Riding the wind of rebirth

Chapter 1159 Idea
"Can this be called an idea?" Chi Xueli was puzzled and seriously suspected that Zhou Zhi was fooling herself.

"It's important, it's very important!" Zhou Zhi said: "It's so important that in the future, people won't call you Sichuan Satellite TV at all, they will just call you 'Panda TV'!"

"The station logo is actually a proof of identity. Since it is a proof of identity, it must show a uniqueness." Zhou Zhi began to explain: "The identity certificate of a local TV station must of course have strong local characteristics."

"You can say that our Bashu TV station has local characteristics in its words." Zhou Zhi smiled and said, "But have you ever thought about why we have nicknames?"

"When there are more local satellite TV stations in the future, people will generally no longer call them by their big names, but will give them various nicknames, which will become a 'subcultural phenomenon' in the TV industry." Zhou Zhi said : "Why is a 'nickname' spontaneously generated by an audience so important to a TV station? It's like there are fifty or sixty students in a class. The first thing everyone can remember are the students with nicknames?"

"This phenomenon is completely foreseeable in the near future. When viewers give a nickname to a TV station, what will they use? The most direct and easy-to-understand thing is the station logo?"

"There are things here, and the audience also has their own bad tastes. For example, if you design a logo with a red sun and white clouds, they might call you a 'Poached Egg'; if you design a logo with a rising sun, they can call you 'Poached Egg'." Rotten Tomatoes.”

"Although it is a sign of love for the audience to give the TV station a nickname, if the nickname is too unpleasant, it is impossible to change it."

"So it is best that we can control this nickname. It should not only highlight the local characteristics, so that people will know it is Bashu TV; it should also be good-sounding, so that people will feel good about it; and it should be simple and easy to understand. People can remember it as soon as they hear it and it can be spread.”

"Does the panda meet all these characteristics? It's just black and white with a simple design. The image itself has been deeply rooted in the hearts of the people and has won everyone's love. The most important thing is that most people can't come up with other nicknames. As long as the panda is used as the logo, In the future, our satellite TV station will definitely be called 'Panda TV' by the audience. This nickname is almost exclusive."

At first, everyone thought Zhou Zhi's suggestion was just superficial, but after Zhou Zhi elaborated on it, they suddenly realized that this thing was really interesting.

The interesting thing is, let’s not talk about whether the logo is so important. What’s interesting is that you have to meet these requirements put forward by Zhou Zhi. Can you have a better idea than him?

Not really for a while.

"And I suggest just using a cartoon panda head." Zhou Zhi continued to suggest: "This design is the simplest and most direct, and it also looks like a news announcer."

"Nonsense!" Chi Xueli couldn't help but take action. She was a news announcer.

"The key is to give the audience a sense of involvement, so that when they watch TV, they feel that it is given to them by pandas. The avatar can be personified, and the direct gaze represents communication. These are all called subtleties."

"It seems to make sense." Jiang Wu nodded: "There is still a way to name elbows. For example, we named our supermarket chain Red Star, which means origin and represents a spark. Now we are working with Heheng to pick a word each It sounds great to come out and become a stellar supermarket."

"Just now he said that viewers would give TV stations random nicknames. I think he himself is this kind of viewer." Dad said very seriously, turning to ask Zhou Zhi: "I heard that most of the classmates in your class have nicknames." Did you get it?"

Jiang Shuyi couldn't help it, lowered her head and smiled.

Indeed, almost all the students in the class with a little bit of personality have nicknames for Zhou Zhi, and everyone still likes to call her Zhou Zhi.

"Oh daddy, we are talking about business here, don't keep exposing my shortcomings..."

"Then go on." Dad is responsible for local trademarks and is quite interested in it.

"Ah? That's it." "But there is one more question." Jiang Shuyi asked: "Are pandas unique to Sichuan?"

"Well..." Zhou Zhi thought about it: "It seems that it is not the case. It is also found in Shaanxi and Gansu provinces."

"Then we have to grab it!" Jiang Wu said: "Let's grab the registration first."

"It's not necessary." Zhou Zhi said with a smile: "Since it wants to be upgraded to a 'cultural business card', its temperament must match the local cultural atmosphere."

"What is the impression that pandas give people? They are cute, relaxed, lazy, and don't care about anything except eating. Although this is not true as a wild animal, humans have already had such a stereotyped impression of it."

"If you compare this kind of temperament with the people from the three provinces that have pandas, who do you think they are more like?"

Everyone will smile heartily, yes, when everyone talks about their impression of Shaanxi people, they are stubborn and upright; when they talk about their impression of Gan people, they are hardworking and simple.These two things are not compatible with pandas, right? !

So, aren’t cultural business cards like pandas just tailor-made for people from Shu Province?
After Zhou Zhi understood this point, everyone understood the reason why Shu Province had special advantages in using this cultural business card, and they also deeply agreed that it was very appropriate to use this image as the cultural business card of Shu Province.

From this perspective, the panda, as a cultural symbol, really can only be from Sichuan.

"I'll discuss this matter with the station director." Chi Xueli now thinks more and more that this is a good idea.

The key is that all the logos now have profound meanings. I like the patterns that are transformed from the abbreviations of Chinese pinyin symbols. It sounds so lofty, but where will the audience know where to go?Are they interested in knowing?

The only one that is slightly better is Phoenix TV. Its logo is a golden phoenix, which is very straightforward, but it is far-fetched to say that it has any direct connection with local and regional characteristics.

If Bashu TV really uses a cartoon panda head as its logo, at least among all the satellite TV stations so far, it will be the most impressive, most direct association, the most friendly image, and the most popular image symbol among all satellite TV stations so far.

What is a good idea?It’s just that when you don’t say it, no one thinks about it. Once you say it, everyone takes it for granted and strongly supports it. This kind of idea is the best idea.

Chi Xueli sometimes wanted to understand Zhou Zhi's brain structure. She originally wanted Zhou Zhi to make some suggestions on the column, but she didn't expect that Zhou Zhi skipped these and directly made suggestions on the cultural image and symbols of the TV station.

This height obviously exceeded Chi Xueli's own expectations. The key was that he didn't realize it at the beginning. He had to explain it carefully and in detail before he understood the value of this idea.

And then it was recognized by everyone present. These people represent the audience.

However, such good ideas seem a bit deviant among the many "mainstream designs" nowadays. However, Bashu TV itself is a product of reform, and the column brand has always been "people-friendly". It can even be said that it is the "people-friendly" concept of this channel. Mass base" has become the reason why the ministry and commission included it, together with Zhejiang and Shandong, among the first batch of pilot units to be launched into the Star.

Chi Xueli has already thought up the words to persuade the station to adopt the panda logo.

(End of this chapter)