Riding the wind of rebirth

The words were really polite, but the cold and solemn atmosphere didn't match the speaker's expression, which made Zhou Zhi look more awkward.

Zhou Zhi became distracted while listening. He felt that Cui Zhicheng looked a bit like the coach who sells Chinese turtle essence in China. The more he looked at it, the more similar he felt. He thought that if he smiled, he might be like that honest-looking coach. More like it.

As he thought about it, a strange smile appeared on Zhou Zhi's lips.

In 1994, domestic health care products started to become rampant and crazy.

From the old saying "Drinking Wahaha, eating will taste delicious", the so-called Wahaha nutrient solution opened the door to China's health care products industry, and the monsters on the land of China have been completely released.

Then came the "Three Straws Oral Liquid", Qijialanrui 72, and later the Licorice and Chrysanthemum Sun God, Angli No. , then the Ant Power God, and later the heaven-defying Melatonin...

Many things are just sugar water, such as Chinese turtle extract. Ma Jiajun invited the Ma Jiajun platform to claim to have provided a top-secret formula. After getting it to the Shengda Group, they openly imitated Coca-Cola's marketing methods. Police cars cleared the way and locked the formula in front of the national media. Bank safe, and then began overwhelming advertising and marketing.

The low-cost, high-volume, large-area advertising method was unprecedented at the time. Many successful domestic health care products set their advertising investment between 30% and 60% in the early stages of entering the market.

The strong publicity certainly paid off handsomely. For example, Sanzhu Group, which sells Sanzhu oral liquid, saw sales jump from 100 million in 1994 to 8 billion in 1996!

It wasn't until January 1995 that a reporter from "Focus" undercover focused on the "Shengda brand" Chinese soft-shelled turtle that was advertised on CCTV. When the reporter walked into the factory, he discovered that there was only one turtle in the entire factory. "Chinese Turtle Essence" turned out to be mixed with brown sugar and water, which suddenly burst the bubble of soft-shell turtle health products.

To use a famous joke from that time, the uncle looked at "Focus Interview" and said: "My grandson, look at this factory. There are two thousand people making money based on this one bastard."

However, what is even more ridiculous is that these blatant swindlers have not been punished. On the contrary, they have all been successfully cleaned up and transformed into famous entrepreneurs and philanthropists. They often talk about it in various financial forums. Accepting "complimentary interviews" from the media, countless fans regard them as idols, "gods of management" and the scams they created as "classic cases of marketing".

Zhou Zhi found it funny every time he saw these dignified "masters" in his previous life. These first-generation IQ tax collectors and legal swindlers can still be respected and sought after by society. To use the old saying, this is moral. Destruction or distortion of human nature?

However, this is the social reality within a period.

While Cui Zhicheng was talking, he noticed the "kid" across from him. His see-through smile with a hint of ridicule made him feel very uncomfortable.

He didn't know why he looked at him with such an expression, and he didn't know if Zhou Zhi could understand what he said in English, but he couldn't have a seizure. He was as knowledgeable as a young man like Zhou Zhi. After speaking, he only spoke in Korean. After saying a few words to Quan Wuxuan next to him, his expression returned to that of a stone Buddha.

The stone Buddha is Lee Chang-ho, a famous Korean Go master. His golden period was from 1993 to 1999. During this period, he was completely invincible in the world.

Lee Chang-ho was previously known as "Young Kang Taigong" and "Alien Chess Player". After winning 13 consecutive domestic chess championships in South Korea this year, he was revered as "Stone Buddha".

Kwon Oh-hyun, Vice President of the Storage Device Technology Department, took over the topic and began to speak. He mainly introduced Samsung Group’s advanced technical capabilities and comprehensive IP core reserves in storage devices, although most of them were transferred from the United States. , but it still made Zhou Zhi and Hu Changfeng salivate.

Speaking of which, South Korea is able to stand out in the DRAM industry because of the right time, place and people. DRAM can be understood as the memory chip used in the well-known "memory" of information equipment.

Of course, sometimes DRAM is also used as a storage device such as a memory stick, a synonym for memory.

In 1983, the great success of Japan's DRAM memory in the American market prompted Samsung to decide to invest heavily in the DRAM industry.

However, during this period, Samsung's attempt to introduce technology from abroad did not go smoothly. It was continuously rejected by the then advanced companies such as Texas Instruments, Motorola, Japan's NEC, Toshiba, and Hitachi.

In the end, Micron licensed the 64K DRAM technology to Samsung. Immediately afterwards, Samsung purchased an IP license for high-speed processing of metal oxides from California CITRIX.

Subsequently, Samsung set up two R&D teams in Silicon Valley in the United States and Jixing in southern Seoul to digest technology.

Six months later, Samsung engineers successfully mastered 64 processes and eight core technologies for mass production of K DRAM, and successfully manufactured production modules.

Around 64, American manufacturers were losing ground to competition from Japanese and Korean companies. In order to reduce manufacturing costs, Texas Instruments signed an OEM agreement with Hyundai Group. Texas Instruments provided the K DRAM process flow, improved product yield, and made modern electronics more competitive. Samsung took three years to become South Korea's second DRAM manufacturer.

At this time, the island country's DRAM industry entered a period of technological explosion. The Ministry of International Trade and Industry's Electronics Institute successfully developed 1M DRAM. Mitsubishi even publicly exhibited the key technology of 4M DRAM, and the DRAM memory produced by Hitachi has begun to adopt the 1.5 micron production process. By 1, Toshiba alone was producing more than 100 million pieces of M DRAM per month, making a crazy impact on the US market.

What's even more exaggerated is that Intel fell into huge losses at this time and was forced to lay off 7200 people. It announced that it would completely withdraw from the DRAM market and close seven factories that produced DRAM.

If nothing unexpected happens, if this market law continues to develop, the DRAM market will be completely monopolized by island companies, and it will be impossible for South Korea to gain a competitive advantage.

However, in this year, the Plaza Accord was signed, and the yen began to appreciate. Although island manufacturers still had technological advantages, they could no longer suppress their opponents with low prices. This gave South Korean manufacturers the opportunity to survive and gain Huge profits and precious time to close the technology gap.

In 64, Samsung established R&D centers. In , it was finally the first to break through technical barriers and produced the world's first M DRAM product at the Jinhai joint venture plant.

Immediately afterwards, Quan Wuxuan introduced Taiwan’s DRAM industry.

In 1990, relevant parties in Taiwan launched the "Five-Year Plan for the Development of Sub-micron Process Technology" under the advice of old American consultants. However, because Taiwan lacked independent core technology and only wanted to move in and out quickly, it was prepared to rely entirely on purchased technology. Authorize and process equipment to quickly expand production capacity and want to make quick money.

Undoubtedly, this is an extremely short-sighted behavior, because one blindly listens to the dictates of the United States and really believes that the theory of free market economics is the standard. It neglects to support the industry and is crushed by the plutocratic economic groups of Japan and South Korea. In the end, it ended up being a mess.

Here, Quan Wuxuan mentioned industrial support. Zhou Zhi and Hu Changfeng looked at each other and Guangneng mentioned the lessons of Taiwan's semiconductor industry from Quan Wuxuan. This trip to South Korea was already well worth it. (End of chapter)