Riding the wind of rebirth

Chapter 644 Uncle's Flying Vinegar

"As a modern enterprise, it must first have a clear corporate legal person system, the ownership relationship between the owner and the operator needs to be separated, and the responsibilities are clear."

"Management methods must also be modernized, which also requires a new modern corporate organizational structure, and managers need to have complete autonomy."

"What remains is a sound financial system, its own advanced technology reserves, long-term upgraded and iterative production tools, and upstream and downstream supply chain partnerships."

"Finally, there must be corporate culture and social responsibility."

"In a word, sixteen words: clear property rights, clear powers and responsibilities, separation of government and enterprise, and scientific management. If these four most basic things cannot be achieved, then our enterprise is not a modern enterprise, and some defects and risks cannot be avoided from the mechanism. When it comes, the result will inevitably be that the hemp rope will be broken at the fine point."

The term “Sixteen Characters of Modern Enterprise” will be proposed next year, but it does not prevent Zhou Zhi from bringing it up now to brainwash An Xin: “Development is necessary, but we can’t rush for quick success and quick benefits at the expense of our own sound organizational functions. The gain outweighs the loss."

"Elbow, you talk in a different way now." Xu Anxin especially admired his cousin for this, this is driving, otherwise he must have punched Zhou Zhi's chest with his fist, and then proudly raised his chin at others—— my brother!

"This Jack Lee paid you quite a lot..." Zhou Zhi played the CD and found that it was Another Day in Paradise, he couldn't help being very surprised, and flipped through the cover: "This is the latest Grammy Record of the Year Award. "

"Really? I don't know, but I know it sounds good." An Xin's face blushed slightly, and she coughed again: "There is one more thing, you see our business has done a lot now, but my brother The meaning is that the production capacity of the new factory has not yet been brought into play, and I want to ask you if I can... advertise or something."

The order demand brought by the advertising effect is terrible, and the upcoming real estate upgrade will inevitably increase the demand for doors and locks. Zhou Zhi is really worried that the production capacity will not keep up with the advertisements, and the production capacity will not be able to keep up with the quality.

"Honestly." Cousin An Xin said, "You just came back from the capital. Is our belt fat house enough to be advertised on CCTV?"

Zhou Zhi doesn't quite remember which year CCTV launched the advertising bidding. It seems to be a matter of one or two years. The first bidder was seen in the capital this time, and it was bought in Haitong for more than 100 million yuan. The winery with enamel-colored three-legged tripod furnace in Ming Dynasty.

When I was a child, Zhou Zhi used to think that this thing must be a lot of high technology, and was fascinated by the sentence "Guozhen is a drink for American astronauts". Later, I realized that this thing is sodium citrate plus sugar, pigment, and the rest is calcium, iron, Zinc and Vitamin ABCs.

But you can't help but say that it is very successful, and it can be called another example of extremely low cost and high profit, and has earned a lot of money from Chinese families.

"It's all thanks to you and the leather jacket." Xu Anxin glanced at Zhou Zhi quickly: "That's why I got a fat headband. You don't know that my brother saw the number and his hands shook so much that he was never with him." It looks like a truck from a meat factory."

It is true that no preservatives are added, but the reason is that it benefits from the drying technology when the powder is generated and the excellent moisture-proof function of the aluminum film bag, which is not a great advantage.

"Advertising is fine, as long as Sister Chi and I inquire about the regulations."

The road from Shudu to Jingyang has been repaired very well, and the asphalt road is very spacious for the current traffic flow. After a while, Bluebird drove into a factory area.

"What?" Zhou Zhi was taken aback, "You are a bit demanding."

The opportunity to get a report at a high price for this auction is probably also a marketing strategy of the winery. With the reports of the high transaction price created by major newspapers and periodicals, Haitong Auction Company and the winery have benefited greatly , can be regarded as a typical case of achieving maximum publicity at minimum cost.

"That's right, look at our current business. In fact, central Sichuan is only a small part of the business. The joint venture factories and foreign trade factories in Jiangsu, Zhejiang and Shanghai are the most important. Therefore, advertising in the province will definitely not bring sales, and it needs national influence. Just do it."

After finishing speaking, he added another sentence: "There is still production capacity."

One is that the water flows around the hostess in the air, and turns into orange juice after passing through the fruit packaging bag, and the children run over to drink it happily.

"How big is that place? It's been changed to a shipping warehouse." An Xin said, "Now this is the former mechanical engineering technology research institute, and even the factory that the research institute led was sold to us."

The reason for this shooting is that Guozhen was originally a beverage used by astronauts, and even aluminum film bags for packaging, which were indeed aerospace technology in the early years.

The big fat pigs purchased by the meat joint factory will be driven to pass the electric switch after getting off the car, and then they will be slaughtered after being electrocuted.

The best shot is a father with a few lovely children flying a model airplane on the lawn in the sun, and finally returns to the garden to drink the juice prepared by his mother. Finally, the long-range shot of the family carnival switches to the close-up shot of the fruity drink on the table.

But Zhou Zhi, who was the younger brother, couldn't hold back and laughed like a pig.

Guozhen has now launched three batches of advertisements in China, focusing on children and space technology themes, each with special effects.

Please note the advertisement shot by film and television star Wang Ji back then, and the classic slogan "Yansheng's family wine makes people homesick", which made Zhou Zhi count that advertisement as the pioneering work of Chinese advertising art ,deep impression.

"Where is this?" Zhou Zhi was a little curious, "Where was the factory at the train station before?"

But Xu Anxin was still so heartless: "Even if it's too early to advertise, you can prepare in advance. I called you here to ask how to shoot this advertisement."

The second one is a family flying a kite, watching the space shuttle take off with Juice when they come back, and then a glass of orange juice also blasts off like a space shuttle.

"Does the institute itself have any technical patents?"

But thinking of the weak successor of this winery after the short-term glory brought by the advertisement, Zhou Zhi couldn't help frowning: "Advertising is only one aspect, the most important thing is the quality."

Although it vividly described Xu Anran's cute appearance after seeing the first wave of leeks in the international financial market, it is not appropriate to say that about his dear brother.

"Chi Xueli? What my brother means is that he wants to... play on CCTV."

"Advertising copywriting." Zhou Zhi said, "That really needs to be carefully considered..."

Anything else is just a gimmick.

"CCTV?"

"Let's talk about it first! At least it's better than Guozhen's!"

"No, brother said that the location is good, and it's close to home." An Xin stuck out her tongue as she spoke, and said in a low voice, "It's close to mother-in-law's home."

"Sister Cancan is also your best friend, please show me some virtue." Zhou Zhi couldn't help being happy again.

"It's not what I said," An Xin said very proudly, "My father said that he never thought of setting up a factory in the city before, and he moved the factory to the city as soon as he got married, not to please his wife. .”

"Hahaha..." Zhou Zhi couldn't help laughing: "I remember my uncle used to look at his cousin. It was a nose, not a nose, and eyes were not eyes. I wish he would live in the factory forever and not go home. Now he can't even see this kind of flying vinegar." Have you eaten?"

(End of this chapter)