Riding the wind of rebirth

Chapter 1410 Resistance

These technologies include copy-proof CSS encryption technology. This technology uses algorithms to disrupt the order of continuous information stored on DVD. Only software and hardware manufacturers that have obtained CSS technology authorization certification can obtain the decryption program. After decryption, the encrypted video can be Revert to normal viewing.

There is also anti-analog device ripping technology. This technology can interfere with the analog signal ripping operation of ordinary video recorders using DVDs. It can directly affect the automatic gain control circuit inside the video recorder, making the recorded images unable to be viewed normally.

The most crude one is the area code restriction technology. This is very simple. The world is divided into several coding areas. DVD discs and DVD players sold and used in each coding area have different area codes. One disc cannot Use a cross-region DVD player for playback.

The above initiatives and technologies were actually summarized by Clover Company based on its experience and lessons learned from selling VCDs. Immediately after their release, they gained support from the vast majority of imaging equipment manufacturers and eight major content suppliers around the world.

quickly,

Ten companies including Hitachi, Panasonic, Mitsubishi, Philips, Pioneer, Toshiba and JVC announced to join the DVD Forum organization.

Columbia, MGM, Fox, Disney, Warner and Paramount announced their support for the intellectual property protection technology proposed by Clover and Sony, and announced that they will use the MMCD protocol for distribution until a better DVD protocol than the MMCD protocol is available. My own DVD.

These are all things for later. Of course, Sony is not without its contribution. Sony has rich experience in CD production. Data modulation and signal processing are its strengths. In addition, in terms of data output interfaces, there are also a large number of IP cores that can be used with Clover. Intellectual property licensing replacement.

The above are all announced to the public. Both parties also stated that they will launch DVD decoding chips and DVD players as soon as possible, and strive to produce experimental products within three months based on the MiniCos universal platform chip.

Internally, the two parties also signed another set of cooperation agreements, which is the development of data optical drives and DVD optical drives with laser heads and rewritable specifications.

Because Clover has the interface development rights authorized by Microsoft, and Sony has the foundation of CD burning technology, I believe that the development speed of DVD burning technology will be very fast.

Theoretically speaking, if Clover's MiniCos benchmark instruction set is used as the underlying operating system and Clover's self-developed VC development program is used to jointly develop game console storage processing chips and DVDram, then Clover will manufacture them. In terms of game software development, Sony is responsible for the research and development of PS-X console hardware. This is the fastest development shortcut for combining two swords.

Sony will invest in Huahong's DVD chip production line and Hong'an Digital's player production line, and at the same time transfer part of its manufacturing technology in CD players and audio appliances to help Hong'an Digital improve its production capabilities and product levels.

The next negotiation was very difficult.

At the press conference, Zhou Zhi sat quietly next to Hu Changfeng. He looked more like a little secretary. He passed by in the news cameras. Except for his own family, not many people paid attention.

The design work is completed by Clover and Sony, but the chip production is completed by Huahong, and the host production naturally falls on Hongan Digital.

With WinClover's production experience and Sony's strong support, Hong'an Group will have the strength of a world-renowned brand digital home appliance foundry, will accept a large number of foreign orders, and will continue to accumulate strength for its own brands in the future.

However, this best plan has encountered great resistance in practice. Even Norio Ohga, who has always strongly endorsed Kutaragi Ken, is somewhat unable to withstand the numerous objections.

The main reason is the concern about supporting future competitors.

If you only look at the current cooperation, there is no doubt that it is a win-win situation, and it can even be said that Sony has taken a big advantage. But from the perspective of national industry, Clover's contribution to the digital industry of the island country can only be regarded as the icing on the cake at best; while Sony's support for the domestic digital industry can be described as a timely help.

One is from 70 to 80, and the other is from 30 to 80. They are not equivalent concepts.

There is even a voice within Sony, that is, Sony is not short of money and needs Clover's technology, so just offer a price that Clover can't refuse and buy it.

After buying it, I set up my own team to handle research and development. There is no need to consider any technical cooperation with Chinese companies.

With Sony’s excellent technology, what technology can’t be digested?

Because of this matter, Norio Ohga took turns to persuade the directors.

A new phenomenon has emerged in this era, that is, excellent technology may not necessarily lead to a good market.

Our Betamax is better than VHS in terms of technical indicators, but why did it lose in the competition?

Our MPEG-1 decoding chip, from the perspective of design and performance, can solve the problems that Clover's industrial control chip and decoding chip can solve with two chips with one chip. It is also more advanced.

However, precisely because of the pursuit of the perfection of the plan, the opportunity was missed, and in the end, it fell far behind on the mass production date and had to be stillborn.

If they are just behind on the mass production date, they can still participate in the competition. However, after calculation by the relevant departments, it was found that the price of Sony's production of one VCD chip in the future will even be far higher than the price of Clover's production of two chips. That is to say Sony is not only lagging behind in time, but also in terms of price advantage.

Isn’t it worth learning from the lessons learned several times in a row? In the digital age, users no longer seem to pursue only higher quality, but instead pursue product cost-effectiveness.

Unless there is a product generation gap, the final competition between products of the same generation must be a battle for cost performance!

Because of its pursuit of the highest quality, Sony has suffered losses twice in a row. If it does not turn around and embrace the four-leaf clover idea, Sony will suffer its third defeat in the DVD market competition!

Don’t forget that our competitors are not just a four-leaf clover, we also have Toshiba, Panasonic and other manufacturers eyeing us!

As a company that has long been proud of its self-research capabilities, it must lower its head and accept the intellectual property package of a foreign company, especially a Chinese company, as the underlying infrastructure. All things developed in the future will have to pay IP licensing fees to the Chinese company. It is indeed very uncomfortable. Many people at Sony cannot get around this problem.

However, an "internal promotion meeting" held by Zhou Zhi at Sony finally solved this problem well.

Zhou Zhi focused on the growth experience of Clover Company at the internal promotion meeting.

In fact, this experience is very simple, just a few important opportunities.

(End of this chapter)