The Pretty Eldest Daughter of a Scholar's Family

Chapter 740 Inexplicable Competition

Like Qingming Festival and Dragon Boat Festival, Dongling Kingdom will have a three-day holiday for the Mid-Autumn Festival.

The second day of Lu Mingyang and An's return home coincided with the Mid-Autumn Festival holiday.

The married daughter and granddaughter learned that the two old men had finally returned to the city, and each of them brought their husband-in-law and children back home to visit during the holiday.

During the Mid-Autumn Festival, there is a big banquet in the palace. Courtiers, those who are above the third rank and those who hold titles must enter the palace to receive the banquet.

Although Lu Mingyang had given the title to Lu Da, such a palace banquet still cannot do without him and An Shi.

Lu Da was guarding the northern city, so it was impossible for him to rush back to attend the banquet, so Lu Jinkang, the eldest son, would take the banquet on his behalf, so Su Yunduo also had to go to the palace to eat this palace banquet.

Every Mid-Autumn Festival, there must be a banquet in the palace.

Whenever there is a feast in the palace, the Duke of Zhenguo usually arranges a reunion banquet in advance in order to stagger it with the palace banquet.

Su Yunduo had been reminded by Lu Jinkang early on to prepare for this year's Mid-Autumn Festival reunion banquet.

It's just that I didn't expect my aunt and aunt to return to the house today, so I made a plan with An Shi and simply took advantage of the aunt and aunt's return to the house to bring the Mid-Autumn Festival reunion banquet originally scheduled for the evening to noon.

Although it was a little hasty to change the time temporarily, the Mid-Autumn Festival reunion banquet in Zhen Guogong Mansion was extraordinarily lively because of the preparations and all kinds of dishes in the kitchen. Even all kinds of moon cakes had been baked in advance.

The aunts and aunts who returned home to visit relatives not only had a big meal, but before leaving, they each brought a few boxes of exquisitely packaged and extremely delicious mooncakes.

These are the mooncakes specially made by Su Yunduo's chef. It has been greatly improved on the basis of last year. It is more delicate and delicious than the mooncakes sold by Su Yunduo in Piaoxiang Restaurant.

The only one who didn't enjoy the reunion dinner with peace of mind today was Lu Mingyang. Not long after the family banquet started, someone came to the door and pulled Lu Mingyang away from the family dinner.

Everyone thought that these people had to discuss important matters when they came to fight Lu Mingyang, but when Lu Mingyang came to the table with a gloomy face, everyone knew that the people who came to him were all asking for mooncakes from him.

This made Su Yunduo helpless and apologetic, and finally had to follow Lu Mingyang's proposal to let Piaoxiang Restaurant sell a batch of mooncakes to the outside world.

Anyone who has tasted Piaoxiang Restaurant's mooncakes knows that Piaoxiang Restaurant's mooncakes are unique and delicious, but Piaoxiang Restaurant's mooncakes are not sold separately, except as special gifts for dine-in at the restaurant.

Su Yunduo has also gone through a lot of deliberation in adopting this unique sales method.

Half a month ago, a new restaurant called Meimeizhai opened a few steps away from Piaoxiang Restaurant. It attracts customers at low prices, which has brought a considerable impact on the business of Piaoxiang Restaurant. It's a lot lighter.

In order to cope with the impact of Meimeizhai, shopkeepers Zeng and Zhuer of Piaoxiang Restaurant responded from various aspects such as improving the quality of dishes and adding new dishes. Low price shock.

The two shopkeepers were very anxious, and they specifically asked Su Yunduo for instructions, and wanted to compete with Meimeizhai by reducing prices.

Su Yunduo immediately vetoed it. The price war is either to increase the turnover at the expense of the restaurant's net profit, or to balance the profit by reducing the quality of the dishes and reducing labor costs. No matter which angle you look at, it makes no difference. To quench thirst by drinking poison, and to fish when the water is exhausted.

Facing the provocation from Meimeizhai, Piaoxiang Restaurant can't be beaten passively. Su Yunduo affirmed the positive response of the two shopkeepers, and warned the two shopkeepers to stay safe and not to be restless, and to find out the situation first before making plans.

Su Yunduo first asked people to try to buy back the special dishes of Meimeizhai, and tasted them in person, so as to know what they knew.

The special dishes of Meimeizhai, if it is said to be special, it is really special. The name of each special dish is very special, which reminds Su Yunduo of the famous TV series that he watched in his previous life. The dish of "Green Parrot" is indeed very novel at first glance, and one has the idea of ​​trying it out.

Saying that it is not special is really not special, every dish is very ordinary, and the taste can only be regarded as mediocre at best.

However, the ingredients used in the dishes are quite reasonable, but at this price, Su Yunduo feels that the delicious food will not last long.

According to the ingredients used in the dishes and the price of the store in this area, it can be concluded that Meimeizhai not only does not make money, but even suffers serious losses.

Su Yunduo will definitely not do this kind of post business that only makes money but not makes money.

The boss of Meimeizhai is either rich and stupid, or he has some schemes.

However, Su Yunduo felt that those who can open a restaurant in the capital should not be stupid with too much money, so they can only have a conspiracy.

Su Yunduo didn't know what the picture was, and he couldn't even see which restaurant Meimeizhai was targeting.

There are so many restaurants in the capital, and in the area where Piaoxiang Restaurant is located, there are seven or eight.

In addition to Piaoxiang Restaurant, there is another famous restaurant on this street called Zuixianju.

When Su Yunduo first heard the name of the restaurant called Zuixianju, Su Yunduo thought it had something to do with Qian Bingtai's Zuixianju in Xiushui County. After some private research, he realized that this Zuixianju had nothing to do with Zuixianju in Xiushui County. money relationship.

Zuixianju and Piaoxiang Restaurant both follow the mid-to-high-end route, catering to the middle-to-high-income class in the capital, and the customers are either rich or expensive.

In addition to these two relatively high-end restaurants, there are also several restaurants for low- and middle-income families nearby.

The sudden appearance of Meimei Zhai and its low-priced dishes not only impacted Piaoxiang Restaurant, but also impacted Zuixianju, but it was those small restaurants that suffered the greatest impact.

After all, compared to small restaurants, the dining environment of Meimeizhai is better than that of small restaurants, but the prices of the dishes are similar.

Guests spend the same money but can enjoy a better environment and service, so they are naturally more willing to eat at Meimeizhai.

Zuixianju is at the end of the street, and compared to Piaoxiang restaurant, it has been less affected. Therefore, in comparison, Zuixianju is the restaurant that has been least affected.

Because of the small impact, Zuixianju seems to be standing still on the surface. Only careful regular customers can find that the dishes and prices of Zuixianju have been slightly adjusted.

After tasting the dishes of Meimeizhai, and getting a general understanding of the impact of Meimeizhai's low-price policy on nearby restaurants and restaurants, even if they haven't found out what Meimeizhai's plot is, Su Yunduo is very concerned about Meimeizhai's low-price competition method. There are countermeasures.

Anyone who can open a shop on this street has a certain background. Piaoxiang Restaurant is Su Jieting's "makeup" for Su Yunduo. It used to be Su Jieting's dowry shop. These are all placed on the face. Everyone knows who is behind Piaoxiang Restaurant. After all these years of operation, the business is booming.

After Su Yunduo took over, there was such a strong backer in the Zhen Guogong Mansion. It stands to reason that no one would provoke him, but he suddenly came out with a delicious restaurant to compete with Piaoxiang Restaurant, even if An was not Chong Piaoxiang Restaurant Come, still very unpleasant.

Who is the backstage boss of this delicious restaurant? Lu Jinkang wanted to help Su Yunduo find out, but Su Yunduo refused.

Such a delicious restaurant is completely a vicious competition, and Su Yunduo can firmly believe that such a delicious restaurant will soon kill itself.

She doesn't need to dig out the backstage of Meimeizhai, she just needs to quietly watch Meimeizhai's chaos and even close the door.

Of course, even if Meimeizhai did not target Piaoxiang Restaurant, Piaoxiang Restaurant was really affected, so Piaoxiang Restaurant could not sit idly by.

After Su Yunduo tasted the dishes of Meimeizhai, he specially invited two storekeepers and several chefs to taste the dishes of Meimeizhai. Everyone's understanding of Meimeizhai's dishes is basically the same as Su Yunduo's.

After several deliberations, it was decided not to follow suit and lower prices, and to continue to adhere to the characteristic operation of Piaoxiang Restaurant.

I believe that people who really like food will still choose Piaoxiang Restaurant in the end.

However, Su Yunduo plans to launch the Mid-Autumn Festival benefiting activities in advance.

In fact, since Su Yunduo took over Piaoxiang Restaurant, there will always be promotions every festival.

Last year, during the Lantern Festival, Piaoxianglou launched special glutinous rice balls. Buy ten and get two of the same special glutinous rice balls for free.

The basis of the special glutinous rice balls launched by Piaoxianglou during the Lantern Festival this year is that it launched crystal glutinous rice balls. Buy ten and get ten for free. Mini crystal glutinous rice balls loved by children.

Last year, during the Dragon Boat Festival, Piaoxiang Restaurant and Ningjia Grocery Store simultaneously launched a variety of small rice dumplings. The dumplings made in Piaoxiang Restaurant are more delicate and the fillings are more delicious.

This year’s Dragon Boat Festival, Piaoxiang Restaurant’s rice dumplings have new tricks, but they are no longer sold loosely. Instead, they will launch custom gift box packaging ten days in advance. Buy a box of ten gift box rice dumplings and get a box of mysterious gift box. Only preserved eggs, or half a catty gift fruit wine.

During the Mid-Autumn Festival last year, every table spent over 20 taels will get a free bottle of wine...

Floating Fragrance Restaurant offers various discounts every festive season, but every time it can cause quite a stir.

Before the Mid-Autumn Festival this year, Su Yunduo discussed the content and time of the promotional activities with the two shopkeepers early.

Originally, this promotion will be launched three days before and three days after the Mid-Autumn Festival.

Provoked by Meimeizhai's price reduction competition, Su Yunduo first decided to launch this year's Mid-Autumn Festival promotion two days earlier, but the overall activity time remained unchanged.

The preferential activities launched by Piaoxiang Restaurant this year are similar to those of last year, except that the gifts have undergone some changes. Last year, only wine was given as gifts. This year, different gifts will be provided, and customers can choose gifts according to their own preferences.

Every time you spend 20 taels per table, you can get a chance to get a gift. The more you spend, the more gifts you get.

This year's gifts include wine, kiwi fruit wine, hawthorn wine, mulberry wine, wolfberry wine and other fruit wines, as well as special mooncakes specially provided by Piaoxiang Restaurant. A piece of minced ham and minced beef.

However, these gifts are for dine-in only and not takeaway.

Piaoxiang Restaurant has not yet launched a promotional event, and Meiweizhai, which has been playing the low-price brand for half a month, suddenly started to increase its price. Although the price was only increased by [-]%, the business suddenly plummeted.

Although this wave of operations of Meimeizhai is expected, it is also surprising.

Su Yunduo originally thought that even if Meimeizhai's low-price competition could not persist for a year or a half, it would have to persist for two months, but he didn't expect that it would die down in less than half a month, which is really inexplicable.

There is no advantage in the taste of Meimeizhai's dishes. People come here because of novelty, the name of its dishes is really eye-catching, and because its price is more affordable than Piaoxiang Restaurant.

Although the price of the dishes at Meimei Zhai is still about [-]% lower than that of Piaoxiang Restaurant after the price increase, but the price is not low compared to the taste of the dishes, which means that the price performance ratio is not high.

Those customers who really love food, if they taste it once, they will basically not go for the second time. In fact, the business of Piaoxiang Restaurant has gradually started to pick up before the price increase of Meimeizhai.

Piaoxiang Building's business picked up at a speed visible to the naked eye, but Su Yunduo still decided to launch the Mid-Autumn Festival promotion in advance.

In order to thank the old customers for their return, Su Yunduo finally decided to adjust this promotion to five days before and after the Mid-Autumn Festival. Not only did he adjust the content of the promotion, but he also specially extended the time of the promotion.

As soon as the promotion was launched, it caused a sensation again.

After all, the fruit wine of Leyou Winery has always been a rare commodity in the market. Even if Piaoxiang Restaurant is owned by Su Yunduo, the fruit wine that Leyou Winery can provide to Piaoxiang Restaurant every month is still limited.

This time, so many kinds of fruit wines were offered for this promotion, which is really unexpected. The most important thing is that this year's discount is stronger than last year's promotion.

Last year, there was only one bottle of wine for free when you reached 20 taels, but this year is quite different. You can get one bottle for every 20 taels, that is to say, you can get two bottles for 40 taels, and so on, and the fruit wines you choose are really unnecessary. too much!

Although this wine is only half a catty, it also attracts people who want to have a wedding.

At the beginning, diners basically came here for the fruit wine, and after a certain guest tasted the special mooncakes, he was immediately amazed, and then spread the word to ten or ten, and gradually the delicacy of Piaoxiang restaurant mooncakes spread in the capital. Later, more and more diners came to Piaoxiang Restaurant to buy mooncakes, but it was a pity that Piaoxiang Restaurant insisted that the mooncakes were only offered as gifts for dine-in and not takeaway.

If you want to eat mooncakes, you can. You only need to spend 20 taels in Piaoxiang Restaurant, and you will get four mooncakes with different flavors.

This makes food-loving diners both love and hate, but even if mooncakes can make Piaoxiang Restaurant earn a fortune during the Mid-Autumn Festival, Piaoxiang Restaurant still insists that mooncakes should only be used as free gifts.

Until the day before the Mid-Autumn Festival, Piaoxiang Restaurant finally launched a limited batch of mooncake gift boxes.

It was Lu Mingyang who changed Su Yunduo's mind. Lu Mingyang, who had just returned to the capital, hadn't finished the Mid-Autumn Festival reunion dinner, let alone tasted the special mooncakes made by the chefs in the mansion. He was dragged away from the reunion dinner by some old men go out.

Then, Lu Mingyang found Su Yunduo to intercede for the old guys, and then Piaoxiang Restaurant began to sell mooncake gift boxes in limited quantities.

(End of this chapter)