in Fujian, he made spring tea for two months.But because there are not many ready-made tea trees, the amount of green tea picked every day is small, and only two hundred catties of dry tea are produced in total.
As for the newly bought tea mountains, the tea trees that have just been cut will still grow for two or three years, and the successor of this tea is not enough.
Ye Yaming plans to give it away first this year, and start selling it next year. After two years of hunger marketing, it will be listed in large quantities.In this way, Tieguanyin can be sent to the top famous tea comparable to Longjing tea.
Ye Chongming is extremely convinced by Ye Yaming's marketing methods.
Hearing that Ye Yaming had discussed it with Qi Ji, he nodded: "Okay, then do as you said."
Ye Yaming hoped that it would be quick and efficient to hold a shareholder meeting after all the difficulty.
She is the moderator of the meeting.
She said: "In the past, we should meet and tell everyone what we are doing, so that everyone can understand each other. But before, everyone was busy on their own. Now that we finally have the opportunity to get together, let's talk about our own management. It's a mess."
She looked at Ye Chongming and said with a smile, "Grandpa, why don't you tell us about the situation here in Lin'an?"
Ye Chongming nodded: "Okay."
Since Ye Yaming and Ye Hongsheng cultivated tea masters last year, this spring, Ye Chongming sent tea masters to the farmers who ordered Maocha to make Longjing tea on the spot.Therefore, the production of Longjing tea this year has reached a new level.
The Ye family sold the tea making method of Longjing tea, and other tea merchants also produced a large number of them, which caused the price of Longjing tea to drop a lot this year.
"But generally speaking, our income is still considerable. After all, we are authentic, and tea drinkers are more willing to buy our tea." Ye Chongming said.
"Before, I couldn't understand why Ming'er wanted to sell the secret recipe for making tea. Now I understand."
Ye Chongming was full of emotion: "If we don't sell it, our Longjing tea will be launched in large quantities this year. The price will remain high and the profit will be too high. It will not only make the tea merchants extremely jealous, but also attract the coveted by the rich and powerful."
"After selling the tea recipes, tea merchants began to make Longjing tea instead of tuancha, which not only promoted the development of loose tea, but also suppressed tuancha, which was in line with the imperial court's will. At the same time, Longjing tea became more famous. And because we are authentic, Our name is bigger."
This is the reason why he agreed without hesitation even if he didn't understand the mystery of Ye Yaming's sales plan for Tieguanyin.
Ye Yaming's sale of tea recipes not only earned several 10 taels of silver for the Ye family at once, and avoided the disaster caused by others' tea recipes, but it also had such a profound meaning.
How important it is for the Ye family who want to become an imperial merchant to conform to the imperial court's will and gain the emperor's favor.
And this kind of emotion, with the reports of Ye Hongchang who runs a teahouse in the capital, Ye Hongrong who is in charge of Huizhou, and Ye Jiaxing who is in charge of the tea set business in Xinping Town, coupled with Qi Ji's elaboration on the prospects of Minzhou's tea industry, Ye Chongming even more clearly recognized this.
Think about it more than two years ago, their Ye family was just an ordinary tea merchant in Lin'an City, operating the tea on the tea mountain in Baiteng County, and they were tricked by others, and they were struggling.
Then Ye Yaming showed his intelligence. After receiving the divine grant from his ancestors, in just two years, the grand plan of the tea industry that the Ye family and Lu Qi cooperated with has continued to the Jin Dynasty, with hundreds of thousands of mu of tea mountains under their name. Many teahouses were built in Huizhou, Fujian and other places.Longjing tea became a tribute tea, and the Ye family also fell into the eyes of the emperor.
These, I really didn't dare to think about before.
Everyone else reported the situation of the project at hand, and also raised some problems that were difficult for them to solve.Ye Yaming asked everyone to discuss on the spot and made a meeting decision.
Ye Yaming asked Qi Ji to tell about the situation in Minzhou.Ye Hongchang added.
Finally, she said: "Lin'an, Huizhou, and Minzhou are generally stable. Next, I want to open two teahouses in Beijing and Lin'an to create more elegant teahouses and promote tea art and tea ceremony."
As she spoke, she took out two books from the box next to her and put them on the table.
Of these two books, one is called "The Art of Tea" and the other is called "The Way of Tea".
Seeing these two books, everyone present was very excited.
Two years ago, Ye Yaming published a book "Tea Mat", which made their tea set business very prosperous.
And after seeing Ye Yaming's "Oolong Tea Practice" just now, everyone realized that this was a new business opportunity.
But at that time, everyone had only a vague idea. Now Ye Yaming said that he would open a new teahouse, and he also took out two books, and everyone's understanding became clear.
"Ming'er, are you going to set up a tea table in the new tea house? Then let someone use your tea making method to make tea?" Ye Hongchang asked.
He has seen the obsession of literati and refined scholars with tea seats in the capital.But this stuff gets boring.Now, he felt that Ye Yaming should have a new way to play.And this kind of gameplay is also related to the new Tieguanyin.
Ye Yaming nodded: "Yes, uncle, your guess is really accurate."
Ye Hongchang laughed triumphantly.
This meeting lasted all morning.
After announcing the adjournment of the meeting, Ye Yaming got into Ye Chongming's carriage, and said to him, "Grandfather, have you shown the accounts of the past two years to Lu and Qi?"
In this matter, she had reminded Ye Chongming as early as the beginning of the cooperation that the accounts in hand should be shown to Lu Qi and Qi on a regular basis.
Of course, she also asked to check regularly the projects that Lu Qi and his subordinates handled.
Ye Chongming nodded: "Yes."
They have cooperated with three parties and have made a lot of money in the past two years.But all the money earned was reinvested in Huizhou and Fujian.Therefore, there has been no dividends, and even some money has been pooled to continue investing.
Huizhou will have a small amount of tea on the market next year, and Minzhou will be a year later.At the end of this year, they will have dividends in their accounts.
(End of this chapter)
"It's not the same." Ye Yaming said, "We have small-leaf tea trees here, and the middle-leaf tea trees are used to make Tieguanyin. The species should be grown alive, but the taste will be different. After all, tea trees grow in different soils and environments. The taste will be different."
"Oranges grown in Huainan are tangerines, and oranges grown in Huaibei are oranges?" Ye Hongsheng asked.
Ye Yaming gave him an approving smile: "Yes."
"What is Yaoqing?" Ye Hongsheng asked again.
Seeing that the father and daughter were about to hold an academic seminar, Ye Chongming quickly stopped: "Okay, don't talk about this for now. Drink tea quickly, everyone still has to discuss things."
The father and daughter looked at each other and smiled, and began to drink tea.
Everyone had already drank the tea when they got it, but the taste of Ye Yaming's tea was very different, and everyone couldn't help but admire it.
Ye Chongming asked, "How do you plan to sell this Tieguanyin?"
Ye Yaming said: "I discussed this matter with Mr. Qi on the way. Tieguan doesn't have many volumes, so it's only for giving away and not for sale. I will give it to big customers who bought more than 500 taels of silver in our teahouse last year. Make a name for yourself and go public next year.”
When Ye Yaming was in Fujian, he made spring tea for two months.But because there are not many ready-made tea trees, the amount of green tea picked every day is small, and only two hundred catties of dry tea are produced in total.
As for the newly bought tea mountains, the tea trees that have just been cut will still grow for two or three years, and the successor of this tea is not enough.
Ye Yaming plans to give it away first this year, and start selling it next year. After two years of hunger marketing, it will be listed in large quantities.In this way, Tieguanyin can be sent to the top famous tea comparable to Longjing tea.
Ye Chongming is extremely convinced by Ye Yaming's marketing methods.
Hearing that Ye Yaming had discussed it with Qi Ji, he nodded: "Okay, then do as you said."
Ye Yaming hoped that it would be quick and efficient to hold a shareholder meeting after all the difficulty.
She is the moderator of the meeting.
She said: "In the past, we should meet and tell everyone what we are doing, so that everyone can understand each other. But before, everyone was busy on their own. Now that we finally have the opportunity to get together, let's talk about our own management. It's a mess."
She looked at Ye Chongming and said with a smile, "Grandpa, why don't you tell us about the situation here in Lin'an?"
Ye Chongming nodded: "Okay."
Since Ye Yaming and Ye Hongsheng cultivated tea masters last year, this spring, Ye Chongming sent tea masters to the farmers who ordered Maocha to make Longjing tea on the spot.Therefore, the production of Longjing tea this year has reached a new level.
The Ye family sold the tea making method of Longjing tea, and other tea merchants also produced a large number of them, which caused the price of Longjing tea to drop a lot this year.
"But generally speaking, our income is still considerable. After all, we are authentic, and tea drinkers are more willing to buy our tea." Ye Chongming said.
"Before, I couldn't understand why Ming'er wanted to sell the secret recipe for making tea. Now I understand."
Ye Chongming was full of emotion: "If we don't sell it, our Longjing tea will be launched in large quantities this year. The price will remain high and the profit will be too high. It will not only make the tea merchants extremely jealous, but also attract the coveted by the rich and powerful."
"After selling the tea recipes, tea merchants began to make Longjing tea instead of tuancha, which not only promoted the development of loose tea, but also suppressed tuancha, which was in line with the imperial court's will. At the same time, Longjing tea became more famous. And because we are authentic, Our name is bigger."
This is the reason why he agreed without hesitation even if he didn't understand the mystery of Ye Yaming's sales plan for Tieguanyin.
Ye Yaming's sale of tea recipes not only earned several 10 taels of silver for the Ye family at once, and avoided the disaster caused by others' tea recipes, but it also had such a profound meaning.
How important it is for the Ye family who want to become an imperial merchant to conform to the imperial court's will and gain the emperor's favor.
And this kind of emotion, with the reports of Ye Hongchang who runs a teahouse in the capital, Ye Hongrong who is in charge of Huizhou, and Ye Jiaxing who is in charge of the tea set business in Xinping Town, coupled with Qi Ji's elaboration on the prospects of Minzhou's tea industry, Ye Chongming even more clearly recognized this.
Think about it more than two years ago, their Ye family was just an ordinary tea merchant in Lin'an City, operating the tea on the tea mountain in Baiteng County, and they were tricked by others, and they were struggling.
Then Ye Yaming showed his intelligence. After receiving the divine grant from his ancestors, in just two years, the grand plan of the tea industry that the Ye family and Lu Qi cooperated with has continued to the Jin Dynasty, with hundreds of thousands of mu of tea mountains under their name. Many teahouses were built in Huizhou, Fujian and other places.Longjing tea became a tribute tea, and the Ye family also fell into the eyes of the emperor.
These, I really didn't dare to think about before.
Everyone else reported the situation of the project at hand, and also raised some problems that were difficult for them to solve.Ye Yaming asked everyone to discuss on the spot and made a meeting decision.
Ye Yaming asked Qi Ji to tell about the situation in Minzhou.Ye Hongchang added.
Finally, she said: "Lin'an, Huizhou, and Minzhou are generally stable. Next, I want to open two teahouses in Beijing and Lin'an to create more elegant teahouses and promote tea art and tea ceremony."
As she spoke, she took out two books from the box next to her and put them on the table.
Of these two books, one is called "The Art of Tea" and the other is called "The Way of Tea".
Seeing these two books, everyone present was very excited.
Two years ago, Ye Yaming published a book "Tea Mat", which made their tea set business very prosperous.
And after seeing Ye Yaming's "Oolong Tea Practice" just now, everyone realized that this was a new business opportunity.
But at that time, everyone had only a vague idea. Now Ye Yaming said that he would open a new teahouse, and he also took out two books, and everyone's understanding became clear.
"Ming'er, are you going to set up a tea table in the new tea house? Then let someone use your tea making method to make tea?" Ye Hongchang asked.
He has seen the obsession of literati and refined scholars with tea seats in the capital.But this stuff gets boring.Now, he felt that Ye Yaming should have a new way to play.And this kind of gameplay is also related to the new Tieguanyin.
Ye Yaming nodded: "Yes, uncle, your guess is really accurate."
Ye Hongchang laughed triumphantly.
This meeting lasted all morning.
After announcing the adjournment of the meeting, Ye Yaming got into Ye Chongming's carriage, and said to him, "Grandfather, have you shown the accounts of the past two years to Lu and Qi?"
In this matter, she had reminded Ye Chongming as early as the beginning of the cooperation that the accounts in hand should be shown to Lu Qi and Qi on a regular basis.
Of course, she also asked to check regularly the projects that Lu Qi and his subordinates handled.
Ye Chongming nodded: "Yes."
They have cooperated with three parties and have made a lot of money in the past two years.But all the money earned was reinvested in Huizhou and Fujian.Therefore, there has been no dividends, and even some money has been pooled to continue investing.
Huizhou will have a small amount of tea on the market next year, and Minzhou will be a year later.At the end of this year, they will have dividends in their accounts.
(End of this chapter)
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