Wear ancient times with a house

Chapter 211 About the Marketing of the New Store
Mrs. Song has a good memory. Song Xue is indeed six or seven months younger than Song Yun. It may be that boys develop later, so Song Xue looks much shorter than Song Yun, and his face is blown by the wind. The snot marks on his face really looked like a poor little girl.

Mrs. Song greeted Song An and his wife, and Song Yun was in charge of greeting her cousins. They turned left and right to the house that had been packed for their family and asked them to pack their things first.

Taking advantage of no one around, Song Yun secretly asked her grandmother:

"Grandmother, isn't my cousin and his family all working as accountants? Their income should be okay, why does it look a little...poor?"

Mrs. Song does know something:
"That is to say, our family is so extravagant that we can raise your children to be white and tender. How can other families be willing to spend so much money? They all have to save up to buy a house and prepare dowry gifts. Besides, although your cousin's family has a lot of earners , but the population is also large, and there are places to spend money everywhere.”

Song Yun thought brokenly:
"This money is earned, not saved. If nothing else, nutrition must keep up. It's too miserable to see the children of Tang Bo's family, who are thin, short and dark."

"Okay, each family has its own way of living, so don't point fingers."

After Song An's family cleaned up and settled their luggage, the banquet arranged by Shen's kitchen was also ready.

Most of the time, Wang Xin and Song Qin would not eat with the Song family. Although there was no distinction between masters and slaves, they were hired after all, and they felt uncomfortable eating together.

But since Song An's family is here, let Wang Xin and Song Qin come to accompany them, so that they can feel more at ease.

The two families who were not very familiar with each other, even with Song Qin as a lubricant, still felt a little cold.

The male guest is okay, after all, they are connected by blood, so they chatted after drinking some wine.

The female customer was a little embarrassed, Su felt that she was just an ordinary woman who sold tofu, she didn't know a single word, and she couldn't go with a lady like Shen who was a scholar.

Mrs. Song is an elder and also Juren's mother. Su only thinks that she is superior and cannot be as close as she is with other aunts.

The children were also very cautious, they only picked up the few dishes closest to them with their chopsticks, and they were too embarrassed to eat meat. They were greeted several times by the Song Ce brothers and sisters, but nothing changed much.

Song Yun is now the only one who can communicate frequently with Zhao Tong. Like her friends in Liyang County, they can only communicate with each other once a month, so she also wants to take care of the new cousins. entertain.

However, the difference in status between the two families made it impossible for the other party to communicate freely. On the contrary, there was a kind of cautiousness under the fence. Song Yun watched them want to go through several twists and turns in their hearts when they responded to his questioning, and felt that they should not embarrass others.

Anyway, the days are still long, Song An's family is unaccompanied in Fucheng, and they must have frequent visits with their family. They are all children, and if they are reminded by their parents, they will feel at ease when they get acquainted.

Song An's family stayed in Song's house for the time being. Although there is no account to be settled at present, in order to let Song An's family live in peace of mind, Song Nian simply asked him to accompany the shopkeeper of Wang's shop to prepare for the opening.

Song Jun is very concerned about the handmade soap shop, which is different from the food shop at home. The guests entertained are more expensive and the profits are higher. If you don’t play something new in service and marketing, you will easily be used to enjoyment of customers abandoned.

In fact, Song Yun thought about whether to sell some soaps with small profits but quick sales, and then add basic skin care products and cosmetics in the future to form a chain like the modern XX, but she later found out that it was impossible.

At the very least, the oil and salt used to make soap are things that ordinary people have to eat meticulously. The soap made from these things, even if no floral dew and medicinal materials are added, the cost will not be reduced.

If you add toiletries and cosmetics, too many materials need to be used, and the sum of the zeros and zeros will not be able to achieve parity at all.

Therefore, we can only take the upper-level route from the beginning as Li's plan before.

How do those luxury brand marketing methods do it?
In Song Yun's previous life, he just watched the excitement and never bought it, but he probably knew something about it. It was nothing more than limited sales, hunger marketing, and some festival restrictions, blind boxes, and brand linkage.

Of course, many modern marketing methods are not very applicable in ancient times.After all, modern commodity sales are based on industrial assembly line production and logistics access, but in ancient times, at least at present, it was impossible.

Taking advantage of the rest time, Song Yun listed them one by one in front of the desk alone, adding and subtracting in consideration of practical factors.

In fact, shops in this era already have some similar marketing prototypes.

For example, the pastry gift box that Song Yun was very interested in buying for the New Year is a limited edition for the festival, which attracts many women and children with extra money, and they must collect a set.

But these are not enough.

Song Nian leaned on the back of the chair, frowning as he looked at the thick stack of "Shop Opening Plan" Song Yun sent him.

It's not that Song Yun really has so many ideas, it's just that once she writes quickly and doesn't pay attention to the aesthetic feeling, it's easy to write big characters and change them from time to time.

For an orthodox-educated literati like Song Nian, his daughter's proposal really made him want to read it, but also felt his eyes were hot, and his emotions were really complicated.

Song Yun didn't know, it was drafting, who still wrote on the draft, she sat beside Song Nian excitedly, pointing on the paper with her fingers, trying to explain her thoughts clearly to Song Nian.

Song Nian has a high degree of acceptance for such things as noble ladies bringing goods, hunger marketing, and membership system. Nowadays, some high-end gold sales caves, such as a certain building and a certain club in Fucheng, are famous for nothing more than this. Several promotional routines.

Cough cough, Song Nian has never been to these places, and the wealth of the friends around him is not high enough to go to such places to spend a lot of money.

But men, when they are drinking, they will talk about this more or less, it is nothing more than pantothenic acid, envy, jealousy, or feeling that those dudes who smile for Pomeranians are being played like monkeys without knowing it.

Even if Song Nian didn't pay attention, he listened to the general idea, nothing else, but he paid more attention to the sales methods and the precise handling of the customer's psychology.

So when Song Yun wrote this, he understood it, and felt a little surprised. If a child can read quickly, has a photographic memory, and is smart since childhood, it can be said to be born.

But could it be possible that the various considerations for doing business can also be innate?
But their family has five generations, that is, Song Nian's father can still do business, otherwise he would not have opened a furniture shop from a carpenter with some crafts, but this is what he has after years of struggling in the society. Ability.

But this kid...

　I don't know why, but the leave note was sent to Chapter 1 as soon as it was sent out. I tried several times but it didn't work.

　　Recently, a person around him caught a cold, and a large group of people around him caught a cold, including our family.

　　We were taken aback and thought it was positive, so we were relieved after doing nucleic acid.

　　
　
(End of this chapter)