Riding the wind of rebirth

Chapter 1390: Bringing doctrine

However, the concept of IP core has a deeper meaning than intellectual property package. It is actually more like some mature design modules with certain functions.

These modules can be used as a blind box in integrated circuit design. Users do not need to know its internal operating rules. They only need to know how to input and what output results can be obtained. As long as they obtain the IP authorization of these modules, they can used in design.

After Sony's own research and judgment, Sony found that it had to bypass Clover's technical barriers, that is, independently develop the DVD chip without using Clover's MiniCosIP core. Not to mention the performance, it would not be able to catch up in terms of time, so it simply gave up. He has established himself as a major manufacturer and actively seeks cooperation.

Knowing that Clover and Huahong currently cannot capture the share of the global DVD decoding chips, Sony put down its restraint and boldly asked for a share of the pie.

This requirement is not excessive at all. Sony itself also has some research and development results based on the MPEG2 protocol. After merging with Clover to form an IP core, it can basically gain a global monopoly.

Thinking of this, Zhou Zhi's mind became active: "In that case, we might as well be more radical."

Fujiwara Qiu was very interested in Zhou Zhi, smiled and nodded: "Mr. Zhou, please speak."

"I think in addition to making DVD playback equipment, we can also invest in content." Zhou Zhi paused and said, "If Sony is interested in this."

"Content?" Fujiwara Qiu didn't understand.

"It's the global DVD distribution rights of some films. Our VCD launch was a little aggressive, which led to an unexpected and huge problem..."

"Ms. Fujiwara is quite blunt." Zhou Zhi said with a wry smile: "We do have the 'double shortage pressure' of insufficient savings and foreign exchange, and lack of technology and entrepreneurial resources, but it does not mean that we will not be able to solve these problems in the future. Our Entrepreneurs cannot view and implement existing international rules from the perspective of world economic integration."

"Yes, this is a huge regret." Zhou Zhi nodded: "Now we have discovered that if the player industry wants to develop healthily and does not effectively reward all IP cores in the participating links, it is destined to be deformed and unhealthy. .”

"Piracy." Fujiwaraoka reacted immediately. It seems that Sony's research on the current situation of the VCD industry is also quite thorough.

"We can even set up a content service company first to specialize in this matter, leading everyone to develop this industry in an orderly manner, so that all industry participants can get their due dividends, and not repeat the mistakes of VCD .”

"Participate." Zhou Zhi corrected his statement: "Speaking of control is too exaggerated. In view of the lessons of VCD, I think we should explore an execution framework that satisfies all producers. In addition to the production of players, there should also be A DVD film distribution strategy and sharing plan.”

Fujiwara Qiu's eyes widened slightly and he said to Zhou Zhi: "Mr. Zhou is really admirable, especially in China. There are really not many people who can think like Mr. Zhou."

"What Mr. Zhou means is that in addition to producing DVD chips and DVD players, we also need to control the distribution of content? Control the production of DVD film and television discs?"

"As long as such international rules are in line with the common values ​​of mankind, are mutually beneficial, and are universally fair, then there is no reason for us not to implement them seriously."

"I firmly believe that we can achieve leapfrog growth. Our economy and industry can have a strong role in promoting world economic growth. We have now contributed great market opportunities to island companies. This is reflected in Sony's You can see the clues in the sales of various electronic products in our country, right?"

"Mr. Zhou's perspective on things is indeed unique." Fujiwaraoka smiled slightly but did not deny it. "So we have enough reasons to believe that while developing our own economy, we can also greatly benefit the world. In the future, we may even become an important stabilizer and source of power for the development of the world economy, and even be able to contribute the dividends of our own development to the world."

"It is conceivable that in the future, in the world trade family, the trade liberalization environment and intellectual property protection will be two unavoidable topics."

"Fortunately, we are playing in a high-end game. From the day it was founded, Clover has never thought of taking any advantage in this regard. On the contrary, we have also actively integrated into the international environment and picked up the weapons of international intellectual property rights. to defend and protect their intellectual property rights.”

"So I propose that the DVD industry also develop a distribution system for intellectual property protection. I think Ms. Fujiwara can understand it, right?"

"Yes!" Fujiwara Qiu certainly agreed with Zhou Zhi's idea: "I also think this is a very good suggestion. I will definitely convey this suggestion to the headquarters and wait for your arrival in the port area."

The meeting took one day, mainly to prepare for the trip. The size of this delegation was actually quite large, organized by several ministries and commissions, including representatives from commerce, machinery, electronics, clothing and other industries.

Although we go out together, each company has its own company responsible for "reception". However, many of them travel under the guise of going out to learn advanced experience. This has also become one of the fixed measures for many foreign companies to conduct business public relations in the country.

There are quite a few people like Zhou Zhi and Hu Changfeng who go abroad with serious tasks, but most of them are asking for others. However, Zhou and Hu have a relatively equal relationship with foreign companies, and even when others ask for their own needs, it is really not too much.

Therefore, these two people are the most relaxed. While others are busy contacting various parties to prepare, Zhou Zhi and Hu Changfeng have time to discuss the industrial development layout.

"The chip industry is a technology, capital, and talent-intensive industry," Hu Changfeng said. "Our thinking five years ago underestimated the difficulty of this industry. Technically, it is easier than building an atomic bomb, but from an industrial perspective , that is truly a revolutionary challenge.”

"Yes, if you don't find the right entry point and the right opportunity, it will be too difficult." Zhou Zhi and Hu Changfeng were drinking tea in the office: "It can be said that the right time, the right place and the right people allowed us to seize this good opportunity. "

"In fact, for the semiconductor industry, the IP core I just discussed with Fujiwaraoka is the most serious shortcoming that restricts our development." Zhou Zhi said.

"We not only need to see the current difficulties in this industry, but also the future traps in this industry." Zhou Zhi said to Hu Changfeng seriously.

"Oh? Can you tell me specifically?"

"Memory chip products are different from most consumer products," Zhou Zhi said: "It is an industry that developed after the international intellectual property protection rules were basically perfected. Therefore, the role of intellectual property protection in this industry is very powerful and obvious."

"Nowadays, we Chinese people still have a habit, and that is the 'use doctrine'. It doesn't matter who invented a product, as long as I can imitate it and make it, I can use it."

"This is indeed a path of development. By practicing this path, we quickly formed a self-sufficient closed loop."

(End of this chapter)