Riding the wind of rebirth

Chapter 1744 Eyeball Economy

The eldest aunt lost her parents at a young age, so she had no choice but to send her younger sister to work in the Yuzhou Woolen Mill, and she herself worked in the county collective cotton mill to support her younger brother. When her younger brother was half grown up, her husband died on the battlefield, and she had to raise her grown-up son again.

When her son grew up a little, she was laid off again. She first sold newspapers with a winnowing basket in front of a bookstore, and later she set up a small stall in the market to sell pickles. It can be said that she had experienced enough hardships that a woman could experience before the age of 60.

But my aunt did not live up to her life after all, and eventually became a pioneer in the reform and opening up. Because the kimchi she made was very popular and the processing volume increased, she eventually opened a non-staple food processing factory.

After the processing plant was on track, in order to introduce the operating mechanism of modern enterprises and better develop the enterprise, the eldest aunt retreated to the second line and gave way to the more knowledgeable and younger sister Xiao Juaner, and she only focused on product research and development.

Eventually, Zhou Liuniang Group developed into the leading food group in the province. The company's business scope expanded from the initial production of pickles to soy sauce, balsamic vinegar, instant bread, aluminum-sealed instant pickles, spicy sauce, low-alcohol wine, etc. Today, it has begun to try more complex, high-end and profitable business projects such as modern cold chain logistics, food processing equipment imports, and real estate investment. The total assets have expanded to over 5 billion.

It has also begun to drive industrial development in backward areas through corporate investment and operation, giving back to society to the best of its ability, reflecting the group's high sense of social responsibility.

This is about investing in the autonomous prefecture.

This kind of story of suffering before enjoying happiness but not changing one's original intention, and not forgetting poverty after becoming rich, is what the media likes to report most nowadays. Sister Xiaojuan'er is embarrassed to say that her and Brother Dayong's purpose is purely to make money, and can only attribute it all to the careful teaching of her aunt.

Combined with Zhou Liu Niang Food Group’s previous deeds of building welfare housing for its employees, my aunt soon gained a bunch of social titles and was elected as a provincial representative.

So there was a family joke that when she went to the provincial capital to attend a meeting, the secretary shook her hand and called her "Sixth Aunt", which scared her eldest aunt.

"By the way, can you give us some basic information about how the online yellow pages you created work?"

This matter is actually not a big deal. In Zhouzhi, it can only be called a matter of convenience. In view that almost none of the famous and high-quality enterprises in the country currently have awareness of international intellectual property rights and brand value, Zhouzhi had to take the lead and cooperate with the State Administration for Industry and Commerce. They came forward to sort out a management specification and a national list of famous and high-quality brands. Clover Company provided technical and legal support, and registered and maintained international domain names for these brands.

Including English and Chinese, first-level .com and second-level .cn.

  That is to say, a company actually has four domain names.
.

com's server is in the United States, and the registration and maintenance fees must be paid. There is no way around it. It is a bonus for the rule makers.

The registration server and management of .cn are both in China. In order to encourage Clover to take the initiative to assume social responsibility, the state also invited several units to hold meetings and negotiations. Ultimately, Clover Group will not be charged for registration and maintenance fees for these domain names before they are handed over to the company for independent operation.

However, the cost of system development still has to be borne by Clover itself.

This year, an international lawsuit finally emerged. When a Guangdong company called Qixing Plastic Industry wanted to expand its international influence, it discovered that its domain name had been maliciously registered, which triggered the first domestic lawsuit regarding Internet domain names.

This company is an export-oriented enterprise, mainly producing plastic toys, as well as some small gadgets such as plastic light sticks and speakers for competitions. Due to the lack of registered intellectual property rights, the "World Cup speakers" that should have made a lot of money were produced by various companies in a rush, resulting in Qixing Plastic Industry not making a big profit. Therefore, the company leaders learned from the pain and began to protect and manage the company's brand and its own intellectual property rights.

The result was a failure. The first batch was maliciously registered and international litigation was initiated.

  This is also a rare thing, and it is related to the new thing Internet. After the media reported it, many companies with money and ambitions became alert. After checking online, they found that their domain names had also been registered in advance!

He called his own legal representative over and gave him a severe scolding, then claimed that he would sue the squatter. When the legal representative checked who he was going to sue, he was surprised to find that it was the State Administration for Industry and Commerce.

I asked the local Industrial and Commercial Bureau to inquire about the situation, and then I learned that this was a national famous brand protection project launched by the State Administration for Industry and Commerce in conjunction with several technology companies. These domain names are now all listed in the Yellow Pages of the General Administration and are included in the protection items. At present, companies only need to pay the initial agency fee, and they can take the domain name back and maintain it by themselves.

A false alarm.

As for why Qixing Plastic Industry is in bad luck, it is because this company is a "new enterprise" that has only opened up overseas markets in recent years and its business has suddenly developed. It has not been included in the list of "National Famous and Excellent Enterprises" and has not been listed as a protected object.

This is also a lesson. Fortunately, you can now apply for the National Yellow Pages of Famous and Excellent Enterprises. After the application, the General Administration will assign levels to these enterprises, and determine the level of brand protection based on the size of the enterprise, operating conditions, brand influence, etc.

Of course, the country encourages enterprises to quickly register and protect their own international domain names, rather than letting the country act as a nanny for them in everything.

The response from businesses was: "There's nothing wrong with registering and protecting your own domain name, but what about this Yellow Pages? We want to be on it too!"

Zhou Zhi was a little amused when he learned about it. The Yellow Pages has now become two labels for companies' "famous brands" and "modernization". Businessmen are like this. They will not do anything without profit, but once there is profit...

"We definitely pay special attention to the Shuzhong enterprises listed in the Yellow Pages," Zhou Zhicai said to his father after introducing the progress of the National Famous and Excellent Enterprises Internet Domain Name Protection Yellow Pages project: "The brand self-protection awareness in the Manzhou region is still relatively strong."

"This is also due to the intellectual property protection lectures you gave to companies a few years ago." Dad said, "Why don't you take this opportunity to talk to companies about brand image management on the Internet? And also talk about the current Internet economy, including this Yellow Pages? I think it's almost becoming a billboard!"

"This is actually a feature of the Internet. Visitors love to follow the crowd. Of course, there are also those who do the opposite. That's called 'eyeball economy'. Whoever gets the eyeballs wins the world."

"Why does this sound so creepy?" asked grandma.

Everyone is happy.